Performance Marketing Manager Jobs in Massachusetts
Performance Marketing Manager jobs in Massachusetts are open across Acton, Boston, and Burlington and other Massachusetts metros, with employers like Insulet Corporation, Abacus Insights, and Brandeis University hiring at every experience level. Find a role that fits below and apply directly.
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Showing 5 of 7+ Performance Marketing Manager jobs
About us
Abacus Insights is transforming how data works for health plans. Our mission is simple: make healthcare data usable, so the people responsible for care and cost decisions can act faster, with confidence. We help health plans break down data silos to create a single, trusted data foundation. That foundation powers better decisions—so plans can improve outcomes, reduce waste, and deliver better experiences for members and providers alike. Backed by $100M from top investors, we’re tackling big challenges in an industry that’s ready for change. Our platform enables GenAI use cases by delivering clean, connected, and reliable healthcare data to support automation, prioritization, and decision workflows—and it’s why we are leading the way. Our innovation begins with people. We are bold, curious, and collaborative—because the best ideas come from working together. We embrace the thoughtful use of AI and automation to drive innovation and efficiency, and we look for individuals who are curious and adaptable—those excited to leverage emerging technologies to enhance how we work—while keeping human insight, connection, and our clients at the center of every decision. Ready to make an impact? Join us and let’s build the future together.
About The Role
Abacus Insights is seeking a seasoned, results-driven Senior Growth Marketing Manager to own and scale multi-channel demand generation programs that directly influence pipeline growth and revenue performance. This role is critical to Abacus’s growth strategy and is designed for an experienced growth marketer who combines strategic thinking, strong content leadership, and deep technical execution across content, paid media, and lifecycle marketing. In this role, you serve as the connective tissue between product marketing strategy and revenue impact—translating complex, technical value propositions into high-performing, scalable campaigns. You will have clear ownership of campaign strategy, execution, optimization, and measurement, ensuring marketing investments are tightly aligned to business outcomes and growth targets. Working closely with Product Marketing, subject matter experts, Sales, and senior leaders, you will lead the development of cohesive, multi-touch campaigns, applying data-driven decision-making, experimentation, and AI-enabled workflows to continuously improve performance and efficiency.
Your day to day
Campaign Strategy & Revenue Impact:
- Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs aligned to pipeline and revenue goals.
- Translate business and growth objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans.
- Test “zero tech stack” ABM campaigns leveraging HubSpot, LinkedIn and Apollo across email, social and custom landing pages.
- Establish and own success metrics, including influenced revenue, pipeline contribution, CPL, conversion rates, and ROI.
- Analyze performance trends and proactively adjust strategy to improve outcomes and scale what works.
Content Strategy & Messaging Leadership:
- Lead the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs.
- Independently create and oversee high-quality long-form and short-form content across email, paid media, landing pages, newsletters, and lifecycle programs.
- Adapt messaging for multiple audiences, including executive buyers, economic decision-makers, and practitioner-level users.
- Leverage product marketing playbooks and AI tools to increase content velocity, quality, and consistency.
- Partner closely with Product Marketing, SMEs, and senior leaders to shape narratives and ensure accuracy and credibility.
Paid Media & Marketing Technology Ownership:
- Advise on campaign execution and optimization within HubSpot, including workflows, lead management, reporting, and attribution.
- Independently manage and optimize LinkedIn Ads campaigns at scale, including audience strategy, creative testing, budget allocation, and performance optimization.
- Bring a deep understanding of paid media formats, related measurements, creative best practices, and funnel-stage alignment.
- Provide strategic oversight of Google Ads, ensuring performance accountability and alignment with broader campaign goals.
Cross-Functional Leadership & Creative Direction:
- Provide clear creative direction and campaign requirements to designers and external partners to ensure assets align with strategy and channel needs.
- Influence cross-functional stakeholders through strong communication, data-backed insights, and clear recommendations.
- Act as a senior individual contributor who raises the bar for campaign quality, execution rigor, and measurable impact.
What You Bring To The Team
- 7+ years of progressive experience in B2B growth marketing, demand generation, or campaign marketing roles, with a strong preference for candidates with health plan and/or health technology experience.
- 5+ years of hands-on experience owning multi-channel campaigns using HubSpot or comparable marketing automation platforms.
- 5+ years of direct experience managing and optimizing paid media programs, with deep expertise in LinkedIn Ads Manager.
- Proven experience executing scrappy, manual ABM campaigns using LinkedIn Sales Navigator, CRM account mapping, and personalized multi-channel outreach.
- Hunger to experiment with AI tools to improve processes and measurement.
- Demonstrated success driving measurable pipeline and revenue impact through integrated marketing campaigns.
- Strong strategic and analytical skills, with the ability to translate data into insights and action.
- Exceptional writing, editing, and messaging skills, supported by a portfolio of campaign and content examples.
- Proven ability to operate autonomously, prioritize effectively, and lead complex initiatives in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
What We Would Like To See, But Not Required
- Experience writing or overseeing press releases, newsletters, video scripts, executive messaging, and thought leadership content.
- Experience managing agency relationships and performance.
- Familiarity with advanced attribution models, experimentation frameworks, or AI-enabled marketing workflows.
Compensation:
Compensation for this role is based on experience, skills, and location, and includes base salary plus eligibility for performance bonuses and equity grants.
What You’ll Get In Return
- Unlimited paid time off – recharge when you need it
- Work from anywhere – flexibility to fit your life
- Comprehensive health coverage – multiple plan options to choose from
- Equity for every employee – share in our success
- Growth-focused environment – your development matters here
- Home office setup allowance – one-time support to get you started
- Monthly cell phone allowance – stay connected with ease
Our Commitment as an Equal Opportunity Employer
As a mission-led technology company helping to drive better healthcare outcomes, Abacus Insights believes that the best innovation and value we can bring to our customers comes from diverse ideas, thoughts, experiences, and perspectives. Therefore, we dedicate resources to building diverse teams and providing equal employment opportunities to all applicants. Abacus prohibits discrimination and harassment regarding race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. At the heart of who we are is a commitment to continuously and intentionally building an inclusive culture—one that empowers every team member across the globe to do their best work and bring their authentic selves. We carry that same commitment into our hiring process, aiming to create an interview experience where you feel comfortable and confident showcasing your strengths. If there’s anything we can do to support that—big or small—please let us know.
About us
Abacus Insights is transforming how data works for health plans. Our mission is simple: make healthcare data usable, so the people responsible for care and cost decisions can act faster, with confidence. We help health plans break down data silos to create a single, trusted data foundation. That foundation powers better decisions—so plans can improve outcomes, reduce waste, and deliver better experiences for members and providers alike. Backed by $100M from top investors, we’re tackling big challenges in an industry that’s ready for change. Our platform enables GenAI use cases by delivering clean, connected, and reliable healthcare data to support automation, prioritization, and decision workflows—and it’s why we are leading the way. Our innovation begins with people. We are bold, curious, and collaborative—because the best ideas come from working together. We embrace the thoughtful use of AI and automation to drive innovation and efficiency, and we look for individuals who are curious and adaptable—those excited to leverage emerging technologies to enhance how we work—while keeping human insight, connection, and our clients at the center of every decision. Ready to make an impact? Join us and let’s build the future together.
About The Role
Abacus Insights is seeking a seasoned, results-driven Senior Growth Marketing Manager to own and scale multi-channel demand generation programs that directly influence pipeline growth and revenue performance. This role is critical to Abacus’s growth strategy and is designed for an experienced growth marketer who combines strategic thinking, strong content leadership, and deep technical execution across content, paid media, and lifecycle marketing. In this role, you serve as the connective tissue between product marketing strategy and revenue impact—translating complex, technical value propositions into high-performing, scalable campaigns. You will have clear ownership of campaign strategy, execution, optimization, and measurement, ensuring marketing investments are tightly aligned to business outcomes and growth targets. Working closely with Product Marketing, subject matter experts, Sales, and senior leaders, you will lead the development of cohesive, multi-touch campaigns, applying data-driven decision-making, experimentation, and AI-enabled workflows to continuously improve performance and efficiency.
Your day to day
Campaign Strategy & Revenue Impact:
- Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs aligned to pipeline and revenue goals.
- Translate business and growth objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans.
- Test “zero tech stack” ABM campaigns leveraging HubSpot, LinkedIn and Apollo across email, social and custom landing pages.
- Establish and own success metrics, including influenced revenue, pipeline contribution, CPL, conversion rates, and ROI.
- Analyze performance trends and proactively adjust strategy to improve outcomes and scale what works.
Content Strategy & Messaging Leadership:
- Lead the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs.
- Independently create and oversee high-quality long-form and short-form content across email, paid media, landing pages, newsletters, and lifecycle programs.
- Adapt messaging for multiple audiences, including executive buyers, economic decision-makers, and practitioner-level users.
- Leverage product marketing playbooks and AI tools to increase content velocity, quality, and consistency.
- Partner closely with Product Marketing, SMEs, and senior leaders to shape narratives and ensure accuracy and credibility.
Paid Media & Marketing Technology Ownership:
- Advise on campaign execution and optimization within HubSpot, including workflows, lead management, reporting, and attribution.
- Independently manage and optimize LinkedIn Ads campaigns at scale, including audience strategy, creative testing, budget allocation, and performance optimization.
- Bring a deep understanding of paid media formats, related measurements, creative best practices, and funnel-stage alignment.
- Provide strategic oversight of Google Ads, ensuring performance accountability and alignment with broader campaign goals.
Cross-Functional Leadership & Creative Direction:
- Provide clear creative direction and campaign requirements to designers and external partners to ensure assets align with strategy and channel needs.
- Influence cross-functional stakeholders through strong communication, data-backed insights, and clear recommendations.
- Act as a senior individual contributor who raises the bar for campaign quality, execution rigor, and measurable impact.
What You Bring To The Team
- 7+ years of progressive experience in B2B growth marketing, demand generation, or campaign marketing roles, with a strong preference for candidates with health plan and/or health technology experience.
- 5+ years of hands-on experience owning multi-channel campaigns using HubSpot or comparable marketing automation platforms.
- 5+ years of direct experience managing and optimizing paid media programs, with deep expertise in LinkedIn Ads Manager.
- Proven experience executing scrappy, manual ABM campaigns using LinkedIn Sales Navigator, CRM account mapping, and personalized multi-channel outreach.
- Hunger to experiment with AI tools to improve processes and measurement.
- Demonstrated success driving measurable pipeline and revenue impact through integrated marketing campaigns.
- Strong strategic and analytical skills, with the ability to translate data into insights and action.
- Exceptional writing, editing, and messaging skills, supported by a portfolio of campaign and content examples.
- Proven ability to operate autonomously, prioritize effectively, and lead complex initiatives in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
What We Would Like To See, But Not Required
- Experience writing or overseeing press releases, newsletters, video scripts, executive messaging, and thought leadership content.
- Experience managing agency relationships and performance.
- Familiarity with advanced attribution models, experimentation frameworks, or AI-enabled marketing workflows.
Compensation:
Compensation for this role is based on experience, skills, and location, and includes base salary plus eligibility for performance bonuses and equity grants.
What You’ll Get In Return
- Unlimited paid time off – recharge when you need it
- Work from anywhere – flexibility to fit your life
- Comprehensive health coverage – multiple plan options to choose from
- Equity for every employee – share in our success
- Growth-focused environment – your development matters here
- Home office setup allowance – one-time support to get you started
- Monthly cell phone allowance – stay connected with ease
Our Commitment as an Equal Opportunity Employer
As a mission-led technology company helping to drive better healthcare outcomes, Abacus Insights believes that the best innovation and value we can bring to our customers comes from diverse ideas, thoughts, experiences, and perspectives. Therefore, we dedicate resources to building diverse teams and providing equal employment opportunities to all applicants. Abacus prohibits discrimination and harassment regarding race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. At the heart of who we are is a commitment to continuously and intentionally building an inclusive culture—one that empowers every team member across the globe to do their best work and bring their authentic selves. We carry that same commitment into our hiring process, aiming to create an interview experience where you feel comfortable and confident showcasing your strengths. If there’s anything we can do to support that—big or small—please let us know.
See All 7 Performance Marketing Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find JobsPerformance Marketing Manager Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Performance Marketing Manager Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
- Insulet Corporation2
- Abacus Insights1
- Brandeis University1
- Grand Circle Travel1
- Similarweb1
Top Industries Hiring
- Biotechnology & Pharmaceuticals2
- Technology & Software2
- Hospitality & Tourism1
- Medical Devices1
What Massachusetts Employers Look For
The qualifications that appear most often in performance marketing manager jobs across Massachusetts.
- Hands-on experience managing paid search and paid social campaigns across Google Ads and Meta
- Proficiency with analytics and attribution platforms such as Google Analytics and Triple Whale
- Demonstrated ability to optimize campaigns to ROAS, CPA, or CAC targets
- Experience with A/B testing, audience segmentation, and creative performance analysis
- Bachelor's degree in marketing, business, or a related field
- Google Ads or Meta Blueprint certification preferred by many employers
Performance Marketing Manager Jobs in Massachusetts: Frequently Asked Questions
How many performance marketing manager jobs are there in Massachusetts?
There are 7+ performance marketing manager openings in Massachusetts on Migrate Mate as of June 2026, with the most roles in Acton, Boston, and Burlington. New positions post regularly as employers across Massachusetts hire.
How much do performance marketing managers make in Massachusetts?
Performance marketing managers in Massachusetts earn a median of about $212,020 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $122,350 for the lowest 10% to over $310,510 for the top 10%. Pay rises with experience, specialty, and employer.
Which Massachusetts cities have the most performance marketing manager jobs?
Acton, Boston, and Burlington have the most performance marketing manager openings in Massachusetts right now, with additional roles spread across smaller metros statewide.
Which companies hire performance marketing managers in Massachusetts?
Employers hiring performance marketing managers in Massachusetts include Insulet Corporation, Abacus Insights, and Brandeis University, based on current listings on Migrate Mate as of June 2026.
Are there remote performance marketing manager jobs in Massachusetts?
Yes. About 71% of performance marketing manager openings tied to Massachusetts are remote or hybrid as of June 2026. The rest are on-site roles based in Massachusetts metros.
How do I apply for performance marketing manager jobs in Massachusetts?
You can apply to performance marketing manager jobs in Massachusetts directly on Migrate Mate. Search the listings above, find roles that match your experience and preferred Massachusetts location, then apply to each one that fits.
See All 7 Performance Marketing Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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