Global Marketing Manager Jobs in New York
Global Marketing Manager jobs in New York are among the most actively recruited in the country, concentrated in finance, media, technology, fashion, and consumer goods at every level from associate global marketing manager through vice president. Most hiring clusters in New York City, with additional demand in White Plains and Stamford-adjacent markets, and employers like Estée Lauder Companies, Colgate-Palmolive, and JPMorgan Chase maintain long-standing global marketing teams in the region. The most in-demand specialties include integrated campaign management, digital and performance marketing across international markets, and brand strategy for global product launches. Find a role that fits below and apply directly.
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INTRODUCTION
Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ad tech and creative industry. Our goal is to power products and deliver value to our clients, creators, partners, and the entire ecosystem.
We’re seeking a Global Product Marketing Manager for TikTok One with deep experience in creator ecosystems. You’ll lead the product marketing for TikTok One’s creator marketplace and creator solution offerings — packaging creator tools, managing creator & brand workflows, ensuring product-market fit, and driving adoption among both brands/advertisers and creators. You will act as the critical bridge between creators, product, marketing, and GTM functions, ensuring that creator-packed solutions are well defined, easy to adopt, and clearly communicated globally.
LOCATION
Location: New York
EMPLOYMENT TYPE
Employment Type: Regular
JOB CODE
Job Code: A137026
Responsibilities
- Lead go-to-market (GTM) strategy for TikTok One’s creator marketplace & creator solutions globally: define product positioning, messaging, packaging, creative strategy, launch and scale across regions.
- Define, design and package creator solutions (bundled services, tools, managed services, campaign packages) that help brands/advertisers engage creators more effectively.
- Engage deeply with creators: understand their workflows, pain points, content formats, monetization needs; collect feedback through qualitative & quantitative research to inform product roadmap and packaging.
- Manage marketplace dynamics: creator discovery, selection, matchmaking, campaign management, payment & compensation models, creative briefs, content review, and delivery.
- Build cross-functional partnerships with Product, Sales / Brand Partnerships, Creator Relations / Management, Legal, Trust & Safety, and Regional Marketing to ensure solutions are aligned, compliant, localized, and scalable.
- Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation / contract models, style guides, content & campaign guidelines.
- Design campaigns & educational programs (for creators and brands) to promote the marketplace, drive adoption of new features or packaged solution offerings.
- Oversee measurement of success: track KPIs such as creator activity, brand/advertiser adoption, number & quality of collaborations, content output, campaign ROI; use data to iterate on product, packaging, marketing.
- Ensure smooth launch and localization of new features or solution tiers in different regional markets, balancing global standards with local adaptation.
MINIMUM QUALIFICATIONS
- 5+ years in product marketing, product / creator ecosystems, creator marketing, marketplace or influencer marketing, especially with hands-on work with creators and brands (or advertisers).
- Proven track record packaging creator solutions or creator offerings (e.g. campaign bundles, managed services, creative packages).
- Strong understanding of creator economy dynamics: motivations of creators, content production workflows, creative formats, platforms, monetization and compensation models.
- Experience in marketplace-type products, with creator or influencer discovery & matching, campaign execution pipelines, payments, creative review etc.
- Excellent communication, messaging, storytelling; able to develop creator-facing materials as well as brand/advertiser collateral.
- Data-driven: comfortable with both qualitative & quantitative research; able to use performance metrics to refine product & packaging.
- Strong stakeholder management skills; comfortable working cross-regionally and cross-functionally.
PREFERRED QUALIFICATIONS
- Experience in social media platforms, influencer / creator marketplaces, or content platforms.
- Experience managing regional localization of creator tools or marketplace features.
- Familiarity with creator compensation models (flat fee, performance, affiliate, commission) and legal / IP / rights management in branded content.
- Experience with packaging, pricing, bundling of services (e.g. self-serve vs managed service) for creators or advertisers.
COMPENSATION
The base salary range for this position in the selected city is $108000 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
FOR LOS ANGELES COUNTY (UNINCORPORATED) CANDIDATES:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
-
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
-
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
-
Exercising sound judgment.
ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
WHY JOIN US
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
DIVERSITY & INCLUSION
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TIKTOK ACCOMMODATION
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
INTRODUCTION
Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ad tech and creative industry. Our goal is to power products and deliver value to our clients, creators, partners, and the entire ecosystem.
We’re seeking a Global Product Marketing Manager for TikTok One with deep experience in creator ecosystems. You’ll lead the product marketing for TikTok One’s creator marketplace and creator solution offerings — packaging creator tools, managing creator & brand workflows, ensuring product-market fit, and driving adoption among both brands/advertisers and creators. You will act as the critical bridge between creators, product, marketing, and GTM functions, ensuring that creator-packed solutions are well defined, easy to adopt, and clearly communicated globally.
LOCATION
Location: New York
EMPLOYMENT TYPE
Employment Type: Regular
JOB CODE
Job Code: A137026
Responsibilities
- Lead go-to-market (GTM) strategy for TikTok One’s creator marketplace & creator solutions globally: define product positioning, messaging, packaging, creative strategy, launch and scale across regions.
- Define, design and package creator solutions (bundled services, tools, managed services, campaign packages) that help brands/advertisers engage creators more effectively.
- Engage deeply with creators: understand their workflows, pain points, content formats, monetization needs; collect feedback through qualitative & quantitative research to inform product roadmap and packaging.
- Manage marketplace dynamics: creator discovery, selection, matchmaking, campaign management, payment & compensation models, creative briefs, content review, and delivery.
- Build cross-functional partnerships with Product, Sales / Brand Partnerships, Creator Relations / Management, Legal, Trust & Safety, and Regional Marketing to ensure solutions are aligned, compliant, localized, and scalable.
- Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation / contract models, style guides, content & campaign guidelines.
- Design campaigns & educational programs (for creators and brands) to promote the marketplace, drive adoption of new features or packaged solution offerings.
- Oversee measurement of success: track KPIs such as creator activity, brand/advertiser adoption, number & quality of collaborations, content output, campaign ROI; use data to iterate on product, packaging, marketing.
- Ensure smooth launch and localization of new features or solution tiers in different regional markets, balancing global standards with local adaptation.
MINIMUM QUALIFICATIONS
- 5+ years in product marketing, product / creator ecosystems, creator marketing, marketplace or influencer marketing, especially with hands-on work with creators and brands (or advertisers).
- Proven track record packaging creator solutions or creator offerings (e.g. campaign bundles, managed services, creative packages).
- Strong understanding of creator economy dynamics: motivations of creators, content production workflows, creative formats, platforms, monetization and compensation models.
- Experience in marketplace-type products, with creator or influencer discovery & matching, campaign execution pipelines, payments, creative review etc.
- Excellent communication, messaging, storytelling; able to develop creator-facing materials as well as brand/advertiser collateral.
- Data-driven: comfortable with both qualitative & quantitative research; able to use performance metrics to refine product & packaging.
- Strong stakeholder management skills; comfortable working cross-regionally and cross-functionally.
PREFERRED QUALIFICATIONS
- Experience in social media platforms, influencer / creator marketplaces, or content platforms.
- Experience managing regional localization of creator tools or marketplace features.
- Familiarity with creator compensation models (flat fee, performance, affiliate, commission) and legal / IP / rights management in branded content.
- Experience with packaging, pricing, bundling of services (e.g. self-serve vs managed service) for creators or advertisers.
COMPENSATION
The base salary range for this position in the selected city is $108000 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
FOR LOS ANGELES COUNTY (UNINCORPORATED) CANDIDATES:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
-
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
-
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
-
Exercising sound judgment.
ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
WHY JOIN US
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
DIVERSITY & INCLUSION
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TIKTOK ACCOMMODATION
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
See All 21 Global Marketing Manager Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
Find Global Marketing Manager JobsGlobal Marketing Manager Jobs by City in New York
Where New York roles are concentrated, by current openings.
Global Marketing Manager Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
- Zeta Global3
- Tapestry2
- TikTok2
- Alvarez & Marsal1
- Anheuser-Busch Inbev Services1
Top Industries Hiring
- Consulting & Professional Services6
- Retail4
- Technology & Software3
- Food & Beverage2
- Manufacturing2
What New York Employers Look For
The qualifications that appear most often in global marketing manager jobs across New York.
- Bachelor's degree in marketing, international business, or a closely related field required
- Five or more years of marketing experience with demonstrated international or cross-regional scope
- Proven ability to develop and execute multi-market campaigns across diverse cultural audiences
- Fluency in marketing analytics platforms and CRM tools such as Salesforce or HubSpot
- Experience collaborating with regional teams and agencies across multiple time zones
- Strong presentation and communication skills for executive and global stakeholder audiences
Global Marketing Manager Jobs in New York: Frequently Asked Questions
How do you become a global marketing manager in New York?
The path typically starts with a bachelor's degree in marketing, international business, communications, or a related field, followed by several years in marketing roles with increasing regional or international scope. New York's dense concentration of global headquarters means many candidates move up through brand, digital, or product marketing roles within large corporations before stepping into a global manager title. An MBA from a New York area institution can accelerate the transition into senior global roles, and fluency in a second language adds a measurable edge in this market.
How much do global marketing managers make in New York?
Global marketing managers in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire global marketing managers in New York?
Employers hiring global marketing managers in New York right now include Zeta Global, Tapestry, and TikTok, based on current listings on Migrate Mate as of June 2026. New York's role as a global headquarters hub for consumer goods, financial services, media, and luxury brands means demand for this role stays consistent year-round across both Fortune 500 companies and mid-sized international firms.
Which New York cities have the most global marketing manager jobs?
New York, Rochester, and Grand Island account for the most global marketing manager openings in New York. New York City dominates due to its unmatched concentration of multinational headquarters in finance, media, fashion, and consumer packaged goods, while markets like White Plains attract openings from major corporate campuses and regional offices that support international marketing functions for companies headquartered nearby.
Are there remote global marketing manager jobs in New York?
Yes, and more than most fields. About 29% of global marketing manager openings tied to New York are remote or hybrid as of June 2026, reflecting the desk-based and collaborative nature of the work. Strategic and content-heavy responsibilities such as campaign planning, global brand guidelines, and agency management tend to be the most remote-compatible, while roles tied to product launches or executive presentations more often require in-person presence.
How can I get hired as a global marketing manager in New York with little or no experience?
The most realistic entry path is through a coordinator or associate marketing role at a New York-based global company, where exposure to international markets comes early. Large employers including Estée Lauder Companies, Colgate-Palmolive, and major financial institutions run structured rotational and associate programs that place new graduates on global brand or marketing teams. Lateral moves from roles in digital marketing, brand management, or market research are common stepping stones, and building a portfolio that demonstrates cross-cultural campaign thinking or multilingual content work gives candidates a clear edge in interviews.
Where can I find and apply to global marketing manager jobs in New York?
You can find and apply to global marketing manager jobs in New York on Migrate Mate, which lists current New York openings updated regularly. Find the roles that fit your experience and apply directly to each one.
See All 21 Global Marketing Manager Jobs in New York
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