Performance Marketing Manager Jobs in Massachusetts
Performance Marketing Manager jobs in Massachusetts are in strong demand, concentrated in technology, financial services, biotech, and e-commerce sectors, with openings at every level from associate performance marketer through senior director. The heaviest hiring is in Boston, Cambridge, and Waltham, where companies like HubSpot, Wayfair, and Fidelity Investments have established marketing organizations. Paid media strategy, lifecycle marketing, and marketing analytics are the specialties drawing the most attention from Massachusetts employers. Find a role that fits below and apply directly.
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Showing 5 of 16+ Performance Marketing Manager jobs
About Clients Blackbox
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
The Opportunity
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.
You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.
You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
What You'll Own
Client Strategy & Relationships
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.
How You Work
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.
You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.
Benefits
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
About Clients Blackbox
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
The Opportunity
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.
You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.
You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
What You'll Own
Client Strategy & Relationships
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.
How You Work
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.
You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.
Benefits
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
See All 16 Performance Marketing Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find JobsPerformance Marketing Manager Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Performance Marketing Manager Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Manufacturing
- Consulting & Professional Services
What Massachusetts Employers Look For
The qualifications that appear most often in performance marketing manager jobs across Massachusetts.
- Bachelor's degree in marketing, business, or a closely related field
- Proven experience managing paid search, paid social, or programmatic campaigns
- Proficiency with analytics platforms such as Google Analytics and attribution tools
- Demonstrated ability to manage and optimize significant digital advertising budgets
- Experience with A/B testing, conversion rate optimization, and performance reporting
- Strong cross-functional collaboration skills with product, sales, and analytics teams
Performance Marketing Manager Jobs in Massachusetts: Frequently Asked Questions
How do you become a performance marketing manager in Massachusetts?
Most performance marketing managers in Massachusetts enter the field with a bachelor's degree in marketing, business, communications, or a related discipline, then build several years of hands-on experience in paid media, SEO, or analytics roles. Massachusetts does not require a state-issued license for this position. Employers in Boston and Cambridge typically expect candidates to show measurable campaign results, platform certifications from Google or Meta, and familiarity with the analytics stack common in the local tech and biotech sectors.
How much do performance marketing managers make in Massachusetts?
Performance marketing managers in Massachusetts earn a median of about $212,020 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $122,350 for the lowest 10% to over $310,510 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire performance marketing managers in Massachusetts?
Employers hiring performance marketing managers in Massachusetts right now include Formlabs, Whoop, and Clients Blackbox, based on current listings on Migrate Mate as of November 2026. Massachusetts's dense concentration of technology, financial services, and life sciences companies means demand for performance marketing talent remains consistent well beyond the Boston core.
Which Massachusetts cities have the most performance marketing manager jobs?
Boston, Cambridge, and Somerville have the most performance marketing manager openings in Massachusetts. Boston drives the bulk of listings thanks to its concentration of technology firms, financial institutions, and e-commerce brands, while Cambridge and Waltham add significant volume through their biotech and software company clusters, which maintain in-house growth and acquisition marketing teams year-round.
Are there remote performance marketing manager jobs in Massachusetts?
Yes, and more than most fields. About 67% of performance marketing manager openings tied to Massachusetts are remote or hybrid as of November 2026, reflecting how naturally the role suits distributed work. Campaign management, reporting, and paid platform optimization are particularly well suited to remote arrangements, and many Massachusetts technology and e-commerce employers have standardized hybrid or fully remote structures for their marketing teams.
How can I get hired as a performance marketing manager in Massachusetts with little or no experience?
The most realistic entry path is starting as a digital marketing coordinator, paid media specialist, or marketing analyst, roles that large Massachusetts employers like HubSpot, Wayfair, and major Boston-area financial services firms hire at the associate level. Building a portfolio of measurable results, earning Google Ads or Meta Blueprint certifications, and gaining exposure to marketing analytics tools common in the Boston tech ecosystem will strengthen your candidacy. Many candidates also move laterally from email marketing, SEO, or data analyst roles once they can demonstrate paid channel performance.
Where can I find and apply to performance marketing manager jobs in Massachusetts?
You can find and apply to performance marketing manager jobs in Massachusetts on Migrate Mate, which lists current openings across the state. Find roles that fit your background and apply directly to the employers posting them.
See All 16 Performance Marketing Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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