General Manager Jobs in California

This Isn’t Just Management. This Is About Changing Lives.

At Anytime Fitness, we don’t just sell memberships, we change lives and the General Manager is the person who makes sure that change actually happens.

This role is responsible for member experience, revenue growth, team leadership, and daily operations. When the club wins, it’s because the GM led it there. When something needs fixing, the GM steps up. This is full accountability, real leadership, and meaningful impact.

You will execute systems consistently, protect the integrity of the business, develop your team, and create an environment where members stay, teams perform, and results follow.

If you want authority without responsibility, this isn’t for you.
If you want to lead, build, grow, and own outcomes, keep reading.

What You’ll Own

Member & Guest Experience

• Own the entire member journey, from first contact through long-term retention.
• Resolve member issues and escalations professionally and promptly.
• Set and protect service standards.
• Ensure a welcoming, organized, high-energy club environment every single day.
• Safeguard the integrity of the member experience.
• Maintain cleanliness, safety, and facility standards.

Revenue & Sales Execution

• Own lead generation, speed to service, appointments, shows, and closing performance.
• Drive KPI performance across the club.
• Coach daily sales behaviors and enforce performance accountability.
• Ensure pricing, contracts, cancellations, and fees are handled correctly and ethically.
• Deliver consistent, sustainable revenue growth.

Team Leadership & Culture

• Lead, coach, and develop your team.
• Clarify roles, responsibilities, and execution standards.
• Hold team members accountable to expectations and results.
• Model urgency, professionalism, ownership, and sound judgment.
• Build a culture where performance is expected and support is real.

What We’re Looking For

• A leader who takes responsibility, not excuses.
• Strong sales and performance management experience.
• Confident decision-maker with sound judgment.
• Direct communicator who can coach, correct, and inspire.
• Highly organized and execution-focused.
• Passionate about fitness and helping people transform their lives.
• Driven by measurable results and long-term growth.

What We’re Not Looking For

• A “hands-off” manager.
• Someone uncomfortable holding others accountable.
• A leader who avoids hard conversations.
• Inconsistent execution or selective standards.
• Someone who wants the title without the ownership.

Qualifications

• Passion for fitness and delivering exceptional member experiences.
• Bachelor’s degree in Business, Kinesiology, or a related field; equivalent management experience considered.
• 3–5+ years of leadership experience in sales, fitness, retail, or service industries.
• Proven track record of driving revenue and managing performance metrics.
• Strong communication and team development skills.
• Comfortable working flexible hours (including evenings and weekends).
• Proficient with Google Workspace, Microsoft Office, and CRM/club management systems.

Physical Requirements

• Ability to lift/move up to 100 lbs.
• Comfortable standing, walking, kneeling, and climbing as needed.

Standards, Expectations & Accountability

The Member Experience Manager models the company’s core values through daily action, not just words.

This role carries full accountability for:

• Member-facing outcomes
• Sales performance
• Team execution
• Operational integrity

You are expected to communicate clearly and directly, uphold established standards, and protect both the membership and the business itself. Ownership is not shared. It is led.

Why Work With Us?

• You will have real authority and real impact.
• Your leadership will shape culture, performance, and growth.
• You’ll build something meaningful — not just manage it.
• You’ll grow as a leader, decision-maker, and business operator.
• We invest in strong leaders and reward performance.

If you’re ready to own outcomes, lead people, and drive real results, apply today. We’re building something great. Great leaders make that possible.

Pay: $20.00 - $30.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Paid time off

Application Question(s):

• Are you available to work evenings and weekends as needed?
• What does “ownership” mean to you in a leadership role?
• Why do you want to work in the fitness industry?

Shift availability:

• Day Shift (Preferred)
• Night Shift (Preferred)

Work Location: In person