Product Marketing Director Jobs in Rhode Island
Product Marketing Director jobs in Rhode Island concentrate in financial services, healthcare technology, and defense-adjacent software, with demand strongest in Providence and the Greater Boston corridor extending into Warwick and Cranston. Major employers with lasting hiring footprints in the state include Amica Mutual, Textron, and Lifespan Health System, all of which regularly need senior marketers to lead go-to-market strategy across competitive, regulated markets. The most in-demand specialties are B2B product positioning, healthcare SaaS marketing, and lifecycle campaign strategy. See the openings below and apply to the ones that match your experience.
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Showing 5 of 34+ Product Marketing Director jobs
Core Responsibilities:
Marketing Execution:
Execute marketing strategy into campaigns across digital, social, print, and in-store channels for key product initiatives and brand launches
Maintains the master marketing calendar, tracking deadlines, seasonal programs, and campaign milestones
Develop and execute promotional materials, merchandise, giveaways, contests, and consumer engagement programs
Write and edit copy for product descriptions, sales sheets, email campaigns, social posts, and other public-facing materials
Ensure accurate, consistent, and on-brand messaging across all marketing touchpoints
Email Marketing:
Plan and execute email campaigns for product launches, promotions, and communications across B2B and B2C audiences
Maintain and grow email subscriber lists across key audience segments
Track campaign performance and optimize based on results
Social Media & Content:
- Plan, schedule, and execute content across social platforms, including asset development, copywriting, and approvals
- Identify emerging content opportunities, platform trends, and community engagement moments
- Track performance metrics and report on reach, engagement, and growth on a regular cadence
Public Relations:
Manage relationships with press, influencers, bloggers, reviewers, and tastemakers in coordination with the Senior Marketing Manager.
Own sample tracking, review statuses, and outreach follow-up
Coordinate the submission process for press releases and industry award programs
- Serve as an on-camera brand representative across press interviews, social content, and virtual presentations with key stakeholders
Additional Responsibilities:
Support planning and coordination of trade shows, consumer events, retailer activations, and demo programsAssist with the development of in-store merchandising materials, including shelf talkers, POP displays, and signage
Help identify and recruit brand ambassadors and demo volunteers as needed
- Monitor and respond to customer comments, feedback, and questions across online platforms in a timely, brand-consistent manner
Share new releases, press coverage, awards, and marketing updates with internal teams on a regular basis
Key Skills & Qualifications:
3–5 years of experience in consumer product marketing
Strong understanding of the retail landscape, including Amazon, mass market, specialty retail, and e-commerce platforms
Experience with B2B and B2C marketing across digital and traditional channels
Self-starter with demonstrated ability to manage projects from concept to execution independently
Experience running paid ad campaigns across Meta, Google, or similar digital platforms
Strong collaborator across sales, product, and creative teams
Excellent written and verbal communicator; comfortable presenting on camera
Highly organized with strong project management instincts and attention to detail
Creative thinker with a consistent eye for brand voice and visual standards
Curious about marketing trends, tools, and consumer behavior
Proficient in presentation tools like PowerPoint, Canva or similar software
Experience with Klaviyo and Adobe Creative Suite is a plus
Compensation & Benefits:
Full-time position; salary commensurate with experience
Full company-paid medical, dental, and vision insurance
Generous vacation and sick day policy
Health and wellness stipend
401(k) after one year of employment
Plus additional benefits
How to Apply:
- Resume
- Cover letter
- References
About Thames & Kosmos
Core Responsibilities:
Marketing Execution:
Execute marketing strategy into campaigns across digital, social, print, and in-store channels for key product initiatives and brand launches
Maintains the master marketing calendar, tracking deadlines, seasonal programs, and campaign milestones
Develop and execute promotional materials, merchandise, giveaways, contests, and consumer engagement programs
Write and edit copy for product descriptions, sales sheets, email campaigns, social posts, and other public-facing materials
Ensure accurate, consistent, and on-brand messaging across all marketing touchpoints
Email Marketing:
Plan and execute email campaigns for product launches, promotions, and communications across B2B and B2C audiences
Maintain and grow email subscriber lists across key audience segments
Track campaign performance and optimize based on results
Social Media & Content:
- Plan, schedule, and execute content across social platforms, including asset development, copywriting, and approvals
- Identify emerging content opportunities, platform trends, and community engagement moments
- Track performance metrics and report on reach, engagement, and growth on a regular cadence
Public Relations:
Manage relationships with press, influencers, bloggers, reviewers, and tastemakers in coordination with the Senior Marketing Manager.
Own sample tracking, review statuses, and outreach follow-up
Coordinate the submission process for press releases and industry award programs
- Serve as an on-camera brand representative across press interviews, social content, and virtual presentations with key stakeholders
Additional Responsibilities:
Support planning and coordination of trade shows, consumer events, retailer activations, and demo programsAssist with the development of in-store merchandising materials, including shelf talkers, POP displays, and signage
Help identify and recruit brand ambassadors and demo volunteers as needed
- Monitor and respond to customer comments, feedback, and questions across online platforms in a timely, brand-consistent manner
Share new releases, press coverage, awards, and marketing updates with internal teams on a regular basis
Key Skills & Qualifications:
3–5 years of experience in consumer product marketing
Strong understanding of the retail landscape, including Amazon, mass market, specialty retail, and e-commerce platforms
Experience with B2B and B2C marketing across digital and traditional channels
Self-starter with demonstrated ability to manage projects from concept to execution independently
Experience running paid ad campaigns across Meta, Google, or similar digital platforms
Strong collaborator across sales, product, and creative teams
Excellent written and verbal communicator; comfortable presenting on camera
Highly organized with strong project management instincts and attention to detail
Creative thinker with a consistent eye for brand voice and visual standards
Curious about marketing trends, tools, and consumer behavior
Proficient in presentation tools like PowerPoint, Canva or similar software
Experience with Klaviyo and Adobe Creative Suite is a plus
Compensation & Benefits:
Full-time position; salary commensurate with experience
Full company-paid medical, dental, and vision insurance
Generous vacation and sick day policy
Health and wellness stipend
401(k) after one year of employment
Plus additional benefits
How to Apply:
- Resume
- Cover letter
- References
About Thames & Kosmos
See All 34 Product Marketing Director Jobs in Rhode Island
Find roles in Rhode Island that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Director Jobs by City in Rhode Island
Where Rhode Island roles are concentrated, by current openings.
Product Marketing Director Job Market in Rhode Island
A snapshot from current Rhode Island openings, updated as new roles post.
Who's Hiring
- Gilbane4
- CVS Health4
- Teknor Apex Company2
- BD1
- CBIZ1
Top Industries Hiring
- Construction & Real Estate4
- Healthcare & Medical Services4
- Retail1
- Accounting & Auditing1
- Hospitality & Tourism1
What Rhode Island Employers Look For
The qualifications that appear most often in product marketing director jobs across Rhode Island.
- Bachelor's degree in marketing, business, or a related field required
- Seven or more years of product marketing experience with at least two in a director-level role
- Proven ability to develop go-to-market strategies for complex B2B or regulated-market products
- Experience leading cross-functional teams including product management, sales, and creative
- Strong command of customer research methods, competitive analysis, and messaging frameworks
- Familiarity with marketing automation platforms and CRM tools such as Salesforce or HubSpot
Product Marketing Director Jobs in Rhode Island: Frequently Asked Questions
How do you become a product marketing director in Rhode Island?
Product marketing director is not a licensed or state-credentialed role in Rhode Island, so the path runs through experience and demonstrated results rather than a state board or exam. Most Rhode Island employers expect a bachelor's degree in marketing or business, followed by progressive marketing roles leading to a senior manager or group manager position. Candidates who have led product launches for financial services, healthcare, or defense technology firms carry a particular advantage given the industries concentrated in the state.
Which companies hire product marketing directors in Rhode Island?
Employers hiring product marketing directors in Rhode Island right now include Gilbane, CVS Health, and Teknor Apex Company, based on current listings on Migrate Mate as of July 2026. Rhode Island's concentration of regulated industries means many of these openings sit inside financial services companies, health systems, and defense contractors headquartered in or around Providence.
Which Rhode Island cities have the most product marketing director jobs?
Providence, Smithfield, and Pawtucket account for the largest share of product marketing director openings in Rhode Island. Providence dominates because it is home to the state's largest corporate headquarters, major health systems, and a growing technology sector, while Warwick and Cranston attract openings tied to the insurance and financial services firms clustered along the Route 2 and Airport Road corridors.
Are there remote product marketing director jobs in Rhode Island?
Yes, and more than most fields. About 29% of product marketing director openings tied to Rhode Island are remote or hybrid as of July 2026, reflecting how naturally the role translates to distributed work. Strategic and messaging-focused responsibilities such as competitive analysis, content development, and campaign planning are the most consistently offered in remote or hybrid arrangements, while roles tied to sales enablement at Rhode Island-based field teams tend to require more on-site presence.
How can I get hired as a product marketing director in Rhode Island with little or no experience?
The most realistic path is to move into a product marketing manager role first, building a portfolio of launch campaigns and positioning work before stepping into a director title. Rhode Island employers in financial services and healthcare, including companies like Amica Mutual and the Lifespan system, regularly hire marketing coordinators and associate product marketing managers as feeder roles. Completing a professional certification in product marketing and contributing to measurable go-to-market results in those associate roles is the credential most Rhode Island hiring managers cite when promoting from within.
Where can I find and apply to product marketing director jobs in Rhode Island?
You can find and apply to product marketing director jobs in Rhode Island on Migrate Mate, which lists current openings in the state. Search the listings, identify the roles that match your background and target industry, and apply directly to the ones that fit.
See All 34 Product Marketing Director Jobs in Rhode Island
Find roles in Rhode Island that match your experience and apply in just a few clicks.
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