Brand Manager Jobs in Wisconsin
Brand Manager jobs in Wisconsin are concentrated in Milwaukee, Madison, and Green Bay, where consumer goods, food and beverage, and retail sectors drive consistent demand from employers like Kohl's, Harley-Davidson, and Kraft Heinz. Openings range from associate brand manager roles for recent graduates to senior positions overseeing multi-channel campaigns, with the strongest need in digital brand strategy, shopper marketing, and private-label development. Wisconsin's dense base of national and regional consumer brands makes it one of the more active Midwestern markets for brand management talent. Find a role that fits below and apply directly.
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Job Overview
We are seeking an experienced and strategic Brand Manager for our Pallas Textiles division who will work from KI’s Corporate Office in Green Bay, Wisconsin. This position is responsible for shaping and elevating the Pallas brand through strategic marketing, compelling storytelling, and innovative product positioning. This role develops and executes integrated marketing initiatives that bring textile collections to life, translating design inspiration, color stories, and brand vision into meaningful customer experiences. Working closely with the VP of Pallas, design, sales, and cross-functional teams, the Brand Manager drives brand strategy, product launches, portfolio positioning, and marketing campaigns that strengthen brand awareness, support business growth, and deepen engagement within the commercial design community. The ideal candidate is both a strategic thinker and creative marketer who thrives at the intersection of design, branding, and relationship-driven collaboration.
Responsibilities
- Develop and execute integrated marketing strategies that bring the Pallas brand and collections to life through compelling storytelling, visual content, and customer experiences.
- Lead the creation of marketing campaigns, product launches, and content strategies across digital, print, social, and industry channels.
- Partner closely with designers to translate collection inspiration, color stories, and creative vision into impactful market positioning and brand narratives.
- Drive the development of product imagery, catalogs, sales tools, and branded marketing materials that support customer engagement and sales growth.
- Own and evolve the Pallas brand strategy, ensuring a consistent and distinctive brand presence across all customer touchpoints.
- Collaborate with sales, leadership, operations, and external partners to align marketing initiatives with business objectives and product launches.
- Transform customer, sales, and market insights into compelling product positioning and portfolio strategies that strengthen market relevance.
- Lead major brand initiatives from concept through execution, managing timelines, priorities, resources, and deliverables.
- Monitor market trends, competitive activity, and emerging design influences to identify opportunities for growth and innovation.
- Measure campaign effectiveness and continuously refine strategies to increase brand awareness, customer engagement, and market impact.
- Bachelor’s degree in Marketing, Communications, or related field.
- 5-7 year’ experience in marketing, brand management or related role, preferably in the design/creative industry.
- Proven experience in developing and executing brand strategies that drive business growth.
- Strong leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Creative thinker with a keen eye for design and detail.
- Proficiency in digital marketing tools, content management systems, graphic design software, and analytics platforms.
- Participation in our Employee Stock Ownership Plan (ESOP): As an employee, you will have stock ownership in the company.
- Competitive Health, Dental, & Vision Insurance: Comprehensive coverage for your well-being.
- A 401(k) Plan with Company Match: A retirement savings plan with employer contributions.
- Paid Vacation, Sick Days, & Holidays: Time off to recharge and spend time with loved ones.
- Wellness Resources: Access to an on-site fitness center, fitness reimbursement program, and on-site nurse.
- Onsite Cafe: Enjoy a full breakfast and lunch menu right at work.
- Employee Product Discounts: Special pricing on company products.
- Educational Reimbursement Program: Support for degree programs and certifications.
- Full Benefits Package: Includes life insurance, short-term disability, long-term disability, and an Employee Assistance Program (EAP).
KI is an Equal Opportunity Employer.
Job Overview
We are seeking an experienced and strategic Brand Manager for our Pallas Textiles division who will work from KI’s Corporate Office in Green Bay, Wisconsin. This position is responsible for shaping and elevating the Pallas brand through strategic marketing, compelling storytelling, and innovative product positioning. This role develops and executes integrated marketing initiatives that bring textile collections to life, translating design inspiration, color stories, and brand vision into meaningful customer experiences. Working closely with the VP of Pallas, design, sales, and cross-functional teams, the Brand Manager drives brand strategy, product launches, portfolio positioning, and marketing campaigns that strengthen brand awareness, support business growth, and deepen engagement within the commercial design community. The ideal candidate is both a strategic thinker and creative marketer who thrives at the intersection of design, branding, and relationship-driven collaboration.
Responsibilities
- Develop and execute integrated marketing strategies that bring the Pallas brand and collections to life through compelling storytelling, visual content, and customer experiences.
- Lead the creation of marketing campaigns, product launches, and content strategies across digital, print, social, and industry channels.
- Partner closely with designers to translate collection inspiration, color stories, and creative vision into impactful market positioning and brand narratives.
- Drive the development of product imagery, catalogs, sales tools, and branded marketing materials that support customer engagement and sales growth.
- Own and evolve the Pallas brand strategy, ensuring a consistent and distinctive brand presence across all customer touchpoints.
- Collaborate with sales, leadership, operations, and external partners to align marketing initiatives with business objectives and product launches.
- Transform customer, sales, and market insights into compelling product positioning and portfolio strategies that strengthen market relevance.
- Lead major brand initiatives from concept through execution, managing timelines, priorities, resources, and deliverables.
- Monitor market trends, competitive activity, and emerging design influences to identify opportunities for growth and innovation.
- Measure campaign effectiveness and continuously refine strategies to increase brand awareness, customer engagement, and market impact.
- Bachelor’s degree in Marketing, Communications, or related field.
- 5-7 year’ experience in marketing, brand management or related role, preferably in the design/creative industry.
- Proven experience in developing and executing brand strategies that drive business growth.
- Strong leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Creative thinker with a keen eye for design and detail.
- Proficiency in digital marketing tools, content management systems, graphic design software, and analytics platforms.
- Participation in our Employee Stock Ownership Plan (ESOP): As an employee, you will have stock ownership in the company.
- Competitive Health, Dental, & Vision Insurance: Comprehensive coverage for your well-being.
- A 401(k) Plan with Company Match: A retirement savings plan with employer contributions.
- Paid Vacation, Sick Days, & Holidays: Time off to recharge and spend time with loved ones.
- Wellness Resources: Access to an on-site fitness center, fitness reimbursement program, and on-site nurse.
- Onsite Cafe: Enjoy a full breakfast and lunch menu right at work.
- Employee Product Discounts: Special pricing on company products.
- Educational Reimbursement Program: Support for degree programs and certifications.
- Full Benefits Package: Includes life insurance, short-term disability, long-term disability, and an Employee Assistance Program (EAP).
KI is an Equal Opportunity Employer.
See All 8 Brand Manager Jobs in Wisconsin
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Find Brand Manager JobsBrand Manager Jobs by City in Wisconsin
Where Wisconsin roles are concentrated, by current openings.
Brand Manager Job Market in Wisconsin
A snapshot from current Wisconsin openings, updated as new roles post.
Who's Hiring
What Wisconsin Employers Look For
The qualifications that appear most often in brand manager jobs across Wisconsin.
- Bachelor's degree in marketing, business, or a related field
- Demonstrated experience managing brand campaigns across digital and traditional channels
- Proficiency with consumer insights tools and market research analysis
- Ability to collaborate cross-functionally with sales, creative, and product teams
- Strong written and verbal communication skills for presenting to senior stakeholders
- Experience with budget management and tracking marketing performance metrics
Brand Manager Jobs in Wisconsin: Frequently Asked Questions
How do you become a brand manager in Wisconsin?
Brand management in Wisconsin has no state-issued license or exam, so the path runs through education and experience. Most Wisconsin employers expect a bachelor's degree in marketing, business administration, or communications, often followed by two to five years in a marketing coordinator or product marketing role. Candidates who supplement their experience with certifications from the American Marketing Association, such as the Professional Certified Marketer credential, consistently move ahead of equally experienced peers in Wisconsin hiring pools.
How much do brand managers make in Wisconsin?
Brand managers in Wisconsin earn a median of about $133,600 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $83,990 for the lowest 10% to over $211,990 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire brand managers in Wisconsin?
Companies currently hiring brand managers in Wisconsin include KI, PESI, and Sargento, per current listings on Migrate Mate as of November 2026. Wisconsin's concentration of consumer goods and retail headquarters means many of these openings support national and private-label brands managed out of the Milwaukee and Madison metro areas.
Which Wisconsin cities have the most brand manager jobs?
Kohler, Racine, and Plymouth account for the largest share of brand manager openings in Wisconsin. Milwaukee leads because it serves as the headquarters hub for consumer goods and retail giants like Kohl's, Harley-Davidson, and Molson Coors, while Madison's growing technology and healthcare sector draws demand for brand roles, and smaller markets like Green Bay reflect the regional food and packaging industry anchored there.
Are there remote brand manager jobs in Wisconsin?
Yes, and more than many marketing specialties, since brand strategy work centers on research, briefing, and digital production rather than on-site operations. About 50% of brand manager openings tied to Wisconsin are remote or hybrid as of November 2026, reflecting employer flexibility across the state's distributed talent market. Roles focused on content strategy, digital brand management, and campaign planning are the most likely to carry a remote or hybrid designation.
How can I get hired as a brand manager in Wisconsin with little or no experience?
The most realistic entry path is a marketing coordinator or assistant brand manager role at one of Wisconsin's consumer goods or retail companies. Employers like Kohl's and Harley-Davidson run structured rotational programs and new-graduate pipelines that move candidates into brand responsibilities within one to two years. Building a portfolio of campaign work through internships at Milwaukee or Madison agencies, and earning an American Marketing Association certification, gives candidates without direct brand experience a concrete edge in Wisconsin applications.
Where can I find and apply to brand manager jobs in Wisconsin?
You can find and apply to brand manager jobs in Wisconsin on Migrate Mate, which lists current Wisconsin openings updated regularly. Find roles that fit your background and apply directly to the employers posting them. No signup is needed to search or view listings.
See All 8 Brand Manager Jobs in Wisconsin
Find roles in Wisconsin that match your experience and apply in just a few clicks.
Find Brand Manager Jobs