Commercial Director Jobs in Florida

Please read first: this is NOT a videographer or camera operator job. We already work with a professional videographer and a video editor. We need the person who decides what we shoot and how it should be directed so it becomes paid social ads that generate leads.

About the role

We produce paid social ads (Meta / Facebook / Instagram, Reels, TikTok) for local service businesses: roofing, windows and doors, motorized retractable screens, garage doors, construction / home improvement and other lead-generation businesses. You will work with our marketing and media buying team, our videographer, our editor, and the business owners to turn each client's offer into a steady flow of strong ad creative.

You own the concept and the direction. The videographer executes the shots.

Example of what we mean

When we film for a roofing company, we don't want someone to show up and "film a roof." We want you to arrive with concepts, for example a hook like: "Most homeowners don't notice this roof problem until it costs them thousands." Then you decide what the roofer says, where he stands, what damage needs close-up shots, what B-roll and before/after shots we need, which customer questions to answer, which CTA to use, and which alternative hooks to record while we're there.

What you will do

• Research competitors and winning ads (Meta Ad Library, competitors' social accounts)
• Develop video ad concepts based on the offer, customer pain points and target audience
• Write hooks for the first 1–3 seconds, scripts and talking points
• Build shot lists and plan B-roll and before/after content
• Plan testimonial, founder/owner-led, educational and offer-driven ads
• Direct business owners, employees, customers and actors on set (most are not professional actors)
• Tell the videographer exactly which shots are needed, and make sure multiple variations are captured at every shoot
• Plan multiple hooks, bodies, CTAs and thumbnails from the same shoot
• Give the editor clear, specific editing instructions
• Produce for vertical 9:16 (Reels, Facebook, TikTok)
• Work with the media buying team, review ad performance data, and use it to improve the next round of creative
• Build repeatable content systems for each client

What we are looking for

• Professional experience producing or directing commercials or social media ads
• You understand advertising and customer psychology, not just filmmaking: hooks, pain points, offers, credibility, storytelling and calls-to-action
• You can take Business + Offer + Target Customer and turn it into Concept → Hook → Script → Shot List → Direction → Multiple Ad Creatives
• Strong understanding of short-form, vertical social content and Meta / TikTok ad creative
• Comfortable directing non-actors and running an efficient production day
• Organized: scripts and shot lists are ready before every shoot
• You work well with videographers and editors without needing to run the camera yourself
• A portfolio of commercial or advertising work you personally conceived, wrote or directed

Big plus

• Performance marketing / direct-response experience (you've seen ad data and know what moves cost per lead)
• Experience with home improvement, home services or other local lead-generation businesses

Not a fit

If your experience is mainly weddings, music videos, cinematic films or camera operation, this role is probably not for you. Owning great gear is not what we're hiring for.

Details

• Location: Jacksonville, FL area. Shoots are on location at client businesses; concept and script work can be done remotely.
• Starting as part-time / project-based (about 10–25 hours per week), with the opportunity to grow into a larger ongoing role as we add clients.
• Pay: $35–$55 per hour depending on experience and portfolio.

To apply

Include links to ads or commercials you personally produced or directed, and tell us what your role was on each. Applications without a portfolio will not be considered.

Pay: $35.00 - $55.00 per hour

Expected hours: 10.0 – 25.0 per week

Benefits:

• Flexible schedule

Application Question(s):

• Please provide a portfolio or links to commercials/social media advertisements you personally produced or directed.
• Describe your role in those projects. Did you create the concept/script and direct the shoot, or were you primarily responsible for filming/editing?
• Have you created paid social advertisements for Meta (Facebook/Instagram) or TikTok? Briefly describe what you made and, if you know them, how the ads performed.
• How would you prepare for a 3-hour content shoot for a local roofing company? Walk us through what you would bring to the shoot.
• How many different ad concepts/variations would you try to capture during one shoot, and how would you plan them?
• Are you located in or able to regularly work in Jacksonville, Florida? Which part of the area are you based in?
• Do you have experience working with direct-response or lead-generation businesses (for example home services, roofing, home improvement)? Please describe.

Work Location: In person