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Sales Representative – White Mountains and Lakes Region NH

Vacationland Distributors NH

About Us

Vacationland Distributors is New Hampshire’s first boutique craft beer wholesaler, proudly curating one of the finest Craft Beer, Cider, RTD cocktail, and independent beverage portfolios in New England. We’re committed to exceptional service, strong relationships, and supporting the small, innovative producers we represent. As we continue to grow, we’re looking for a motivated Sales Representative to join our team and help elevate our presence across The White Mountains and Lakes Region of NH.

Job Summary

We’re seeking a driven and self-motivated Sales Representative to manage and grow accounts throughout White Mountains and Lakes Region of NH (including Plymouth, Lincoln, Tilton, Gilford, and Littleton). This role is essential in expanding our customer base, servicing existing accounts, and promoting the outstanding brands within our portfolio. If you’re passionate about craft beverages and thrive in a fast-paced, relationship-focused sales environment, we want to hear from you.

Key Responsibilities

• Manage and grow business within the assigned Western NH territory.
• Identify, open, and cultivate new accounts.
• Maintain strong, consistent relationships with existing retail and on-premise customers.
• Present, sample, and promote our products with professionalism and enthusiasm.
• Track market trends, competitor activity, and category opportunities.
• Meet and exceed monthly and quarterly sales goals and performance metrics.
• Provide exceptional customer service, ensuring consistent ordering, support, and follow-through.
• Collaborate with the sales and marketing teams on promotions, events, and brand launches.
• Maintain accurate CRM records, sales logs, and inventory updates.
• Represent Vacationland Distributors with professionalism in the market every day.

Qualifications

• 2+ years of experience in beer sales or the alcohol industry (preferred).
• Strong self-starter with excellent time-management and organizational skills.
• Excellent communication and relationship-building abilities.
• Knowledge of the Western NH market (Keene, Claremont, Lebanon, Hanover, New London).
• Proficiency with CRM tools and Google Suite.
• Valid driver’s license and reliable transportation.
• Ability to lift cases and move kegs as needed.
• Availability Monday–Friday, 9AM–5PM, with occasional events.

What We Offer

• Competitive salary + commission structure (estimated total compensation: $50,000–$70,000).
• 401(k)
• Health, dental, and vision coverage
• Car stipend
• Flexible working hours
• Opportunities for growth and professional development
• Supportive, team-focused company culture within a dynamic and creative industry

How to Apply

If you’re ready to take on a key role in our continued growth, please send your resume and a brief cover letter to:

Brian Dalke
Dalke@vacationlanddistributors.com

Join us in representing some of the best craft beer and independent beverages in New England.

Job Type: Full-time

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Paid training
• Parental leave

License/Certification:

• Driver's License (Required)

Work Location: On the road