Customer Marketing Manager Jobs in District of Columbia
Customer Marketing Manager jobs in District of Columbia are concentrated in a highly active market shaped by the region's dense cluster of national associations, advocacy organizations, federal contractors, and technology firms. Most hiring is centered in Washington D.C. itself, with additional demand in nearby Arlington and Bethesda, where employers like Booz Allen Hamilton, Leidos, and the American Red Cross maintain significant operations. Customer lifecycle marketing, account-based marketing, and retention program management are the most in-demand specializations, with openings at both mid-level and senior contributor tiers. Find a role that fits below and apply directly.
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Showing 5 of 87+ Customer Marketing Manager jobs
About Covista
Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.
Job Description
Opportunity at a Glance
Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University’s Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS. This role is responsible for end-to-end marketing performance—including brand positioning, demand generation, conversion optimization, and enrollment support—with a clear focus on achieving new student enrollment targets.
This leader serves as the Post Licensure Marketing lead and thought partner to the Vice President of Chamberlain Marketing, overseeing the strategic development and execution for all marketing output. Success in this role is defined by collaboratively partnering in strategy and execution with Marketing, Enrollment, and leadership to deliver enrollment targets.
Responsibilities
Strategic Leadership & Direction
- Define and lead the Post Licensure marketing strategy aligned to enrollment and revenue goals
- Translate business objectives into clear, actionable and measurable marketing plans
- Communicate strategy and performance clearly to stakeholders and cross-functional teams
- Drive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targets
Marketing Tactical Execution
- Lead execution of multi-channel marketing strategies across paid media, digital, CRM, and content
- Partner across Centers of Excellence (COEs) and internal teams to deliver campaigns at speed and scale
- Continuously optimize performance using data, insights, and audience signals
- Balance speed, quality, and compliance in a highly regulated environment
Creative & Content Direction
- Lead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.
- Bring consumer insights to bear to develop content that resonates with our target audience
Team Leadership & Collaboration
- Lead, mentor and develop marketing talent, fostering a culture of Marketing excellence, accountability and collaboration.
- Partner closely with admissions, enrollment marketing, operations, finance and other institutional stakeholders to ensure alignment and impact.
- Contribute as a member of institutional and Covista-wide leadership committees as needed.
- Completes other duties as assigned.
- Performs other duties as assigned
- Complies with all policies and standards
Qualifications
- Bachelor's Degree preferably in business or marketing required, Master's Degree preferred.
- 10+ years experience in a marketing management position required.
- Proven experience overseeing a successful multi-channel marketing function required.
- Experience operating in a complex or matrix environment required.
- Background in education, healthcare or mission-driven organizations preferred.
- PC skills in Microsoft Office, internet applications, and various marketing programs.
- Ability to work in a fast-paced, highly regulated environment.
- Exceptional written and verbal communication skills, with the ability to clearly articulate Marketing strategic and tactical direction.
- Strong judgment across channels to maximize potential for success.
- Strategic thinking skills with the ability to connect Marketing decisions to business and enrollment outcomes.
- Comfort leveraging performance data and insights to inform Marketing strategy.
- Proven leadership and collaboration skills, with the ability to influence across cross-functional teams.
- A record of strong organizational and project leadership skills in a fast-paced environment.
Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100,171.61 and $181,034.70. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Covista offers a robust suite of benefits including:
Health, dental, vision, life and disability insurance- 401k Retirement Program + 6% employer match
- Participation in Covista’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: https://careers.covista.com/benefits
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
About Covista
Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.
Job Description
Opportunity at a Glance
Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University’s Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS. This role is responsible for end-to-end marketing performance—including brand positioning, demand generation, conversion optimization, and enrollment support—with a clear focus on achieving new student enrollment targets.
This leader serves as the Post Licensure Marketing lead and thought partner to the Vice President of Chamberlain Marketing, overseeing the strategic development and execution for all marketing output. Success in this role is defined by collaboratively partnering in strategy and execution with Marketing, Enrollment, and leadership to deliver enrollment targets.
Responsibilities
Strategic Leadership & Direction
- Define and lead the Post Licensure marketing strategy aligned to enrollment and revenue goals
- Translate business objectives into clear, actionable and measurable marketing plans
- Communicate strategy and performance clearly to stakeholders and cross-functional teams
- Drive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targets
Marketing Tactical Execution
- Lead execution of multi-channel marketing strategies across paid media, digital, CRM, and content
- Partner across Centers of Excellence (COEs) and internal teams to deliver campaigns at speed and scale
- Continuously optimize performance using data, insights, and audience signals
- Balance speed, quality, and compliance in a highly regulated environment
Creative & Content Direction
- Lead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.
- Bring consumer insights to bear to develop content that resonates with our target audience
Team Leadership & Collaboration
- Lead, mentor and develop marketing talent, fostering a culture of Marketing excellence, accountability and collaboration.
- Partner closely with admissions, enrollment marketing, operations, finance and other institutional stakeholders to ensure alignment and impact.
- Contribute as a member of institutional and Covista-wide leadership committees as needed.
- Completes other duties as assigned.
- Performs other duties as assigned
- Complies with all policies and standards
Qualifications
- Bachelor's Degree preferably in business or marketing required, Master's Degree preferred.
- 10+ years experience in a marketing management position required.
- Proven experience overseeing a successful multi-channel marketing function required.
- Experience operating in a complex or matrix environment required.
- Background in education, healthcare or mission-driven organizations preferred.
- PC skills in Microsoft Office, internet applications, and various marketing programs.
- Ability to work in a fast-paced, highly regulated environment.
- Exceptional written and verbal communication skills, with the ability to clearly articulate Marketing strategic and tactical direction.
- Strong judgment across channels to maximize potential for success.
- Strategic thinking skills with the ability to connect Marketing decisions to business and enrollment outcomes.
- Comfort leveraging performance data and insights to inform Marketing strategy.
- Proven leadership and collaboration skills, with the ability to influence across cross-functional teams.
- A record of strong organizational and project leadership skills in a fast-paced environment.
Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100,171.61 and $181,034.70. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Covista offers a robust suite of benefits including:
Health, dental, vision, life and disability insurance- 401k Retirement Program + 6% employer match
- Participation in Covista’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: https://careers.covista.com/benefits
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
See All 87 Customer Marketing Manager Jobs in District of Columbia
Find roles in District of Columbia that match your experience and apply in just a few clicks.
Find JobsCustomer Marketing Manager Jobs by City in District of Columbia
Where District of Columbia roles are concentrated, by current openings.
Customer Marketing Manager Job Market in District of Columbia
A snapshot from current District of Columbia openings, updated as new roles post.
Who's Hiring
- ICF4
- Fors Marsh2F
- National Geographic2
- Accenture Federal Services2
- Paralyzed Veterans of America2
Top Industries Hiring
- Education3
- Law & Legal Services3
- Technology & Software2
- Construction & Real Estate2
- Consulting & Professional Services2
What District of Columbia Employers Look For
The qualifications that appear most often in customer marketing manager jobs across District of Columbia.
- Bachelor's degree in marketing, communications, or a closely related field required
- Three or more years of experience in customer marketing, lifecycle, or retention roles
- Demonstrated experience developing customer advocacy or reference programs end to end
- Proficiency with CRM platforms such as Salesforce and marketing automation tools
- Strong cross-functional collaboration skills working with sales and customer success teams
- Experience using data and customer insights to inform campaign strategy and messaging
Customer Marketing Manager Jobs in District of Columbia: Frequently Asked Questions
How do you become a customer marketing manager in District of Columbia?
Customer marketing manager roles in D.C. do not require a state-issued license or credential. Most employers expect a bachelor's degree in marketing, communications, or business, combined with several years of hands-on experience in customer marketing or a closely related function. In D.C.'s market, candidates who have worked with national associations, federal contractors, or technology companies and can demonstrate measurable retention or advocacy outcomes are consistently prioritized over those with only general marketing backgrounds.
How much do customer marketing managers make in District of Columbia?
Customer marketing managers in District of Columbia earn a median of about $177,170 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $107,400 for the lowest 10% to over $291,740 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer marketing managers in District of Columbia?
Companies currently hiring customer marketing managers in District of Columbia include ICF, Fors Marsh, and National Geographic, per current listings on Migrate Mate as of July 2026. The D.C. region's concentration of government contractors, national nonprofits, and technology firms means customer marketing managers here often support complex B2B or membership-driven customer bases rather than traditional consumer audiences.
Which District of Columbia cities have the most customer marketing manager jobs?
Washington are the District of Columbia cities with the most customer marketing manager openings, driven primarily by the concentration of headquarters, federal contractors, and major associations in Washington D.C. proper, while Arlington and Bethesda attract roles tied to technology firms and consulting organizations with large enterprise customer bases across the broader National Capital Region.
Are there remote customer marketing manager jobs in District of Columbia?
Yes, and more than most fields. About 72% of customer marketing manager openings tied to District of Columbia are remote or hybrid as of July 2026, reflecting how much of this work centers on digital campaigns, content development, and CRM management rather than on-site activities. Strategy, campaign execution, and customer communication roles tend to be the most consistently remote-friendly within the function.
How can I get hired as a customer marketing manager in District of Columbia with little or no experience?
The most realistic entry path is through a customer success, marketing coordinator, or account coordinator role at one of D.C.'s large federal contracting firms, national associations, or technology companies, where internal mobility into customer marketing is common. Organizations like Booz Allen Hamilton and major trade associations frequently hire marketing coordinators who support customer programs and can move into dedicated customer marketing roles after demonstrating results. Building a portfolio of retention campaigns, customer communications, or advocacy initiatives, even from internships or volunteer work with D.C.-area nonprofits, gives candidates a concrete edge in interviews.
Where can I find and apply to customer marketing manager jobs in District of Columbia?
You can find and apply to customer marketing manager jobs in District of Columbia on Migrate Mate, which lists current openings in the D.C. region. Search the available roles, identify the ones that match your background and target employers, and apply directly to the positions that fit.
See All 87 Customer Marketing Manager Jobs in District of Columbia
Find roles in District of Columbia that match your experience and apply in just a few clicks.
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