Client Insights Senior Manager II (Level 16) Client: RJ Reynolds, Hybrid NC

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?

This is a hybrid role working onsite 3 days a week supporting RJ Reynolds Tobacco Company in Winston Salem, North Carolina. This is a unique opportunity to join a high-performing team and leverage data, analytics, and insights to inform growth strategy and address other critical business issues for a dynamic and successful company. We seek candidates with previous market research, consumer packaged goods (CPG), or marketing services experience, along with a keen interest in slicing and dicing data to reveal actionable insights into consumers, shoppers, retailers, and in-market performance. Must have strong analysis, storytelling, and communication skills. Previous experience within Tobacco or Total Nicotine would be beneficial.

Job Responsibilities

Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses that provide clients with clear, actionable insights to inform strategy.

• Adept at recognizing and understanding client needs and desired outcomes; comfortable asking discovery and scoping questions when needed.
• Instinctive ability to envision mutually beneficial outcomes, develop analysis project plans, and structure client deliverables.
• Skillfully applies different data sets and metrics to address issues, leading to clear, fact-based responses to client needs.
• Ability to help teammates improve their deliverables and contribute to the team’s thought leadership output.
• Recognizes opportunities to utilize Circana subject matter experts to address client needs and effectively partners with colleagues and clients to pursue, leveraging their superior client knowledge to achieve mutual wins.

Consultative Selling: Gain and apply knowledge of the client, marketplace dynamics, and Circana capabilities to help identify, pursue, and close business opportunities.

• Help target and sell services that address expressed (and sometimes unexpressed) client needs; ask questions to identify the root causes of issues versus symptoms.
• Work effectively with cross-functional partners to develop correct solutions, tightly linking client needs to Circana capabilities and helping to deliver clear, compelling proposals.
• Help manage selling process and coordinate Circana SMEs to ensure the project is delivered successfully.

Impactful Presence: Demonstrate strong interpersonal communication and presentation skills; present a professional image.

• Gain the trust of clients, Circana cross-functional partners, and other stakeholders, and be perceived as a domain expert and valued business partner.
• Intellectually curious and aware of industry trends and how they may impact clients, consumers, shoppers, and competitors.
• Able to educate clients on analytic methods, shape their thinking, and influence the decisions they make.
• Demonstrate a flexible approach to communication; adapt messages quickly to the appropriate level or function with poise and polish.

Strategic Impact: Understands key client issues/needs and produces strong, compelling business analyses, with well-supported findings and actionable insights, for high-value outcomes.

Requirements

• 3+ years of relevant experience in marketing, sales, insights, or related functions with a Consumer-Packaged Goods (CPG), Research, or Marketing Services company. Tobacco or Total Nicotine industry knowledge is a plus.
• Experience with Circana/IRI/NPD or other syndicated data solutions such as NielsenIQ is required.
• Experience with retail data, shopper marketing, and CPG sales preferred.
• Demonstrated ability to use and integrate multiple data sources to address client business issues with data-driven findings and implications.
• Prior experience successfully partnering with cross-functional teams to achieve intended business outcomes.
• Bachelor’s degree in a related field.

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): On-site in Winston Salem, NC

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice). Your current employer will not be contacted without your permission.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $110K to $115K.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.

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