Marketing & Advertising Visa Sponsorship Jobs in Georgia
Georgia's marketing & advertising sector centers in Atlanta, with major employers like Coca-Cola, Home Depot, and Delta Air Lines maintaining substantial marketing operations. The state's growing film industry and tech expansion have created additional opportunities for digital marketing, content creation, and advertising technology roles throughout metro Atlanta.
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Integrated Media Planners participate in the development and management of effective integrated offline and digital media plans and buys, while working closely with their own team as well as other departments. They are an essential part of the team’s success as they help bridge the gap between strategic vision and management of day-to-day responsibilities.
Responsibilities
- Develop and maintain media plans, and related documentation including approvals and budgets
- Utilize media research tools and resources to support the development of strategic client recommendations
- Develops digital Requests for Proposals, fields any vendor questions surrounding the RFP, evaluates returned proposals, and forms a final recommendation
- Stay abreast of what is happening in local markets & within the media landscape
- Inform Supervisor of day-to-day activities and any situations that may affect any market plans, buys, etc.
- Support with delegation of responsibilities and assist team leaders in growth and development of Planners and Assistants
- Evaluate media opportunities and provide thorough analysis for clients
- Lead the gathering and evaluation of target research
- Deliver reporting with the necessary information, based on a documented framework and analyze results against defined campaign metrics (e.g., performance & analytics reports, buy summaries, etc.)
- Review competitive intelligence and work with planners to determine key findings
- Facilitates client billing, coordinating across departments to ensure accurate, timely, and comprehensive invoicing
QUALIFICATIONS
- Experience with 3rd party ad server (CM360 preferred)
- Ability to analyze complex data, including but not limited to audiences, market & sales, media mix, and competitive reporting, all to assist in formulating actionable offline and digital plans
- Up-to-date knowledge of the media landscape (digital and traditional) and marketing concepts, best practices, and the media planning and buying process across digital and traditional media
- Solid understanding of media performance metrics across marketing funnel
- Is passionate and articulate, and can craft a compelling case/recommendation and present it to the client
- Capacity to see the bigger picture across all marketing touch points, e.g., TV, Display, Mobile, Search, Social
- Minimum of 3 years online & offline media planning experience
- Bachelor's degree, preferably in advertising, marketing, or a related program
- Excellent negotiation and communication skills
- Strong mathematic & analytical skills
- Effective time management and organizational skills, as well as strong attention to detail
- Ability to work well in a team structure and function as a leader when necessary
- Working knowledge of media research tools and software such as comScore, cross-tabulation software (MRI, Simmons, etc.), MediaTools/Guideline, MediaOcean/MBOX/Spectra, competitive software (Kantar/Media or Nielsen AdIntel), Reach/Frequency estimators
- Proficiency in Microsoft Suite (Excel, PowerPoint) and Google tools (Sheets, Slides); Mac & Keynote skills helpful
- Ability to thrive in a hybrid work environment, demonstrating strong self-motivation, autonomy, and resourcefulness
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Overview
Integrated Media Planners participate in the development and management of effective integrated offline and digital media plans and buys, while working closely with their own team as well as other departments. They are an essential part of the team’s success as they help bridge the gap between strategic vision and management of day-to-day responsibilities.
Responsibilities
- Develop and maintain media plans, and related documentation including approvals and budgets
- Utilize media research tools and resources to support the development of strategic client recommendations
- Develops digital Requests for Proposals, fields any vendor questions surrounding the RFP, evaluates returned proposals, and forms a final recommendation
- Stay abreast of what is happening in local markets & within the media landscape
- Inform Supervisor of day-to-day activities and any situations that may affect any market plans, buys, etc.
- Support with delegation of responsibilities and assist team leaders in growth and development of Planners and Assistants
- Evaluate media opportunities and provide thorough analysis for clients
- Lead the gathering and evaluation of target research
- Deliver reporting with the necessary information, based on a documented framework and analyze results against defined campaign metrics (e.g., performance & analytics reports, buy summaries, etc.)
- Review competitive intelligence and work with planners to determine key findings
- Facilitates client billing, coordinating across departments to ensure accurate, timely, and comprehensive invoicing
QUALIFICATIONS
- Experience with 3rd party ad server (CM360 preferred)
- Ability to analyze complex data, including but not limited to audiences, market & sales, media mix, and competitive reporting, all to assist in formulating actionable offline and digital plans
- Up-to-date knowledge of the media landscape (digital and traditional) and marketing concepts, best practices, and the media planning and buying process across digital and traditional media
- Solid understanding of media performance metrics across marketing funnel
- Is passionate and articulate, and can craft a compelling case/recommendation and present it to the client
- Capacity to see the bigger picture across all marketing touch points, e.g., TV, Display, Mobile, Search, Social
- Minimum of 3 years online & offline media planning experience
- Bachelor's degree, preferably in advertising, marketing, or a related program
- Excellent negotiation and communication skills
- Strong mathematic & analytical skills
- Effective time management and organizational skills, as well as strong attention to detail
- Ability to work well in a team structure and function as a leader when necessary
- Working knowledge of media research tools and software such as comScore, cross-tabulation software (MRI, Simmons, etc.), MediaTools/Guideline, MediaOcean/MBOX/Spectra, competitive software (Kantar/Media or Nielsen AdIntel), Reach/Frequency estimators
- Proficiency in Microsoft Suite (Excel, PowerPoint) and Google tools (Sheets, Slides); Mac & Keynote skills helpful
- Ability to thrive in a hybrid work environment, demonstrating strong self-motivation, autonomy, and resourcefulness
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Marketing & Advertising Job Roles in Georgia
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Search Marketing & Advertising Jobs in GeorgiaMarketing & Advertising Jobs in Georgia: Frequently Asked Questions
Which marketing & advertising companies sponsor visas in Georgia?
Major Atlanta-based companies like Coca-Cola, Home Depot, Delta Air Lines, and UPS frequently sponsor marketing professionals for H-1B visa and other work visas. Growing tech companies in Atlanta's innovation districts, along with agencies serving the film industry, also provide sponsorship opportunities for specialized marketing roles including digital marketing, brand management, and creative services.
Which cities in Georgia have the most marketing & advertising sponsorship jobs?
Atlanta dominates Georgia's marketing sponsorship opportunities, hosting Fortune 500 headquarters and major advertising agencies. Buckhead and Midtown Atlanta contain the highest concentration of corporate marketing roles. Savannah and Augusta offer limited opportunities, primarily with regional healthcare systems and manufacturing companies that occasionally sponsor marketing professionals.
How to find marketing & advertising visa sponsorship jobs in Georgia?
Migrate Mate specializes in connecting international professionals with visa sponsorship opportunities in Georgia's marketing sector. Focus on Atlanta's corporate headquarters, particularly in consumer goods, logistics, and financial services industries. Many companies prefer candidates with specialized skills in digital marketing, data analytics, or experience with specific platforms relevant to their industry.
Which visa types are most common for marketing & advertising roles in Georgia?
H-1B visas are most common for marketing roles requiring specialized skills like data analytics, digital strategy, or technical marketing positions. O-1 visas occasionally apply to creative professionals with extraordinary ability in advertising or brand strategy. TN visas may be available for Canadian and Mexican citizens in qualifying marketing analyst or specialist positions.
What prevailing wage considerations affect marketing sponsorship in Georgia?
Georgia's marketing prevailing wages vary significantly between Atlanta metro and rural areas. Atlanta wages align closer to national averages due to Fortune 500 presence, while smaller markets show lower wage requirements. Companies must meet Department of Labor prevailing wage standards for the specific location and role level when filing H-1B petitions.
What is the prevailing wage for sponsored marketing & advertising jobs in Georgia?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.