Performance Marketing Manager Jobs in Massachusetts
Performance Marketing Manager jobs in Massachusetts are in strong demand, concentrated in technology, financial services, biotech, and e-commerce sectors, with openings at every level from associate performance marketer through senior director. The heaviest hiring is in Boston, Cambridge, and Waltham, where companies like HubSpot, Wayfair, and Fidelity Investments have established marketing organizations. Paid media strategy, lifecycle marketing, and marketing analytics are the specialties drawing the most attention from Massachusetts employers. Find a role that fits below and apply directly.
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River Run is a shared services organization that supports banking affiliates, Newburyport Bank, Pentucket Bank and Rollstone Bank & Trust.
The Performance Marketing Manager drives growth in low-cost deposits, customer relationships, and loan generation across River Run Banks by leading data-driven marketing strategies, optimizing performance, and linking marketing efforts to account growth, product adoption, and customer value.
Essential Job Functions
Strategic Performance Marketing
- Drive key bank objectives, including low-cost deposit growth, relationship deepening, and loan application generation through campaign channel strategy and budget allocation recommendations based on performance data, cost efficiency, and business priorities
- Lead campaign development to attract new customers, increase primary banking relationships, and support lending growth
Campaign Optimization & Measurement
- Own campaign strategy, delivery, performance tracking and optimization across digital and owned channels
- Establish KPIs tied to business outcomes such as new account openings, funding levels, cross-sell activity, and loan applications
- Continuously test and optimize messaging, offers, audiences, and channels to improve conversion rates and cost efficiency
- Evaluate campaign ROI and recommend refinements to maximize impact and efficiency
Insights & Analytics
- Translate performance data into actionable insights that inform strategy and investment decisions
- Leverage analytics platforms such as GA4, CRM (Quest), and Google Ads, to understand customer behavior and conversion paths
- Develop clear dashboards and reports that connect marketing activity to deposit, relationship, and loan growth
- Use insights to guide future campaign planning and product prioritization
Cross-Functional Collaboration
- Partner with internal marketing team members, business partners, and external agencies to ensure campaigns are aligned with performance goals
- Bring a data-informed perspective to creative, messaging, and channel decisions
- Ensure all performance marketing activities meet brand, compliance, and regulatory standards
Qualifications, Experience, and Education
- Bachelor’s degree in Marketing, Business, Analytics, or related field or an equivalent combination of education and professional experience.
- 5+ years of experience in performance marketing, digital marketing, or marketing analytics required.
- Proven experience managing and optimizing multi-channel campaigns tied to measurable business outcomes
- Strong analytical skills with the ability to turn data into strategic recommendations
- Experience with analytics and advertising platforms (e.g., GA4, Google Ads, Meta, CRM systems)
- Ability to influence and collaborate effectively with cross-functional business partners
River Run Services, LLC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing or service in the military.
If you are an individual with a disability and require a reasonable accommodation to complete the application process, you may contact Human Resources at hr@riverrun.com or call 978-462-3136.
The salary range represents an estimate based on market data for this position. Final compensation decisions are made based on experience, skills, and internal equity to ensure fairness and consistency across our organization.
River Run is a shared services organization that supports banking affiliates, Newburyport Bank, Pentucket Bank and Rollstone Bank & Trust.
The Performance Marketing Manager drives growth in low-cost deposits, customer relationships, and loan generation across River Run Banks by leading data-driven marketing strategies, optimizing performance, and linking marketing efforts to account growth, product adoption, and customer value.
Essential Job Functions
Strategic Performance Marketing
- Drive key bank objectives, including low-cost deposit growth, relationship deepening, and loan application generation through campaign channel strategy and budget allocation recommendations based on performance data, cost efficiency, and business priorities
- Lead campaign development to attract new customers, increase primary banking relationships, and support lending growth
Campaign Optimization & Measurement
- Own campaign strategy, delivery, performance tracking and optimization across digital and owned channels
- Establish KPIs tied to business outcomes such as new account openings, funding levels, cross-sell activity, and loan applications
- Continuously test and optimize messaging, offers, audiences, and channels to improve conversion rates and cost efficiency
- Evaluate campaign ROI and recommend refinements to maximize impact and efficiency
Insights & Analytics
- Translate performance data into actionable insights that inform strategy and investment decisions
- Leverage analytics platforms such as GA4, CRM (Quest), and Google Ads, to understand customer behavior and conversion paths
- Develop clear dashboards and reports that connect marketing activity to deposit, relationship, and loan growth
- Use insights to guide future campaign planning and product prioritization
Cross-Functional Collaboration
- Partner with internal marketing team members, business partners, and external agencies to ensure campaigns are aligned with performance goals
- Bring a data-informed perspective to creative, messaging, and channel decisions
- Ensure all performance marketing activities meet brand, compliance, and regulatory standards
Qualifications, Experience, and Education
- Bachelor’s degree in Marketing, Business, Analytics, or related field or an equivalent combination of education and professional experience.
- 5+ years of experience in performance marketing, digital marketing, or marketing analytics required.
- Proven experience managing and optimizing multi-channel campaigns tied to measurable business outcomes
- Strong analytical skills with the ability to turn data into strategic recommendations
- Experience with analytics and advertising platforms (e.g., GA4, Google Ads, Meta, CRM systems)
- Ability to influence and collaborate effectively with cross-functional business partners
River Run Services, LLC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing or service in the military.
If you are an individual with a disability and require a reasonable accommodation to complete the application process, you may contact Human Resources at hr@riverrun.com or call 978-462-3136.
The salary range represents an estimate based on market data for this position. Final compensation decisions are made based on experience, skills, and internal equity to ensure fairness and consistency across our organization.
See All 15 Performance Marketing Manager Jobs in Massachusetts
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Find JobsPerformance Marketing Manager Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Performance Marketing Manager Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Consulting & Professional Services
What Massachusetts Employers Look For
The qualifications that appear most often in performance marketing manager jobs across Massachusetts.
- Bachelor's degree in marketing, business, or a closely related field
- Proven experience managing paid search, paid social, or programmatic campaigns
- Proficiency with analytics platforms such as Google Analytics and attribution tools
- Demonstrated ability to manage and optimize significant digital advertising budgets
- Experience with A/B testing, conversion rate optimization, and performance reporting
- Strong cross-functional collaboration skills with product, sales, and analytics teams
Performance Marketing Manager Jobs in Massachusetts: Frequently Asked Questions
How do you become a performance marketing manager in Massachusetts?
Most performance marketing managers in Massachusetts enter the field with a bachelor's degree in marketing, business, communications, or a related discipline, then build several years of hands-on experience in paid media, SEO, or analytics roles. Massachusetts does not require a state-issued license for this position. Employers in Boston and Cambridge typically expect candidates to show measurable campaign results, platform certifications from Google or Meta, and familiarity with the analytics stack common in the local tech and biotech sectors.
How much do performance marketing managers make in Massachusetts?
Performance marketing managers in Massachusetts earn a median of about $212,020 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $122,350 for the lowest 10% to over $310,510 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire performance marketing managers in Massachusetts?
Employers hiring performance marketing managers in Massachusetts right now include Whoop, SharkNinja, and Bevi, based on current listings on Migrate Mate as of September 2026. Massachusetts's dense concentration of technology, financial services, and life sciences companies means demand for performance marketing talent remains consistent well beyond the Boston core.
Which Massachusetts cities have the most performance marketing manager jobs?
Boston, Needham, and Cambridge have the most performance marketing manager openings in Massachusetts. Boston drives the bulk of listings thanks to its concentration of technology firms, financial institutions, and e-commerce brands, while Cambridge and Waltham add significant volume through their biotech and software company clusters, which maintain in-house growth and acquisition marketing teams year-round.
Are there remote performance marketing manager jobs in Massachusetts?
Yes, and more than most fields. About 71% of performance marketing manager openings tied to Massachusetts are remote or hybrid as of September 2026, reflecting how naturally the role suits distributed work. Campaign management, reporting, and paid platform optimization are particularly well suited to remote arrangements, and many Massachusetts technology and e-commerce employers have standardized hybrid or fully remote structures for their marketing teams.
How can I get hired as a performance marketing manager in Massachusetts with little or no experience?
The most realistic entry path is starting as a digital marketing coordinator, paid media specialist, or marketing analyst, roles that large Massachusetts employers like HubSpot, Wayfair, and major Boston-area financial services firms hire at the associate level. Building a portfolio of measurable results, earning Google Ads or Meta Blueprint certifications, and gaining exposure to marketing analytics tools common in the Boston tech ecosystem will strengthen your candidacy. Many candidates also move laterally from email marketing, SEO, or data analyst roles once they can demonstrate paid channel performance.
Where can I find and apply to performance marketing manager jobs in Massachusetts?
You can find and apply to performance marketing manager jobs in Massachusetts on Migrate Mate, which lists current openings across the state. Find roles that fit your background and apply directly to the employers posting them.
See All 15 Performance Marketing Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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