Performance Marketing Manager Jobs in California
Performance Marketing Manager jobs in California are among the most active in the country, concentrated in technology, e-commerce, direct-to-consumer brands, and entertainment, with openings ranging from entry-level growth marketing associates through senior and director-level roles. Los Angeles, San Francisco, and San Diego account for the largest share of hiring, anchored by companies like Google, Meta, and Snap that maintain major California operations and consistently recruit for this role. Paid media strategy, multi-channel attribution, and lifecycle marketing are the most in-demand specialties across California listings right now. Find a role that fits below and apply directly.
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Ecommerce & Performance Marketing Manager
Location: Santa Clara, CA
Work Location: In-Person | Full-time | Relocation not offered
About HYFIX
HYFIX Spatial Intelligence is building the next generation of autonomous drones and robotic lawnmowers for dynamic, unstructured outdoor environments. Our systems enable precision landscaping, spatial mapping, and property maintenance that scales seamlessly, built on top of our proprietary RTK stack. We are developing autonomous systems with no humans in the loop and are looking for a Digital Performance Manager to help drive customer acquisition, ecommerce growth, and revenue as we scale.
About the Role
We are seeking a hands on Digital Performance Manager to manage and optimize our digital advertising, ecommerce, and lead generation activities across Google Ads, Meta, Shopify, and HubSpot.
This position will be responsible for driving measurable results from our digital marketing investment. The ideal candidate understands the complete customer journey, from the first advertisement or website visit through lead capture, nurturing, conversion, and purchase.
This is a hands on role. The Digital Performance Manager will personally manage campaigns, monitor performance, maintain marketing systems, analyze results, and continuously improve conversion rates and return on advertising spend.
Responsibilities
Paid Digital Advertising
- Manage Google Ads, including Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns
- Manage Meta advertising across Facebook and Instagram
- Build, launch, monitor, and optimize campaigns directly within the advertising platforms
- Manage advertising budgets and allocate spend based on performance
- Develop audience targeting, retargeting, and customer acquisition strategies
- Coordinate advertising creative, messaging, and promotional offers
- Conduct ongoing testing of advertisements, audiences, landing pages, and offers
- Monitor campaign performance and make timely adjustments to improve results
HubSpot & Lead Management
- Manage HubSpot as a central platform for marketing leads and customer acquisition
- Build and maintain lead capture forms, landing pages, lists, workflows, and marketing automation
- Create and manage email campaigns and automated lead nurturing sequences
- Establish and maintain lead lifecycle stages, lead sources, and campaign attribution
- Ensure leads generated through Google Ads, Meta, website forms, trade shows, and other marketing activities are properly captured and tracked in HubSpot
- Build lead segmentation and retargeting audiences based on customer behavior and lifecycle stage
- Monitor the progression of leads from initial inquiry through qualified opportunity and customer conversion
- Maintain data quality and proper tracking within HubSpot
- Work with the sales team to improve marketing and sales handoff processes
- Develop HubSpot dashboards and reports to measure lead generation, conversion, campaign performance, and marketing ROI
Shopify & Ecommerce
- Manage day to day Shopify ecommerce operations
- Create and update products, collections, pricing, promotions, and discount codes
- Build and optimize product pages and ecommerce landing pages
- Coordinate new product launches and promotional campaigns
- Monitor the customer journey from advertisement through checkout
- Identify opportunities to improve Shopify conversion rates and reduce cart abandonment
- Ensure product information, pricing, inventory, and promotional offers are accurate
- Manage integrations between Shopify and applicable marketing and analytics platforms
Analytics & Performance
- Own marketing performance reporting across Google Ads, Meta, Shopify, HubSpot, and Google Analytics
- Implement and maintain accurate conversion and attribution tracking
- Build dashboards that provide management with clear visibility into marketing performance
- Analyze the complete customer acquisition funnel to identify where prospects are converting or dropping off
- Track and report key performance indicators, including:
- Advertising spend
- Revenue attributed to advertising
- Return on advertising spend (ROAS)
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Cost per qualified lead
- Lead to customer conversion rate
- Ecommerce conversion rate
- Average order value
- Shopify revenue
- Cart abandonment rate
- Marketing sourced pipeline and revenue
- Provide regular reporting that explains what happened, why performance changed, and what actions should be taken to improve results
Qualifications
- 4+ years of hands-on digital marketing, performance marketing, or ecommerce experience.
- Strong hands-on experience managing Google Ads.
- Strong hands-on experience managing Meta Ads across Facebook and Instagram.
- Strong Shopify experience.
- Experience managing meaningful advertising budgets.
- Strong understanding of ecommerce conversion funnels.
- Experience with Google Analytics 4 and conversion tracking.
- Ability to analyze campaign performance and make data-driven decisions.
- Experience with Google Merchant Center and product feeds preferred.
- Experience with email marketing and customer remarketing is a plus.
- Strong written communication skills.
- Comfortable working in a fast-moving environment where priorities can change quickly.
What Success Looks Like
This position will be measured primarily on business results rather than impressions or clicks.
Key measures of success include:
- Increasing qualified leads and ecommerce sales
- Improving ROAS and overall advertising efficiency
- Reducing customer acquisition cost (CAC) and cost per qualified lead
- Improving lead-to-customer and Shopify conversion rates
- Increasing marketing-sourced pipeline and revenue
- Ensuring HubSpot lead data is accurate and leads are properly tracked from source through conversion
- Successfully executing product launches and promotional campaigns
- Providing management with clear, actionable performance reporting
Benefits
- Paid Time Off (PTO)
- 401(k) with company matching
- Health, dental, and vision insurance
- Dynamic startup environment with hands-on engineering opportunities
How to Apply
Send your resume to recruiting@hyfix.ai.
Follow HYFIX on LinkedIn for company updates and future career opportunities: https://www.linkedin.com/company/hyfix/
Pay: $80,000.00 - $90,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Application Question(s):
- Will you now or in the future require sponsorship for an employment visa to work in the United States?
Ability to Commute:
- Santa Clara, CA 95054 (Preferred)
Work Location: In person
See All 42 Performance Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsPerformance Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Performance Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Banking & Financial Services
- Non-Profit & Social Services
- Fintech
- Media & Entertainment
What California Employers Look For
The qualifications that appear most often in performance marketing manager jobs across California.
- Bachelor's degree in marketing, business, or a related quantitative field
- Proven experience managing paid search, paid social, or programmatic ad campaigns
- Proficiency with analytics and attribution platforms such as Google Analytics and Tableau
- Experience setting and optimizing against CAC, ROAS, LTV, and other performance KPIs
- Demonstrated ability to manage five- or six-figure monthly advertising budgets
- Familiarity with A/B testing frameworks and conversion rate optimization practices
Performance Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a performance marketing manager in California?
Performance marketing manager is not a licensed or state-credentialed role in California, so the path runs through education and demonstrated results. Most California employers expect a bachelor's degree in marketing, business, or a quantitative discipline, followed by hands-on experience in paid media or growth marketing. Building a portfolio that shows measurable outcomes, such as improved ROAS or reduced CAC on real campaigns, carries significant weight with California-based hiring teams across tech and consumer brands.
How much do performance marketing managers make in California?
Performance marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire performance marketing managers in California?
Employers hiring performance marketing managers in California right now include Airwallex, Uber, and Zymo Research, based on current listings on Migrate Mate as of September 2026. California's dense concentration of technology companies, direct-to-consumer brands, and entertainment platforms means openings appear across a wide range of industries, not just traditional advertising.
Which California cities have the most performance marketing manager jobs?
San Francisco, Los Angeles, and Irvine have the most performance marketing manager openings in California. The concentration in Los Angeles and San Francisco reflects the outsized presence of large technology companies, streaming platforms, and e-commerce headquarters in those metros, while San Diego's growing biotech and direct-to-consumer sector drives demand there as well.
Are there remote performance marketing manager jobs in California?
Yes, and more than most fields. About 58% of performance marketing manager openings tied to California are remote or hybrid as of September 2026, which reflects the desk-based and data-driven nature of the work. Campaign management, reporting, and audience strategy are the functions most commonly performed fully remotely, while roles with heavy creative collaboration or agency-side client work tend to require at least some in-office time.
How can I get hired as a performance marketing manager in California with little or no experience?
The most realistic entry path is a growth marketing coordinator or paid media analyst role at a California technology startup or consumer brand, where smaller teams expose junior hires to the full campaign lifecycle quickly. Large California employers like Google and Meta run structured associate and rotational marketing programs for recent graduates. Adjacent roles in marketing analytics, SEO, or email marketing also transfer directly. Completing a Google Ads or Meta Blueprint certification gives candidates a concrete credential that registers with California hiring managers reviewing entry-level applicants.
Where can I find and apply to performance marketing manager jobs in California?
You can find and apply to performance marketing manager jobs in California on Migrate Mate, which lists current California openings across technology, e-commerce, entertainment, and consumer brands. Find the roles that fit your experience and location preferences and apply directly.
See All 42 Performance Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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