Marketing Operations Manager Jobs in Michigan

Marketing, Events & Operations Manager

DBC, a newly renovated full-service restaurant and bar in the heart of downtown Detroit, is looking for an experienced, organized and creative Marketing, Events & Operations Manager to join our management team.

We’re entering an exciting new chapter with a completely renovated bar, expanded food and cocktail program, and a renewed focus on growing our business beyond the crowds that naturally come downtown for games and concerts.

We’re looking for someone who can help us build the DBC brand, create reasons for people to visit, and turn marketing efforts into actual traffic and sales—while also being comfortable stepping onto the restaurant floor and taking charge when needed.

This is not a traditional restaurant management position, and it is not a social media role that simply involves posting photos a few times a week. We want someone who understands how social media, digital advertising, creative programming and community engagement work together to grow a hospitality business.

Marketing & Business Development

A major focus of this position will be developing and executing DBC's marketing strategy. We're looking for someone who understands social media beyond posting—someone who knows how to build an audience, create engagement and ultimately convert that engagement into customers.

Responsibilities will include:

• Develop and manage DBC's overall social media and digital marketing strategy
• Create engaging, relevant content and maintain a consistent brand voice
• Actively grow DBC's social presence and community engagement
• Plan and manage paid social media and digital advertising campaigns
• Understand and utilize strategies such as geotargeting, geofencing and audience targeting
• Develop campaigns targeting downtown residents, employees, hotel guests, sports and concert crowds, and other key audiences
• Track campaign performance, engagement, traffic and sales to understand what is actually working
• Work with outside marketing or advertising partners when specialized expertise is needed
• Develop partnerships with downtown businesses, hotels, organizations and community groups
• Identify new opportunities to increase awareness, traffic and revenue

Events & Programming

DBC already has an established private-event business. This position is not primarily about booking rehearsal dinners, birthday parties or private events.

We want someone who can create events and experiences that bring customers to DBC—especially during traditionally slower periods.

That could include tastings, trivia, cocktail events, live entertainment, themed nights, brunch programming, collaborations, community events, game-day promotions and new ideas we haven't thought of yet.

The right person should be able to take an idea from concept → budget → marketing → execution → results and determine whether it was successful enough to do again.

Restaurant Operations

While marketing and business development are significant parts of this position, this person will also be a member of the DBC management team and must be comfortable running the restaurant independently when our General Manager is away.

Responsibilities will include managing shifts, leading FOH staff, handling guest concerns, maintaining service and cleanliness standards, assisting with scheduling and staffing, enforcing policies and procedures, and working closely with the kitchen and bar teams.

Business & Organization

We're looking for someone who is comfortable with both creativity and numbers.

Strong proficiency in Microsoft Excel is important. This person should be comfortable working with spreadsheets, sales and labor reports, budgets, calendars, marketing results, inventory information and operational data.

We don't just want someone who can come up with a great promotion. We want someone who can look at the numbers afterward and answer:

Did it bring people in? Did it increase sales? Was it worth what we spent? What should we do differently next time?

Who We're Looking For

The ideal candidate has a strong background in social media and digital marketing, preferably within hospitality, restaurants, entertainment or another consumer-facing business. Restaurant or hospitality management experience is highly desirable because this person must also be capable of running the restaurant independently.

We're looking for someone who is creative, analytical, organized and proactive—someone who takes ownership, follows through, brings new ideas to the table and is excited about helping grow a downtown Detroit business.

Position: Marketing, Events & Operations Manager
Location: Downtown Detroit
Schedule: Full-time; a combination of marketing/administrative time and restaurant floor management, including evenings, weekends and major downtown event days
Compensation: Based on experience

To apply, please send your resume along with a brief introduction highlighting your experience with social media marketing, digital advertising, event creation, Excel/business reporting and restaurant or hospitality operations.

Pay: $18.00 - $25.00 per hour

Expected hours: 30.0 – 50.0 per week

Work Location: In person