Demand Generation Specialist Jobs in Michigan
Demand Generation Specialist jobs in Michigan are concentrated in the Detroit metro, Grand Rapids, and Ann Arbor, where technology, automotive, and healthcare sectors maintain consistent demand for professionals who can build and execute pipeline programs. Established Michigan employers like Rocket Companies, Kforce, and Stryker regularly hire demand generation specialists, with roles ranging from campaign managers early in their careers to senior directors overseeing full-funnel strategy. Account-based marketing, marketing automation, and revenue operations are the specialties seeing the steadiest demand. See the openings below and apply to the ones that match your experience.
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Company Overview
KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us.
Group/Division
The KLA Services team headquartered in Milpitas, CA is our service organization that consists of Service Sales and Marketing, Spares Supply Chain management, Field Operations, Engineering, Product Training, and Technical Support. The KLA Services organization partners with our field teams and customers in all business sectors to maintain the high performance and productivity of our products through a flexible portfolio of services. Our comprehensive services include: proactive management of tools to identify and improve performance; expertise in optics, image processing and motion control with worldwide service engineers, 24/7 technical support teams and knowledge management systems; and an extensive parts network to ensure worldwide availability of parts.
Job Description/Preferred Qualifications
The Spares Demand Planner is responsible for end-to-end service parts planning for assigned products, ensuring alignment to business objectives for customer service levels, inventory optimization, and lifecycle support. This role owns the development and execution of spares strategies to meet Fill Rate targets, while proactively identifying and mitigating risks across supply, demand, and product changes.
Operating with a high degree of autonomy, the Spares Planner 3 serves as a key cross-functional partner to Engineering, Supply Chain, Logistics, and Service organizations. The role drives planning decisions through data analysis, cross-functional collaboration, system expertise, and business judgment, while leading initiatives that improve service performance, cost efficiency, and scalability of spares planning processes.
Core Responsibilities:
- Own spares planning strategy and execution for assigned product families across all lifecycle stages (NPI, ramp, sustaining, and end-of-life). Be the expert of assigned products
- Develop, maintain, and continuously optimize spares plans to meet Fill Rate targets and customer service commitment. Conduct thorough Root Cause Analysis for deviations to plan
- Monitor and report performance metrics including Fill Rate, service levels, and planned vs. actual inventory
- Proactively analyze demand signals, install base changes, and lifecycle events to adjust plans dynamically
- Review and validate system-generated planning recommendations, applying subject matter expertise to refine outputs through vetted and approved exceptions. Partner with Business Intelligence Team to incorporate advanced analytics to improve forecasts.
- Provide Root Cause/Corrective Action for Excess & No Demand (E&ND) inventory of assigned spare parts
- Collaborate with cross-functional stakeholders (e.g. Regional Planning, Product Support Organization (PSO), Supply Planning, Program Managers, etc.) to incorporate business/customer/technical insights into demand plan
Cross-Functional Leadership
- Serve as primary point of contact for global stakeholders on part availability, supply risks, and recovery plans
- Lead cross-functional alignment across Engineering, Product Support (PSO), Procurement, and Logistics to resolve constraints and improve outcomes. Hold accountable owners to quality inputs and give visibility to upstream issues impacting spares planning to management
- Partner with Engineering on:
- ECOs and design changes
- FRU BOM and product structure readiness
- Quality issues impacting demand
- Drive execution of recovery plans, ramp readiness strategies, and critical part allocation decisions
Program & Process Ownership
- Participate as requested in strategic initiatives that improve service levels, reduce excess inventory, or enhance planning accuracy
- Support new product introductions with spares readiness and ramp planning strategies
- Contribute to continuous improvement of planning processes, tools, and data quality
- Escalate and communicate risks, trade-offs, and recommendations to leadership
Preferred Qualifications:
- Strong expertise in service supply chain, spares planning, or demand/supply planning within a complex product environment
- Strong analytical skills with ability to translate data into actionable decisions
- Excellent communication skills, including executive-level updates and stakeholder alignment
- Experience working with planning systems (e.g., SAP, IBP, Baxter/Prophet, or similar)
- Deep understanding of:
- Inventory optimization and service level trade-offs
- Product lifecycle management (NPI through EOL)
- BOM structures, FRU planning, or survival curve forecasting
- Proven ability to lead cross-functional initiatives and influence without formal authority
- Experience supporting global operations and working across time zones
- Bachelor’s degree in Supply Chain, Engineering, Business, or related field
- 5+ years of relevant experience in supply chain, demand planning, inventory planning, or related role
- Demonstrated experience managing supply/demand trade-offs and driving service performance
- Proficiency in data analysis tools (Excel required; SQL / Power BI preferred)
- Experience working in cross-functional environments with Engineering, Operations, and Supply Chain
- Process oriented with proven experience turning big data into meaningful analyses that lead to actionable results for supply chain operations
- Strong data and analytical skills and track record for creating processes to improve business performance
- Ability to effectively deal with ambiguity, identify gaps, and implement innovative solutions to increase operational efficiency
- Ability to translate complex business needs into actionable plans
- Ability to identify key insights and critical thinking to prioritize and focus on highest value opportunities or biggest risks
- Strong leadership and interpersonal skills
- Effective communication and presentation skills
- Should enjoy a challenging and fast paced environment
- Self-driven, independent, yet a strong team player
- Creative, innovative, and resourceful with a passion for speed, agility, simplification, and proactive action
Minimum Qualifications
5 years of related experience with a Bachelors degree; or 3 years experience with a Master's degree; or equivalent experience
Base Pay Range: $77,800.00 - $132,300.00 Annually
Primary Location: USA-MI-Ann Arbor-KLA
KLA’s total rewards package for employees may also include participation in performance incentive programs and eligibility for additional benefits including but not limited to: medical, dental, vision, life, and other voluntary benefits, 401(K) including company matching, employee stock purchase program (ESPP), student debt assistance, tuition reimbursement program, development and career growth opportunities and programs, financial planning benefits, wellness benefits including an employee assistance program (EAP), paid time off and paid company holidays, and family care and bonding leave. Interns are eligible for some of the benefits listed. Our pay ranges are determined by role, level, and location. The range displayed reflects the pay for this position in the primary location identified in this posting. Actual pay depends on several factors, including state minimum pay wage rates, location, job-related skills, experience, and relevant education level or training. We are committed to complying with all applicable federal and state minimum wage requirements where applicable. If applicable, your recruiter can share more about the specific pay range for your preferred location during the hiring process.
KLA is proud to be an Equal Opportunity Employer. We will ensure that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at talent.acquisition@kla.com or at +1-408-352-2808 to request accommodation.
Be aware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as KLA employees. KLA never asks for any financial compensation to be considered for an interview, to become an employee, or for equipment. Further, KLA does not work with any recruiters or third parties who charge such fees either directly or on behalf of KLA. Please ensure that you have searched KLA’s Careers website for legitimate job postings. KLA follows a recruiting process that involves multiple interviews in person or on video conferencing with our hiring managers. If you are concerned that a communication, an interview, an offer of employment, or that an employee is not legitimate, please send an email to talent.acquisition@kla.com to confirm the person you are communicating with is an employee. We take your privacy very seriously and confidentially handle your information.
See All 13 Demand Generation Specialist Jobs in Michigan
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Find JobsDemand Generation Specialist Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Demand Generation Specialist Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Manufacturing
- Automotive
- Distribution & Wholesale
What Michigan Employers Look For
The qualifications that appear most often in demand generation specialist jobs across Michigan.
- Bachelor's degree in marketing, business, or a related field required
- Proven experience managing multi-channel demand generation campaigns end to end
- Hands-on proficiency with marketing automation platforms such as Marketo or HubSpot
- Demonstrated ability to analyze campaign data and optimize for pipeline contribution
- Experience collaborating with sales teams on lead scoring and handoff processes
- Familiarity with CRM systems, particularly Salesforce, for reporting and attribution
Demand Generation Specialist Jobs in Michigan: Frequently Asked Questions
How do you become a demand generation specialist in Michigan?
Most Michigan employers require a bachelor's degree in marketing, business, communications, or a related field. Demand generation is not a licensed profession in Michigan, so no state credential is required. The path into the role typically runs through digital marketing or marketing coordinator positions at Michigan companies, combined with hands-on platform certifications from providers like HubSpot, Marketo, or Google. Building a portfolio that documents pipeline results and campaign performance is what moves candidates from coordinator roles into dedicated demand generation positions.
Which companies hire demand generation specialists in Michigan?
Companies currently hiring demand generation specialists in Michigan include KLA, Magellan Health, and Dauch, per current listings on Migrate Mate as of July 2026. Michigan's concentration of automotive technology firms, healthcare systems, and fintech companies in the Detroit and Grand Rapids metros means demand generation roles appear across a wide range of industries, not just pure software.
Which Michigan cities have the most demand generation specialist jobs?
Ann Arbor, Detroit, and Auburn Hills have the most demand generation specialist openings in Michigan. Detroit and its suburbs lead because of the dense concentration of corporate headquarters, automotive technology companies, and financial services firms based there, while Ann Arbor's research-driven tech sector and Grand Rapids' growing health technology and manufacturing industries produce consistent demand for pipeline-focused marketers.
Are there remote demand generation specialist jobs in Michigan?
Yes, and more than most fields. Demand generation work is almost entirely digital and data-driven, making it well suited to remote arrangements. About 0% of demand generation specialist openings tied to Michigan are remote or hybrid as of July 2026, reflecting how broadly Michigan employers have adopted flexible work for marketing roles. Campaign strategy, automation management, and analytics work are the functions most commonly performed fully remote.
How can I get hired as a demand generation specialist in Michigan with little or no experience?
The most realistic entry path is through a digital marketing coordinator or marketing operations associate role at a Michigan-based company, then transitioning once you have hands-on campaign data to show. Large Michigan employers like Quicken Loans, Stryker, and Kforce hire marketing associates and rotational program participants who gain demand generation exposure early. Earning a HubSpot or Marketo certification before applying gives candidates a concrete edge, and contributing measurable results in an internship or adjacent role, such as email marketing or paid media, is what most Michigan hiring managers look for in first-time demand generation candidates.
Where can I find and apply to demand generation specialist jobs in Michigan?
You can find and apply to demand generation specialist jobs in Michigan on Migrate Mate, which lists current Michigan openings. Search the listings, identify the roles that match your background and target industry, and apply directly through each posting.
See All 13 Demand Generation Specialist Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
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