Lead Management Jobs in Maryland
Lead management jobs in Maryland concentrate in financial services, healthcare administration, government contracting, and technology, with strong demand at every level from associate lead coordinator to senior pipeline manager. Baltimore, Bethesda, and Rockville are the busiest hiring centers, anchored by established employers such as T. Rowe Price, Leidos, and Kaiser Permanente. The most in-demand specialties are CRM strategy, sales pipeline optimization, and B2B demand generation. Scan the live roles below and apply to whichever ones fit.
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Best consideration date for applications: Friday, September 4, 2026
PURPOSE OF POSITIONThr Change Management Lead is responsible for leading organizational change management activities for the University System of Maryland (USM) Advancement Consortium's Technology Modernization Program, including the implementation and adoption of a shared Salesforce CRM platform across eleven USM institutions. The position develops and executes strategies that promote stakeholder engagement, communication, training, user readiness, and technology adoption, ensuring successful transition from the legacy CRM environment to Salesforce. Working closely with campus stakeholders, project teams, and executive sponsors, the Change Management Lead helps drive sustainable adoption, address resistance to change, and support long-term success of the Consortium's advancement technology transformation.
RESPONSIBILITIESChange Management, Adoption, and Organizational Readiness:
- Leads the program’s change management strategy within the Salesforce Center of Excellence, ensuring alignment with the CRM Project Director’s implementation roadmap, program objectives, and governance framework.
- Drives adoption of the shared Salesforce CRM platform across all participating institutions by developing and executing stakeholder engagement, communication, and user readiness strategies that promote awareness, acceptance, and sustained utilization.
- Conducts organizational change impact and readiness assessments across member campuses, identifying affected stakeholder groups, adoption risks, potential resistance, and areas requiring targeted support; develops and implements mitigation strategies to address identified challenges.
- Partners with the CRM Project Director, campus stakeholders, and implementation teams to align change management activities with project milestones, releases, training initiatives, and go-live events; monitors adoption risks and escalates significant concerns to program leadership when appropriate.
Change Communications and Engagement:
- Develops and executes communication strategies and rollout plans to support new features, system enhancements, releases, and major implementation milestones across the Consortium.
- Creates and delivers targeted communications for executive sponsors, campus advancement leaders, functional stakeholders, and end users, ensuring messaging is relevant, timely, and actionable for each audience.
- Manages the program’s change communications calendar, coordinating messaging activities with project milestones, training initiatives, release schedules, and go-live events.
- Provides clear, consistent, and transparent communications that establish expectations, build stakeholder confidence, reinforce program objectives, and support successful adoption of new processes and technologies.
Change Reinforcement and Sustainment:
- Partners with customer success, user support, and other stakeholder groups to ensure smooth transitions from implementation to ongoing operations and sustainment.
- Develops and maintains a network of campus-based change champions to promote local engagement, reinforce adoption, and foster institutional ownership of the Salesforce platform.
- Identifies, assesses, and helps address sources of resistance and adoption barriers, collaborating with campus leaders and executive sponsors to resolve challenges and strengthen organizational commitment to change.
- Serves as a primary point of contact for change-related questions, concerns, and feedback, providing guidance and support to stakeholders across the Consortium.
- Establishes and manages feedback mechanisms, including surveys, listening sessions, stakeholder consultations, and system usage analyses, to assess adoption and support ongoing organizational transformation.
- Defines, monitors, and reports on adoption, engagement, readiness, and satisfaction metrics, providing regular updates and recommendations to the CRM Project Director and governance stakeholders.
- Leverages stakeholder feedback, performance measures, and adoption data to reinforce change, refine engagement strategies, and inform future releases, enhancements, and Consortium-wide expansion efforts.
Training and Organizational Readiness:
- Develops and implements scalable training strategies, curricula, and learning materials to support adoption of the Salesforce platform, including role-based training programs and train-the-trainer models across participating institutions.
- Coordinates the delivery of training and enablement activities in alignment with project milestones, release schedules, and go-live events, ensuring learning resources accurately reflect approved system configurations and business processes.
- Establishes and maintains ongoing user enablement resources, including job aids, knowledge base content, office hours, and other support tools that reinforce learning and promote sustained adoption beyond implementation.
- Evaluates training effectiveness and user readiness by partnering with functional subject matter experts, project teams, and the CRM Project Director to validate that training outcomes support business objectives and prepare users for successful adoption of the Salesforce platform.
$135,000-$145,000
Requirements
MINIMUM QUALIFICATIONS
Required Education Level/Certifications:
Bachelor’s degree from an accredited college or university. Additional qualifying experience may substitute for education on a year-for-year basis for up to four (4) years.
Required Experience:
- Five (5) years of progressively responsible experience in organizational change management, technology adoption, stakeholder engagement, training, communications, or a related field.
- Experience supporting at least one enterprise technology, CRM, ERP, or other large-scale system implementation.
- Demonstrated experience developing and executing communication, training, and user adoption strategies for organizational or technology-related change initiatives.
- Demonstrated experience engaging diverse stakeholder groups and addressing resistance across multiple departments, business units, or organizations.
Required Knowledge/Skills/Abilities:
- Knowledge of organizational change management principles, methodologies, and best practices supporting successful technology adoption and business transformation.
- Knowledge of communication, stakeholder engagement, and user adoption strategies for large-scale organizational initiatives.
- Skill in developing and delivering audience-specific communications, presentations, and engagement activities for executive, functional, and end-user audiences.
- Skill in designing and implementing training programs, learning resources, and enablement strategies, including role-based and train-the-trainer approaches.
- Ability to build consensus, foster stakeholder engagement, and promote adoption across diverse groups with varying needs and priorities.
- Ability to identify, assess, and address organizational readiness challenges, adoption barriers, and resistance to change.
- Ability to establish and evaluate adoption, engagement, and satisfaction measures and use results to drive continuous improvement.
- Ability to manage multiple priorities and coordinate change activities within complex project, program, or governance environments.
- Excellent written, verbal, presentation, facilitation, and relationship-management skills.
- Ability to exercise sound judgment, diplomacy, and political awareness when working with executives, functional leaders, subject matter experts, and end users.
- Working familiarity with enterprise CRM platforms, such as Salesforce, and the impact of system configuration and release decisions on user experience and business processes.
PREFERRED QUALIFICATIONS
Preferred Education Level/Certifications:
- Bachelor’s or Master’s degree in Communications, Organizational Development, Business Administration, Education, Project Management, or a related discipline.
- Change management certification (e.g., Prosci) or comparable organizational change credential.
- Training, instructional design, adult learning, or workforce development certification.
Preferred Experience:
- Experience within higher education, philanthropy, fundraising, advancement services, or nonprofit organizations.
- Experience supporting the implementation, adoption, or optimization of Salesforce or another enterprise CRM platform.
- Experience leading change initiatives within a consortium, shared-services, multi-campus, or similarly decentralized environment.
- Experience working within a Salesforce Center of Excellence (CoE), Project Management Office (PMO), or comparable governance structure.
- Experience supporting large-scale technology implementations involving multiple stakeholder groups, vendors, and organizational units.
Preferred Knowledge/Skills/Abilities:
- Knowledge of advancement, fundraising, alumni engagement, constituent relationship management, and related business processes.
- Knowledge of Salesforce Education Cloud, Nonprofit Cloud, or other Salesforce ecosystem products.
- Knowledge of organizational readiness assessment, change impact analysis, and adoption measurement methodologies.
- Skill in facilitating cross-functional and cross-institutional collaboration and decision-making in complex organizational environments.
- Knowledge of adult learning principles and best practices for technology training and workforce enablement.
Benefits
Paid Leave: 22 days of annual leave, 15 days of sick & safe leave, 16-17 holidays, 3 personal leave days, 12 weeks paid family medical leave.- Health Benefits: Comprehensive medical, dental, and vision coverage with flexible spending accounts.
- Retirement Plans: Mandatory and supplemental options with major providers like Fidelity and TIAA.
- Life Insurance: Optional term life and AD&D benefits through MetLife.
- Tuition Benefits: Tuition remission for employees and their families.
- Training & Development: Free professional development conferences and unlimited LinkedIn Learning access.
- Credit Union Access: Membership eligibility for SECU, Maryland’s largest credit union.
- Employee Assistance Program (EAP): Free counseling, legal, financial, and work-life support services.
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Find Lead Management JobsLead Management Jobs by City in Maryland
Where Maryland roles are concentrated, by current openings.
Lead Management Job Market in Maryland
A snapshot from current Maryland openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Technology & Software
- Investment & Asset Management
What Maryland Employers Look For
The qualifications that appear most often in lead management jobs across Maryland.
- Bachelor's degree in business, marketing, or a related field required
- Demonstrated experience with CRM platforms such as Salesforce or HubSpot
- Proven ability to develop and execute lead qualification and scoring frameworks
- Strong analytical skills for interpreting pipeline metrics and conversion data
- Experience collaborating with sales and marketing teams to align lead handoff processes
- Familiarity with marketing automation tools and multi-channel demand generation campaigns
Lead Management Jobs in Maryland: Frequently Asked Questions
How do you become a lead management in Maryland?
Lead management roles in Maryland do not require a state-issued license, so the path runs through education and demonstrated skill. Most Maryland employers expect at least a bachelor's degree in business, marketing, or communications. From there, hands-on experience with CRM platforms and marketing automation tools is the key differentiator. Certifications from HubSpot Academy or Salesforce are widely recognized by Maryland hiring managers and can substitute for years of experience in competitive applications.
Which companies hire lead managements in Maryland?
Employers hiring lead managements in Maryland right now include JBS INTERNATIONAL, National Louis University, and MITRE, based on current listings on Migrate Mate as of August 2026. Maryland's concentration of federal contractors, financial institutions, and large regional health systems means consistent openings across both B2B and B2C lead management functions throughout the year.
Which Maryland cities have the most lead management jobs?
The cities with the most lead management openings in Maryland are Baltimore, Laurel, and Bethesda. Baltimore leads because of its dense concentration of healthcare systems, financial services firms, and corporate headquarters, while Bethesda and Rockville draw significant demand from government contractors and technology companies clustered along the Interstate 270 corridor.
Are there remote lead management jobs in Maryland?
Yes, and more than most fields, since lead management work is largely desk-based and platform-driven. About 90% of lead management openings tied to Maryland are remote or hybrid as of August 2026, reflecting how broadly employers have accepted distributed work for this function. Roles focused on CRM administration, lead scoring, and marketing automation tend to be the most remote-compatible, while positions requiring close daily coordination with field sales teams more often stay hybrid.
How can I get hired as a lead management in Maryland with little or no experience?
The most realistic entry point is a marketing coordinator or sales development representative role, both of which are common stepping stones at Maryland employers such as large healthcare systems, government contractors, and regional financial firms. Many of these organizations run structured associate programs or rotational cohorts that expose new hires to CRM workflows and pipeline reporting from day one. Completing a recognized CRM certification, such as those offered by HubSpot or Salesforce, before applying gives candidates without formal experience a concrete credential that Maryland hiring managers treat as equivalent to hands-on time.
Where can I find and apply to lead management jobs in Maryland?
You can find and apply to lead management jobs in Maryland on Migrate Mate, which lists current Maryland openings updated in real time. Search the listings to find roles that match your experience level, location preference, and specialty area, then apply directly to the ones that fit.
See All 15 Lead Management Jobs in Maryland
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