Strategy Manager Jobs in Florida
Strategy Manager jobs in Florida are in strong demand, with hiring concentrated in financial services, healthcare systems, technology, and defense contracting and openings at every level from associate strategy analyst through senior strategy director. Miami, Tampa, and Orlando anchor most of the activity, where established employers like Citigroup, HCA Healthcare, and Lockheed Martin regularly bring on strategy managers to support growth, M&A, and operational planning. The most sought-after specialties in Florida are corporate strategy, go-to-market planning, and healthcare strategy. Find a role that fits below and apply directly.
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Position Summary
The Strategic Marketing Manager is responsible for developing and executing comprehensive marketing strategies that support patient acquisition, patient retention, revenue growth, digital visibility, brand development, and organizational expansion.
This role oversees digital marketing initiatives, website strategy, search engine optimization (SEO), paid advertising, content development, patient education resources, promotional campaigns, marketing analytics, brand management, and marketing technology, social media, and other job duties as required.
The Strategic Marketing Manager collaborates with operational leadership and the Regional Marketing & Outreach Manager to ensure marketing initiatives align with organizational goals and measurable business outcomes. Works collaboratively with the Regional Marketing & Outreach Manager to align field outreach initiatives with the organization's overall marketing strategy, ensuring community engagement efforts support digital marketing objectives, patient acquisition goals, and brand consistency.
Position Overview
The Strategic Marketing Manager serves as the organization's marketing strategist, leading the planning, execution, optimization, and measurement of marketing initiatives that increase patient acquisition, strengthen brand recognition, improve digital visibility, and support organizational growth.
This position is responsible for managing marketing campaigns across multiple digital channels, overseeing website performance and search engine optimization, developing educational content and promotional strategies, monitoring marketing performance, and identifying opportunities for continuous improvement.
The ideal candidate is a strategic, analytical marketing professional with experience managing integrated marketing initiatives, interpreting marketing data, optimizing digital performance, and aligning marketing efforts with organizational objectives.
The Strategic Marketing Manager works collaboratively with the Regional Marketing & Outreach Manager to ensure community outreach initiatives, local market insights, and relationship development support the organization's overall marketing strategy, patient acquisition goals, and brand consistency.
Key Responsibilities
Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies aligned with organizational goals, growth initiatives, and revenue objectives.
- Develop annual and quarterly marketing plans that support patient acquisition, patient retention, and market expansion.
- Collaborate with leadership to establish marketing priorities, budgets, and performance objectives.
- Evaluate marketing initiatives and recommend improvements based on organizational performance and changing market conditions.
- Support strategic planning initiatives through market research, competitive analysis, and growth opportunity identification.
Digital Marketing & Patient Acquisition
- Coordinate and collaborate with the Chief Technology Officer (CTO) to develop and manage digital marketing strategies designed to increase qualified patient leads and appointments.
- Oversee paid digital advertising initiatives across multiple marketing platforms.
- Monitor campaign performance and optimize marketing investments to maximize return on investment.
- Collaborate with vendors and advertising partners to improve campaign effectiveness.
- Identify new digital marketing opportunities that support organizational growth.
Website Strategy & Search Engine Optimization (SEO)
- Oversee website performance, content updates, and ongoing optimization initiatives.
- Coordinate and collaborate with the Chief Technology Officer (CTO) in developing SEO strategies that improve search rankings, website traffic, and patient acquisition.
- Monitor website analytics and user behavior to identify opportunities for improvement.
- Collaborate with website developers and vendors to enhance user experience and website functionality.
- Support local SEO initiatives to improve visibility across all service areas.
Content Strategy & Patient Education
- Develop and maintain a comprehensive content strategy supporting patient education and organizational objectives.
- Oversee development of educational articles, blog content, newsletters, patient resources, website content, email campaigns, and digital marketing materials.
- Ensure content remains accurate, consistent, compliant, and aligned with organizational messaging.
- Maintain an editorial calendar supporting ongoing marketing initiatives.
Promotional Campaign Development
- Develop promotional campaigns supporting patient acquisition, patient retention, and seasonal marketing initiatives.
- Coordinate campaign planning across digital advertising, website, email marketing, social media, community outreach, and referral initiatives.
- Evaluate campaign effectiveness and identify optimization opportunities.
- Collaborate with the Regional Marketing & Outreach Manager to ensure campaigns are effectively supported through community outreach, events, and external partnerships.
Brand Management
- Maintain consistency across all marketing materials and communication channels.
- Ensure organizational branding remains professional, accurate, and consistent.
- Oversee development of marketing collateral supporting community outreach, events, and patient education.
- Collaborate with internal departments to maintain consistent messaging throughout the organization.
Marketing Analytics & Performance Reporting
- Develop marketing dashboards and performance reporting for leadership.
-
Track and analyze key performance indicators including:
- Patient acquisition
- Cost per lead (CPL)
- Cost per acquisition (CPA)
- Website traffic
- Search engine rankings
- Conversion rates
- Advertising performance
- Campaign ROI
- Prepare reports and present marketing performance, trends, and recommendations to leadership.
- Identify opportunities to improve marketing effectiveness and maximize return on investment.
Marketing Technology & Systems
- Manage marketing technology platforms supporting organizational marketing initiatives.
- Coordinate and collaborate with the Chief Technology Officer (CTO) regarding website management, digital advertising, analytics platforms, CRM marketing tools, and marketing automation.
- Evaluate new technologies that improve marketing efficiency and effectiveness.
- Support implementation of marketing systems and process improvements.
Strategic Growth & Market Development
- Conduct competitive research and evaluate emerging market opportunities.
- Support organizational expansion initiatives through market analysis and strategic recommendations.
- Identify trends affecting patient acquisition, consumer behavior, and healthcare marketing.
- Collaborate with leadership to develop long-term marketing strategies supporting sustainable organizational growth.
- Assist with Consumer & Industry Events as needed.
Requirements:
Required Qualifications & Requirements
- Must live in Florida
- Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred; equivalent experience considered.
- Minimum of five (5) years of progressively responsible experience in marketing, digital marketing, strategic planning, brand management, or a related field preferred.
- Demonstrated experience developing and implementing comprehensive marketing strategies.
- Strong understanding of digital marketing, SEO, website optimization, paid advertising, analytics, and marketing performance measurement.
- Excellent project management, analytical, organizational, and communication skills.
- Experience managing multiple priorities while meeting deadlines.
- Proficiency with Google Workspace, CRM systems, Google Analytics, marketing platforms, and project management software.
Preferred Qualifications
- Experience in healthcare, wellness, cannabis, medical services, or other regulated industries.
- Experience managing SEO initiatives and website optimization.
- Experience overseeing digital advertising campaigns and marketing budgets.
- Experience presenting marketing performance to executive leadership.
- Experience managing marketing vendors and agency relationships.
- Knowledge of patient acquisition strategies and healthcare consumer behavior.
Position Summary
The Strategic Marketing Manager is responsible for developing and executing comprehensive marketing strategies that support patient acquisition, patient retention, revenue growth, digital visibility, brand development, and organizational expansion.
This role oversees digital marketing initiatives, website strategy, search engine optimization (SEO), paid advertising, content development, patient education resources, promotional campaigns, marketing analytics, brand management, and marketing technology, social media, and other job duties as required.
The Strategic Marketing Manager collaborates with operational leadership and the Regional Marketing & Outreach Manager to ensure marketing initiatives align with organizational goals and measurable business outcomes. Works collaboratively with the Regional Marketing & Outreach Manager to align field outreach initiatives with the organization's overall marketing strategy, ensuring community engagement efforts support digital marketing objectives, patient acquisition goals, and brand consistency.
Position Overview
The Strategic Marketing Manager serves as the organization's marketing strategist, leading the planning, execution, optimization, and measurement of marketing initiatives that increase patient acquisition, strengthen brand recognition, improve digital visibility, and support organizational growth.
This position is responsible for managing marketing campaigns across multiple digital channels, overseeing website performance and search engine optimization, developing educational content and promotional strategies, monitoring marketing performance, and identifying opportunities for continuous improvement.
The ideal candidate is a strategic, analytical marketing professional with experience managing integrated marketing initiatives, interpreting marketing data, optimizing digital performance, and aligning marketing efforts with organizational objectives.
The Strategic Marketing Manager works collaboratively with the Regional Marketing & Outreach Manager to ensure community outreach initiatives, local market insights, and relationship development support the organization's overall marketing strategy, patient acquisition goals, and brand consistency.
Key Responsibilities
Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies aligned with organizational goals, growth initiatives, and revenue objectives.
- Develop annual and quarterly marketing plans that support patient acquisition, patient retention, and market expansion.
- Collaborate with leadership to establish marketing priorities, budgets, and performance objectives.
- Evaluate marketing initiatives and recommend improvements based on organizational performance and changing market conditions.
- Support strategic planning initiatives through market research, competitive analysis, and growth opportunity identification.
Digital Marketing & Patient Acquisition
- Coordinate and collaborate with the Chief Technology Officer (CTO) to develop and manage digital marketing strategies designed to increase qualified patient leads and appointments.
- Oversee paid digital advertising initiatives across multiple marketing platforms.
- Monitor campaign performance and optimize marketing investments to maximize return on investment.
- Collaborate with vendors and advertising partners to improve campaign effectiveness.
- Identify new digital marketing opportunities that support organizational growth.
Website Strategy & Search Engine Optimization (SEO)
- Oversee website performance, content updates, and ongoing optimization initiatives.
- Coordinate and collaborate with the Chief Technology Officer (CTO) in developing SEO strategies that improve search rankings, website traffic, and patient acquisition.
- Monitor website analytics and user behavior to identify opportunities for improvement.
- Collaborate with website developers and vendors to enhance user experience and website functionality.
- Support local SEO initiatives to improve visibility across all service areas.
Content Strategy & Patient Education
- Develop and maintain a comprehensive content strategy supporting patient education and organizational objectives.
- Oversee development of educational articles, blog content, newsletters, patient resources, website content, email campaigns, and digital marketing materials.
- Ensure content remains accurate, consistent, compliant, and aligned with organizational messaging.
- Maintain an editorial calendar supporting ongoing marketing initiatives.
Promotional Campaign Development
- Develop promotional campaigns supporting patient acquisition, patient retention, and seasonal marketing initiatives.
- Coordinate campaign planning across digital advertising, website, email marketing, social media, community outreach, and referral initiatives.
- Evaluate campaign effectiveness and identify optimization opportunities.
- Collaborate with the Regional Marketing & Outreach Manager to ensure campaigns are effectively supported through community outreach, events, and external partnerships.
Brand Management
- Maintain consistency across all marketing materials and communication channels.
- Ensure organizational branding remains professional, accurate, and consistent.
- Oversee development of marketing collateral supporting community outreach, events, and patient education.
- Collaborate with internal departments to maintain consistent messaging throughout the organization.
Marketing Analytics & Performance Reporting
- Develop marketing dashboards and performance reporting for leadership.
-
Track and analyze key performance indicators including:
- Patient acquisition
- Cost per lead (CPL)
- Cost per acquisition (CPA)
- Website traffic
- Search engine rankings
- Conversion rates
- Advertising performance
- Campaign ROI
- Prepare reports and present marketing performance, trends, and recommendations to leadership.
- Identify opportunities to improve marketing effectiveness and maximize return on investment.
Marketing Technology & Systems
- Manage marketing technology platforms supporting organizational marketing initiatives.
- Coordinate and collaborate with the Chief Technology Officer (CTO) regarding website management, digital advertising, analytics platforms, CRM marketing tools, and marketing automation.
- Evaluate new technologies that improve marketing efficiency and effectiveness.
- Support implementation of marketing systems and process improvements.
Strategic Growth & Market Development
- Conduct competitive research and evaluate emerging market opportunities.
- Support organizational expansion initiatives through market analysis and strategic recommendations.
- Identify trends affecting patient acquisition, consumer behavior, and healthcare marketing.
- Collaborate with leadership to develop long-term marketing strategies supporting sustainable organizational growth.
- Assist with Consumer & Industry Events as needed.
Requirements:
Required Qualifications & Requirements
- Must live in Florida
- Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred; equivalent experience considered.
- Minimum of five (5) years of progressively responsible experience in marketing, digital marketing, strategic planning, brand management, or a related field preferred.
- Demonstrated experience developing and implementing comprehensive marketing strategies.
- Strong understanding of digital marketing, SEO, website optimization, paid advertising, analytics, and marketing performance measurement.
- Excellent project management, analytical, organizational, and communication skills.
- Experience managing multiple priorities while meeting deadlines.
- Proficiency with Google Workspace, CRM systems, Google Analytics, marketing platforms, and project management software.
Preferred Qualifications
- Experience in healthcare, wellness, cannabis, medical services, or other regulated industries.
- Experience managing SEO initiatives and website optimization.
- Experience overseeing digital advertising campaigns and marketing budgets.
- Experience presenting marketing performance to executive leadership.
- Experience managing marketing vendors and agency relationships.
- Knowledge of patient acquisition strategies and healthcare consumer behavior.
See All 105+ Strategy Manager Jobs in Florida
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Find Strategy Manager JobsStrategy Manager Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Strategy Manager Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Education
- Banking & Financial Services
- Investment & Asset Management
- Medical Devices
What Florida Employers Look For
The qualifications that appear most often in strategy manager jobs across Florida.
- Bachelor's degree in business, finance, economics, or a related field required
- Three or more years of experience in strategy, consulting, or corporate planning
- Demonstrated ability to build financial models and synthesize data into recommendations
- Experience leading cross-functional projects with executive-level stakeholders
- Proficiency in tools such as Excel, PowerPoint, and business intelligence platforms
- MBA or advanced degree preferred for senior and director-level strategy roles
Strategy Manager Jobs in Florida: Frequently Asked Questions
How do you become a strategy manager in Florida?
Strategy management in Florida requires no state-issued license, so entry depends on education and experience. Most employers expect at minimum a bachelor's degree in business, finance, or a related field, with an MBA strongly preferred at mid-senior levels. Florida's deep consulting, healthcare, and financial services sectors mean that relevant industry experience, particularly in one of those verticals, carries significant weight alongside academic credentials.
Which companies hire strategy managers in Florida?
Employers hiring strategy managers in Florida right now include Holland America Line, Paycom, and MUFG, based on current listings on Migrate Mate as of October 2026. Florida's mix of large hospital systems, defense contractors, and regional financial services firms creates consistent year-round demand for strategy talent at multiple seniority levels.
Which Florida cities have the most strategy manager jobs?
Miami, Tampa, and Orlando have the most strategy manager openings in Florida. Miami leads due to its concentration of financial services, international trade, and multinational corporate offices, while Tampa and Orlando draw demand from major healthcare systems, defense and aerospace employers, and a growing technology sector that supports high volumes of corporate planning roles.
Are there remote strategy manager jobs in Florida?
Yes, and more than most fields. Strategy work is heavily analytical and meeting-driven, which makes it well suited to remote and hybrid arrangements. About 79% of strategy manager openings tied to Florida are remote or hybrid as of October 2026, reflecting how broadly distributed the role has become since companies normalized distributed leadership teams. Research, competitive analysis, and financial modeling functions tend to be the most remote-friendly parts of the role.
How can I get hired as a strategy manager in Florida with little or no experience?
The most realistic entry path is moving from an analyst or associate role in consulting, finance, or business operations at a Florida employer. Large Florida-based systems like AdventHealth and HCA Healthcare hire strategy analysts as a formal entry point, while financial services firms in Miami and Tampa regularly bring on associates from internal planning or FP&A functions. Building a portfolio of data-driven business cases and earning an MBA from a Florida program such as the University of Florida or University of Miami strengthens candidacy significantly.
Where can I find and apply to strategy manager jobs in Florida?
You can find and apply to strategy manager jobs in Florida on Migrate Mate, which lists current Florida openings across industries and experience levels. Search the available roles, find the ones that match your background and preferences, and apply directly to the employers posting them.
See All 105+ Strategy Manager Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
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