Head Of Product Marketing Jobs
Head Of Product Marketing jobs are open across SaaS, fintech, healthtech, consumer tech, and enterprise software, from senior manager to VP and C-suite, with specializations in go-to-market strategy, competitive positioning, and product launch. Find a role that fits from the openings below and apply directly.
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Xthings Distribution Inc. | Fremont, California | Full-time, on-site
Reports to
Chief Executive Officer
Location
Fremont, California
Function
Product and Marketing
Travel
As needed for customers and industry events
About Xthings Group
Xthings Group is a global leader in AIoT-driven security and smart access solutions, serving millions of users across commercial, residential, and industrial sectors. With a strong portfolio of brands including Anviz, ULTRALOQ, and Ulticam, Xthings delivers trusted solutions that integrate biometric identification, smart locks, video surveillance, and cloud-based SaaS platforms. Driven by the mission of “Accelerating the Future of AIoT”, Xthings continues to expand its global presence through advanced technologies, open ecosystem partnerships, and a commitment to customer success.
The Opportunity
The Head of Product and Marketing will lead the company’s product vision, portfolio strategy, product marketing, and go-to-market execution for the U.S. market. This leader will connect customer insight, product development, brand and positioning, launch execution, and commercial results into one operating system.
Reporting to the CEO, you will work across product managment, engineering, marketing and sales operations, business development, and customer support. You will bring clarity to priorities, build a high-quality product and marketing cadence, and help Xthings translate its technology into products customers understand, trust, and choose.
What You Will OwnProduct Vision and Portfolio Strategy
· Set and communicate a coherent product vision, strategy, and multi-year roadmap across smart locks, cameras, access control, software, and services.
· Own portfolio prioritization, investment recommendations, product lifecycle decisions, and the trade-offs required to focus resources on the highest-value opportunities.
· Build a disciplined understanding of customer needs, market dynamics, competitors, channel economics, and emerging opportunities in smart home and security.
· Establish product success measures, review performance regularly, and use evidence to improve the roadmap.
Product Development and Customer Experience
· Lead product definition from discovery through launch and lifecycle management, including requirements, experience principles, quality expectations, and release readiness.
· Partner with hardware, firmware, mobile, cloud, and AI/ML teams to deliver reliable, intuitive, and secure connected experiences.
· Guide integrations with Apple Home, Google Home, Alexa, and other relevant platforms and ecosystem partners.
· Ensure products reflect U.S. customer expectations for privacy, safety, security, accessibility, and ease of installation and use.
· Coordinate with internal teams on technical, regulatory, and certification requirements, including FCC, UL, and NDAA considerations where applicable.
Marketing, Positioning, and Go-to-Market
· Own product marketing strategy, segmentation, positioning, messaging, value propositions, pricing input, competitive narratives, and sales enablement.
· Build integrated go-to-market plans for new products and major releases across retail, e-commerce, distribution, professional channels, and strategic partners.
· Create a launch process with clear decision rights, milestones, readiness criteria, and post-launch measurement.
· Strengthen the connection between product, brand, demand generation, channel marketing, public relations, and customer education.
· Use customer and market feedback to improve adoption, conversion, retention, reviews, and lifetime value.
Leadership and Operating Rhythm
· Lead and develop the product and marketing organization, setting expectations for craft, accountability, collaboration, and customer focus.
· Create clear cross-functional operating rhythms for roadmap reviews, launch reviews, portfolio decisions, and business performance reviews.
· Align executives and teams around priorities, decisions, risks, dependencies, and measurable outcomes.
· Represent Xthings with customers, partners, analysts, industry associations, and at relevant trade shows and events.
· Track developments in smart home, physical security, connected hardware, cloud services, and AI; turn relevant insights into action.
How Success Will Be Measured
· A focused, customer-informed portfolio and roadmap that the organization can execute with confidence.
· Predictable, cross-functional launches that meet customer, quality, commercial, and compliance goals.
· Clear positioning and marketing programs that improve product understanding, demand, conversion, and channel performance.
· Stronger alignment and operating discipline across product, marketing, engineering, sales, and business teams.
· Sustained growth in product adoption, customer satisfaction, revenue, and portfolio profitability.
What We Are Looking For
· 5~8+ years of progressive leadership experience spanning product management, product marketing, go-to-market, or a closely related function.
· A track record of launching and scaling consumer electronics, smart home, physical security, access control, or other connected hardware and software products.
· Strong understanding of the U.S. consumer and channel landscape, smart home ecosystems, and relevant security and compliance considerations.
· Experience leading both product strategy and product marketing, with the judgment to connect customer insight to commercial outcomes.
· Working knowledge of cloud-connected hardware, mobile applications, AI/ML-enabled experiences, and platform integrations.
· A strategic, hands-on leader who can move between executive decisions, customer conversations, and the details required to ship.
· Excellent communication, writing, presentation, negotiation, and stakeholder management skills.
· Ability to build trust across technical and commercial teams and influence without relying on authority.
Preferred Experience
· Experience with UWB, Access Control, Smart lock, Video security, or adjacent connected-device technologies.
· An established network across smart home, security, retail, distribution, or technology partner ecosystems and alliances, like the CSA, Z-Wave, Zigbee, Wifi, Bluetooth, Home-Assitant,etc.
· Experience building or leading a product marketing or integrated go-to-market team in a growth-stage company.
What We Offer
· Direct partnership with the CEO and meaningful influence on company strategy.
· The opportunity to shape a growing smart home security portfolio from strategy through market impact.
· A highly cross-functional role with visibility across product, technology, marketing, sales, and business development.
· Competitive compensation and benefits, including 401(k), paid sick leave, and available health insurance options.
· Pre-approved, company-funded travel for relevant customer and industry events.
Work Arrangement
This is a full-time, on-site leadership role based in the Fremont, California. The Head of Product and Marketing reports to the Chief Executive Officer and participates in regular operating reviews, including weekly leadership check-ins and monthly performance reviews.
职位类型：全职, 兼职
薪资： $180,000.00至$250,000.00（每年 ）
Work Location: 现场办公
Head Of Product Marketing Jobs by Experience Level
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Find JobsHead Of Product Marketing Job Market
Who's Hiring
Top Industries Hiring
- Banking & Financial Services
What Employers Look For
The qualifications that appear most often in head of product marketing jobs.
- 7 or more years of product marketing experience with at least 2 in a leadership role
- Demonstrated experience owning go-to-market strategy and product launch execution
- Proficiency in competitive intelligence, market segmentation, and buyer persona development
- Strong cross-functional collaboration skills with product, sales, and demand generation teams
- Experience developing sales enablement content including pitch decks and battlecards
- Bachelor's degree in marketing, business, or a related field, MBA often preferred
Tips for Your Head Of Product Marketing Job Search
Quantify your go-to-market impact
Hiring managers for this role want proof of pipeline influence, not just launch ownership. Rewrite your resume bullets to show how your positioning work moved a product from zero awareness to measurable market traction or contributed to revenue outcomes.
Align your portfolio to product stage
Head of product marketing roles differ sharply between early-stage and growth-stage companies. Tailor your examples to match the company's stage. Showing a Series B launch story to a public enterprise team signals a mismatch before you even interview.
Apply early to roles that fit
Migrate Mate lists head of product marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target openings by product category
Filter your search by vertical, not just title. A head of product marketing at a cybersecurity firm and one at a consumer app need different portfolio proof. Applying where your category experience is strongest dramatically improves your interview conversion rate.
Prepare a competitive positioning case study
Most interviews at this level include a live exercise around competitive differentiation or messaging hierarchy. Walk in with a real example you can defend in depth, including how you researched the competitive set and how you measured whether the messaging landed.
Negotiate scope before you negotiate title
At this level, budget ownership, team size, and cross-functional authority vary widely across companies with identical titles. Before accepting an offer, clarify what you own, who you influence, and whether the role has a path to the executive team.
Head Of Product Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most head of product marketings?
The companies hiring the most head of product marketings right now include Meta, Twitch, and Amazon, with the largest share of openings in California, New York, and Virginia, based on current listings on Migrate Mate as of November 2026. Demand is strongest at SaaS companies scaling their enterprise or mid-market go-to-market motion.
How many head of product marketing jobs are remote?
About 87% of head of product marketing openings are fully remote or hybrid as of November 2026, making it one of the more flexible senior marketing roles. Sub-areas like competitive intelligence, messaging strategy, and content development tend to be the most remote-friendly, while roles tied closely to sales or executive leadership often require in-person presence.
How do you become a head of product marketing?
Start by building a foundation in product marketing as an individual contributor, owning a full product launch from positioning through sales enablement. Move into a lead or manager role to gain team and budget experience. From there, build a portfolio of go-to-market wins with measurable business outcomes, develop executive communication skills, and seek visibility in cross-functional strategy work to demonstrate readiness for a head-level scope.
How do I get hired as a head of product marketing with limited experience?
The most practical path is to move into the role from a senior product marketing manager position at a smaller or earlier-stage company, where the scope of head-level work is accessible without a large team beneath you. Focus on owning a complete GTM motion, including positioning, launch, and sales enablement, and document the outcomes. Transitioning into the title at a startup is far more realistic than jumping directly at a large enterprise without prior leadership experience.
What does the head of product marketing interview process look like?
Most processes include an initial recruiter screen, a hiring manager conversation focused on go-to-market philosophy and leadership style, and a panel round with cross-functional partners such as product, sales, and demand generation leaders. Expect at least one take-home or live exercise requiring you to build or critique a positioning framework, competitive analysis, or launch plan. Final rounds typically involve a presentation to a senior leader or executive.
Where can I find and apply to head of product marketing jobs?
You can find and apply to head of product marketing jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and apply directly to each listing without leaving the platform.
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