Demand Generation Specialist Jobs in Michigan

Demand Generation Specialist jobs in Michigan are concentrated in the Detroit metro, Grand Rapids, and Ann Arbor, where technology, automotive, and healthcare sectors maintain consistent demand for professionals who can build and execute pipeline programs. Established Michigan employers like Rocket Companies, Kforce, and Stryker regularly hire demand generation specialists, with roles ranging from campaign managers early in their careers to senior directors overseeing full-funnel strategy. Account-based marketing, marketing automation, and revenue operations are the specialties seeing the steadiest demand. See the openings below and apply to the ones that match your experience.

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Overview

Open roles13
Top employerKLA
Top cityAnn Arbor, MI
Cities hiring8
Work type100% On-site
Top industryManufacturing

Showing 5 of 13+ Demand Generation Specialist jobs

KLA
Spares Demand Planner
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KLA
Added 3d ago
Spares Demand Planner
KLA
Ann Arbor, Michigan
Procurement & Supply Chain
Business Analysis
Project & Program Management
Supply Chain
Logistics & Fleet Management
$78k - $132k/yr
On-Site
Bachelor's
5,001-10,000

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KLA
Spares Field Demand Planner
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KLA
Added 3d ago
Spares Field Demand Planner
KLA
Ann Arbor, Michigan
Procurement & Supply Chain
Business Operations
Supply Chain
Logistics & Fleet Management
$78k - $132k/yr
On-Site
Bachelor's
5,001-10,000

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Magellan Health
Military and Family Life Counselor - Short Term Assignments or On Demand for On Site
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Magellan Health
Added 1w ago
Military and Family Life Counselor - Short Term Assignments or On Demand for On Site
Magellan Health
Stevensville, Michigan
Account Management
Business Development
Partnerships & Business Development
On-Site
Master's degree in social work
1,001-5,000

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O
Marketing Coordinator – Waterford MI, On Demand Fuel Tank Rentals
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O
Added 1w ago
Marketing Coordinator – Waterford MI, On Demand Fuel Tank Rentals
On-Demand Rentals
Waterford, Michigan
Growth Marketing
Marketing
Product Marketing
$50k - $75k/yr
On-Site

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Volunteers of America Michigan
Intake/Low Demand Case Manager
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Volunteers of America Michigan
Added 1w ago
Intake/Low Demand Case Manager
Volunteers of America Michigan
Detroit, Michigan
Community & Nonprofit Services
Human Resources
Social Work & Counseling
$43k - $47k/yr
Bachelor's degree in counseling
201-500

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See All 13 Demand Generation Specialist Jobs in Michigan

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Demand Generation Specialist Jobs by City in Michigan

Where Michigan roles are concentrated, by current openings.

Ann Arbor
4 jobs
Detroit
2 jobs
Auburn Hills
2 jobs
Taylor
1 job
Pontiac
1 job
Waterford
1 job
Byron Center
1 job
Stevensville
1 job

Demand Generation Specialist Job Market in Michigan

A snapshot from current Michigan openings, updated as new roles post.

Who's Hiring

KLA
KLA4 open roles
Magellan Health
Magellan Health2 open roles
Dauch
Dauch1 open role

Top Industries Hiring

  • Manufacturing
  • Automotive
  • Distribution & Wholesale

What Michigan Employers Look For

The qualifications that appear most often in demand generation specialist jobs across Michigan.

  • Bachelor's degree in marketing, business, or a related field required
  • Proven experience managing multi-channel demand generation campaigns end to end
  • Hands-on proficiency with marketing automation platforms such as Marketo or HubSpot
  • Demonstrated ability to analyze campaign data and optimize for pipeline contribution
  • Experience collaborating with sales teams on lead scoring and handoff processes
  • Familiarity with CRM systems, particularly Salesforce, for reporting and attribution

Demand Generation Specialist Jobs in Michigan: Frequently Asked Questions

How do you become a demand generation specialist in Michigan?

Most Michigan employers require a bachelor's degree in marketing, business, communications, or a related field. Demand generation is not a licensed profession in Michigan, so no state credential is required. The path into the role typically runs through digital marketing or marketing coordinator positions at Michigan companies, combined with hands-on platform certifications from providers like HubSpot, Marketo, or Google. Building a portfolio that documents pipeline results and campaign performance is what moves candidates from coordinator roles into dedicated demand generation positions.

Which companies hire demand generation specialists in Michigan?

Companies currently hiring demand generation specialists in Michigan include KLA, Magellan Health, and Dauch, per current listings on Migrate Mate as of July 2026. Michigan's concentration of automotive technology firms, healthcare systems, and fintech companies in the Detroit and Grand Rapids metros means demand generation roles appear across a wide range of industries, not just pure software.

Which Michigan cities have the most demand generation specialist jobs?

Ann Arbor, Detroit, and Auburn Hills have the most demand generation specialist openings in Michigan. Detroit and its suburbs lead because of the dense concentration of corporate headquarters, automotive technology companies, and financial services firms based there, while Ann Arbor's research-driven tech sector and Grand Rapids' growing health technology and manufacturing industries produce consistent demand for pipeline-focused marketers.

Are there remote demand generation specialist jobs in Michigan?

Yes, and more than most fields. Demand generation work is almost entirely digital and data-driven, making it well suited to remote arrangements. About 0% of demand generation specialist openings tied to Michigan are remote or hybrid as of July 2026, reflecting how broadly Michigan employers have adopted flexible work for marketing roles. Campaign strategy, automation management, and analytics work are the functions most commonly performed fully remote.

How can I get hired as a demand generation specialist in Michigan with little or no experience?

The most realistic entry path is through a digital marketing coordinator or marketing operations associate role at a Michigan-based company, then transitioning once you have hands-on campaign data to show. Large Michigan employers like Quicken Loans, Stryker, and Kforce hire marketing associates and rotational program participants who gain demand generation exposure early. Earning a HubSpot or Marketo certification before applying gives candidates a concrete edge, and contributing measurable results in an internship or adjacent role, such as email marketing or paid media, is what most Michigan hiring managers look for in first-time demand generation candidates.

Where can I find and apply to demand generation specialist jobs in Michigan?

You can find and apply to demand generation specialist jobs in Michigan on Migrate Mate, which lists current Michigan openings. Search the listings, identify the roles that match your background and target industry, and apply directly through each posting.

See All 13 Demand Generation Specialist Jobs in Michigan

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