Marketing Manager Jobs in Alabama
Marketing Manager jobs in Alabama are consistently in demand, with active hiring concentrated in healthcare, higher education, retail, and financial services sectors at levels from entry-level coordinator to senior director. Birmingham, Huntsville, and Montgomery are the largest hiring markets, anchored by employers such as Protective Life, Regions Financial, and the University of Alabama system. Digital marketing, brand management, and content strategy are the most sought-after specialties across the state. Find a role that fits below and apply directly.
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Showing 5 of 10+ Marketing Manager jobs
Key Responsibilities
Department Leadership & Operational Execution
Partner with the Director to translate strategy into operational plans. Run day-to-day department operations: capacity, resourcing, and prioritization across brands, internal teams, agencies, and vendors. Support execution and reporting on the annual marketing plan. Build a culture of accountability and continuous improvement.
Marketing Technology & AI Operations
Own Monday.com as the department's central work management platform, plus the broader martech stack (DAM, CRM/loyalty, marketing automation). Own the AI-assisted operating layer: direct AI to draft intake records, status rollups, briefs, and reports, with human review before anything counts. Set and enforce the team's AI usage standards and data-handling rules with IT, keep configurations current, and train the team — including RMMs — on approved workflows.
Agency & Vendor Management
Serve as the primary day-to-day agency liaison: creative reviews, production schedules, approvals. Manage vendor relationships, contracts, SOWs, and invoice reconciliation. Relationship management stays fully human; AI may draft the paperwork, this role verifies it.
Business Operations & Reporting
Administer the department's operating budget: tracking, forecasting, PO/invoice management, Finance coordination. Build executive dashboards on project status, workload, budget, and performance, with AI assembling first drafts on a reliable cadence.
Qualifications
10+ years of progressive experience in a senior marketing leadership role — marketing operations, account/client leadership, or business operations — with direct ownership of budgets, resourcing, and scope, not just oversight of them. Bachelor's degree in Marketing, Business Administration, Communications, or related field. Excellent interpersonal skills and strong account management experience — comfortable working across multiple companies, agencies, vendors, and partners at once, and building trust quickly with each. Demonstrated ability to master a work management platform quickly (Monday.com or comparable). Fluent with AI assistants (Copilot, Claude, or similar) applied to real operational work — drafting, summarizing, reporting, analysis. Strong analytical skills — comfortable interpreting budgets, dashboards, and performance data, with advanced Excel proficiency.
Strongly preferred: senior account or client leadership experience at a full-service advertising agency (Account Director, Group Account Director, VP Client Services, or equivalent), given this role's heavy day-to-day agency and vendor management. Candidates without agency experience but with an equally strong track record on the above will be considered.
Leadership Competencies
Manages numerous concurrent priorities across stakeholders without losing the thread, and pivots fast as needs change. Develops and grows direct reports, delegating effectively while staying accountable for their output. Solves problems proactively and keeps momentum in a deadline-driven environment. Detail-oriented with strong follow-through.
Success Measures
On-time, on-budget execution across the brand and business-unit portfolio. Improved visibility into priorities, workload, budget, and performance. Monday.com and the martech stack fully adopted and optimized. Strong, durable relationships with stakeholders, agencies, and vendors.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
Key Responsibilities
Department Leadership & Operational Execution
Partner with the Director to translate strategy into operational plans. Run day-to-day department operations: capacity, resourcing, and prioritization across brands, internal teams, agencies, and vendors. Support execution and reporting on the annual marketing plan. Build a culture of accountability and continuous improvement.
Marketing Technology & AI Operations
Own Monday.com as the department's central work management platform, plus the broader martech stack (DAM, CRM/loyalty, marketing automation). Own the AI-assisted operating layer: direct AI to draft intake records, status rollups, briefs, and reports, with human review before anything counts. Set and enforce the team's AI usage standards and data-handling rules with IT, keep configurations current, and train the team — including RMMs — on approved workflows.
Agency & Vendor Management
Serve as the primary day-to-day agency liaison: creative reviews, production schedules, approvals. Manage vendor relationships, contracts, SOWs, and invoice reconciliation. Relationship management stays fully human; AI may draft the paperwork, this role verifies it.
Business Operations & Reporting
Administer the department's operating budget: tracking, forecasting, PO/invoice management, Finance coordination. Build executive dashboards on project status, workload, budget, and performance, with AI assembling first drafts on a reliable cadence.
Qualifications
10+ years of progressive experience in a senior marketing leadership role — marketing operations, account/client leadership, or business operations — with direct ownership of budgets, resourcing, and scope, not just oversight of them. Bachelor's degree in Marketing, Business Administration, Communications, or related field. Excellent interpersonal skills and strong account management experience — comfortable working across multiple companies, agencies, vendors, and partners at once, and building trust quickly with each. Demonstrated ability to master a work management platform quickly (Monday.com or comparable). Fluent with AI assistants (Copilot, Claude, or similar) applied to real operational work — drafting, summarizing, reporting, analysis. Strong analytical skills — comfortable interpreting budgets, dashboards, and performance data, with advanced Excel proficiency.
Strongly preferred: senior account or client leadership experience at a full-service advertising agency (Account Director, Group Account Director, VP Client Services, or equivalent), given this role's heavy day-to-day agency and vendor management. Candidates without agency experience but with an equally strong track record on the above will be considered.
Leadership Competencies
Manages numerous concurrent priorities across stakeholders without losing the thread, and pivots fast as needs change. Develops and grows direct reports, delegating effectively while staying accountable for their output. Solves problems proactively and keeps momentum in a deadline-driven environment. Detail-oriented with strong follow-through.
Success Measures
On-time, on-budget execution across the brand and business-unit portfolio. Improved visibility into priorities, workload, budget, and performance. Monday.com and the martech stack fully adopted and optimized. Strong, durable relationships with stakeholders, agencies, and vendors.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
See All 10 Marketing Manager Jobs in Alabama
Find roles in Alabama that match your experience and apply in just a few clicks.
Find Marketing Manager JobsMarketing Manager Jobs by City in Alabama
Where Alabama roles are concentrated, by current openings.
Marketing Manager Job Market in Alabama
A snapshot from current Alabama openings, updated as new roles post.
Who's Hiring
What Alabama Employers Look For
The qualifications that appear most often in marketing manager jobs across Alabama.
- Bachelor's degree in marketing, communications, or a related business field required
- Five or more years of progressive marketing experience including team leadership
- Demonstrated proficiency with marketing automation platforms and CRM systems
- Experience developing integrated campaigns across digital, print, and social channels
- Strong analytical skills with ability to measure and report on campaign performance
- Familiarity with Alabama's regulated industries such as banking, insurance, or healthcare marketing compliance
Marketing Manager Jobs in Alabama: Frequently Asked Questions
How do you become a marketing manager in Alabama?
Most marketing manager roles in Alabama require a bachelor's degree in marketing, communications, business, or a closely related field, and several years of progressively responsible marketing experience. Marketing management is not a state-licensed profession in Alabama, so no state board exam or registration is required. Employers in regulated industries such as banking or insurance may expect familiarity with sector-specific compliance standards, and professional certifications from organizations like the American Marketing Association strengthen candidacy.
How much do marketing managers make in Alabama?
Marketing managers in Alabama earn a median of about $120,160 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $70,790 for the lowest 10% to over $225,300 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing managers in Alabama?
Alabama marketing manager roles are posted by LICK Energy, Gabriella White, and Allied Universal and others right now, based on current listings on Migrate Mate as of September 2026. Alabama's strong mix of financial services firms, healthcare systems, and public universities means consistent openings well beyond consumer brands alone.
Which Alabama cities have the most marketing manager jobs?
Birmingham, Foley, and Pelham are the Alabama cities with the most marketing manager openings. Birmingham drives the bulk of demand as the state's commercial center, home to major financial, healthcare, and professional services employers, while Huntsville's technology and defense sector has expanded its marketing function significantly, and Montgomery's government-adjacent industries and state institutions round out the distribution.
Are there remote marketing manager jobs in Alabama?
Yes, and more than most fields. About 50% of marketing manager openings tied to Alabama are remote or hybrid as of September 2026, reflecting the desk-based and digital nature of much of the work. Roles focused on content strategy, digital advertising, and marketing analytics tend to offer the most flexibility, while positions requiring close collaboration with local sales teams or in-person event oversight are more likely to be on-site.
How can I get hired as a marketing manager in Alabama with little or no experience?
The most realistic entry path is landing a marketing coordinator or communications associate role at a large Alabama employer and building toward management from within. Healthcare systems such as UAB Medicine and retail-oriented companies headquartered in Birmingham regularly hire marketing assistants and junior coordinators for candidates with a relevant degree. Building a portfolio of campaign work, earning a Google or HubSpot certification, and targeting assistant brand manager or marketing analyst roles at financial institutions like Regions Bank or Protective Life are concrete first steps.
Where can I find and apply to marketing manager jobs in Alabama?
You can find and apply to marketing manager jobs in Alabama on Migrate Mate, which lists current Alabama openings updated regularly. Search the listings to find roles that match your experience and location, then apply directly to the ones that fit.
See All 10 Marketing Manager Jobs in Alabama
Find roles in Alabama that match your experience and apply in just a few clicks.
Find Marketing Manager Jobs