Brand Manager Jobs in Minnesota
Brand Manager jobs in Minnesota are concentrated in Minneapolis and St. Paul, with additional activity in Rochester and Duluth, where consumer goods, retail, and healthcare marketing drive consistent demand at assistant, mid-level, and senior levels. General Mills, Target, and 3M are among the most established Minnesota employers that regularly hire brand managers, particularly for roles in product marketing, digital brand strategy, and integrated campaign management. Minnesota ranks among the more active Midwestern markets for brand management talent, with strong appetite for candidates who blend creative direction with data-driven positioning. Scan the live roles below and apply to whichever ones fit.
Find Brand Manager JobsOverview
Open roles7
Top employerZURU
Top cityPlymouth, MN
Cities hiring5
Work type100% Hybrid
Top credentialBachelor's degree in business
Showing 5 of 7+ Brand Manager jobs
MindWare Senior Manager Product & Brand
We won't show you this job again
Added 2d ago
Oriental Trading Company
MindWare Senior Manager Product & Brand
Roseville, Minnesota
Added 2d ago
Sr. Associate Marketing Manager – Brand Partnerships
We won't show you this job again
Added 1w ago
Polaris Industries
Sr. Associate Marketing Manager – Brand Partnerships
Plymouth, Minnesota
Added 1w ago
Franchise Performance and Brand Standards Manager
We won't show you this job again
Added 3w ago
Lift Brands
Franchise Performance and Brand Standards Manager
Chanhassen, Minnesota
Added 3w ago
P
Marketing Brand Manager
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P
Added 3w ago
Pervenio
Marketing Brand Manager
Plymouth, Minnesota
Added 3w ago
Brand Manager - Skincare & Personal Care + Sanitizing
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Added 3w ago
The Honest Company
Brand Manager - Skincare & Personal Care + Sanitizing
Minneapolis, Minnesota
Added 3w ago
Added 2d ago
MindWare Senior Manager Product & Brand
Oriental Trading Company·Roseville, Minnesota
Job functions:
$120k - $160k/yr
Bachelor's degree in business administration
1,001-5,000 employees
Job Description
Overview:
Knowledge, Skills, and Abilities
Experience
What’s in it for you:
For Minnesota, we expect the base pay for this role to fall between $120,000–$160,000 annually, depending on experience and qualifications. The wage range provided represents MindWare’s good faith estimate of possible compensation at the time of posting. Actual compensation will be determined based on experience and other factors permitted by law.
MindWare (www.mindware.com) is the award-winning creator, manufacturer and distributor of Brainy Toys for Kids of All Ages. Founded in 1990, the company started out as a small retail store in Minneapolis, later evolving into a catalog, website and wholesale business that delivers toys and games to customers' doorsteps, classrooms, neighborhood toy stores and the world's largest retailers. In 2012, MindWare was purchased by Oriental Trading Company, the nation's largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys and novelties. With a corporate vision to “Make Life More Fun,” Oriental Trading (a Berkshire Hathaway company) spreads joy and smiles to millions each year through a robust family of brands; Oriental Trading, Fun Express, MindWare, SmileMakers, Morris Costumes and halloweenexpress.com.
As our Senior Manager Product & Brand, you will be responsible for providing strategic leadership across Product Development, Creative/Art Direction, Brand & Innovation, Catalog, and E‑Commerce Merchandising for the Specialty Division, MindWare. This role ensures alignment between product strategy, creative execution, merchandising, and brand expression to drive growth, differentiation, and customer relevance across all customer touchpoints. You will act as the primary point of contact for cross-functional partners in the absence of the SVP, Specialty Division, and focus on establishing priorities, enabling leaders, and ensuring cohesive execution across teams while driving integrated planning and performance across product, print, and digital channels.
Detailed Description:
Principal Duties and Responsibilities
Essential Functions
- Establishes and communicates a unified vision across Product Development, Creative, and Brand/Design to ensure cohesive execution and strong market impact.
- Aligns product innovation, visual storytelling, and brand standards to support MindWare growth objectives.
- Translates business goals into clear strategic priorities for functional leaders and their teams.
- Identifies opportunities to streamline workflows, eliminate redundancies, and improve cross-functional collaboration.
- Provides strategic direction to Product Development leadership to guide portfolio priorities, innovation focus, and execution against business objectives.
- Reviews and guides major product concepts, innovation initiatives, and portfolio direction.
- Partners with Product Development leadership on long-range planning, innovation roadmaps, and investment priorities to ensure product pipelines align with brand positioning, customer needs, margin targets, and growth strategies.
- Ensures cross-functional alignment between Product Development, Merchandising, Creative, and Wholesale.
- Provides strategic oversight to the Senior Product Developer & Catalog Manager to ensure catalog product assortments, merchandising strategies, and creative direction aligning with brand positioning and business objectives.
- Ensures strong integration between catalog merchandising, product development, and creative teams to deliver compelling assortments, storytelling, and visual presentation across print and digital channels.
- Guides long-range catalog and product assortment planning to support innovation, exclusivity, and customer relevance within the direct-to-consumer business.
- Oversees Creative leadership to ensure all creative output aligns with brand standards, strategic objectives, and customer expectations.
- Guides the evolution of creative strategy across channels while preserving brand consistency.
- Serves as an escalation point for major creative decisions, prioritization, and resource planning.
- Champions high-quality creative execution while balancing speed, efficiency, and scalability.
- Acts as a brand steward, ensuring consistency and clarity of brand expression across product, packaging, marketing, and customer touchpoints.
- Drives collaboration between Product, Creative, and Marketing to strengthen storytelling and differentiation.
- Encourages innovation, experimentation, and customer-centric thinking across teams.
- Ensures brand standards and design principles are clearly defined, communicated, and upheld.
- Provides strategic oversight and direction to E‑Commerce Merchandising leadership to ensure online merchandising strategies align with product, creative, and brand priorities across channels.
- Ensures alignment between e‑commerce merchandising, product launches, and creative execution to deliver a cohesive customer experience across digital and direct-to-consumer channels.
- Partners with E‑Commerce Merchandising leadership to ensure insights from site performance, customer behavior, and testing inform broader product, creative, and merchandising strategies.
- Establishes goals and performance expectations aligned with division and company objectives.
- Supports talent development, succession planning, and capability building across functions.
- Fosters a culture of accountability, collaboration, and continuous improvement.
- Acts as point of contact and decision-maker in the absence of the SVP, Specialty Division, representing the Specialty Division in high-level planning, prioritization, and issue resolution.
- Communicates status, risks, and opportunities to executive leadership with clarity and confidence.
- Maintains regular, predictable attendance.
- Abides by all policies and procedures of MindWare and Oriental Trading Company.
Marginal Functions
- Supports interdepartmental projects as they pertain to this area
- Maintains industry knowledge and new practices as it relates to on-line merchandising and product page content
- Performs other duties as assigned
Here’s what you need to join the fun:
Knowledge, Skills, and Abilities
- Working understanding of site analytic tools and metrics
- Detail oriented
- Excellent communications skills
- Ability to think conceptually
- Ability work under pressure of deadlines and multi-task
- Knowledge of HTML and A/B testing environments helpful
- Ability to perform job duties in a safe manner
Education
- Bachelor’s Degree in Business Administration, Merchandising, related field or equivalent combination of education and experience
Experience
- Minimum seven years experience with site management including workflow in an on-line retail environment
- Minimum three years previous management experience
- Previous experience with content management systems, catalog and ecommerce business
What’s in it for you:
- Comprehensive wellness and employee assistance programs
- Medical, dental, vision coverage options
- Company 401K matching program
- Basic life insurance
- Parental leave
- Medical and family leave
- Paid Time Off
- Employee discount
- Company events and more!
For Minnesota, we expect the base pay for this role to fall between $120,000–$160,000 annually, depending on experience and qualifications. The wage range provided represents MindWare’s good faith estimate of possible compensation at the time of posting. Actual compensation will be determined based on experience and other factors permitted by law.
Join us at MindWare, part of the Oriental Trading family of brands, where fun means business!
MindWare (www.mindware.com) is the award-winning creator, manufacturer and distributor of Brainy Toys for Kids of All Ages. Founded in 1990, the company started out as a small retail store in Minneapolis, later evolving into a catalog, website and wholesale business that delivers toys and games to customers' doorsteps, classrooms, neighborhood toy stores and the world's largest retailers. In 2012, MindWare was purchased by Oriental Trading Company, the nation's largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys and novelties. With a corporate vision to “Make Life More Fun,” Oriental Trading (a Berkshire Hathaway company) spreads joy and smiles to millions each year through a robust family of brands; Oriental Trading, Fun Express, MindWare, SmileMakers, Morris Costumes and halloweenexpress.com.
EOE
Oriental Trading Company
MindWare Senior Manager Product & Brand
Roseville, Minnesota
Added 2d ago1,001-5,000 employees
Job functions:
$120k - $160k/yr
Bachelor's degree in business administration
Job Description
Overview:
Knowledge, Skills, and Abilities
Experience
What’s in it for you:
For Minnesota, we expect the base pay for this role to fall between $120,000–$160,000 annually, depending on experience and qualifications. The wage range provided represents MindWare’s good faith estimate of possible compensation at the time of posting. Actual compensation will be determined based on experience and other factors permitted by law.
MindWare (www.mindware.com) is the award-winning creator, manufacturer and distributor of Brainy Toys for Kids of All Ages. Founded in 1990, the company started out as a small retail store in Minneapolis, later evolving into a catalog, website and wholesale business that delivers toys and games to customers' doorsteps, classrooms, neighborhood toy stores and the world's largest retailers. In 2012, MindWare was purchased by Oriental Trading Company, the nation's largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys and novelties. With a corporate vision to “Make Life More Fun,” Oriental Trading (a Berkshire Hathaway company) spreads joy and smiles to millions each year through a robust family of brands; Oriental Trading, Fun Express, MindWare, SmileMakers, Morris Costumes and halloweenexpress.com.
As our Senior Manager Product & Brand, you will be responsible for providing strategic leadership across Product Development, Creative/Art Direction, Brand & Innovation, Catalog, and E‑Commerce Merchandising for the Specialty Division, MindWare. This role ensures alignment between product strategy, creative execution, merchandising, and brand expression to drive growth, differentiation, and customer relevance across all customer touchpoints. You will act as the primary point of contact for cross-functional partners in the absence of the SVP, Specialty Division, and focus on establishing priorities, enabling leaders, and ensuring cohesive execution across teams while driving integrated planning and performance across product, print, and digital channels.
Detailed Description:
Principal Duties and Responsibilities
Essential Functions
- Establishes and communicates a unified vision across Product Development, Creative, and Brand/Design to ensure cohesive execution and strong market impact.
- Aligns product innovation, visual storytelling, and brand standards to support MindWare growth objectives.
- Translates business goals into clear strategic priorities for functional leaders and their teams.
- Identifies opportunities to streamline workflows, eliminate redundancies, and improve cross-functional collaboration.
- Provides strategic direction to Product Development leadership to guide portfolio priorities, innovation focus, and execution against business objectives.
- Reviews and guides major product concepts, innovation initiatives, and portfolio direction.
- Partners with Product Development leadership on long-range planning, innovation roadmaps, and investment priorities to ensure product pipelines align with brand positioning, customer needs, margin targets, and growth strategies.
- Ensures cross-functional alignment between Product Development, Merchandising, Creative, and Wholesale.
- Provides strategic oversight to the Senior Product Developer & Catalog Manager to ensure catalog product assortments, merchandising strategies, and creative direction aligning with brand positioning and business objectives.
- Ensures strong integration between catalog merchandising, product development, and creative teams to deliver compelling assortments, storytelling, and visual presentation across print and digital channels.
- Guides long-range catalog and product assortment planning to support innovation, exclusivity, and customer relevance within the direct-to-consumer business.
- Oversees Creative leadership to ensure all creative output aligns with brand standards, strategic objectives, and customer expectations.
- Guides the evolution of creative strategy across channels while preserving brand consistency.
- Serves as an escalation point for major creative decisions, prioritization, and resource planning.
- Champions high-quality creative execution while balancing speed, efficiency, and scalability.
- Acts as a brand steward, ensuring consistency and clarity of brand expression across product, packaging, marketing, and customer touchpoints.
- Drives collaboration between Product, Creative, and Marketing to strengthen storytelling and differentiation.
- Encourages innovation, experimentation, and customer-centric thinking across teams.
- Ensures brand standards and design principles are clearly defined, communicated, and upheld.
- Provides strategic oversight and direction to E‑Commerce Merchandising leadership to ensure online merchandising strategies align with product, creative, and brand priorities across channels.
- Ensures alignment between e‑commerce merchandising, product launches, and creative execution to deliver a cohesive customer experience across digital and direct-to-consumer channels.
- Partners with E‑Commerce Merchandising leadership to ensure insights from site performance, customer behavior, and testing inform broader product, creative, and merchandising strategies.
- Establishes goals and performance expectations aligned with division and company objectives.
- Supports talent development, succession planning, and capability building across functions.
- Fosters a culture of accountability, collaboration, and continuous improvement.
- Acts as point of contact and decision-maker in the absence of the SVP, Specialty Division, representing the Specialty Division in high-level planning, prioritization, and issue resolution.
- Communicates status, risks, and opportunities to executive leadership with clarity and confidence.
- Maintains regular, predictable attendance.
- Abides by all policies and procedures of MindWare and Oriental Trading Company.
Marginal Functions
- Supports interdepartmental projects as they pertain to this area
- Maintains industry knowledge and new practices as it relates to on-line merchandising and product page content
- Performs other duties as assigned
Here’s what you need to join the fun:
Knowledge, Skills, and Abilities
- Working understanding of site analytic tools and metrics
- Detail oriented
- Excellent communications skills
- Ability to think conceptually
- Ability work under pressure of deadlines and multi-task
- Knowledge of HTML and A/B testing environments helpful
- Ability to perform job duties in a safe manner
Education
- Bachelor’s Degree in Business Administration, Merchandising, related field or equivalent combination of education and experience
Experience
- Minimum seven years experience with site management including workflow in an on-line retail environment
- Minimum three years previous management experience
- Previous experience with content management systems, catalog and ecommerce business
What’s in it for you:
- Comprehensive wellness and employee assistance programs
- Medical, dental, vision coverage options
- Company 401K matching program
- Basic life insurance
- Parental leave
- Medical and family leave
- Paid Time Off
- Employee discount
- Company events and more!
For Minnesota, we expect the base pay for this role to fall between $120,000–$160,000 annually, depending on experience and qualifications. The wage range provided represents MindWare’s good faith estimate of possible compensation at the time of posting. Actual compensation will be determined based on experience and other factors permitted by law.
Join us at MindWare, part of the Oriental Trading family of brands, where fun means business!
MindWare (www.mindware.com) is the award-winning creator, manufacturer and distributor of Brainy Toys for Kids of All Ages. Founded in 1990, the company started out as a small retail store in Minneapolis, later evolving into a catalog, website and wholesale business that delivers toys and games to customers' doorsteps, classrooms, neighborhood toy stores and the world's largest retailers. In 2012, MindWare was purchased by Oriental Trading Company, the nation's largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys and novelties. With a corporate vision to “Make Life More Fun,” Oriental Trading (a Berkshire Hathaway company) spreads joy and smiles to millions each year through a robust family of brands; Oriental Trading, Fun Express, MindWare, SmileMakers, Morris Costumes and halloweenexpress.com.
EOE
See All 7 Brand Manager Jobs in Minnesota
Find roles in Minnesota that match your experience and apply in just a few clicks.
Find Brand Manager JobsBrand Manager Jobs by City in Minnesota
Where Minnesota roles are concentrated, by current openings.
Plymouth
2 jobsMinneapolis
2 jobsBlaine
1 jobRoseville
1 jobChanhassen
1 jobBrand Manager Job Market in Minnesota
A snapshot from current Minnesota openings, updated as new roles post.
Who's Hiring
P
What Minnesota Employers Look For
The qualifications that appear most often in brand manager jobs across Minnesota.
- Bachelor's degree in marketing, business administration, or a directly related field required
- Three or more years of brand management or product marketing experience preferred
- Demonstrated ability to develop and execute multi-channel brand campaigns end to end
- Proficiency in market research, consumer insights analysis, and competitive positioning
- Experience collaborating with creative, sales, and retail or e-commerce teams
- Strong written and verbal communication skills for cross-functional stakeholder presentations
Brand Manager Jobs in Minnesota: Frequently Asked Questions
How do you become a brand manager in Minnesota?
Brand management in Minnesota does not require a state-issued license or certification, so the path centers on education and experience. Most employers expect a bachelor's degree in marketing, business, or communications, and many larger Minnesota companies such as consumer goods firms and retailers prefer candidates with an MBA or equivalent graduate training. Building a portfolio of campaign work and progressing through coordinator or associate brand roles is the most direct route.
How much do brand managers make in Minnesota?
Brand managers in Minnesota earn a median of about $173,300 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $103,160 for the lowest 10% to over $303,350 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire brand managers in Minnesota?
Minnesota brand manager roles are posted by ZURU, Pervenio, and Lift Brands and others right now, based on current listings on Migrate Mate as of September 2026. Minnesota's deep base of Fortune 500 headquarters in consumer goods, retail, and medical technology means hiring is spread across both global brands and well-funded regional companies.
Which Minnesota cities have the most brand manager jobs?
Plymouth, Minneapolis, and Blaine account for the largest share of brand manager openings in Minnesota. The Twin Cities metro drives the majority of demand because it is home to a high concentration of corporate headquarters in consumer packaged goods, retail, and financial services, while secondary markets like Rochester reflect the marketing needs of large healthcare and technology employers anchored there.
Are there remote brand manager jobs in Minnesota?
Yes, and more than many fields, since brand management is largely a desk and communications-driven role that translates well to remote work. About 100% of brand manager openings tied to Minnesota are remote or hybrid as of September 2026, reflecting employer flexibility across the sector. Strategic and digital-focused brand roles tend to be the most remote-friendly, while positions tied to in-store retail or on-site product development generally require regular office presence.
How can I get hired as a brand manager in Minnesota with little or no experience?
The most realistic entry path is landing a marketing coordinator or associate brand manager role at one of Minnesota's large consumer or retail employers, where internal mobility is common. Companies like General Mills and Target run structured rotational marketing programs and internship pipelines that regularly convert to full-time offers. Building a portfolio through freelance projects, agency work, or university marketing labs at schools like the University of Minnesota also strengthens early-career applications considerably.
Where can I find and apply to brand manager jobs in Minnesota?
You can find and apply to brand manager jobs in Minnesota on Migrate Mate, which lists current Minnesota openings updated regularly. Search the available roles, identify the positions that match your background and target employers, and apply directly through each listing. No account creation is needed to see the openings.
See All 7 Brand Manager Jobs in Minnesota
Find roles in Minnesota that match your experience and apply in just a few clicks.
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