Sales Manager Jobs at Ulta with Visa Sponsorship
Sales Manager jobs at Ulta sit at the intersection of retail operations and team leadership, overseeing store performance, associate development, and customer experience. Ulta has a track record of sponsoring international talent for management-level positions, making it a realistic target for work visa holders in retail.
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Get Access To All JobsOverview:
Experience
a place of energy, passion, and excitement. A place where the joy of discovery and uncommon artistry blend to create exhilarating buying experiences—for true beauty enthusiasts. At Ulta Beauty, we’re transforming the world one shade, one lash, one cut at a time. Because beauty is powerful.
If you seek greater purpose—a place of vision, mission, and lived values—where voices are heard, contributions valued and recognized and growth opportunities abound, consider Ulta Beauty. Nowhere else are the possibilities quite this beautiful.
GENERAL SUMMARY & SCOPE
The Sales Manager (SM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth across all categories. The SM leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for all aspects of the retail business with the exception of boutiques, including sales, service, and operational process. The SM is accountable for Net Promoter Score (NPS) and delivering an exceptional guest experience. This leader drives the business through a focus on performance (NPS, sales and in-store events), people (guest service and associate training), and process (standard operating procedures and compliance standards). This position requires a drive for results, a passion for the beauty industry, exceptional guest service, the aptitude to learn and teach extensive product knowledge, and the ability to lead, influence, and develop their team.
PRINCIPAL DUTIES & RESPONSIBILITIES (Essential Job Functions)
The SM is a champion of Ulta Beauty’s mission, vision, and values, and should demonstrate them skillfully and consistently by performing the following duties and responsibilities of the position (as well as all other projects/duties as assigned):
Performance
- Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink as set by Ulta Beauty for the store.
- Drive company profitability by identifying underperforming metrics and developing strategies that leverage company programs, tools, and resources through operational excellence to deliver top-line sales growth and improve business.
- Leverage store forecast and payroll budgets to support with store scheduling needs and communicate the needs to the GM to maximize productivity, achieve sales and payroll goals, and complete workload on time, and within the payroll budget.
- Plan and execute in-store events that deliver an unrivaled guest experience, drive in-store and brand partner collaboration, and deliver on sales and payroll goals.
- Review, analyze and react to Ulta Beauty’s financial and operational reporting, including store visit and audit results, regularly and in a timely manner.
- Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
- Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
- Maintain prompt, regular attendance as the SM and hold store associates accountable to the Ulta Beauty attendance policy.
People
- Attract, hire, and retain a diverse team of top talent, and efficiently address any staffing needs and open positions for the store.
- Build a highly engaged team at the store that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.
- Create an inclusive environment that inspires and encourages the growth and engagement of associates.
- Support all aspects of associate professional development, including training, providing individualized competency-based feedback and coaching, performance reviews, succession planning, and individual development plans to enable continuous development and drive sales performance.
- Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Ensure direct reports regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Establish professional brand partner relationships that foster a shared interest in collaboratively delivering on sales and service goals.
- Model a culture of teamwork and guest services excellence while working alongside the leadership team by establishing priorities, providing clear direction and support, and sharing best practices.
- Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goals (APGs) metrics for the store.
Process
- Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
- Adhere to and enforce Ulta Beauty’s dress code.
- Use the company’s scheduling tool as directed to adjust schedules and manage attendance in-the-moment during manager-on-duty shifts to ensure accurate schedules and reporting.
- Use the company’s task management tool as directed to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory related tasks, cleaning, and replenishment.
- Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.
- Execute day-to-day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary.
- Support continuous improvement by influencing the adoption of company initiatives and technology, communicating expectations, and ensuring the execution of all store tasks.
- Utilize company programs, tools, and resources to drive store improvements.
- Regularly communicate and provide feedback to field leadership on business trends and opportunities, events, operational challenges, merchandise needs, and competitive landscape for their store.
JOB QUALIFICATIONS
Education
Bachelor’s degree is preferred
Experience
- 2-3+ years of fast-paced, retail management, or other relevant work experience
- Financial management: success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense
- Retail management: proven ability with monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives
- Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change-curve, developing collaborative relationships with others, and leading and influencing a team
Skills
- Proficient with basic technology (e.g., Point of Sale system, Microsoft Office programs, and Apple devices)
- Excellent written and verbal communication
- Strong collaboration and interpersonal skills
- Strong organizational skills to manage multiple tasks
- Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable
SPECIAL POSITION REQUIREMENTS
- Work a flexible, full-time schedule to include days, evenings, weekends, and holidays
- Attend corporate business meetings and conferences
WORKING CONDITIONS
- Continuous mobility throughout the store during shift, including twisting
- Frequent bending, pulling, pushing, stooping, reaching, and twisting during shift
- Frequent lifting and/or moving up to 25 lbs. during shift
- Continuous coordination and manipulation of objects during shift
If an associate has a disability that prevents them from performing an essential function of the job, the Company will engage in the interactive process with the associate to determine whether there is a reasonable accommodation that will enable the associate to perform the essential functions of the job.
About:
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
Overview:
Experience
a place of energy, passion, and excitement. A place where the joy of discovery and uncommon artistry blend to create exhilarating buying experiences—for true beauty enthusiasts. At Ulta Beauty, we’re transforming the world one shade, one lash, one cut at a time. Because beauty is powerful.
If you seek greater purpose—a place of vision, mission, and lived values—where voices are heard, contributions valued and recognized and growth opportunities abound, consider Ulta Beauty. Nowhere else are the possibilities quite this beautiful.
GENERAL SUMMARY & SCOPE
The Sales Manager (SM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth across all categories. The SM leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for all aspects of the retail business with the exception of boutiques, including sales, service, and operational process. The SM is accountable for Net Promoter Score (NPS) and delivering an exceptional guest experience. This leader drives the business through a focus on performance (NPS, sales and in-store events), people (guest service and associate training), and process (standard operating procedures and compliance standards). This position requires a drive for results, a passion for the beauty industry, exceptional guest service, the aptitude to learn and teach extensive product knowledge, and the ability to lead, influence, and develop their team.
PRINCIPAL DUTIES & RESPONSIBILITIES (Essential Job Functions)
The SM is a champion of Ulta Beauty’s mission, vision, and values, and should demonstrate them skillfully and consistently by performing the following duties and responsibilities of the position (as well as all other projects/duties as assigned):
Performance
- Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink as set by Ulta Beauty for the store.
- Drive company profitability by identifying underperforming metrics and developing strategies that leverage company programs, tools, and resources through operational excellence to deliver top-line sales growth and improve business.
- Leverage store forecast and payroll budgets to support with store scheduling needs and communicate the needs to the GM to maximize productivity, achieve sales and payroll goals, and complete workload on time, and within the payroll budget.
- Plan and execute in-store events that deliver an unrivaled guest experience, drive in-store and brand partner collaboration, and deliver on sales and payroll goals.
- Review, analyze and react to Ulta Beauty’s financial and operational reporting, including store visit and audit results, regularly and in a timely manner.
- Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
- Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
- Maintain prompt, regular attendance as the SM and hold store associates accountable to the Ulta Beauty attendance policy.
People
- Attract, hire, and retain a diverse team of top talent, and efficiently address any staffing needs and open positions for the store.
- Build a highly engaged team at the store that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.
- Create an inclusive environment that inspires and encourages the growth and engagement of associates.
- Support all aspects of associate professional development, including training, providing individualized competency-based feedback and coaching, performance reviews, succession planning, and individual development plans to enable continuous development and drive sales performance.
- Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Ensure direct reports regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Establish professional brand partner relationships that foster a shared interest in collaboratively delivering on sales and service goals.
- Model a culture of teamwork and guest services excellence while working alongside the leadership team by establishing priorities, providing clear direction and support, and sharing best practices.
- Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goals (APGs) metrics for the store.
Process
- Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
- Adhere to and enforce Ulta Beauty’s dress code.
- Use the company’s scheduling tool as directed to adjust schedules and manage attendance in-the-moment during manager-on-duty shifts to ensure accurate schedules and reporting.
- Use the company’s task management tool as directed to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory related tasks, cleaning, and replenishment.
- Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.
- Execute day-to-day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary.
- Support continuous improvement by influencing the adoption of company initiatives and technology, communicating expectations, and ensuring the execution of all store tasks.
- Utilize company programs, tools, and resources to drive store improvements.
- Regularly communicate and provide feedback to field leadership on business trends and opportunities, events, operational challenges, merchandise needs, and competitive landscape for their store.
JOB QUALIFICATIONS
Education
Bachelor’s degree is preferred
Experience
- 2-3+ years of fast-paced, retail management, or other relevant work experience
- Financial management: success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense
- Retail management: proven ability with monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives
- Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change-curve, developing collaborative relationships with others, and leading and influencing a team
Skills
- Proficient with basic technology (e.g., Point of Sale system, Microsoft Office programs, and Apple devices)
- Excellent written and verbal communication
- Strong collaboration and interpersonal skills
- Strong organizational skills to manage multiple tasks
- Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable
SPECIAL POSITION REQUIREMENTS
- Work a flexible, full-time schedule to include days, evenings, weekends, and holidays
- Attend corporate business meetings and conferences
WORKING CONDITIONS
- Continuous mobility throughout the store during shift, including twisting
- Frequent bending, pulling, pushing, stooping, reaching, and twisting during shift
- Frequent lifting and/or moving up to 25 lbs. during shift
- Continuous coordination and manipulation of objects during shift
If an associate has a disability that prevents them from performing an essential function of the job, the Company will engage in the interactive process with the associate to determine whether there is a reasonable accommodation that will enable the associate to perform the essential functions of the job.
About:
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
See all 104+ Sales Manager Jobs at Ulta
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Sales Manager Jobs at Ulta.
Get Access To All JobsTips for Finding Sales Manager Jobs at Ulta
Tailor your resume for retail management
Ulta's Sales Manager interviews consistently test operational leadership: scheduling, shrink reduction, and sales floor productivity. Frame your resume around measurable outcomes in those areas, not generic management experience, so your profile maps directly to what their hiring teams screen for.
Target stores during high-volume hiring cycles
Ulta opens the most Sales Manager roles ahead of the holiday season and new store expansions. Applying between August and October gives you a larger pool of active openings and hiring managers motivated to fill seats before peak traffic arrives.
Confirm TN eligibility before accepting an offer
Canadian and Mexican nationals should verify that the Sales Manager role is structured as a specialty occupation under USMCA before signing. Management positions in retail can face TN scrutiny, so ask the recruiter how the role's degree requirement is documented in the job description.
Ask HR about their PERM timeline early
If you're targeting an EB-2 or EB-3 Green Card through Ulta, request clarity on when the PERM labor certification process typically begins after hire. Retail employers vary widely, and knowing their standard waiting period lets you plan your status extensions accordingly.
Use Migrate Mate to filter Ulta's open roles by visa type
Ulta posts Sales Manager openings across hundreds of locations, and not every posting reflects the same sponsorship posture. Use Migrate Mate to filter active Ulta jobs by the visa categories they've sponsored, so you're only targeting roles where sponsorship is confirmed.
Align your OPT or CPT start date with your offer timeline
If you're on F-1 OPT, confirm your work authorization start date before Ulta submits an offer. The 60-day grace period does not authorize employment, and retail onboarding moves quickly, so any gap between your EAD validity and your proposed start date needs to be resolved before you sign.
Frequently Asked Questions
Does Ulta sponsor H-1B visas for Sales Managers?
Ulta's sponsorship activity for Sales Manager roles has focused primarily on employment-based Green Card pathways like EB-2 and EB-3, along with F-1 OPT and TN visas. H-1B visa sponsorship for retail management positions is less common across the industry because the role must qualify as a specialty occupation under USCIS standards, which can be difficult to establish for store-level management without a highly specialized degree requirement documented in the job description.
Which visa types does Ulta commonly sponsor for Sales Manager roles?
Ulta has sponsored Sales Managers through F-1 OPT, F-1 CPT, TN, and employment-based Green Card categories including EB-2 and EB-3. F-1 OPT is the most accessible entry point for recent graduates, while TN is available to Canadian and Mexican nationals whose role qualifies under USMCA. Green Card sponsorship through PERM is a longer-term pathway that some managers pursue after establishing tenure.
How do I apply for Sales Manager jobs at Ulta?
You can apply directly through Ulta's careers portal or use Migrate Mate to browse Sales Manager openings filtered by visa sponsorship type. Ulta posts at both the store and district level, so search broadly by region rather than a single location. Applications typically require a resume and brief cover statement, with phone screens followed by in-person or video interviews focused on operational leadership and sales floor experience.
What qualifications does Ulta expect for Sales Manager candidates?
Ulta generally looks for candidates with prior retail supervisory experience, a record of hitting sales targets, and comfort managing associate scheduling and performance reviews. A bachelor's degree in business, marketing, or a related field strengthens your profile, particularly if you're pursuing visa sponsorship, because it supports specialty occupation documentation. Experience in beauty, cosmetics, or specialty retail is valued but not always required.
How do I navigate the sponsorship process timeline as a Sales Manager at Ulta?
Timeline depends heavily on your visa category. F-1 OPT authorization is handled through your university's DSO before your start date. TN status can be obtained at the port of entry or through USCIS, with processing ranging from same-day to several months depending on the method. For EB-2 or EB-3 Green Card sponsorship, PERM labor certification alone typically takes 12 to 18 months, so discuss initiation timing with Ulta's HR team early in your employment.