Retail H-1B1 Singapore Sponsorship Jobs in California
H-1B1 Singapore visa sponsorship jobs in California's retail sector span major employers like Target, Walmart, and Gap Inc., with concentrations in Los Angeles, San Francisco, and San Jose. Roles in retail buying, merchandise planning, e-commerce operations, and supply chain analytics are the most common pathways for Singaporean nationals seeking specialty occupation sponsorship in this state.
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Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
As a JOB TITLE at Fanatics Betting & Gaming (FBG), you are here to help us create an entertaining betting proposition that appeals to Fanatics customers. Reporting into the Director of Sportsbook Content, you will play an integral role in the Sportsbook Content team, as well as the wider Fanatics Betting & Gaming. Sportsbook Content Analysts will work to prepare and manage a range of daily custom offers that differentiate the Sportsbook and integrate seamlessly with the features of the Fanatics Betting & Gaming product.
Overview
Are you ready to shape the future of sports fan engagement? Fanatics is building the world's leading digital sports platform, with the Fanatics App connecting fans to shopping, free-to-play games, collectibles and more in one destination.
The GTM Manager is responsible for bringing the Fanatics App's value proposition to life through coordinated marketing campaigns, product launches and customer touchpoints. Working across Product, Commercial, Brand, CRM and Creative teams, this role translates business priorities and product capabilities into compelling customer messaging and integrated go-to-market plans.
You will own the day-to-day planning and execution of Fanatics App marketing programs, ensuring every launch is delivered consistently, on time and with a clear customer story. This role combines cross-functional GTM execution with product marketing responsibilities, helping customers understand what the app offers, discover new features and build ongoing engagement.
Responsibilities
- Own the Fanatics App marketing calendar, prioritizing product launches, feature updates, campaigns and key brand moments.
- Lead integrated go-to-market planning, translating business priorities and product roadmaps into coordinated launch plans, timelines and cross-functional workbacks.
- Develop customer-facing positioning and messaging that clearly communicates the app's value proposition, product benefits and reasons to engage.
- Partner with Product and Commercial teams to understand upcoming roadmaps, target audiences and customer needs, shaping launch strategies that drive awareness, adoption and repeat usage.
- Develop campaign strategies and creative briefs to translate product stories into compelling assets and channel plans.
- Orchestrate cross-channel execution across CRM, in-app, web, paid media, and organic social teams to deliver a consistent customer message.
- Build customer education into the lifecycle, helping customers discover, understand and use the app's features through onboarding, launch communications and ongoing engagement.
- Drive launch readiness, aligning stakeholders, managing dependencies and ensuring product details, messaging, creative and channel plans are ready for launch.
- Use customer insights, competitive research and performance data to refine messaging, identify adoption barriers and inform future GTM plans.
- Build scalable GTM playbooks, messaging guides and processes that improve planning and execution.
- Measure launch and campaign effectiveness against goals for awareness, downloads, feature adoption and engagement, applying learnings to future initiatives.
Experience & Skills
- 5+ years of experience in go-to-market strategy, product marketing, integrated marketing or brand strategy, ideally supporting a consumer app or digital product.
- Bachelor's degree in Marketing, Communications, Business or a related field.
- Proven experience leading cross-functional marketing launches from planning through execution.
- Ability to translate product capabilities and customer insights into clear positioning, benefit-led messaging and effective marketing campaigns.
- Experience developing creative briefs, GTM plans, customer education and integrated marketing calendars.
- Understanding of the customer lifecycle, including acquisition, onboarding, feature adoption and ongoing engagement.
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Excellent communication and stakeholder management skills, with the ability to influence across Product, Commercial and Marketing teams.
- Analytical mindset, with experience using campaign and product performance insights to improve marketing effectiveness.
- Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities.
- Passion for sports, fandom and building customer-first experiences.
- Willingness to travel for key business meetings and events.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
About us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
As a JOB TITLE at Fanatics Betting & Gaming (FBG), you are here to help us create an entertaining betting proposition that appeals to Fanatics customers. Reporting into the Director of Sportsbook Content, you will play an integral role in the Sportsbook Content team, as well as the wider Fanatics Betting & Gaming. Sportsbook Content Analysts will work to prepare and manage a range of daily custom offers that differentiate the Sportsbook and integrate seamlessly with the features of the Fanatics Betting & Gaming product.
Overview
Are you ready to shape the future of sports fan engagement? Fanatics is building the world's leading digital sports platform, with the Fanatics App connecting fans to shopping, free-to-play games, collectibles and more in one destination.
The GTM Manager is responsible for bringing the Fanatics App's value proposition to life through coordinated marketing campaigns, product launches and customer touchpoints. Working across Product, Commercial, Brand, CRM and Creative teams, this role translates business priorities and product capabilities into compelling customer messaging and integrated go-to-market plans.
You will own the day-to-day planning and execution of Fanatics App marketing programs, ensuring every launch is delivered consistently, on time and with a clear customer story. This role combines cross-functional GTM execution with product marketing responsibilities, helping customers understand what the app offers, discover new features and build ongoing engagement.
Responsibilities
- Own the Fanatics App marketing calendar, prioritizing product launches, feature updates, campaigns and key brand moments.
- Lead integrated go-to-market planning, translating business priorities and product roadmaps into coordinated launch plans, timelines and cross-functional workbacks.
- Develop customer-facing positioning and messaging that clearly communicates the app's value proposition, product benefits and reasons to engage.
- Partner with Product and Commercial teams to understand upcoming roadmaps, target audiences and customer needs, shaping launch strategies that drive awareness, adoption and repeat usage.
- Develop campaign strategies and creative briefs to translate product stories into compelling assets and channel plans.
- Orchestrate cross-channel execution across CRM, in-app, web, paid media, and organic social teams to deliver a consistent customer message.
- Build customer education into the lifecycle, helping customers discover, understand and use the app's features through onboarding, launch communications and ongoing engagement.
- Drive launch readiness, aligning stakeholders, managing dependencies and ensuring product details, messaging, creative and channel plans are ready for launch.
- Use customer insights, competitive research and performance data to refine messaging, identify adoption barriers and inform future GTM plans.
- Build scalable GTM playbooks, messaging guides and processes that improve planning and execution.
- Measure launch and campaign effectiveness against goals for awareness, downloads, feature adoption and engagement, applying learnings to future initiatives.
Experience & Skills
- 5+ years of experience in go-to-market strategy, product marketing, integrated marketing or brand strategy, ideally supporting a consumer app or digital product.
- Bachelor's degree in Marketing, Communications, Business or a related field.
- Proven experience leading cross-functional marketing launches from planning through execution.
- Ability to translate product capabilities and customer insights into clear positioning, benefit-led messaging and effective marketing campaigns.
- Experience developing creative briefs, GTM plans, customer education and integrated marketing calendars.
- Understanding of the customer lifecycle, including acquisition, onboarding, feature adoption and ongoing engagement.
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Excellent communication and stakeholder management skills, with the ability to influence across Product, Commercial and Marketing teams.
- Analytical mindset, with experience using campaign and product performance insights to improve marketing effectiveness.
- Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities.
- Passion for sports, fandom and building customer-first experiences.
- Willingness to travel for key business meetings and events.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
H-1B1 Singapore Retail Job Roles in California
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Search Retail Jobs in CaliforniaRetail H-1B1 Singapore Sponsorship Jobs in California: Frequently Asked Questions
Which retail companies in California sponsor H-1B1 Singapore visas?
California-based retail employers with documented H-1B1 sponsorship activity include Gap Inc., Levi Strauss, Sephora, and large-format retailers like Target and Walmart operating regional offices in the state. E-commerce and omnichannel retail companies headquartered in California's Bay Area also file for H-1B1 Singapore applications, particularly for data-driven and analytical roles. Reviewing DOL Labor Condition Application disclosure data helps confirm which specific employers have sponsored this visa category.
Which California cities have the most retail H-1B1 Singapore sponsorship jobs?
San Francisco and Los Angeles account for the largest share of retail H-1B1 Singapore sponsorship activity in California. San Francisco's concentration of retail headquarters and tech-enabled retail companies drives demand for specialty occupation roles. Los Angeles adds volume through fashion, luxury retail, and large national chains with regional corporate offices. San Jose and Irvine also appear regularly in DOL filing data for retail-adjacent specialty roles.
What types of retail roles typically qualify for H-1B1 Singapore sponsorship?
H-1B1 visa sponsorship in retail generally requires a specialty occupation, meaning the role must normally require at least a bachelor's degree in a specific field. Qualifying retail positions typically include merchandise planning analysts, retail data scientists, e-commerce product managers, supply chain analysts, and buyer roles requiring degrees in business, economics, or a related discipline. Frontline retail and general management positions that do not require a specific degree field are unlikely to meet the specialty occupation standard.
How do I find retail H-1B1 Singapore sponsorship jobs in California?
Migrate Mate filters job listings specifically by visa type and state, making it straightforward to browse retail H-1B1 Singapore sponsorship roles in California without sifting through irrelevant postings. The platform surfaces employers with verified DOL Labor Condition Application filing history for H-1B1 Singapore applications, so you can focus on companies that have sponsored this visa category before. Searching by the retail industry tag alongside the California location filter narrows results to the most relevant opportunities.
Are there California-specific considerations for H-1B1 Singapore retail sponsorship?
California's prevailing wage requirements align with federal DOL standards, but the state's high cost of living means wage levels set by the OFLC Wage Search for retail specialty occupations in metro areas like San Francisco are among the highest in the country. California employers must also comply with state labor laws alongside federal H-1B1 visa obligations. Additionally, California's concentration of retail headquarters means some sponsoring employers file petitions for corporate roles rather than store-level positions, which is an important distinction when evaluating job postings.
What is the prevailing wage for H-1B1 Singapore retail jobs in California?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.