Marketing Manager Jobs in Alabama
Marketing Manager jobs in Alabama are consistently in demand, with active hiring concentrated in healthcare, higher education, retail, and financial services sectors at levels from entry-level coordinator to senior director. Birmingham, Huntsville, and Montgomery are the largest hiring markets, anchored by employers such as Protective Life, Regions Financial, and the University of Alabama system. Digital marketing, brand management, and content strategy are the most sought-after specialties across the state. Find a role that fits below and apply directly.
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Showing 4 of 12+ Marketing Manager jobs
Description
MARKETING MANAGER
The University of Alabama at Birmingham
General Responsibilities:
The Marketing Manager, Graduate Recruitment leads the strategy, planning, execution, and optimization of integrated marketing initiatives that support UAB's graduate student recruitment and enrollment goals. Situated within the Office of Marketing and Communications, this role serves as the primary strategic marketing liaison to the Graduate School, graduate programs, and schools, translating enrollment priorities into audience-centered, data-informed campaigns across the prospective student journey.
Key Duties & Responsibilities:
1. Develops and leads recruitment marketing strategies for UAB's Graduate Programs, aligning audiences, messaging, and channels to enrollment goals and admission cycles.
2. Serves as the primary marketing liaison to the Graduate School, program directors, and graduate program coordinators; manages intake, prioritization, and scoping of recruitment requests and timelines.
3. Oversees development of program-specific inquiry nurture, application, and yield communications; writes and edits content highlighting graduate programs.
4. Owns the graduate recruitment editorial calendar and content strategy, mapped to application deadlines, recruitment events, and admission milestones; ensures compliance with CAN-SPAM and UAB brand and email policies.
5. Partners with the Marketing Systems Specialist to plan inquiry-to-enrollment automated emails, personalization, and A/B testing.
6. Analyze graduate funnel performance (inquiries, applications, admits, and enrollments) and campaign engagement; report results and recommendations to leadership and program stakeholders.
7. Performs other duties as assigned.
Salary Pay Range: $55,180 – $80,000
Qualifications
Minimum Requirements:
Bachelor's degree in Advertising, Marketing, Communications, Student Affairs, Public Relations, or a related field and four (4) years of related experience required. Work experience may NOT substitute for the education requirement.
- Strong writing, editing, content development, and audience-focused storytelling skills.
- Experience with email marketing, marketing automation, CRM platforms, segmentation, personalization, and testing.
- Strong analytical and project management skills, including the ability to translate data and enrollment goals into actionable recommendations.
- Excellent relationship-management skills.
- Knowledge of digital marketing, accessibility, brand, and email compliance best practices.
UAB is an Equal Employment/Equal Educational Opportunity Institution dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, sex (including pregnancy), genetic information, age, disability, and veteran's status. As required by Title IX, UAB prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to UAB's Assistant Vice President and Senior Title IX Coordinator. The Title IX notice of nondiscrimination is located at uab.edu/titleix.
Primary Location
: UniversityJob Category
: MarketingOrganization
: 170000000 Office of Marketing & CommunicationsEmployee Status
: RegularDescription
MARKETING MANAGER
The University of Alabama at Birmingham
General Responsibilities:
The Marketing Manager, Graduate Recruitment leads the strategy, planning, execution, and optimization of integrated marketing initiatives that support UAB's graduate student recruitment and enrollment goals. Situated within the Office of Marketing and Communications, this role serves as the primary strategic marketing liaison to the Graduate School, graduate programs, and schools, translating enrollment priorities into audience-centered, data-informed campaigns across the prospective student journey.
Key Duties & Responsibilities:
1. Develops and leads recruitment marketing strategies for UAB's Graduate Programs, aligning audiences, messaging, and channels to enrollment goals and admission cycles.
2. Serves as the primary marketing liaison to the Graduate School, program directors, and graduate program coordinators; manages intake, prioritization, and scoping of recruitment requests and timelines.
3. Oversees development of program-specific inquiry nurture, application, and yield communications; writes and edits content highlighting graduate programs.
4. Owns the graduate recruitment editorial calendar and content strategy, mapped to application deadlines, recruitment events, and admission milestones; ensures compliance with CAN-SPAM and UAB brand and email policies.
5. Partners with the Marketing Systems Specialist to plan inquiry-to-enrollment automated emails, personalization, and A/B testing.
6. Analyze graduate funnel performance (inquiries, applications, admits, and enrollments) and campaign engagement; report results and recommendations to leadership and program stakeholders.
7. Performs other duties as assigned.
Salary Pay Range: $55,180 – $80,000
Qualifications
Minimum Requirements:
Bachelor's degree in Advertising, Marketing, Communications, Student Affairs, Public Relations, or a related field and four (4) years of related experience required. Work experience may NOT substitute for the education requirement.
- Strong writing, editing, content development, and audience-focused storytelling skills.
- Experience with email marketing, marketing automation, CRM platforms, segmentation, personalization, and testing.
- Strong analytical and project management skills, including the ability to translate data and enrollment goals into actionable recommendations.
- Excellent relationship-management skills.
- Knowledge of digital marketing, accessibility, brand, and email compliance best practices.
UAB is an Equal Employment/Equal Educational Opportunity Institution dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, sex (including pregnancy), genetic information, age, disability, and veteran's status. As required by Title IX, UAB prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to UAB's Assistant Vice President and Senior Title IX Coordinator. The Title IX notice of nondiscrimination is located at uab.edu/titleix.
Primary Location
: UniversityJob Category
: MarketingOrganization
: 170000000 Office of Marketing & CommunicationsEmployee Status
: RegularSee All 12 Marketing Manager Jobs in Alabama
Find roles in Alabama that match your experience and apply in just a few clicks.
Find Marketing Manager JobsMarketing Manager Jobs by City in Alabama
Where Alabama roles are concentrated, by current openings.
Marketing Manager Job Market in Alabama
A snapshot from current Alabama openings, updated as new roles post.
Who's Hiring
What Alabama Employers Look For
The qualifications that appear most often in marketing manager jobs across Alabama.
- Bachelor's degree in marketing, communications, or a related business field required
- Five or more years of progressive marketing experience including team leadership
- Demonstrated proficiency with marketing automation platforms and CRM systems
- Experience developing integrated campaigns across digital, print, and social channels
- Strong analytical skills with ability to measure and report on campaign performance
- Familiarity with Alabama's regulated industries such as banking, insurance, or healthcare marketing compliance
Marketing Manager Jobs in Alabama: Frequently Asked Questions
How do you become a marketing manager in Alabama?
Most marketing manager roles in Alabama require a bachelor's degree in marketing, communications, business, or a closely related field, and several years of progressively responsible marketing experience. Marketing management is not a state-licensed profession in Alabama, so no state board exam or registration is required. Employers in regulated industries such as banking or insurance may expect familiarity with sector-specific compliance standards, and professional certifications from organizations like the American Marketing Association strengthen candidacy.
How much do marketing managers make in Alabama?
Marketing managers in Alabama earn a median of about $120,160 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $70,790 for the lowest 10% to over $225,300 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing managers in Alabama?
Alabama marketing manager roles are posted by Leaf Home, DrHouse, and GRAY MEDIA and others right now, based on current listings on Migrate Mate as of November 2026. Alabama's strong mix of financial services firms, healthcare systems, and public universities means consistent openings well beyond consumer brands alone.
Which Alabama cities have the most marketing manager jobs?
Birmingham, Madison, and Huntsville are the Alabama cities with the most marketing manager openings. Birmingham drives the bulk of demand as the state's commercial center, home to major financial, healthcare, and professional services employers, while Huntsville's technology and defense sector has expanded its marketing function significantly, and Montgomery's government-adjacent industries and state institutions round out the distribution.
Are there remote marketing manager jobs in Alabama?
Yes, and more than most fields. About 50% of marketing manager openings tied to Alabama are remote or hybrid as of November 2026, reflecting the desk-based and digital nature of much of the work. Roles focused on content strategy, digital advertising, and marketing analytics tend to offer the most flexibility, while positions requiring close collaboration with local sales teams or in-person event oversight are more likely to be on-site.
How can I get hired as a marketing manager in Alabama with little or no experience?
The most realistic entry path is landing a marketing coordinator or communications associate role at a large Alabama employer and building toward management from within. Healthcare systems such as UAB Medicine and retail-oriented companies headquartered in Birmingham regularly hire marketing assistants and junior coordinators for candidates with a relevant degree. Building a portfolio of campaign work, earning a Google or HubSpot certification, and targeting assistant brand manager or marketing analyst roles at financial institutions like Regions Bank or Protective Life are concrete first steps.
Where can I find and apply to marketing manager jobs in Alabama?
You can find and apply to marketing manager jobs in Alabama on Migrate Mate, which lists current Alabama openings updated regularly. Search the listings to find roles that match your experience and location, then apply directly to the ones that fit.
See All 12 Marketing Manager Jobs in Alabama
Find roles in Alabama that match your experience and apply in just a few clicks.
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