Marketing Jobs in San Mateo, CA
Marketing jobs in San Mateo are driven by the city's dense concentration of fintech, healthcare technology, and enterprise software companies, with hiring centered in the downtown core, Hillsdale, and the Bay Meadows district. Employers actively recruiting include PlayStation, Okta, and FAROS. Find a role that fits below and apply directly.
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IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Director for Rosetta Stone. #LI-CC1
Rosetta Stone has been the leading language learning program for 30 years, and in this role, you will play a key part in defining the future of the Rosetta Stone brand. You'll be responsible for devising creative, multi-channel marketing strategies that drive customer acquisition and retention both domestically and internationally. You'll bring alignment and focus in our marketing efforts across brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, and more.
While your main focus will be on marketing the Rosetta Stone consumer product, you will also have the opportunity to lead the marketing for Rosetta Stone for Enterprise, which helps companies like BMW, Sony, and Williams-Sonoma enable their employees to speak and work confidently across language barriers. You'll oversee strategies for areas including demand and lead generation, field marketing, and product messaging.
The ideal candidate has a track record of developing innovative approaches to opportunities and challenges, a strong ability to build consensus and collaboration across teams and departments, and a customer-first approach to marketing. We are looking for someone who is a strong communicator and storyteller, and who makes decisions with a balance of data and insights plus instinct and intuition.
This position requires you to be in our San Mateo, CA, headquarters office.
WHAT YOU'LL BE DOING
- Work with executive leadership and marketing leaders to develop marketing strategies to achieve our customer acquisition goals and secure Rosetta Stone's position as the market leader for the long-term
- Refine and build out Rosetta Stone's brand narrative and positioning to appeal to a broad range of consumers
- Oversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including: brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and more
- Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time
- Lead go-to-market planning for new product and feature launches, coordinating both external and internal communications
- Devise and implement marketing strategies localized for key international markets to grow our global customer base
- Manage and mentor a small team of marketing generalists and email marketers, with opportunity to add headcount
- Rosetta Stone for Enterprise: Lead our B2B marketing efforts, with a focus on developing compelling product messaging and materials, and lead generation and lead nurture strategies
WHAT WE'RE LOOKING FOR
- BA/BS degree
- 12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy
- B2B or enterprise marketing experience is a plus
- 5+ years of people management experience, including managing other people managers
- Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You don't fall back on doing what's always been done, but consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
- Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message, cut through the noise, and make every word count
- You get things done: You're a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects and rally stakeholders around a common goal
- Interpersonal skills: You have excellent verbal communication skills and can effectively communicate opportunities, challenges and solutions to leadership and cross-functional partners
- Team management: You are both an effective coach and a team player, willing to roll up your sleeves and get into the weeds when needed; you hold team members to high standards while enabling them to take ownership of their work
The base salary range for this full-time position is $200,000 to $250,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
ABOUT IXL LEARNING
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.
IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Director for Rosetta Stone. #LI-CC1
Rosetta Stone has been the leading language learning program for 30 years, and in this role, you will play a key part in defining the future of the Rosetta Stone brand. You'll be responsible for devising creative, multi-channel marketing strategies that drive customer acquisition and retention both domestically and internationally. You'll bring alignment and focus in our marketing efforts across brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, and more.
While your main focus will be on marketing the Rosetta Stone consumer product, you will also have the opportunity to lead the marketing for Rosetta Stone for Enterprise, which helps companies like BMW, Sony, and Williams-Sonoma enable their employees to speak and work confidently across language barriers. You'll oversee strategies for areas including demand and lead generation, field marketing, and product messaging.
The ideal candidate has a track record of developing innovative approaches to opportunities and challenges, a strong ability to build consensus and collaboration across teams and departments, and a customer-first approach to marketing. We are looking for someone who is a strong communicator and storyteller, and who makes decisions with a balance of data and insights plus instinct and intuition.
This position requires you to be in our San Mateo, CA, headquarters office.
WHAT YOU'LL BE DOING
- Work with executive leadership and marketing leaders to develop marketing strategies to achieve our customer acquisition goals and secure Rosetta Stone's position as the market leader for the long-term
- Refine and build out Rosetta Stone's brand narrative and positioning to appeal to a broad range of consumers
- Oversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including: brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and more
- Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time
- Lead go-to-market planning for new product and feature launches, coordinating both external and internal communications
- Devise and implement marketing strategies localized for key international markets to grow our global customer base
- Manage and mentor a small team of marketing generalists and email marketers, with opportunity to add headcount
- Rosetta Stone for Enterprise: Lead our B2B marketing efforts, with a focus on developing compelling product messaging and materials, and lead generation and lead nurture strategies
WHAT WE'RE LOOKING FOR
- BA/BS degree
- 12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy
- B2B or enterprise marketing experience is a plus
- 5+ years of people management experience, including managing other people managers
- Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You don't fall back on doing what's always been done, but consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
- Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message, cut through the noise, and make every word count
- You get things done: You're a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects and rally stakeholders around a common goal
- Interpersonal skills: You have excellent verbal communication skills and can effectively communicate opportunities, challenges and solutions to leadership and cross-functional partners
- Team management: You are both an effective coach and a team player, willing to roll up your sleeves and get into the weeds when needed; you hold team members to high standards while enabling them to take ownership of their work
The base salary range for this full-time position is $200,000 to $250,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
ABOUT IXL LEARNING
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.
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Who's Hiring
- PlayStation97
- Okta48
- FAROS48
- Roblox48
- Stellic48
Top Industries Hiring
- Education
Marketing Jobs in San Mateo: Frequently Asked Questions
How do I get a marketing job in San Mateo?
The strongest path into San Mateo marketing is targeting the city's fintech, SaaS, and health technology employers, which cluster downtown and in the Bay Meadows corridor. These companies consistently hire for product marketing, demand generation, and content roles. Candidates who combine digital analytics skills with B2B experience stand out locally, as most San Mateo employers are selling to business buyers rather than consumers.
Which companies hire marketings in San Mateo?
Companies currently hiring marketings in San Mateo include PlayStation, Okta, and FAROS, per current listings on Migrate Mate as of August 2026. San Mateo's employer base skews toward mid-size technology and financial services firms rather than large enterprise headquarters, so hiring tends to be lean and role-specific.
Are there remote marketing jobs in San Mateo?
Yes, marketing is one of the more remote-compatible disciplines, particularly for roles focused on content, SEO, paid media, and marketing operations. About 67% of marketing openings tied to San Mateo are remote or hybrid as of August 2026, reflecting how broadly technology employers in the area have adopted flexible work. Brand and event marketing roles tied to local offices tend to require more in-person presence.
How can I get a marketing job in San Mateo with little or no experience?
The most realistic entry point in San Mateo is a marketing coordinator or marketing associate role at one of the city's mid-size SaaS or fintech companies, where small teams give junior hires broad exposure quickly. Local employers also frequently hire from internship pipelines connected to nearby colleges. Building hands-on experience with tools like HubSpot, Google Analytics, or paid social platforms makes a candidate immediately useful in San Mateo's B2B-heavy market.
Which industries hire the most marketings in San Mateo?
Most marketing openings in San Mateo sit in Education, per current listings on Migrate Mate as of August 2026. San Mateo's position at the center of the Peninsula tech corridor means these sectors have a deep and recurring need for marketers who understand complex products and long sales cycles.
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