Customer Relationship Management Jobs in USA with Visa Sponsorship
Customer Relationship Management roles qualify for H-1B visa and E-3 visa sponsorship when the position requires a bachelor's degree in business, marketing, or a related field. Employers in tech, finance, and SaaS regularly sponsor CRM professionals, though specialty occupation status depends heavily on how the role is defined. For detailed occupation requirements, see the O*NET profile.
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Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.
Director, CRM, Retention & Lifecycle Marketing
The Director, CRM, Retention & Lifecycle Marketing will develop and execute strategies to optimize customer communication, engagement, loyalty, and retention across four premium fashion brands (Joe's Jeans, Hudson Jeans, Hervé Léger, and Favorite Daughter). Leading the design and implementation of effective CRM programs across multiple channels—including email and SMS—this role will elevate the customer experience, maximize campaign ROI, and scale performance through first-party data and AI-driven personalization. It carries direct accountability for lifecycle revenue growth and retention outcomes, owns the cross-brand CRM roadmap and technology stack, and is expected to set vision, build scalable operating models, lead a high-performing team, and serve as the organization's primary CRM thought leader. The ideal candidate is results-oriented, with a proven track record of managing complex multi-channel lifecycle marketing programs for ecommerce businesses, and excels in project management, customer segmentation and experience, analytics, and cross-functional collaboration.
Essential Duties and Responsibilities
- Lead the strategy, design, and optimization of CRM and lifecycle programs across all channels (email, SMS, push, in-app), serving as the channel expert who monitors industry trends and provides thought leadership on contact strategy and marketing-mix optimization.
- Own the CRM revenue target and P&L contribution across all brands; build channel roadmaps and goals, deliver quarterly business reviews on drivers, opportunities, and risks, and partner with Ecommerce, Analytics, and Marketing leadership on business planning and forecasting.
- Own the customer database and first-party/zero-party data strategy—preference centers, quizzes, progressive profiling, data enrichment, identity resolution, and the CDP roadmap—to grow owned data and improve ID/match rates as third-party cookies deprecate.
- Leverage data, analytics, and purchase behavior to drive segmentation, targeting, and actionable recommendations that improve acquisition, retention, and customer lifetime value.
- Define, track, and report on CRM KPIs (e.g., CLV, retention, satisfaction) through weekly and monthly dashboards, translating results into optimization recommendations.
- Design and lead a comprehensive A/B and multivariate testing program across campaigns, lifecycle flows, and loyalty offerings to optimize creative, messaging, and performance.
- Develop and execute email and SMS strategies—and grow subscriber files through lead generation, referral, sweepstakes, and on-site data capture—to maximize traffic, revenue, and growth/retention goals, balanced with deliverability and compliance.
- Build and optimize lifecycle automation, including reactivation/win-back and post-purchase nurture programs, to reduce churn and increase repeat-purchase rate.
- Evaluate and adopt AI-powered CRM capabilities (AI-assisted content, predictive segmentation, send-time optimization, and automated journey orchestration) to scale personalization and efficiency.
- Own email deliverability, list health, and sender reputation—including authentication (SPF, DKIM, DMARC, BIMI/Branded Mail) and inbox-placement strategy amid evolving mailbox-provider requirements.
- Own and grow loyalty programs across all brands—defining objectives, tiers, benefits, and acquisition; increasing enrollment, engagement, and participation; and owning the loyalty calendar and communications in partnership with Ecommerce, Creative and Marketing.
- Partner with internal and external teams to integrate CRM touchpoints cohesively with other marketing channels and site experiences; manage and develop the CRM team; and perform other duties as assigned.
Our Best Fit Candidate Would Have:
- Bachelor's degree or equivalent in business, marketing, or a related field.
- 8+ years of CRM, loyalty, lifecycle marketing experience, with 3+ years focused in the apparel industry.
- Demonstrated people-leadership experience, including managing, coaching, and developing direct reports.
- Strong business and financial acumen, including experience owning revenue targets and budgets and presenting performance to senior leadership.
- Extensive knowledge of customer journeys, lifecycle campaigns, and segmented communication strategies.
- Experience creating compelling, segment-specific messaging and managing A/B testing, analysis, and reporting to optimize email, SMS, and mobile app performance.
- Strong understanding of digital user experience and digital analytics.
- Experience building scalable CRM processes, workflows, and QA/governance across multiple brands.
- Working knowledge of first-party/zero-party data strategy, customer data platforms (CDPs), identity resolution, and email deliverability/authentication (SPF, DKIM, DMARC, BIMI).
- Familiarity with privacy and digital communication compliance domestically (CAN-SPAM, CCPA/CPRA and the broader wave of U.S. state privacy laws, and TCPA/SMS consent) and internationally (CASL, GDPR).
- Experience managing vendor and agency relationships.
- Excellent written and verbal communication, strong organizational and time-management skills, the ability to manage multiple projects, and high attention to detail.
Preferred Qualifications
- Hands-on experience with enterprise ESP, SMS, and loyalty platforms (e.g., Bluecore, Klaviyo, Attentive, Yotpo, or comparable), including selecting and implementing CRM/marketing technology.
- Familiarity with applying AI tools to lifecycle marketing (content generation, predictive segmentation, and journey automation).
- Shopify/Shopify Plus experience.
- Budget-management experience.
In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation.
Salary Range: $160,000-180,000
At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.
Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.
Centric Brands is an Equal Opportunity Employer
Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here: https://consumer.ftc.gov/articles/job-scams.
LI-MC1
LI-Hybrid
About us:
Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.
Director, CRM, Retention & Lifecycle Marketing
The Director, CRM, Retention & Lifecycle Marketing will develop and execute strategies to optimize customer communication, engagement, loyalty, and retention across four premium fashion brands (Joe's Jeans, Hudson Jeans, Hervé Léger, and Favorite Daughter). Leading the design and implementation of effective CRM programs across multiple channels—including email and SMS—this role will elevate the customer experience, maximize campaign ROI, and scale performance through first-party data and AI-driven personalization. It carries direct accountability for lifecycle revenue growth and retention outcomes, owns the cross-brand CRM roadmap and technology stack, and is expected to set vision, build scalable operating models, lead a high-performing team, and serve as the organization's primary CRM thought leader. The ideal candidate is results-oriented, with a proven track record of managing complex multi-channel lifecycle marketing programs for ecommerce businesses, and excels in project management, customer segmentation and experience, analytics, and cross-functional collaboration.
Essential Duties and Responsibilities
- Lead the strategy, design, and optimization of CRM and lifecycle programs across all channels (email, SMS, push, in-app), serving as the channel expert who monitors industry trends and provides thought leadership on contact strategy and marketing-mix optimization.
- Own the CRM revenue target and P&L contribution across all brands; build channel roadmaps and goals, deliver quarterly business reviews on drivers, opportunities, and risks, and partner with Ecommerce, Analytics, and Marketing leadership on business planning and forecasting.
- Own the customer database and first-party/zero-party data strategy—preference centers, quizzes, progressive profiling, data enrichment, identity resolution, and the CDP roadmap—to grow owned data and improve ID/match rates as third-party cookies deprecate.
- Leverage data, analytics, and purchase behavior to drive segmentation, targeting, and actionable recommendations that improve acquisition, retention, and customer lifetime value.
- Define, track, and report on CRM KPIs (e.g., CLV, retention, satisfaction) through weekly and monthly dashboards, translating results into optimization recommendations.
- Design and lead a comprehensive A/B and multivariate testing program across campaigns, lifecycle flows, and loyalty offerings to optimize creative, messaging, and performance.
- Develop and execute email and SMS strategies—and grow subscriber files through lead generation, referral, sweepstakes, and on-site data capture—to maximize traffic, revenue, and growth/retention goals, balanced with deliverability and compliance.
- Build and optimize lifecycle automation, including reactivation/win-back and post-purchase nurture programs, to reduce churn and increase repeat-purchase rate.
- Evaluate and adopt AI-powered CRM capabilities (AI-assisted content, predictive segmentation, send-time optimization, and automated journey orchestration) to scale personalization and efficiency.
- Own email deliverability, list health, and sender reputation—including authentication (SPF, DKIM, DMARC, BIMI/Branded Mail) and inbox-placement strategy amid evolving mailbox-provider requirements.
- Own and grow loyalty programs across all brands—defining objectives, tiers, benefits, and acquisition; increasing enrollment, engagement, and participation; and owning the loyalty calendar and communications in partnership with Ecommerce, Creative and Marketing.
- Partner with internal and external teams to integrate CRM touchpoints cohesively with other marketing channels and site experiences; manage and develop the CRM team; and perform other duties as assigned.
Our Best Fit Candidate Would Have:
- Bachelor's degree or equivalent in business, marketing, or a related field.
- 8+ years of CRM, loyalty, lifecycle marketing experience, with 3+ years focused in the apparel industry.
- Demonstrated people-leadership experience, including managing, coaching, and developing direct reports.
- Strong business and financial acumen, including experience owning revenue targets and budgets and presenting performance to senior leadership.
- Extensive knowledge of customer journeys, lifecycle campaigns, and segmented communication strategies.
- Experience creating compelling, segment-specific messaging and managing A/B testing, analysis, and reporting to optimize email, SMS, and mobile app performance.
- Strong understanding of digital user experience and digital analytics.
- Experience building scalable CRM processes, workflows, and QA/governance across multiple brands.
- Working knowledge of first-party/zero-party data strategy, customer data platforms (CDPs), identity resolution, and email deliverability/authentication (SPF, DKIM, DMARC, BIMI).
- Familiarity with privacy and digital communication compliance domestically (CAN-SPAM, CCPA/CPRA and the broader wave of U.S. state privacy laws, and TCPA/SMS consent) and internationally (CASL, GDPR).
- Experience managing vendor and agency relationships.
- Excellent written and verbal communication, strong organizational and time-management skills, the ability to manage multiple projects, and high attention to detail.
Preferred Qualifications
- Hands-on experience with enterprise ESP, SMS, and loyalty platforms (e.g., Bluecore, Klaviyo, Attentive, Yotpo, or comparable), including selecting and implementing CRM/marketing technology.
- Familiarity with applying AI tools to lifecycle marketing (content generation, predictive segmentation, and journey automation).
- Shopify/Shopify Plus experience.
- Budget-management experience.
In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation.
Salary Range: $160,000-180,000
At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.
Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.
Centric Brands is an Equal Opportunity Employer
Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here: https://consumer.ftc.gov/articles/job-scams.
LI-MC1
LI-Hybrid
See all 396+ Customer Relationship Management Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Customer Relationship Management roles.
Get Access To All JobsTips for Finding Customer Relationship Management Jobs
Make sure your role is defined as a specialty occupation
CRM roles sit in a gray area for H-1B purposes. The job description must require a specific bachelor's degree, not just any degree. Push your employer to frame the role around data analysis, systems architecture, or marketing strategy rather than general relationship management.
Target employers with a track record of sponsoring CRM roles
Companies in enterprise software, financial services, and healthcare technology regularly sponsor CRM professionals. Browse Migrate Mate to identify employers who have filed petitions for this role type, which dramatically improves your odds of getting an offer with sponsorship.
Align your degree field to the job description
A degree in business administration, marketing, information systems, or psychology strengthens your specialty occupation case. If your degree is in an unrelated field, document how your coursework directly applies to the CRM role's core technical and analytical requirements.
Get the LCA job duties right before the petition is filed
The Labor Condition Application locks in how your role is classified with the Department of Labor. Work with your employer's immigration attorney to ensure CRM duties emphasize data-driven decision-making and system management, not general client communication or sales support.
Understand that CRM titles vary widely in how USCIS evaluates them
A CRM Analyst petition is approved at much higher rates than a CRM Manager petition, because the analyst designation implies specialized technical skills. If your actual work is analytical in nature, ensure that is reflected accurately in your official job title and petition.
Australians should seriously consider the E-3 as a first option
The E-3 visa has no lottery, no annual backlog, and renews indefinitely in two-year increments. For Australian CRM professionals, it is significantly faster to obtain than the H-1B and requires the same specialty occupation standard, making it the more practical starting point.
Frequently Asked Questions
Does a Customer Relationship Management job qualify as a specialty occupation for H-1B purposes?
It depends on how the role is defined. CRM roles that focus on data analysis, CRM platform administration (such as Salesforce or HubSpot configuration), or marketing automation strategy have stronger specialty occupation cases than generalist account management roles. USCIS looks for a direct relationship between a specific bachelor's degree field and the core duties of the position. Roles framed around general client communication are more likely to face a Request for Evidence.
What degree do I need for a sponsored CRM role?
A bachelor's degree in business administration, marketing, information systems, data analytics, or psychology is most commonly accepted for CRM positions. The key is that your degree field must align with the technical or analytical requirements of the specific role. A general business degree can work, but if your job involves CRM system configuration or data modeling, a more technical degree strengthens your petition considerably.
Which industries sponsor the most CRM professionals on work visas?
Enterprise software companies, financial services firms, healthcare technology organizations, and large e-commerce businesses sponsor CRM professionals most frequently. These industries rely heavily on CRM systems at scale and are accustomed to the H-1B visa and E-3 visa petition process. You can browse current openings from sponsoring employers directly on Migrate Mate, which focuses exclusively on visa-sponsoring companies.
What is the H-1B approval rate for Customer Relationship Management roles?
USCIS does not publish approval rates by job title, but CRM roles historically face higher Request for Evidence rates than clearly technical occupations like software engineering. Approval depends heavily on how the petition is drafted. Roles that emphasize CRM system architecture, campaign analytics, or revenue operations are approved at higher rates than those framed around client service or account retention. An experienced immigration attorney makes a material difference in outcomes.
Can I switch employers while on H-1B sponsorship in a CRM role?
Yes. Under H-1B portability rules, you can begin working for a new employer as soon as they file a new H-1B petition on your behalf, provided your previous petition was approved and you have maintained valid status. The new employer must file a new I-129 petition, and the CRM role at the new company must also qualify as a specialty occupation. There is no need to restart the lottery if you are already in valid H-1B status.
What is the prevailing wage requirement for sponsored Customer Relationship Management jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.