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INTRODUCTION

University Communications (UC) serves as William & Mary’s central communications office. The office is made up of three teams that support and promote the vision, mission and values of the university.

The Media Relations Team includes the university spokesperson and leads national media outreach, response, strategy and emergency communications. The Web Development & Strategy Team provides a suite of services to support campus digital and web communications, including collaborative planning, concepts, strategy and communications tools. The Content & Strategy Team leads public relations strategy, content strategy, communications planning, storytelling, internal communications and social media.

University Communications is led by the Senior Associate Vice President for Communications/Chief Communications Officer (CCO). It is part of the Office of University Advancement. In the Office of University Advancement, we create the conditions for opportunity – human, financial, & experiential – by garnering and stewarding the resources that advance William & Mary.

ROLE AND RESPONSIBILITIES

The Web Communication Specialist is a key member of the University Communications team in the Office of University Advancement at William & Mary. This role is part of Web Development & Strategy – a team of professional communications specialists and web developers – and reports to the Associate Director of Web Communications. The Web Communications Specialist shares responsibility for the management of university websites and communications platforms, including content creation, training and user support.

The Web Development & Strategy team manages several web platforms and services including the university’s central content management system. Primary responsibilities for this position include training web editors on features and best practices, maintaining online help documentation, and consulting with campus partners on how best to stay on brand and organize web content for effective, accessible communication.

Strong writing and communication skills are essential for this role. The position is responsible for developing digital content, with a particular focus on writing and editing for web communications while maintaining consistency with the university’s brand standards.

The Web Communications Specialist will help foster a culture of belonging that provides opportunity for all people and perspectives. This is a hybrid position based in Williamsburg, VA, that offers a flexible work environment.

This position is classified as operational, meaning it is salaried and eligible for overtime (non-exempt). For benefits and leave purposes, this role falls under the "Operational" classification.

BASIC QUALIFICATIONS

• An undergraduate degree in a related field or an equivalent combination of education, training and experience.
• Recent and progressive work experience in web communication and technology, including the use of content management systems to align web content with brand guidelines and accessibility requirements.
• Demonstrated skill in writing, editing, and organizing content for websites and other digital communications.
• Mastery of high-quality, professional-level concept development, copywriting and editing.
• Demonstrated ability to manage multiple projects of various sizes and complexity within a team-based work environment, utilizing a high level of collaboration, facilitation and problem-solving skills to achieve department goals.
• Demonstrated ability to utilize highly effective organizational skills, time management skills, meet deadlines and navigate multiple projects and related details in a fast-paced environment.
• Demonstrated ability to communicate effectively, orally and in writing, and provide exceptional customer service within a diverse population of constituencies to include faculty, staff, students, and internal and external stakeholders.
• Demonstrated ability to conduct presentations to small and large groups.
• Knowledge of and experience with office productivity tools.

PREFERRED QUALIFICATIONS

• Experience with HTML.
• Experience providing technology orientation, training and workshops.
• Experience working in a higher education environment.

CONDITIONS OF EMPLOYMENT

• There is an occasional need for work outside of typical business hours. Some projects are tied to the academic calendar and university events and require work in the evenings and weekends.

JOB DUTIES

60% - Web Support, Training & Strategy:

• Provide support to campus partners using the university’s web content management system and other web services managed by Web Development & Strategy.
• Deliver training on web tools, features, and best practices to campus users.
• Lead and support web-related projects in collaboration with campus partners.
• Develop and maintain documentation for web tools and services.
• Communicate updates, enhancements, and new features to web editors and stakeholders.

20% - Collaboration & Project Leadership:

• Collaborate with partners across University Communications, University Marketing and the professional and graduate schools on web projects and initiatives.
• Serve as a project lead for Web Development & Strategy initiatives, guiding projects from planning through implementation.
• Coordinate and support cross-functional projects and events with campus stakeholders.
• Participate as an active member of multiple project teams, applying project management principles to ensure success.

20% - Content Development & Communications:

• Develop digital content with a focus on writing and editing for web communications.
• Ensure all content aligns with the university’s brand standards and voice.
• Partner with communications colleagues to develop and contribute to internal communications deliverables.
• Moderate and maintain content across communication platforms managed by Web Development & Strategy.

COMPENSATION

• Salary: $50,000-$55,000, commensurate with experience and internal alignment.

APPLICATION INSTRUCTIONS

For full consideration, submit application materials by the review date, August 20, 2026. Applications received after the review date will be considered if needed. A resume and cover letter are required for this position.

EEO is the Law. Applicants can learn more about William & Mary’s status as an equal opportunity employer by viewing the "Know Your Rights" poster published by the U.S. Equal Employment Opportunity Commission.

Background Check: William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.

Remote Work Disclaimer: Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.