Marketing Jobs in Maryland
Marketing jobs in Maryland are in steady demand, with particularly active hiring in the life sciences, federal contracting, financial services, and higher education sectors that anchor the state's economy. Baltimore, Bethesda, and Rockville are the largest hiring metros, home to major employers such as T. Rowe Price, Lockheed Martin, and Johns Hopkins Medicine. Digital marketing, content strategy, and healthcare marketing are the most sought-after specialties, with openings at every level from coordinator to director. Find a role that fits below and apply directly.
Find Marketing JobsOverview
Showing 5 of 54+ Marketing jobs
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.
Role Summary
The product marketing director, ETF lead is a senior marketing leadership role responsible for leading product marketing efforts for ETFs across regions and business units. The role is accountable for shaping and creating relevant positioning, messaging, prioritization, and go-to-market direction in alignment with broader content and marketing strategies established across the organization within their remit. This role serves as the ETF subject matter expert for supporting teams across Product Marketing, Content & Insights (PMCI) , as well as partner teams across Investments, Global Product, Segment Marketing, and Distribution. Within their assigned remit, the product marketing director, ETF lead brings strategic perspective and investment expertise on asset classes, products, suites, and capabilities to help teams understand priorities, positioning, client needs, and commercial relevance.
The role combines strong investment acumen, product positioning expertise, and understanding of client need to shape differentiated value propositions, prioritize asset class-specific initiatives, and coordinate a cohesive content experience across channels and audiences.
The product marketing director, ETF lead acts as the “front door” for asset class/vehicle marketing priorities and intake, partnering closely with investment leaders, product managers, content strategists, editorial teams, segment marketing teams, and sales stakeholders to determine strategic importance and drive execution against business objectives.
Responsibilities
Asset Class / Vehicle Leadership:
- Leads product marketing direction and prioritization for asset class, product suite, or capability aligned to business unit goals and enterprise marketing priorities.
- Applies enterprise and content marketing strategies within the context of ETFs to ensure relevance, consistency, and commercial impact.
- Where needed, serves as the primary coordination lead for asset class-related marketing opportunities, campaigns, and content requests.
- Partners with content strategy, content creation, content enablement, segment, and client-facing stakeholders to align asset class priorities with broader organizational messaging, business objectives and market opportunities.
- Recommends priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders within their asset class/vehicle.
Product Marketing Content & Positioning:
- Develops differentiated value propositions, messaging frameworks, and positioning strategies for ETF capabilities and products.
- Synthesizes complex market dynamics, client requirements, competitive intelligence, and industry trends to determine strategic product focus areas.
- Identifies and incorporates into messaging the competitive differentiators tailored to specific client segments, distribution channels, and regional markets.
- Ensures consistency and alignment of messaging across campaigns, sales enablement materials, thought leadership, and client communications.
- Advises on product focus priorities and strategic opportunities in partnership with Product Management and business leadership.
Client & Market Insight Leadership:
- Maintains deep understanding of client needs, investment trends, and market developments impacting assigned asset classes.
- Uses client insight, competitive analysis, and market intelligence to inform asset class marketing priorities and positioning recommendations.
- Partners with business leaders and investment professionals to identify emerging client themes and opportunities for strategic engagement.
- Integrates target audience insights into content strategy, content development, and client experience design.
Integrated Campaign & Content Leadership:
- Leads integrated product marketing and communications planning for the assigned asset class across the client journey.
- Drives alignment between asset class priorities and execution teams to ensure coordinated delivery of content.
- Collaborates with Investments, Global Product, content strategy, content creators and content enablement teams to prioritize – and when necessary, create – timely market insights, investment perspectives, and asset class content initiatives. While not the primary writer for asset class content, the role may directly create content when specialized expertise, strategic importance, or business urgency requires it. Provides strategic direction for custom content and collateral tailored to priority audiences and market segments.
- Ensures campaigns and communications reflect business priorities, strategic messaging, and client-centric outcomes.
Cross-Functional Partnership & Influence:
- Builds strong partnerships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders, and Marketing stakeholders.
- Influences senior stakeholders across business units to align on asset class priorities, positioning, and go-to-market execution.
- Provides strategic recommendations and guidance to leadership regarding product development, commercialization, and market positioning.
Business Management & Performance Accountability:
- Maintains ownership mindset for asset class or product suite business outcomes and marketing effectiveness.
- In partnership with marketing intelligence, segment marketing and content strategists, helps establish explicit performance goals and success metrics for priority initiatives and campaigns. Report back to stakeholders on the performance of activity.
- Monitors market response, campaign effectiveness, and business performance to refine strategies and optimize results.
- Incorporates feedback, evolving market conditions, and business priorities into asset class planning and execution processes.
Qualifications
Required:
- Bachelor’s degree or equivalent combination of education and relevant experience.
- 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or related disciplines.
Preferred:
- Advanced degree and/or CFA designation preferred.
- Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
- Demonstrated experience developing positioning, messaging, and go-to-market approaches for complex investment capabilities.
- Strong executive communication, stakeholder management, and cross-functional leadership skills.
- Proven ability to synthesize complex information and translate it into clear marketing recommendations and direction.
- Experience leading integrated campaigns and collaborating across matrixed organizations.
- Strong commercial orientation and understanding of business strategy, competitive dynamics, and client engagement.
- Experience working directly with investment professionals, portfolio managers, or product management teams.
- Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
- Familiarity with agile prioritization, integrated campaign planning, and content governance models.
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
$159,000.00 - $272,000.00 for the location of: Maryland, Colorado, Washington and remote workers$175,000.00 - $299,000.00 for the location of: Washington, D.C.
$199,000.00 - $339,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life:
Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Learn more about our benefits.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.
Role Summary
The product marketing director, ETF lead is a senior marketing leadership role responsible for leading product marketing efforts for ETFs across regions and business units. The role is accountable for shaping and creating relevant positioning, messaging, prioritization, and go-to-market direction in alignment with broader content and marketing strategies established across the organization within their remit. This role serves as the ETF subject matter expert for supporting teams across Product Marketing, Content & Insights (PMCI) , as well as partner teams across Investments, Global Product, Segment Marketing, and Distribution. Within their assigned remit, the product marketing director, ETF lead brings strategic perspective and investment expertise on asset classes, products, suites, and capabilities to help teams understand priorities, positioning, client needs, and commercial relevance.
The role combines strong investment acumen, product positioning expertise, and understanding of client need to shape differentiated value propositions, prioritize asset class-specific initiatives, and coordinate a cohesive content experience across channels and audiences.
The product marketing director, ETF lead acts as the “front door” for asset class/vehicle marketing priorities and intake, partnering closely with investment leaders, product managers, content strategists, editorial teams, segment marketing teams, and sales stakeholders to determine strategic importance and drive execution against business objectives.
Responsibilities
Asset Class / Vehicle Leadership:
- Leads product marketing direction and prioritization for asset class, product suite, or capability aligned to business unit goals and enterprise marketing priorities.
- Applies enterprise and content marketing strategies within the context of ETFs to ensure relevance, consistency, and commercial impact.
- Where needed, serves as the primary coordination lead for asset class-related marketing opportunities, campaigns, and content requests.
- Partners with content strategy, content creation, content enablement, segment, and client-facing stakeholders to align asset class priorities with broader organizational messaging, business objectives and market opportunities.
- Recommends priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders within their asset class/vehicle.
Product Marketing Content & Positioning:
- Develops differentiated value propositions, messaging frameworks, and positioning strategies for ETF capabilities and products.
- Synthesizes complex market dynamics, client requirements, competitive intelligence, and industry trends to determine strategic product focus areas.
- Identifies and incorporates into messaging the competitive differentiators tailored to specific client segments, distribution channels, and regional markets.
- Ensures consistency and alignment of messaging across campaigns, sales enablement materials, thought leadership, and client communications.
- Advises on product focus priorities and strategic opportunities in partnership with Product Management and business leadership.
Client & Market Insight Leadership:
- Maintains deep understanding of client needs, investment trends, and market developments impacting assigned asset classes.
- Uses client insight, competitive analysis, and market intelligence to inform asset class marketing priorities and positioning recommendations.
- Partners with business leaders and investment professionals to identify emerging client themes and opportunities for strategic engagement.
- Integrates target audience insights into content strategy, content development, and client experience design.
Integrated Campaign & Content Leadership:
- Leads integrated product marketing and communications planning for the assigned asset class across the client journey.
- Drives alignment between asset class priorities and execution teams to ensure coordinated delivery of content.
- Collaborates with Investments, Global Product, content strategy, content creators and content enablement teams to prioritize – and when necessary, create – timely market insights, investment perspectives, and asset class content initiatives. While not the primary writer for asset class content, the role may directly create content when specialized expertise, strategic importance, or business urgency requires it. Provides strategic direction for custom content and collateral tailored to priority audiences and market segments.
- Ensures campaigns and communications reflect business priorities, strategic messaging, and client-centric outcomes.
Cross-Functional Partnership & Influence:
- Builds strong partnerships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders, and Marketing stakeholders.
- Influences senior stakeholders across business units to align on asset class priorities, positioning, and go-to-market execution.
- Provides strategic recommendations and guidance to leadership regarding product development, commercialization, and market positioning.
Business Management & Performance Accountability:
- Maintains ownership mindset for asset class or product suite business outcomes and marketing effectiveness.
- In partnership with marketing intelligence, segment marketing and content strategists, helps establish explicit performance goals and success metrics for priority initiatives and campaigns. Report back to stakeholders on the performance of activity.
- Monitors market response, campaign effectiveness, and business performance to refine strategies and optimize results.
- Incorporates feedback, evolving market conditions, and business priorities into asset class planning and execution processes.
Qualifications
Required:
- Bachelor’s degree or equivalent combination of education and relevant experience.
- 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or related disciplines.
Preferred:
- Advanced degree and/or CFA designation preferred.
- Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
- Demonstrated experience developing positioning, messaging, and go-to-market approaches for complex investment capabilities.
- Strong executive communication, stakeholder management, and cross-functional leadership skills.
- Proven ability to synthesize complex information and translate it into clear marketing recommendations and direction.
- Experience leading integrated campaigns and collaborating across matrixed organizations.
- Strong commercial orientation and understanding of business strategy, competitive dynamics, and client engagement.
- Experience working directly with investment professionals, portfolio managers, or product management teams.
- Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
- Familiarity with agile prioritization, integrated campaign planning, and content governance models.
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
$159,000.00 - $272,000.00 for the location of: Maryland, Colorado, Washington and remote workers$175,000.00 - $299,000.00 for the location of: Washington, D.C.
$199,000.00 - $339,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life:
Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Learn more about our benefits.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
See All 54 Marketing Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
Find Marketing JobsMarketing Jobs by City in Maryland
Where Maryland roles are concentrated, by current openings.
Marketing Job Market in Maryland
A snapshot from current Maryland openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Investment & Asset Management
What Maryland Employers Look For
The qualifications that appear most often in marketing jobs across Maryland.
- Bachelor's degree in marketing, communications, or a closely related field
- Demonstrated experience with digital marketing platforms and analytics tools
- Proficiency in CRM software and marketing automation systems
- Strong written and verbal communication skills for campaign development
- Experience managing multi-channel campaigns across email, social, and paid media
- Ability to interpret marketing data and present performance insights to stakeholders
Marketing Jobs in Maryland: Frequently Asked Questions
How do you become a marketing professional in Maryland?
Marketing roles in Maryland do not require a state-issued license, but employers consistently expect a bachelor's degree in marketing, communications, or a related field. Practical experience with digital tools, analytics platforms, and campaign management carries significant weight in hiring decisions. Certifications from recognized industry bodies in areas like digital advertising or content strategy strengthen a candidate's profile and are increasingly common among Maryland applicants.
Which companies hire marketings in Maryland?
Companies currently hiring marketings in Maryland include GEICO, Ameritech Construction, and Under Armour, per current listings on Migrate Mate as of September 2026. Maryland's concentration of federal contractors, health systems, and financial institutions means many of the most active employers are large, established organizations with ongoing marketing needs across multiple business units.
Which Maryland cities have the most marketing jobs?
Baltimore, Gaithersburg, and Bethesda have the most marketing openings in Maryland. Baltimore drives volume through its large health systems and universities, while Bethesda and Rockville benefit from the dense cluster of federal agencies, biotech firms, and government contractors along the I-270 corridor that maintain sizable in-house marketing and communications teams.
Are there remote marketing jobs in Maryland?
Yes, and more than most fields. About 65% of marketing openings tied to Maryland are remote or hybrid as of September 2026, reflecting the desk-based nature of most marketing work. Roles in content creation, SEO, digital advertising, and marketing analytics are the most consistently remote-eligible, while event marketing and field-based roles typically require an on-site presence.
How can I get hired as a marketing professional in Maryland with little or no experience?
The most realistic entry path is securing a marketing coordinator or marketing associate role at one of Maryland's large health systems, universities, or federal contractors, many of which run structured rotational or new-graduate programs. Institutions like Johns Hopkins, University of Maryland Medical System, and Leidos regularly post entry-level openings that accept candidates with internship experience in place of full-time history. Building a portfolio of campaign samples or analytics projects and earning an entry-level digital marketing certification gives candidates a measurable edge in a competitive applicant pool.
Where can I find and apply to marketing jobs in Maryland?
You can find and apply to marketing jobs in Maryland on Migrate Mate, which lists current openings tied to the state. Search the available roles, find the ones that match your experience and preferred location, and apply directly to each listing without any intermediate steps.
See All 54 Marketing Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
Find Marketing Jobs