Performance Marketing Manager Jobs in California
Performance Marketing Manager jobs in California are among the most active in the country, concentrated in technology, e-commerce, direct-to-consumer brands, and entertainment, with openings ranging from entry-level growth marketing associates through senior and director-level roles. Los Angeles, San Francisco, and San Diego account for the largest share of hiring, anchored by companies like Google, Meta, and Snap that maintain major California operations and consistently recruit for this role. Paid media strategy, multi-channel attribution, and lifecycle marketing are the most in-demand specialties across California listings right now. Find a role that fits below and apply directly.
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Marketing Performance Manager
Celebrating 75 years in the industry, Gelson’s continues to focus on delivering an outstanding shopping experience while evolving to meet customers’ changing needs. Its stores feature fresh produce, meat, seafood, prepared foods, bakery, and specialty grocery offerings.
Gelson’s marketing initiatives include digital promotions, vendor partnerships, customer engagement, and the Gelson’s Rewards loyalty program. The Marketing Performance Manager plays an important role in measuring the effectiveness of these initiatives, identifying customer and sales trends, and translating data into actionable insights that support marketing strategy, customer retention, and business performance.
Position Summary
The Marketing Performance Manager analyzes marketing, customer, sales, promotional, and loyalty data to measure performance and identify opportunities. Monitors KPIs, and performance measurement processes to help evaluate results, improve marketing effectiveness, and support informed business decisions. The position works closely with multiple departments including Marketing, Merchandising, Finance, Operations, Digital, Loyalty, and external vendor partners.
Key Responsibilities
- Analyze marketing, sales, promotional, customer, and loyalty data to identify trends, opportunities, and areas for improvement.
- Evaluates campaign and promotional performance, including sales lift, engagement, redemption, conversion, and return on investment (ROI).
- Prepare post-campaign analyses and communicate findings and actionable recommendations to stakeholders.
- Evaluate customer behavior, acquisition, retention, shopping frequency, and lifetime value.
- Partner with cross-functional teams to support marketing strategy, business planning, and performance improvement.
- Assist with marketing budget tracking, spending analysis, invoices, and forecasting in partnership with Finance.
- Collaborate on reporting processes, workflows, and automation to reduce manual effort.
- Support internal and store-facing communications, special projects, and other marketing initiatives as needed.
Qualifications
- 4–7 years of relevant experience in marketing, business reporting, customer insights, or a related field.
- Experience analyzing marketing, customer, sales, promotional, loyalty, or CRM data.
- Bachelor’s degree in marketing, Business, Finance, Economics, Statistics, or a related field preferred; equivalent experience may be considered.
- Retail, grocery, consumer, or multi-location business experience preferred.
Skills and Competencies
- Advanced Microsoft Excel skills and strong quantitative and analytical abilities.
- Ability to interpret data and translate findings into clear, actionable recommendations.
- Understanding of marketing KPIs, campaign performance, customer engagement, and ROI.
- Strong attention to detail, organization, and project management skills.
- Effective written and verbal communication skills.
- Ability to collaborate across departments and improve processes.
Success in this role includes accurate and timely reporting, actionable insights, effective campaign measurement, improved visibility into marketing ROI and customer engagement, reliable budget tracking, reduced manual reporting, and stronger data-driven decision-making across the business.
Come join the Gelson’s team and help us continue our tradition of excellence in grocery retail.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending accounts
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Tuition reimbursement
- Vision insurance
Salary range: $77,000 - $94,000
Pay: $77,000.00 - $94,600.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Tuition reimbursement
- Vision insurance
Work Location: In person
See All 58 Performance Marketing Manager Jobs in California
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Find JobsPerformance Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Performance Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Banking & Financial Services
- Fintech
- Staffing & Recruiting
What California Employers Look For
The qualifications that appear most often in performance marketing manager jobs across California.
- Bachelor's degree in marketing, business, or a related quantitative field
- Proven experience managing paid search, paid social, or programmatic ad campaigns
- Proficiency with analytics and attribution platforms such as Google Analytics and Tableau
- Experience setting and optimizing against CAC, ROAS, LTV, and other performance KPIs
- Demonstrated ability to manage five- or six-figure monthly advertising budgets
- Familiarity with A/B testing frameworks and conversion rate optimization practices
Performance Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a performance marketing manager in California?
Performance marketing manager is not a licensed or state-credentialed role in California, so the path runs through education and demonstrated results. Most California employers expect a bachelor's degree in marketing, business, or a quantitative discipline, followed by hands-on experience in paid media or growth marketing. Building a portfolio that shows measurable outcomes, such as improved ROAS or reduced CAC on real campaigns, carries significant weight with California-based hiring teams across tech and consumer brands.
How much do performance marketing managers make in California?
Performance marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire performance marketing managers in California?
Employers hiring performance marketing managers in California right now include Clients Blackbox, Airwallex, and Brand Knew, based on current listings on Migrate Mate as of November 2026. California's dense concentration of technology companies, direct-to-consumer brands, and entertainment platforms means openings appear across a wide range of industries, not just traditional advertising.
Which California cities have the most performance marketing manager jobs?
San Francisco, Los Angeles, and San Diego have the most performance marketing manager openings in California. The concentration in Los Angeles and San Francisco reflects the outsized presence of large technology companies, streaming platforms, and e-commerce headquarters in those metros, while San Diego's growing biotech and direct-to-consumer sector drives demand there as well.
Are there remote performance marketing manager jobs in California?
Yes, and more than most fields. About 79% of performance marketing manager openings tied to California are remote or hybrid as of November 2026, which reflects the desk-based and data-driven nature of the work. Campaign management, reporting, and audience strategy are the functions most commonly performed fully remotely, while roles with heavy creative collaboration or agency-side client work tend to require at least some in-office time.
How can I get hired as a performance marketing manager in California with little or no experience?
The most realistic entry path is a growth marketing coordinator or paid media analyst role at a California technology startup or consumer brand, where smaller teams expose junior hires to the full campaign lifecycle quickly. Large California employers like Google and Meta run structured associate and rotational marketing programs for recent graduates. Adjacent roles in marketing analytics, SEO, or email marketing also transfer directly. Completing a Google Ads or Meta Blueprint certification gives candidates a concrete credential that registers with California hiring managers reviewing entry-level applicants.
Where can I find and apply to performance marketing manager jobs in California?
You can find and apply to performance marketing manager jobs in California on Migrate Mate, which lists current California openings across technology, e-commerce, entertainment, and consumer brands. Find the roles that fit your experience and location preferences and apply directly.
See All 58 Performance Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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