Performance Marketing Manager Jobs in California
Performance Marketing Manager jobs in California are among the most active in the country, concentrated in technology, e-commerce, direct-to-consumer brands, and entertainment, with openings ranging from entry-level growth marketing associates through senior and director-level roles. Los Angeles, San Francisco, and San Diego account for the largest share of hiring, anchored by companies like Google, Meta, and Snap that maintain major California operations and consistently recruit for this role. Paid media strategy, multi-channel attribution, and lifecycle marketing are the most in-demand specialties across California listings right now. Find a role that fits below and apply directly.
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Showing 5 of 81+ Performance Marketing Manager jobs
INTRODUCTION
Front is the customer operations platform built for B2B complexity, keeping every team, tool, and customer conversation in sync so companies can scale without losing connection. Others handle simple interactions. Front handles the coordination and context behind complex B2B customer relationships. Over 9,000 companies, including Uber Freight, Navan, and Stripe, rely on Front because it's the only one that can run the operational layer that makes customer-facing work actually succeed. Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including Built In's 100 Best Midsize Places to Work in SF 2025, Top Places to Work by USA Today 2025, Y Combinator's list of Top Companies in 2023, #4 on Fortune’s Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, and Forbes Best Startup Employers 2022 List.
ROLE AND RESPONSIBILITIES
The Performance Marketing Manager will own and scale paid acquisition across key channels, partnering closely with Marketing, Product, Sales, and Data to drive efficient pipeline and revenue growth. This role blends hands-on campaign execution with strong analytical rigor and clear, cross-functional communication.
What You’ll Do
- Own end-to-end performance marketing strategy and execution across paid social, paid display, and emerging channels (ChatGPT, etc.), including planning, launch, optimization, and measurement.
- Manage budgets and forecasting; allocate spend based on ROI/CAC targets and pipeline goals, and communicate tradeoffs clearly.
- Build and maintain a testing roadmap across ads, audiences, offers, landing pages, and funnel steps; run structured experiments and document learnings.
- Partner with Lifecycle/Email, Content, Creative, and Design to develop high-performing creative and landing page experiences.
- Partner with Sales/RevOps to align on lead quality definitions, routing, and pipeline attribution; improve conversion rates from lead → opportunity.
- Own channel-level reporting and performance narratives; create dashboards and weekly updates for stakeholders.
- Improve tracking and measurement (pixels, UTMs, conversion events), partnering with Data/Analytics and Engineering as needed.
BASIC QUALIFICATIONS
- 4–7 years of performance marketing experience, with hands-on ownership of paid acquisition and measurable growth impact.
- Strong analytical skills: comfortable with channel metrics (CAC, ROI, LTV, conversion rates), cohort thinking, and interpreting incrementality where possible.
- Experience managing meaningful budgets and optimizing toward business outcomes (pipeline and revenue), not just clicks.
- Excellent experimentation discipline: hypothesis-driven tests, sound measurement, and ability to translate results into next actions.
- Familiarity with modern ad platforms and tools (e.g., Google Ads, LinkedIn/Meta ads managers) and analytics tooling (e.g., GA4, Looker/Tableau, Amplitude/Mixpanel) plus attribution basics.
- Strong communication and stakeholder management; can align cross-functionally and move work forward in ambiguous environments.
PREFERRED QUALIFICATIONS
- Bonus: B2B SaaS demand gen experience, landing page/CRO experience, and/or experience partnering on MMM or incrementality testing.
LOCATION
Front operates on a hybrid model — we come together in the office each Tuesday, Wednesday, and Thursday to collaborate and stay connected.
WHAT WE OFFER
- Competitive salary
- Equity (we are post-series D & backed by some of the best VCs in the US)
- Private health insurance, including plan options at no cost to employees
- Paid parental leave
- Flexible time off policy
- Flexibility to work from home Monday and Friday, unless posted as a fully remote role
- Mental health support with Workplace Options
- Family planning support with Maven
- $100 per month Lifestyle Stipend to spend on fitness, health and wellness, and other activities
- Wellness Days - Fronteers get an additional day off on months with no holidays
- Winter Break - Our offices are closed from Christmas to New Year's Day!
Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. By applying, you acknowledge and agree that you have read and understand the California Recruiting Privacy Notice & EU Privacy Notice.
INTRODUCTION
Front is the customer operations platform built for B2B complexity, keeping every team, tool, and customer conversation in sync so companies can scale without losing connection. Others handle simple interactions. Front handles the coordination and context behind complex B2B customer relationships. Over 9,000 companies, including Uber Freight, Navan, and Stripe, rely on Front because it's the only one that can run the operational layer that makes customer-facing work actually succeed. Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including Built In's 100 Best Midsize Places to Work in SF 2025, Top Places to Work by USA Today 2025, Y Combinator's list of Top Companies in 2023, #4 on Fortune’s Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, and Forbes Best Startup Employers 2022 List.
ROLE AND RESPONSIBILITIES
The Performance Marketing Manager will own and scale paid acquisition across key channels, partnering closely with Marketing, Product, Sales, and Data to drive efficient pipeline and revenue growth. This role blends hands-on campaign execution with strong analytical rigor and clear, cross-functional communication.
What You’ll Do
- Own end-to-end performance marketing strategy and execution across paid social, paid display, and emerging channels (ChatGPT, etc.), including planning, launch, optimization, and measurement.
- Manage budgets and forecasting; allocate spend based on ROI/CAC targets and pipeline goals, and communicate tradeoffs clearly.
- Build and maintain a testing roadmap across ads, audiences, offers, landing pages, and funnel steps; run structured experiments and document learnings.
- Partner with Lifecycle/Email, Content, Creative, and Design to develop high-performing creative and landing page experiences.
- Partner with Sales/RevOps to align on lead quality definitions, routing, and pipeline attribution; improve conversion rates from lead → opportunity.
- Own channel-level reporting and performance narratives; create dashboards and weekly updates for stakeholders.
- Improve tracking and measurement (pixels, UTMs, conversion events), partnering with Data/Analytics and Engineering as needed.
BASIC QUALIFICATIONS
- 4–7 years of performance marketing experience, with hands-on ownership of paid acquisition and measurable growth impact.
- Strong analytical skills: comfortable with channel metrics (CAC, ROI, LTV, conversion rates), cohort thinking, and interpreting incrementality where possible.
- Experience managing meaningful budgets and optimizing toward business outcomes (pipeline and revenue), not just clicks.
- Excellent experimentation discipline: hypothesis-driven tests, sound measurement, and ability to translate results into next actions.
- Familiarity with modern ad platforms and tools (e.g., Google Ads, LinkedIn/Meta ads managers) and analytics tooling (e.g., GA4, Looker/Tableau, Amplitude/Mixpanel) plus attribution basics.
- Strong communication and stakeholder management; can align cross-functionally and move work forward in ambiguous environments.
PREFERRED QUALIFICATIONS
- Bonus: B2B SaaS demand gen experience, landing page/CRO experience, and/or experience partnering on MMM or incrementality testing.
LOCATION
Front operates on a hybrid model — we come together in the office each Tuesday, Wednesday, and Thursday to collaborate and stay connected.
WHAT WE OFFER
- Competitive salary
- Equity (we are post-series D & backed by some of the best VCs in the US)
- Private health insurance, including plan options at no cost to employees
- Paid parental leave
- Flexible time off policy
- Flexibility to work from home Monday and Friday, unless posted as a fully remote role
- Mental health support with Workplace Options
- Family planning support with Maven
- $100 per month Lifestyle Stipend to spend on fitness, health and wellness, and other activities
- Wellness Days - Fronteers get an additional day off on months with no holidays
- Winter Break - Our offices are closed from Christmas to New Year's Day!
Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. By applying, you acknowledge and agree that you have read and understand the California Recruiting Privacy Notice & EU Privacy Notice.
See All 81 Performance Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsPerformance Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Performance Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Airwallex5
- Amazon4
- Zymo Research4
- Intuit3
- Sunny Distributor3
Top Industries Hiring
- Technology & Software34
- Marketing & Advertising6
- Banking & Financial Services4
- Electronics & Hardware4
- Fintech4
What California Employers Look For
The qualifications that appear most often in performance marketing manager jobs across California.
- Bachelor's degree in marketing, business, or a related quantitative field
- Proven experience managing paid search, paid social, or programmatic ad campaigns
- Proficiency with analytics and attribution platforms such as Google Analytics and Tableau
- Experience setting and optimizing against CAC, ROAS, LTV, and other performance KPIs
- Demonstrated ability to manage five- or six-figure monthly advertising budgets
- Familiarity with A/B testing frameworks and conversion rate optimization practices
Performance Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a performance marketing manager in California?
Performance marketing manager is not a licensed or state-credentialed role in California, so the path runs through education and demonstrated results. Most California employers expect a bachelor's degree in marketing, business, or a quantitative discipline, followed by hands-on experience in paid media or growth marketing. Building a portfolio that shows measurable outcomes, such as improved ROAS or reduced CAC on real campaigns, carries significant weight with California-based hiring teams across tech and consumer brands.
How much do performance marketing managers make in California?
Performance marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire performance marketing managers in California?
Employers hiring performance marketing managers in California right now include Airwallex, Amazon, and Zymo Research, based on current listings on Migrate Mate as of June 2026. California's dense concentration of technology companies, direct-to-consumer brands, and entertainment platforms means openings appear across a wide range of industries, not just traditional advertising.
Which California cities have the most performance marketing manager jobs?
San Francisco, Los Angeles, and Mountain View have the most performance marketing manager openings in California. The concentration in Los Angeles and San Francisco reflects the outsized presence of large technology companies, streaming platforms, and e-commerce headquarters in those metros, while San Diego's growing biotech and direct-to-consumer sector drives demand there as well.
Are there remote performance marketing manager jobs in California?
Yes, and more than most fields. About 33% of performance marketing manager openings tied to California are remote or hybrid as of June 2026, which reflects the desk-based and data-driven nature of the work. Campaign management, reporting, and audience strategy are the functions most commonly performed fully remotely, while roles with heavy creative collaboration or agency-side client work tend to require at least some in-office time.
How can I get hired as a performance marketing manager in California with little or no experience?
The most realistic entry path is a growth marketing coordinator or paid media analyst role at a California technology startup or consumer brand, where smaller teams expose junior hires to the full campaign lifecycle quickly. Large California employers like Google and Meta run structured associate and rotational marketing programs for recent graduates. Adjacent roles in marketing analytics, SEO, or email marketing also transfer directly. Completing a Google Ads or Meta Blueprint certification gives candidates a concrete credential that registers with California hiring managers reviewing entry-level applicants.
Where can I find and apply to performance marketing manager jobs in California?
You can find and apply to performance marketing manager jobs in California on Migrate Mate, which lists current California openings across technology, e-commerce, entertainment, and consumer brands. Find the roles that fit your experience and location preferences and apply directly.
See All 81 Performance Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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