Content Marketing Specialist Jobs in Minnesota
Content Marketing Specialist jobs in Minnesota are concentrated in the Twin Cities metro, with additional openings in Rochester and Duluth, where healthcare, financial services, and technology drive consistent demand for content professionals at every level from coordinator to senior strategist. Major employers with lasting Minnesota footprints, including UnitedHealth Group, Target, and Mayo Clinic, regularly hire content marketing specialists to support digital campaigns, brand publishing, and audience engagement programs. SEO content, email marketing, and B2B content strategy are among the most in-demand specialties across the state. Scan the live roles below and apply to whichever ones fit.
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We’re looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.
As nVent continues to grow in the data center and power infrastructure markets, we're seeking a Senior Content Marketing Specialist to help shape how we connect with customers, partners, and industry influencers. In this role, you'll develop content strategies and create compelling content that simplifies complex technologies, supports commercialization efforts, strengthens market positioning, and reinforces nVent's thought leadership. You'll have a direct impact on the content experiences that help customers understand the technologies powering AI, data center growth, and the evolving energy landscape.
** This is a full-time, direct-hire position with a hybrid work schedule of 4 days/week on-site in St. Louis Park, MN. **
WHAT YOU WILL EXPERIENCE IN THIS POSITION:
- Develop and implement content strategies aligned to Infrastructure marketing priorities and customer journey stages while managing the content lifecycle from planning and creation through publication, distribution, measurement, and optimization.
- Produce content across formats including articles, white papers, case studies, sales enablement materials, landing pages, email campaigns, social media, and thought leadership programs.
- Translate complex technical concepts into clear, compelling content tailored to technical, commercial, and executive audiences.
- Partner with product management, sales, and marketing teams to support New Product Introduction (NPI) activities, communicate customer value, and strengthen market positioning.
- Build and manage editorial calendars, content roadmaps, and publication opportunities that elevate brand visibility and establish nVent as a trusted industry voice.
- Apply SEO, AEO, AI-enabled tools, and analytics to improve content effectiveness, audience engagement, and marketing performance. Collaborate across a global matrixed organization while helping establish scalable content standards, processes, and guidelines.
YOU HAVE:
- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
- Ideally 5-8 years of progressive marketing experience, including at least some experience in B2B content marketing.
- Experience translating complex technical products, systems, or solutions into engaging content for customers, sales teams, channel partners, and technical audiences.
- Experience developing audience-focused messaging and supporting product launches or commercialization initiatives within a B2B environment.
- Working knowledge of SEO, AEO, AI-enabled content tools, and digital content performance measurement.
- Proven ability to manage multiple priorities and collaborate effectively across global teams.
- Experience in data center, industrial technology, electrical infrastructure, or other highly technical B2B industries preferred.
- Experience with content management systems (CMS), marketing automation, CRM, or project management platforms such as Marketo, Salesforce, Monday.com, JIRA, or similar tools preferred.
WE HAVE:
A dynamic global reach with diverse operations around the world that will stretch your abilities, provide plentiful career opportunities, and allow you to make an impact every day
nVent is a leading global provider of electrical connection and protection solutions. We believe our inventive electrical solutions enable safer systems and ensure a more secure world. We design, manufacture, market, install and service high performance products and solutions that connect and protect some of the world's most sensitive equipment, buildings and critical processes. We offer a comprehensive range of systems protection and electrical connections solutions across industry-leading brands that are recognized globally for quality, reliability and innovation.
Our principal office is in London and our management office in the United States is in Minneapolis. Our robust portfolio of leading electrical product brands dates back more than 100 years and includes nVent CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF and TRACHTE. Learn more at www.nvent.com .
Commitment to strengthen communities where our employees live and work
We encourage and support the philanthropic activities of our employees worldwide
Through our nVent in Action matching program, we provide funds to nonprofit and educational organizations where our employees volunteer or donate money
Core values that shape our culture and drive us to deliver the best for our employees and our customers. We’re known for being:
Innovative & adaptable
Dedicated to absolute integrity
Focused on the customer first
Respectful and team oriented
Optimistic and energizing
Accountable for performance
Benefits to support the lives of our employees
Pay Transparency
nVent’s pay scale is based on the expected range of base pay for this job and the employee’s work location. Employee pay within this range will be based on a combination of factors including knowledge, skills, abilities, experience, education, and performance. Where federal, state, or local minimum wage requirements exist, employee pay will comply.
Compensation Range:
Depending on the position offered, employee may be eligible for other forms of compensation, such as annual incentives.
Benefit Overview
At nVent, we value our people and their health and well-being. We provide a broad benefits package with meaningful programs for eligible full-time employees that includes:
Medical, dental, and vision plans along with flexible spending accounts, short-term and long-term disability benefits, critical illness, accident insurance and life insurance.
A 401(k) retirement plan and an employee stock purchase plan — both include a company match.
Other supplemental benefits may include tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and/or legal & identity theft protection.
At nVent, we connect and protect our customers with inventive electrical solutions. People are our most valuable asset. Inclusion and diversity means that we celebrate and encourage each other’s authenticity because we understand that uniqueness sparks growth.
#LI-JM2#LI-Hybrid
See All 5 Content Marketing Specialist Jobs in Minnesota
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Find JobsContent Marketing Specialist Jobs by City in Minnesota
Where Minnesota roles are concentrated, by current openings.
Content Marketing Specialist Job Market in Minnesota
A snapshot from current Minnesota openings, updated as new roles post.
Who's Hiring

What Minnesota Employers Look For
The qualifications that appear most often in content marketing specialist jobs across Minnesota.
- Bachelor's degree in marketing, communications, journalism, or a related field
- Demonstrated portfolio of published content including blogs, email campaigns, or white papers
- Proficiency with content management systems such as WordPress or Contentful
- Working knowledge of SEO tools and analytics platforms like Google Analytics or SEMrush
- Experience developing editorial calendars and managing multi-channel content pipelines
- Familiarity with marketing automation platforms such as HubSpot or Marketo
Content Marketing Specialist Jobs in Minnesota: Frequently Asked Questions
How do you become a content marketing specialist in Minnesota?
Content marketing specialist roles in Minnesota require no state-issued license or registration. Most employers expect a bachelor's degree in marketing, communications, English, or journalism, though some hire candidates with equivalent demonstrated experience and a strong portfolio. Building published writing samples, completing recognized marketing certifications through organizations like the American Marketing Association, and gaining experience with SEO and content tools are the most reliable paths into the role in Minnesota's market.
How much do content marketing specialists make in Minnesota?
Content marketing specialists in Minnesota earn a median of about $87,510 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $50,400 for the lowest 10% to over $143,180 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire content marketing specialists in Minnesota?
Companies currently hiring content marketing specialists in Minnesota include North Star Content Solutions and nVent, per current listings on Migrate Mate as of September 2026. Minnesota's concentration of healthcare, retail, and financial services headquarters means demand for content professionals with industry-specific knowledge is especially consistent across the Twin Cities.
Which Minnesota cities have the most content marketing specialist jobs?
Willmar, Brainerd, and Alexandria have the most content marketing specialist openings in Minnesota. The Twin Cities account for the large majority of listings because that is where Minnesota's major corporate headquarters in retail, healthcare, and financial services are headquartered, while Rochester's openings are driven primarily by Mayo Clinic and its affiliated organizations, and Duluth draws from regional healthcare and higher education employers.
Are there remote content marketing specialist jobs in Minnesota?
Yes, and more than most fields. Content marketing is a desk-based, digital role that translates well to remote and hybrid arrangements. About 100% of content marketing specialist openings tied to Minnesota are remote or hybrid as of September 2026, reflecting how broadly employers in this sector have embraced flexible work. Writing, editing, and SEO tasks are the most commonly performed remotely, while brand strategy and campaign coordination roles more often require periodic in-office presence.
How can I get hired as a content marketing specialist in Minnesota with little or no experience?
The most realistic entry path is building a portfolio of real published work, even through freelance projects, nonprofit volunteer writing, or a campus publication, and then applying for coordinator or associate content roles at Minnesota-based employers. Large organizations including Target, Optum, and Ecolab hire marketing coordinators and content associates who grow into specialist roles. A certification from the American Marketing Association or HubSpot Academy, combined with demonstrated SEO or social media work, gives early-career candidates a concrete edge in Minnesota applications.
Where can I find and apply to content marketing specialist jobs in Minnesota?
You can find and apply to content marketing specialist jobs in Minnesota on Migrate Mate, which lists current Minnesota openings updated regularly. Search the listings to find roles that match your experience level, preferred industry, and location preference, then apply directly to whichever positions fit.
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