Content Marketing Specialist Jobs in Texas
Content Marketing Specialist jobs in Texas are among the most active in the country, with consistent demand from technology, energy, healthcare, and e-commerce sectors at every level from entry-level coordinator through senior strategist. Austin, Dallas, and Houston account for the largest share of openings, anchored by employers like Dell Technologies, AT&T, and H-E-B that maintain substantial in-house marketing teams. SEO content strategy, email marketing, and video content production are the specialties appearing most often in Texas listings. Find a role that fits below and apply directly.
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Showing 5 of 65+ Content Marketing Specialist jobs
Regional Marketing Website Content Specialist
We are Lennar
Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.
A Career that Empowers You to Build Your Future
The Regional Website Content Specialist drives the web presence execution and asset development for their regional hub consisting of 3-4 divisions; ensuring accurate, engaging, and high-performing digital content across Lennar.com and third-party platforms. This role partners closely with division teams to gather timely updates, reflect current offerings, and highlight community differentiators, while maintaining alignment with brand standards and user experience best practices. By proactively managing content updates, optimizing digital assets, and collaborating with corporate stakeholders, the Sr Specialist helps maximize online visibility, support lead generation, and enhance the overall customer journey.
Your Responsibilities on the Team
- Manage the strategic development and optimization of community webpages on Lennar.com using ‘Optimizely’, ensuring a seamless, high-impact digital buyer journey.
- Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals.
- Drive and oversee the creation, quality assurance (QA), and performance monitoring of key landing pages (e.g., Community Ads, “Coming Soon” pages), proactively identifying opportunities to enhance engagement and conversion.
- Drive the end-to-end development of community marketing assets, including floorplans, renderings, and site plans, ensuring alignment with brand standards and go-to-market timelines.
- Strategically manage ‘Modsys’ creation in partnership with Field Marketing to ensure consistent, branded experiences across touchpoints.
- Manage and oversee ‘BoxBrownie’ virtual staging strategy and enhancement pipeline, ensuring high-quality, impactful visual content for online channels.
- Manage, maintain and optimize a centralized repository of photo, video, and virtual tour content, identifying content gaps and usage trends to inform future asset needs.
- Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy.
- Manage and conduct quarterly audits and enhancements across third-party listing sites (e.g., RDC), proactively correcting discrepancies and improving user experience.
- Ensure accurate, brand-aligned representation of communities across all third-party platforms through strategic content governance and partner coordination.
- Own the digital content lifecycle for community launches, from “Coming Soon” through active status, ensuring alignment with business goals and promotional calendars.
- Develop and execute promotional messaging strategies across platforms and landing pages to drive awareness and lead generation.
- Monitor internal digital performance metrics, including Star Ratings and Lennar.com audit scores, translating insights into actionable content improvements.
- Drive the process for QMI inventory accuracy, performing audits and driving timely updates in collaboration with Sales and Ops teams.
- Proactively identify and implement digital content enhancements based on analytics, user feedback, and industry best practices.
Your Toolbox
- Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
- Minimum 2 – 4 years of experience is required.
- Proven work experience as a Marketing/Data Coordinator.
- Computer skills and competencies are required.
- Strong organizational and time management skills; able to manage multiple deadlines across various job types.
- Knowledge of Microsoft office applications is required.
- Knowledge of Optimizely is a plus.
Physical & Office/Site Presence Requirements:
This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.
This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities, and activities may change at any time, with or without notice.
During the course of your employment, you may be required to use, download, or access certain Company-approved tools, programs, applications, or systems. These resources may include, but are not limited to, applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions.
Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
Life at Lennar
At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms.
Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn for the latest job opportunities.
Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
Regional Marketing Website Content Specialist
We are Lennar
Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.
A Career that Empowers You to Build Your Future
The Regional Website Content Specialist drives the web presence execution and asset development for their regional hub consisting of 3-4 divisions; ensuring accurate, engaging, and high-performing digital content across Lennar.com and third-party platforms. This role partners closely with division teams to gather timely updates, reflect current offerings, and highlight community differentiators, while maintaining alignment with brand standards and user experience best practices. By proactively managing content updates, optimizing digital assets, and collaborating with corporate stakeholders, the Sr Specialist helps maximize online visibility, support lead generation, and enhance the overall customer journey.
Your Responsibilities on the Team
- Manage the strategic development and optimization of community webpages on Lennar.com using ‘Optimizely’, ensuring a seamless, high-impact digital buyer journey.
- Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals.
- Drive and oversee the creation, quality assurance (QA), and performance monitoring of key landing pages (e.g., Community Ads, “Coming Soon” pages), proactively identifying opportunities to enhance engagement and conversion.
- Drive the end-to-end development of community marketing assets, including floorplans, renderings, and site plans, ensuring alignment with brand standards and go-to-market timelines.
- Strategically manage ‘Modsys’ creation in partnership with Field Marketing to ensure consistent, branded experiences across touchpoints.
- Manage and oversee ‘BoxBrownie’ virtual staging strategy and enhancement pipeline, ensuring high-quality, impactful visual content for online channels.
- Manage, maintain and optimize a centralized repository of photo, video, and virtual tour content, identifying content gaps and usage trends to inform future asset needs.
- Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy.
- Manage and conduct quarterly audits and enhancements across third-party listing sites (e.g., RDC), proactively correcting discrepancies and improving user experience.
- Ensure accurate, brand-aligned representation of communities across all third-party platforms through strategic content governance and partner coordination.
- Own the digital content lifecycle for community launches, from “Coming Soon” through active status, ensuring alignment with business goals and promotional calendars.
- Develop and execute promotional messaging strategies across platforms and landing pages to drive awareness and lead generation.
- Monitor internal digital performance metrics, including Star Ratings and Lennar.com audit scores, translating insights into actionable content improvements.
- Drive the process for QMI inventory accuracy, performing audits and driving timely updates in collaboration with Sales and Ops teams.
- Proactively identify and implement digital content enhancements based on analytics, user feedback, and industry best practices.
Your Toolbox
- Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
- Minimum 2 – 4 years of experience is required.
- Proven work experience as a Marketing/Data Coordinator.
- Computer skills and competencies are required.
- Strong organizational and time management skills; able to manage multiple deadlines across various job types.
- Knowledge of Microsoft office applications is required.
- Knowledge of Optimizely is a plus.
Physical & Office/Site Presence Requirements:
This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.
This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities, and activities may change at any time, with or without notice.
During the course of your employment, you may be required to use, download, or access certain Company-approved tools, programs, applications, or systems. These resources may include, but are not limited to, applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions.
Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
Life at Lennar
At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms.
Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn for the latest job opportunities.
Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
See All 65 Content Marketing Specialist Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find JobsContent Marketing Specialist Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Content Marketing Specialist Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- Houston Methodist3
- Copart2
- Dell Technologies2
- Fluor2
- Lennar2
Top Industries Hiring
- Construction & Real Estate10
- Education8
- Technology & Software8
- Consulting & Professional Services6
- Banking & Financial Services5
What Texas Employers Look For
The qualifications that appear most often in content marketing specialist jobs across Texas.
- Bachelor's degree in marketing, communications, journalism, or a related field
- Proven experience developing and executing content strategies across digital channels
- Proficiency with SEO tools such as SEMrush, Ahrefs, or Google Search Console
- Strong copywriting and editing skills with an ability to match brand voice
- Experience using content management systems and marketing automation platforms
- Familiarity with analytics tools to measure content performance and report on KPIs
Content Marketing Specialist Jobs in Texas: Frequently Asked Questions
How do you become a content marketing specialist in Texas?
Content marketing specialist roles in Texas require no state-issued license or exam. Most employers expect a bachelor's degree in marketing, communications, English, or journalism, though some accept equivalent work experience. Building a portfolio of published content, case studies, or campaign results is often what separates candidates. Texas-based employers, particularly in Austin's tech corridor and Dallas's corporate sector, frequently value certifications from platforms like HubSpot Academy or Google as practical signals of competence.
How much do content marketing specialists make in Texas?
Content marketing specialists in Texas earn a median of about $72,520 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $37,640 for the lowest 10% to over $135,710 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire content marketing specialists in Texas?
Employers hiring content marketing specialists in Texas right now include Houston Methodist, Copart, and Dell Technologies, based on current listings on Migrate Mate as of June 2026. Texas's mix of Fortune 500 headquarters, fast-growing tech startups, and major healthcare systems means openings appear across a wide range of industries rather than concentrating in a single sector.
Which Texas cities have the most content marketing specialist jobs?
Houston, Dallas, and Austin lead Texas for content marketing specialist openings. Austin's dense technology and SaaS employer base drives strong demand there, Dallas's concentration of corporate headquarters and agency networks generates consistent volume, and Houston's energy, healthcare, and retail sectors round out the market with roles tied to large in-house teams and regional agencies.
Are there remote content marketing specialist jobs in Texas?
Yes, and more than most fields. Content marketing is largely a desk-based, digital role, making it well suited to remote and hybrid arrangements. About 34% of content marketing specialist openings tied to Texas are remote or hybrid as of June 2026, reflecting how broadly companies have adopted flexible work for this function. Strategy, SEO writing, and email marketing tasks are the most commonly performed fully remote.
How can I get hired as a content marketing specialist in Texas with little or no experience?
The most realistic entry path is applying for a content coordinator or marketing coordinator role at a mid-size Texas company while building a personal portfolio of writing samples, social campaigns, or SEO projects. Large Texas employers like Dell Technologies and H-E-B run rotational marketing programs and college hiring initiatives that accept recent graduates. Lateral moves from journalism, copywriting, or social media management are common. A HubSpot Content Marketing certification adds a credible, low-cost credential that Texas hiring managers recognize.
Where can I find and apply to content marketing specialist jobs in Texas?
You can find and apply to content marketing specialist jobs in Texas on Migrate Mate, which lists current Texas openings across Austin, Dallas, Houston, and beyond. Find roles that match your experience level and specialization, then apply directly to each employer through the listing.
See All 65 Content Marketing Specialist Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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