Brand Director Jobs in USA with Visa Sponsorship
Brand Director roles qualify for H-1B visa sponsorship as a specialty occupation requiring a directly related bachelor's degree in marketing, communications, or business. Employers file a Labor Condition Application with DOL before sponsoring, and the role's strategic seniority makes it a strong fit for EB-2 green card pathways as well.
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Get Access To All JobsAbout Pabst
Nearly two centuries in, Pabst is still rewriting the playbook. We’re the team behind some of America’s most recognizable beer brands – driven by creativity, grit, and a passion for what’s next. We honor our heritage while pushing forward with bold ideas, fresh thinking, and a people-first culture. Because great brands are built by great people.
The Role
We're looking for a Brand Director in San Antonio to help write the next chapter of Lone Star Beer.
Lone Star has been a part of Texas culture for generations, but great brands don't stand still. We're looking for someone who understands the balance between heritage and progress; someone who knows what Texans have always loved about Lone Star and what will make the next generation fall in love with it.
This role requires equal parts strategy, creativity, and Texas grit. You'll spot opportunities, develop marketing programs, bring ideas to life, and help ensure Lone Star continues to show up in culture in ways that feel relevant, authentic, and unmistakably Texan.
If you're energized by big ideas, inspired by local culture, and willing to jump in wherever needed to help build the brand, we'd love to meet you.
Why You'll Love It Here
Pabst offers the opportunity to work on brands with real history, scale, and cultural recognition. This is a role for someone who wants to help shape the future of one of Texas' most iconic brands. You'll have the opportunity to influence how Lone Star shows up across the state; from small-town dance halls and neighborhood bars to major cultural moments and everything in between. It’s also for someone who likes to have fun and is ready to be bold and think outside the box.
Flexibility
Work that fits your life – with a hybrid schedule, unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.
Great Benefits
Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more.
Great People
A casual, high-energy environment where authenticity is celebrated, curiosity is welcomed, and creativity is supported. It's a place where you can show up as yourself, take on meaningful challenges, and help build brands people actually care about.
- Lead annual strategic planning, developing a 3-year Strategic Priority Plan, annual execution plans, and corresponding marketing budgets
- Build and execute integrated marketing programs including agency management, partnership development, creative briefing, creative development, and go-to-market planning
- Help shape how the brand shows up across digital platforms by guiding social presence, creator relationships, content direction, and audience engagement in ways that feel culturally aware, consistent, and true to the brand identity
- Partner closely with internal teams and external collaborators to develop content, and brand moments that strengthen consumer connection and extend the reach of national programs beyond retail
- Lead partnerships, advocates, and cultural programs that strengthen Lone Star's connection to Texas communities and culture
- Stay connected to what's happening across Texas - from emerging cultural trends and local communities to changing consumer behaviors - to help keep the brand relevant and authentic
- Oversee DSMP strategy (Distribution, Shelving, Merchandising, Pricing) to identify growth opportunities and improve in-market performance
- Own annual forecasting, brand P&L management, and overall business performance while translating insights into actionable recommendations for sales leadership
- Develop a deep understanding of local markets, consumers, retailers, and wholesalers to create more effective retail and marketing programs
- Build strong relationships with wholesalers and retail partners to strengthen brand presence and share of mind across the three-tier system
- Lead and develop team members through coaching, feedback, and career development
- Partner cross-functionally with Sales, Operations, Finance, and executive leadership to drive alignment and execution across the business
What You'll Bring
- A genuine appreciation for Texas culture and an understanding of what makes Lone Star an enduring part of it
- Strong instincts for identifying cultural opportunities and turning them into meaningful brand experiences
- An understanding of how modern culture, retail, digital behavior, and consumer expectations intersect
- The ability to balance heritage and innovation while evolving an iconic brand; turning consumer insights into clear business and marketing strategies
- Strong communication and presentation skills with the ability to influence internal and external stakeholders
- Financial and analytical acumen, including experience managing brand P&Ls and forecasting
- Comfort operating in a fast-moving environment with multiple priorities and stakeholders
- Experience managing agencies, partnerships, creative collaborators, and content development processes
- A collaborative mindset with experience working cross-functionally across Sales, Finance, and Operations
- 5–8 years of experience in CPG marketing or brand management; beverage/alcohol industry experience preferred but not required
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
- Proficiency in Microsoft Office Suite, Smartsheet, and major social media platforms
Think you’d be a great fit? Let’s talk.
PBC takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, PBC welcomes opportunities to learn from each other, our customers, and business partners.
California Residents click HERE for our Privacy Notice.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
About Pabst
Nearly two centuries in, Pabst is still rewriting the playbook. We’re the team behind some of America’s most recognizable beer brands – driven by creativity, grit, and a passion for what’s next. We honor our heritage while pushing forward with bold ideas, fresh thinking, and a people-first culture. Because great brands are built by great people.
The Role
We're looking for a Brand Director in San Antonio to help write the next chapter of Lone Star Beer.
Lone Star has been a part of Texas culture for generations, but great brands don't stand still. We're looking for someone who understands the balance between heritage and progress; someone who knows what Texans have always loved about Lone Star and what will make the next generation fall in love with it.
This role requires equal parts strategy, creativity, and Texas grit. You'll spot opportunities, develop marketing programs, bring ideas to life, and help ensure Lone Star continues to show up in culture in ways that feel relevant, authentic, and unmistakably Texan.
If you're energized by big ideas, inspired by local culture, and willing to jump in wherever needed to help build the brand, we'd love to meet you.
Why You'll Love It Here
Pabst offers the opportunity to work on brands with real history, scale, and cultural recognition. This is a role for someone who wants to help shape the future of one of Texas' most iconic brands. You'll have the opportunity to influence how Lone Star shows up across the state; from small-town dance halls and neighborhood bars to major cultural moments and everything in between. It’s also for someone who likes to have fun and is ready to be bold and think outside the box.
Flexibility
Work that fits your life – with a hybrid schedule, unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.
Great Benefits
Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more.
Great People
A casual, high-energy environment where authenticity is celebrated, curiosity is welcomed, and creativity is supported. It's a place where you can show up as yourself, take on meaningful challenges, and help build brands people actually care about.
- Lead annual strategic planning, developing a 3-year Strategic Priority Plan, annual execution plans, and corresponding marketing budgets
- Build and execute integrated marketing programs including agency management, partnership development, creative briefing, creative development, and go-to-market planning
- Help shape how the brand shows up across digital platforms by guiding social presence, creator relationships, content direction, and audience engagement in ways that feel culturally aware, consistent, and true to the brand identity
- Partner closely with internal teams and external collaborators to develop content, and brand moments that strengthen consumer connection and extend the reach of national programs beyond retail
- Lead partnerships, advocates, and cultural programs that strengthen Lone Star's connection to Texas communities and culture
- Stay connected to what's happening across Texas - from emerging cultural trends and local communities to changing consumer behaviors - to help keep the brand relevant and authentic
- Oversee DSMP strategy (Distribution, Shelving, Merchandising, Pricing) to identify growth opportunities and improve in-market performance
- Own annual forecasting, brand P&L management, and overall business performance while translating insights into actionable recommendations for sales leadership
- Develop a deep understanding of local markets, consumers, retailers, and wholesalers to create more effective retail and marketing programs
- Build strong relationships with wholesalers and retail partners to strengthen brand presence and share of mind across the three-tier system
- Lead and develop team members through coaching, feedback, and career development
- Partner cross-functionally with Sales, Operations, Finance, and executive leadership to drive alignment and execution across the business
What You'll Bring
- A genuine appreciation for Texas culture and an understanding of what makes Lone Star an enduring part of it
- Strong instincts for identifying cultural opportunities and turning them into meaningful brand experiences
- An understanding of how modern culture, retail, digital behavior, and consumer expectations intersect
- The ability to balance heritage and innovation while evolving an iconic brand; turning consumer insights into clear business and marketing strategies
- Strong communication and presentation skills with the ability to influence internal and external stakeholders
- Financial and analytical acumen, including experience managing brand P&Ls and forecasting
- Comfort operating in a fast-moving environment with multiple priorities and stakeholders
- Experience managing agencies, partnerships, creative collaborators, and content development processes
- A collaborative mindset with experience working cross-functionally across Sales, Finance, and Operations
- 5–8 years of experience in CPG marketing or brand management; beverage/alcohol industry experience preferred but not required
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
- Proficiency in Microsoft Office Suite, Smartsheet, and major social media platforms
Think you’d be a great fit? Let’s talk.
PBC takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, PBC welcomes opportunities to learn from each other, our customers, and business partners.
California Residents click HERE for our Privacy Notice.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
See all 1,881+ Brand Director Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Brand Director roles.
Get Access To All JobsTips for Finding Brand Director Jobs
Frame your portfolio around measurable brand outcomes
USCIS evaluates specialty occupation through the degree-to-role connection, not seniority alone. Document how your specific academic background directly informed brand strategy decisions, not just that you managed campaigns or led teams.
Verify prevailing wage tier before accepting an offer
Brand Director roles often land at DOL wage Level III or IV. Use the OFLC Wage Search to confirm which tier applies to your metro area before negotiating, since the LCA must certify the offered wage meets that threshold.
Target companies with active LCA filing history
Use Migrate Mate to find employers who have already filed Labor Condition Applications for brand and marketing leadership roles, so you're approaching companies with a proven sponsorship track record rather than starting that conversation from scratch.
Distinguish brand strategy from general marketing in your resume
RFEs for Brand Director H-1B petitions often challenge whether the role truly requires a specialized degree. Your resume and employer support letter must clearly separate brand architecture, positioning, and identity work from broader marketing management duties.
Ask about PERM timing if you want permanent residence
If your goal is a green card, ask prospective employers during offer negotiations whether they've run PERM labor certifications for director-level roles before. The recruitment and advertising steps add months to the timeline, so early alignment prevents surprises.
Align your degree field explicitly to the job description
If your degree is in a field like journalism or psychology rather than marketing, work with the employer to build the job description around tasks that directly connect to that degree, since USCIS scrutinizes non-traditional field combinations at the director level.
Frequently Asked Questions
Does a Brand Director role qualify as a specialty occupation for H-1B purposes?
Yes, Brand Director qualifies as a specialty occupation when the employer can demonstrate the role normally requires at least a bachelor's degree in a directly related field such as marketing, communications, or business. Generic management duties without a clear degree requirement can trigger a Request for Evidence from USCIS, so the job description needs to emphasize specialized brand strategy knowledge rather than general leadership.
What degree fields support an H-1B petition for a Brand Director?
Marketing, communications, advertising, business administration with a marketing concentration, and journalism are the most defensible fields. Degrees in psychology or sociology can work if the job description specifically requires consumer behavior research or brand psychology expertise. USCIS looks for a direct and logical connection between the degree field and the actual duties the Brand Director performs, not just any bachelor's degree.
Can a Brand Director pursue an EB-2 green card instead of staying on H-1B indefinitely?
Yes. Brand Directors with an advanced degree or who can demonstrate exceptional ability in marketing and brand strategy are strong EB-2 candidates. Most employers will file through PERM labor certification, which requires a recruitment process showing no qualified U.S. workers were available. Directors with a track record of nationally recognized brand campaigns may also explore the National Interest Waiver route, which does not require employer sponsorship.
How do I find employers who have sponsored Brand Director roles before?
Migrate Mate lists employers with verified LCA filing history for brand and marketing leadership roles, letting you focus your outreach on companies that have already navigated the sponsorship process for similar positions.
Is a Brand Director role affected by the H-1B annual cap and lottery?
Yes, Brand Director positions at for-profit companies are subject to the H-1B annual cap and selection process. If you're already in H-1B status with another employer, you can transfer to a new sponsoring employer once the new petition is filed without waiting for a new cap year. Universities and certain nonprofit research institutions are cap-exempt, so a Brand Director role at those organizations can be filed any time of year.
What is the prevailing wage requirement for sponsored Brand Director jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.