Account Based Marketing Specialist Jobs in Minnesota
Account Based Marketing Specialist jobs in Minnesota are concentrated in the Twin Cities metro, particularly Minneapolis and its western suburbs like Eden Prairie and Plymouth, where major B2B technology and enterprise software companies anchor the market. Employers such as Optum, Deluxe Corporation, and Thomson Reuters maintain substantial marketing teams in Minnesota and regularly hire for ABM roles across demand generation, intent data strategy, and sales-marketing alignment. Openings range from program coordinator to senior strategist, with the strongest demand in technology, financial services, and healthcare IT. Find a role that fits below and apply directly.
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At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together
Do you have a passion for data and problem-solving? As a Business Analyst within the Government Programs and Value Based Care Business Intelligence and Reporting team, you will work closely with business stakeholders, business intelligence teams, and technology partners to support reporting and analytics solutions that drive STAR Quality and Value Based Care initiatives.
In this role, you will assist with gathering business requirements, analyzing data, supporting reporting enhancements, and helping ensure data quality and accuracy. You will have opportunities to learn healthcare analytics, business intelligence processes, and Medicare quality programs while contributing to meaningful business outcomes.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
- Support enhancements to Business Intelligence reports and dashboards used to monitor STAR Quality and Value Based Care performance
- Partner with business stakeholders to gather, document, and clarify business requirements
- Assist in analyzing business processes and identifying opportunities for reporting and operational improvements
- Support the creation and maintenance of reporting solutions by working with development, QA, and business teams
- Perform data validation and analysis to ensure reporting accuracy and identify potential data issues
- Use SQL and reporting tools to research questions, validate results, and support business needs
- Participate in stakeholder meetings to understand reporting requirements and document expected outcomes
- Collaborate with team members to test new reports, enhancements, and data solutions
- Communicate findings and insights through reports, presentations, and data visualizations
- Support operational and business reviews by preparing data and analysis
- Contribute to documentation of business processes, requirements, and reporting standards
- Develop knowledge of Medicare STAR Quality programs, Value Based Care initiatives, and healthcare analytics
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- 2+ years of experience of working with HEDIS or Pharmacy STARs measures
- 1+ years of experience in a business analyst, reporting analyst, data analyst, or related role
- Experience with Geospatial modeling, Stochastic Modeling and Healthcare Risk Analytics
- Experience working with data to identify trends, validate results, and support business decisions
- Basic experience gathering and documenting business requirements
- Basic SQL, Python, R or other statistical tool experience
- Proficiency with Microsoft Excel, Word, Outlook, and PowerPoint
- Demonstrated solid written and verbal communication skills
- Demonstrated ability to work effectively with business and technical teams
- Demonstrated solid organizational skills and attention to detail
- Willingness to learn new tools, processes, and healthcare business concepts
Preferred Qualifications:
- Experience with reporting and visualization tools such as Power BI, Tableau, or SSRS
- Experience working with databases and large datasets
- Familiarity with Agile methodologies or project-based work environments
- Familiarity with SharePoint or collaboration tools
- Demonstrated ability to manage multiple priorities in a fast-paced environment
- Demonstrated solid analytical and problem-solving skills
- Proven self-motivated with a willingness to learn and grow professionally
- Passion for delivering high-quality customer service and business solutions
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $60,200 - $107,400 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
See All 83 Account Based Marketing Specialist Jobs in Minnesota
Find roles in Minnesota that match your experience and apply in just a few clicks.
Find JobsAccount Based Marketing Specialist Jobs by City in Minnesota
Where Minnesota roles are concentrated, by current openings.
Account Based Marketing Specialist Job Market in Minnesota
A snapshot from current Minnesota openings, updated as new roles post.
Who's Hiring
- Sagent Behavioral Health11

- Home Health Care10

- Robbinsdale Area Schools10

- Washburn Center for Children9

- Shakopee Public Schools4
Top Industries Hiring
- Manufacturing11
- Healthcare & Medical Services11
- Insurance1
- Staffing & Recruiting1
What Minnesota Employers Look For
The qualifications that appear most often in account based marketing specialist jobs across Minnesota.
- Bachelor's degree in marketing, business, or a related field required
- Demonstrated experience with ABM platforms such as Demandbase or Terminus
- Proficiency in CRM systems, particularly Salesforce, and marketing automation tools
- Ability to build and execute multi-channel campaigns targeting named enterprise accounts
- Strong analytical skills for interpreting intent data and measuring account engagement
- Experience collaborating cross-functionally with sales development and revenue operations teams
Account Based Marketing Specialist Jobs in Minnesota: Frequently Asked Questions
How do you become a account based marketing specialist in Minnesota?
The typical path into account based marketing in Minnesota starts with a bachelor's degree in marketing, communications, business, or a related field. No state-issued license is required for this role. Most Minnesota employers expect candidates to build hands-on experience through demand generation, digital marketing, or marketing operations roles first, then demonstrate familiarity with ABM platforms and B2B campaign strategy through a portfolio or verifiable work history before moving into a dedicated ABM position.
Which companies hire account based marketing specialists in Minnesota?
Minnesota account based marketing specialist roles are posted by Sagent Behavioral Health, Home Health Care, and Robbinsdale Area Schools and others right now, based on current listings on Migrate Mate as of July 2026. Minnesota's concentration of enterprise technology, healthcare IT, and financial services firms makes it a consistent market for ABM hiring throughout the year.
Which Minnesota cities have the most account based marketing specialist jobs?
Minneapolis, New Hope, and Saint Paul have the most account based marketing specialist openings in Minnesota. The Twin Cities metro drives the vast majority of demand because of its dense cluster of Fortune 500 headquarters and large regional employers in technology, insurance, and healthcare, while secondary markets reflect the presence of corporate campuses and regional sales offices for national B2B companies.
Are there remote account based marketing specialist jobs in Minnesota?
Yes, and more than most fields. Account based marketing is a desk-based, strategy-driven discipline that translates well to remote and hybrid arrangements. About 36% of account based marketing specialist openings tied to Minnesota are remote or hybrid as of July 2026, reflecting how broadly Minnesota employers have adopted flexible work for marketing roles. Campaign planning, intent data analysis, and content coordination are the functions most commonly performed fully remotely.
How can I get hired as a account based marketing specialist in Minnesota with little or no experience?
The most realistic entry path is through a marketing coordinator or marketing operations associate role at a Minnesota-based B2B technology or healthcare IT company, where you can gain direct exposure to ABM tools and account-level campaign workflows. Large Minnesota employers such as Optum and Deluxe Corporation run structured marketing associate programs that place early-career candidates on teams that use ABM platforms. Building a Google Analytics certification and hands-on familiarity with a platform like HubSpot or Terminus strengthens a candidate's profile considerably before applying.
Where can I find and apply to account based marketing specialist jobs in Minnesota?
You can find and apply to account based marketing specialist jobs in Minnesota on Migrate Mate, which lists current Minnesota openings. Find roles that fit your experience and apply directly to each one.
See All 83 Account Based Marketing Specialist Jobs in Minnesota
Find roles in Minnesota that match your experience and apply in just a few clicks.
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