Brand Designer Jobs in New York

Brand designer jobs in New York are among the most active in the country, concentrated in advertising, consumer goods, fashion, media, and technology across every level from junior designer to creative director. Most openings cluster in New York City, with secondary activity in Brooklyn and Jersey City drawing talent from the broader metro. Established names like Condé Nast, Estée Lauder, and NBCUniversal maintain steady brand design teams, and demand is strongest for designers with expertise in brand identity systems, packaging, and digital-first visual storytelling. Find a role that fits below and apply directly.

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Overview

Open roles35

Top employerMeta

Top cityNew York, NY

Cities hiring5

Work type53% On-site

Top industryTechnology

Showing 5 of 35+ Brand Designer jobs

Brand Designer, Iconography & Illustration - Instagram Brand Studio

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Brand Designer, Iconography & Illustration - Instagram Brand Studio Responsibilities:

Define the strategic direction and standards for communication design across Meta's product and brand surfaces, including typography systems, editorial layout, data visualization, and motion-driven storytelling
Lead the development of scalable communication design frameworks and guidelines that enable consistent, high-quality execution across cross-functional design teams
Partner with product design, brand, marketing, and engineering leadership to shape how information architecture and visual hierarchy are expressed across Meta's platforms
Identify and solve the most ambiguous and high-impact communication design challenges across the organization, from system-level decisions to individual high-stakes executions
Establish and evolve Meta's typographic and layout systems, ensuring they perform across diverse content types, languages, and device contexts
Drive the integration of motion and animation principles into communication design, defining how transitions, reveals, and animated data storytelling enhance clarity and engagement
Provide strategic art direction and design leadership to other designers across teams, elevating the overall quality and coherence of communication design output
Represent communication design thinking in executive-level reviews, building alignment on long-term design vision and advocating for craft standards at the organizational level
Identify opportunities to evolve communication design practice through emerging tools, AI-assisted workflows, and new interaction paradigms across Meta's surfaces

Minimum Qualifications:

12+ years of experience in communication design, with demonstrated expertise in typography, editorial systems, data visualization, and motion design at scale
A portfolio demonstrating principal-level communication design work, including complex system design, high-visibility campaigns, and cross-platform visual communication frameworks
Experience defining and scaling communication design systems across large, multi-surface product or brand ecosystems
Experience influencing design direction and decisions at an organizational level through written frameworks, design principles, and executive-level presentations
Proficiency in Figma, Adobe Creative Suite, and motion design tools, with experience delivering production-ready assets across digital and physical surfaces

Preferred Qualifications:

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience with data visualization design for complex datasets across interactive and static formats
Experience designing communication systems for global audiences, including multilingual typography and right-to-left layout considerations
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated integration of AI tools into communication design workflows to improve efficiency, quality, or creative exploration
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Background in both product and brand communication design, with the ability to bridge the two disciplines within a large technology organization

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$177,000/year to $248,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Brand Designer, Iconography & Illustration - Instagram Brand Studio Responsibilities:

Define the strategic direction and standards for communication design across Meta's product and brand surfaces, including typography systems, editorial layout, data visualization, and motion-driven storytelling
Lead the development of scalable communication design frameworks and guidelines that enable consistent, high-quality execution across cross-functional design teams
Partner with product design, brand, marketing, and engineering leadership to shape how information architecture and visual hierarchy are expressed across Meta's platforms
Identify and solve the most ambiguous and high-impact communication design challenges across the organization, from system-level decisions to individual high-stakes executions
Establish and evolve Meta's typographic and layout systems, ensuring they perform across diverse content types, languages, and device contexts
Drive the integration of motion and animation principles into communication design, defining how transitions, reveals, and animated data storytelling enhance clarity and engagement
Provide strategic art direction and design leadership to other designers across teams, elevating the overall quality and coherence of communication design output
Represent communication design thinking in executive-level reviews, building alignment on long-term design vision and advocating for craft standards at the organizational level
Identify opportunities to evolve communication design practice through emerging tools, AI-assisted workflows, and new interaction paradigms across Meta's surfaces

Minimum Qualifications:

12+ years of experience in communication design, with demonstrated expertise in typography, editorial systems, data visualization, and motion design at scale
A portfolio demonstrating principal-level communication design work, including complex system design, high-visibility campaigns, and cross-platform visual communication frameworks
Experience defining and scaling communication design systems across large, multi-surface product or brand ecosystems
Experience influencing design direction and decisions at an organizational level through written frameworks, design principles, and executive-level presentations
Proficiency in Figma, Adobe Creative Suite, and motion design tools, with experience delivering production-ready assets across digital and physical surfaces

Preferred Qualifications:

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience with data visualization design for complex datasets across interactive and static formats
Experience designing communication systems for global audiences, including multilingual typography and right-to-left layout considerations
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated integration of AI tools into communication design workflows to improve efficiency, quality, or creative exploration
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Background in both product and brand communication design, with the ability to bridge the two disciplines within a large technology organization

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$177,000/year to $248,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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Brand Designer Jobs by City in New York

Where New York roles are concentrated, by current openings.

New York

30 jobs

Brooklyn

2 jobs

Alden

1 job

New City

1 job

New Rochelle

1 job

Brand Designer Job Market in New York

A snapshot from current New York openings, updated as new roles post.

Who's Hiring

Meta4 open roles

Highwire2 open roles

Amazon2 open roles

Top Industries Hiring

Technology & Software
Banking & Financial Services
Investment & Asset Management
Fintech

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What New York Employers Look For

The qualifications that appear most often in brand designer jobs across New York.

Bachelor's degree in graphic design, visual communication, or a related creative field
Demonstrated portfolio showing brand identity systems and visual storytelling across multiple projects
Proficiency in Adobe Creative Suite including Illustrator, Photoshop, and InDesign
Experience developing brand guidelines, logo systems, and cohesive visual language
Ability to present and defend design concepts to internal stakeholders and clients
Familiarity with motion graphics tools such as After Effects for digital brand applications

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Brand Designer Jobs in New York: Frequently Asked Questions

How do you become a brand designer in New York?

Brand design in New York has no state-issued license or registration requirement, so the path runs through education and portfolio work. Most employers expect a bachelor's degree in graphic design, visual communication, or a closely related field from a four-year program. New York institutions such as the School of Visual Arts, Pratt Institute, and Parsons School of Design are well regarded by local hiring managers. A strong portfolio demonstrating brand identity systems and real project outcomes is the deciding credential.

How much do brand designers make in New York?

Brand designers in New York earn a median of about $77,340 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $43,680 for the lowest 10% to over $131,250 for the top 10%. Pay rises with experience, specialty, and employer.

Which companies hire brand designers in New York?

Employers hiring brand designers in New York right now include Meta, Highwire, and Amazon, based on current listings on Migrate Mate as of September 2026. New York's concentration of global headquarters in media, consumer goods, and financial services means brand design teams here tend to work on large, multi-channel identity programs rather than small-business or regional accounts.

Which New York cities have the most brand designer jobs?

New York, Brooklyn, and Alden have the most brand designer openings in New York. New York City drives the large majority of demand, fueled by its density of advertising agencies, fashion houses, media companies, and corporate headquarters, while Brooklyn has developed a distinct cluster of independent studios and consumer brands that hire consistently at the mid and senior levels.

Are there remote brand designer jobs in New York?

Yes, and more than many creative fields, since brand design work is largely screen-based and deliverable-driven. About 47% of brand designer openings tied to New York are remote or hybrid as of September 2026, reflecting how broadly agencies and in-house teams have accepted distributed creative workflows. Roles focused on early-stage concepting and digital asset production tend to be the most remote-friendly, while positions requiring frequent client presentations or hands-on print production often stay hybrid or on-site.

How can I get hired as a brand designer in New York with little or no experience?

The most realistic entry path is a junior designer or design associate role at a mid-size New York agency or in-house team, where structured mentorship is more common than at large studios. New York institutions like the School of Visual Arts and Pratt Institute maintain employer networks that connect new graduates directly to local studios. Adjacent roles such as production artist, graphic coordinator, or marketing associate at consumer brands and publishing houses are common lateral entries. A focused portfolio of brand identity student projects or freelance work for local nonprofits gives candidates a concrete edge in interviews.

Where can I find and apply to brand designer jobs in New York?

You can find and apply to brand designer jobs in New York on Migrate Mate, which lists current New York openings updated regularly. Search the listings, find roles that match your background and target employers, and apply directly to each one that fits.

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