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INTRODUCTION

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Job Details

Associate, Analytics

Location: (Hybrid) Atlanta, GA

Overview

We are seeking a Marketing Mix Analyst with strong analytical foundations and hands‑on quantitative skills to support the delivery of marketing effectiveness and Marketing Mix Modeling (MMM) projects. The ideal candidate will contribute to data preparation, modeling, and insight generation, working closely with senior analysts and consultants to deliver high‑quality, actionable outputs for clients.

This role is execution‑focused, offering strong learning exposure to MMM methodologies, analytical problem‑solving, and client-impactful analytics.

Job Requirements

- Bachelor’s or Master’s degree in Analytics, Statistics, Economics, Mathematics, or Business/Marketing Management
- 0–3 years of analytics experience, preferably in marketing effectiveness or related quantitative fields
- Foundational knowledge of statistics and regression-based modeling techniques
- Exposure to time-series analysis or marketing performance analytics preferred
- Experience working with large datasets and conducting hands-on analysis
- Strong attention to detail, structured thinking, and problem-solving ability
- Clear written and verbal communication skills
- Organized, proactive, and eager to learn in a fast-paced analytics environment

Responsibilities

Project & Delivery Support

- Support MMM projects across the delivery lifecycle, including data collection, data validation, modeling support, and QA
- Execute defined analytical tasks under the guidance of senior team members
- Adhere to project timelines, quality standards, and documentation requirements
- Collaborate with offshore and cross-functional teams to ensure smooth execution

Analytics & Modeling

- Prepare, clean, and structure data for MMM and related analytics use cases
- Run pre-defined analytical workflows, regression models, and diagnostics
- Assist in interpreting model outputs and validating results
- Conduct exploratory and ad-hoc analyses to answer specific business questions

Insight & Reporting Support

- Translate analytical outputs into clear charts, tables, and summaries
- Support development of client-ready presentations and deliverables
- Contribute to internal and client materials by summarizing findings and observations
- Incorporate feedback from senior team members to refine analysis and outputs

Professional Development & Team Contribution

- Build foundational expertise in MMM methodologies, tools, and best practices
- Learn to connect analytics outputs to marketing and business decisions
- Contribute to process improvements, templates, and knowledge assets
- Demonstrate ownership, curiosity, and continuous improvement mindset

Kantar Benefits

We provide a comprehensive, highly competitive benefits package, including
- Medical plans with comprehensive, affordable coverage for a range of health services
- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with match
- Tuition Reimbursement, Commuter benefits
- Unlimited PTO

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.

The salary range for this role in Atlanta is $80,000 - $90,000 USD Annual. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

LOCATION

Atlanta, Perimeter United States of America