Event Marketing Specialist Jobs in Florida
Event Marketing Specialist jobs in Florida are concentrated in hospitality, tourism, entertainment, and consumer brands, with openings at every level from coordinator to senior event strategist across one of the most active markets in the Southeast. Miami, Orlando, and Tampa generate the bulk of opportunities, driven by anchor employers such as Universal Parks and Resorts, Marriott International, and Live Nation, all of which maintain substantial Florida event and marketing operations. The most in-demand specialties are experiential marketing, trade show and conference management, and sponsorship activation. Find a role that fits below and apply directly.
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Current Employees:
If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position, please review this tip sheet .
Job Description
The Director, Event Experience is responsible for the development and execution of comprehensive and strategic game presentation and events plans for the University of Miami athletic program. Work with the Assistant Athletic Director, Marketing & Event Experience to lead all phases of the game presentation plan including promotion, community events, game day atmosphere, etc.
Primary Duties and Responsibilities:
- Formulate and execute annual strategic game presentation plans for Hurricane athletic programs with a focus on increasing attendance and revenues (Football).
- Coordinate and execute game day atmosphere at the various sport venues as the primary show caller for football and field producer for football. In charge of the script creation, selection of music, creation of public address announcements, scheduling of anthem singers and color guard, scoreboard announcements, pre-game/half-time entertainment, in-game features and promotions, and special recognitions.
- In conjunction with video production and graphic design; plan and coordinate all video board content creation for assigned sports, including but not limited to; player video shoots, intro video shoots, in-game sponsorship features, in-game prompts & pump-ups, and other in-game features on the video board.
- Work as the primary manager for the mascot program. This includes, but not limited to; conducting mascot tryouts, managing suit inventory, suit repair and new orders, weekly mascot meetings, scheduling of the mascot at all home events and community appearances.
- Collaborate with the corporate partnerships group to ideate and innovate new partnership elements to enhance the in-game and watch party experiences.
- Oversee the community events initiatives of the athletic department. This includes managing the Sebastian Reading Program, and Field Trip series from planning, scheduling, promotion, and execution.
- Follow established departmental policies and procedures for procurement of goods and services.
- Ability to work evenings, weekends and holidays. Other duties as assigned.
Knowledge, Skills, and Abilities:
- Ability to work independently, set priorities and think critically.
- Strong attention to detail.
- Highly organized and multi-task orientated.
- Experience with Click Effects Pro Audio & Daktronics Show Control systems.
- Exceptional interpersonal, presentation, oral and written communication skills. Ability to complete graphic design projects with tools such as Dreamweaver, InDesign, Illustrator, and Photoshop.
Education Requirements:
Work Experience Requirements:
- Three plus years of experience in game presentation at the division or pro level.
The University of Miami is recognized as one of the nation’s premier research institutions and academic health systems and is among the largest employers in South Florida.
With more than 20,000 faculty and staff, the University is committed to excellence and guided by a mission to positively impact the lives of students, patients, and communities locally and globally.
We are dedicated to fostering a culture where every individual feels valued and empowered to contribute meaningfully. United by shared values, the University community works together to build an environment defined by purpose, collaboration, and service.
The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
Job Status:
Full timeEmployee Type:
StaffCurrent Employees:
If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position, please review this tip sheet .
Job Description
The Director, Event Experience is responsible for the development and execution of comprehensive and strategic game presentation and events plans for the University of Miami athletic program. Work with the Assistant Athletic Director, Marketing & Event Experience to lead all phases of the game presentation plan including promotion, community events, game day atmosphere, etc.
Primary Duties and Responsibilities:
- Formulate and execute annual strategic game presentation plans for Hurricane athletic programs with a focus on increasing attendance and revenues (Football).
- Coordinate and execute game day atmosphere at the various sport venues as the primary show caller for football and field producer for football. In charge of the script creation, selection of music, creation of public address announcements, scheduling of anthem singers and color guard, scoreboard announcements, pre-game/half-time entertainment, in-game features and promotions, and special recognitions.
- In conjunction with video production and graphic design; plan and coordinate all video board content creation for assigned sports, including but not limited to; player video shoots, intro video shoots, in-game sponsorship features, in-game prompts & pump-ups, and other in-game features on the video board.
- Work as the primary manager for the mascot program. This includes, but not limited to; conducting mascot tryouts, managing suit inventory, suit repair and new orders, weekly mascot meetings, scheduling of the mascot at all home events and community appearances.
- Collaborate with the corporate partnerships group to ideate and innovate new partnership elements to enhance the in-game and watch party experiences.
- Oversee the community events initiatives of the athletic department. This includes managing the Sebastian Reading Program, and Field Trip series from planning, scheduling, promotion, and execution.
- Follow established departmental policies and procedures for procurement of goods and services.
- Ability to work evenings, weekends and holidays. Other duties as assigned.
Knowledge, Skills, and Abilities:
- Ability to work independently, set priorities and think critically.
- Strong attention to detail.
- Highly organized and multi-task orientated.
- Experience with Click Effects Pro Audio & Daktronics Show Control systems.
- Exceptional interpersonal, presentation, oral and written communication skills. Ability to complete graphic design projects with tools such as Dreamweaver, InDesign, Illustrator, and Photoshop.
Education Requirements:
Work Experience Requirements:
- Three plus years of experience in game presentation at the division or pro level.
The University of Miami is recognized as one of the nation’s premier research institutions and academic health systems and is among the largest employers in South Florida.
With more than 20,000 faculty and staff, the University is committed to excellence and guided by a mission to positively impact the lives of students, patients, and communities locally and globally.
We are dedicated to fostering a culture where every individual feels valued and empowered to contribute meaningfully. United by shared values, the University community works together to build an environment defined by purpose, collaboration, and service.
The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
Job Status:
Full timeEmployee Type:
StaffSee All 20 Event Marketing Specialist Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find JobsEvent Marketing Specialist Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Event Marketing Specialist Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
What Florida Employers Look For
The qualifications that appear most often in event marketing specialist jobs across Florida.
- Bachelor's degree in marketing, communications, hospitality, or a closely related field
- Demonstrated experience planning and executing live events or experiential marketing campaigns
- Proficiency with event management software and CRM platforms such as Salesforce or HubSpot
- Ability to manage multiple vendor relationships, budgets, and timelines simultaneously
- Strong written and verbal communication skills for internal teams and external partners
- Familiarity with Florida's hospitality, tourism, or entertainment industry preferred by many employers
Event Marketing Specialist Jobs in Florida: Frequently Asked Questions
How do you become a event marketing specialist in Florida?
Most Florida employers require a bachelor's degree in marketing, communications, event management, or hospitality as the foundation for this role. There is no state-issued license for event marketing specialists in Florida, so the hiring path centers on building a portfolio of planned events, internships with Florida hospitality or entertainment companies, and credentials such as the Certified Meeting Professional designation, which many Florida employers recognize as a mark of professional readiness.
How much do event marketing specialists make in Florida?
Event marketing specialists in Florida earn a median of about $75,450 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $38,830 for the lowest 10% to over $130,570 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire event marketing specialists in Florida?
Employers hiring event marketing specialists in Florida right now include Florida Window and Door, Miami water and air, and AMETEK, based on current listings on Migrate Mate as of November 2026. Florida's deep concentration of hospitality groups, entertainment venues, and destination management companies means the hiring pool is unusually broad compared to most states.
Which Florida cities have the most event marketing specialist jobs?
Tampa, Jacksonville, and Saint Petersburg have the most event marketing specialist openings in Florida. Miami's concentration of international brands, luxury hospitality, and Latin American corporate events drives its volume, Orlando's theme park and convention economy supports a steady base of event roles, and Tampa's growing corporate headquarters and sports entertainment sector adds consistent demand across all experience levels.
Are there remote event marketing specialist jobs in Florida?
Yes, but they're less common than in purely digital marketing roles, since event marketing frequently requires on-site coordination, venue walkthroughs, and vendor management in person. About 75% of event marketing specialist openings tied to Florida are remote or hybrid as of November 2026, and the portions most suited to remote work are campaign strategy, content production, and post-event reporting rather than day-of execution.
How can I get hired as a event marketing specialist in Florida with little or no experience?
The most realistic entry path is an event coordinator or marketing assistant role with a Florida hospitality group, convention center, or sports franchise, where you gain hands-on production experience quickly. Large Florida employers such as convention authorities, destination management organizations, and regional hotel groups regularly hire entry-level coordinators. A portfolio of volunteer or internship events, combined with a Certified Meeting Professional candidacy or a digital marketing certification, gives candidates a concrete edge when applying without a full professional history.
Where can I find and apply to event marketing specialist jobs in Florida?
You can find and apply to event marketing specialist jobs in Florida on Migrate Mate, which lists current Florida openings across Miami, Orlando, Tampa, and other markets statewide. Find roles that fit your experience and specialty and apply directly to the employers posting them.
See All 20 Event Marketing Specialist Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
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