Social Media Manager Jobs in Pennsylvania
Social Media Manager jobs in Pennsylvania are concentrated in Philadelphia and Pittsburgh, with a growing cluster in Harrisburg, where employers like Comcast, UPMC, and Wawa have built in-house content and brand teams that hire across seniority levels from coordinator to director. The most in-demand specialties are paid social, content strategy, and community management, particularly for healthcare, retail, and media brands rooted in the state. Demand is strong year-round, making Pennsylvania one of the more active mid-Atlantic markets for this role. See the openings below and apply to the ones that match your experience.
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Social Media & Real Estate Marketing Specialist
Home Offer 365 | Lebanon, PA | Full-Time | In-Office
Compensation: $18-23/hour + weekly bonus
About the Role
Home Offer 365 is looking for a creative, energetic Social Media & Real Estate Marketing Specialist to join our team in our Lebanon, PA office.
We’re looking for someone who genuinely enjoys social media, marketing, content, and real estate and wants to help us market properties and grow the Home Offer 365 brand.
This is a hands-on position where you’ll work with our team to create and post content, market properties, communicate with buyers, sellers, and real estate agents, and develop creative marketing campaigns.
What You’ll Do
- Manage and post content across Facebook, Instagram, TikTok, LinkedIn, and other platforms
- Market our available properties through social media
- Create property posts, flyers, graphics, and other marketing materials
- Send SMS and marketing campaigns to buyers, sellers, investors, and real estate agents
- Help promote new properties and generate buyer interest
- Create engaging social media content, captions, and marketing campaigns
- Work with our team on videos, photos, property announcements, and promotions
- Help grow the Home Offer 365 brand and social media presence
- Track engagement and help identify which marketing strategies generate the best results
- Bring new ideas and creativity to our marketing every week
Who We’re Looking For
Social media experience is required.
We’re looking for someone who:
- Has experience managing and posting on social media
- Has a strong understanding of Instagram, Facebook, TikTok, and other platforms
- Has an active and professional social media presence
- Enjoys marketing, content creation, and coming up with new ideas
- Is comfortable creating graphics and marketing materials
- Has strong written and verbal communication skills
- Is organized and able to manage multiple projects
- Is comfortable communicating with buyers, sellers, investors, and real estate agents
- Is positive, dependable, energetic, and a team player
- Enjoys working in a fast-paced office environment
Real estate marketing experience is a plus, but not required.
What We Offer
- Full-time, in-office position
- Weekly pay
- Paid vacation time
- Paid major U.S. holidays
- Performance bonuses and incentives
- Ongoing marketing and real estate training
- Opportunity to work directly with company leadership
- Hands-on experience with a growing multi-state real estate company
- Advancement opportunities into marketing leadership and management
- Opportunity to take on greater responsibility as the company continues to expand
About Home Offer 365
Home Offer 365 is a growing, technology-driven real estate investment company acquiring and marketing properties across 12+ states.
Our team works across acquisitions, dispositions, marketing, transaction coordination, and homeowner services. We’re continuing to expand our marketing presence and are looking for someone who wants to grow with the company rather than simply fill a position.
How to Apply
Please apply with your resume and include links to your social media profiles, portfolio, or examples of social media/marketing work you've created or managed.
We want to see your creativity and understand the type of content and marketing you've worked on.
Learn more about Home Offer 365 and our team: HomeOffer365.com/team
Pay: $18.00 - $23.00 per hour
Benefits:
- 401(k)
- Employee discount
- Paid time off
- Referral program
- Tuition reimbursement
Application Question(s):
- Tell us about your experience with social media and marketing. Which platforms are you strongest on?
- What social media accounts have you personally managed or helped grow? Can you share links or examples of your work?
- Have you created marketing materials such as property posts, flyers, graphics, videos, email campaigns, or SMS campaigns?
- What tools have you used for marketing or content creation, such as Canva, CapCut, Meta Business Suite, GoHighLevel, or similar platforms?
- How comfortable are you communicating by phone, text, and email with buyers, sellers, investors, and real estate agents?
- Why are you interested in joining Home Offer 365, and what are you looking for in your next career opportunity?
- If given the opportunity to join our team, how soon would you be available to start?
Work Location: In person
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Where Pennsylvania roles are concentrated, by current openings.
Social Media Manager Job Market in Pennsylvania
A snapshot from current Pennsylvania openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Healthcare & Medical Services
- Biotechnology & Pharmaceuticals
What Pennsylvania Employers Look For
The qualifications that appear most often in social media manager jobs across Pennsylvania.
- Bachelor's degree in marketing, communications, or a related field required
- Demonstrated experience managing brand accounts across major social platforms
- Proficiency with social media management tools such as Hootsuite or Sprout Social
- Ability to analyze performance metrics and translate data into content decisions
- Experience creating and editing short-form video content for organic and paid use
- Strong written communication skills with a consistent and on-brand voice
Social Media Manager Jobs in Pennsylvania: Frequently Asked Questions
How do you become a social media manager in Pennsylvania?
Pennsylvania does not require a state-issued license or certification to work as a social media manager. Most employers in Philadelphia, Pittsburgh, and Harrisburg hire candidates with a bachelor's degree in marketing, communications, journalism, or a related field, combined with a portfolio showing platform management and campaign results. Certifications from Meta Blueprint or HubSpot can strengthen an application, and many roles list platform-specific advertising credentials as a meaningful differentiator.
How much do social media managers make in Pennsylvania?
Social media managers in Pennsylvania earn a median of about $68,760 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $34,160 for the lowest 10% to over $128,810 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire social media managers in Pennsylvania?
Pennsylvania social media manager roles are posted by Penn State University, Anthropologie, and Pencor Services and others right now, based on current listings on Migrate Mate as of September 2026. Pennsylvania's concentration of healthcare systems, consumer brands, and regional media companies generates consistent demand for in-house social media talent throughout the year.
Which Pennsylvania cities have the most social media manager jobs?
Philadelphia, University Park, and Pittsburgh account for the largest share of social media manager openings in Pennsylvania. Philadelphia leads because of its dense concentration of corporate headquarters, healthcare systems, and consumer brands, while Pittsburgh's tech and healthcare sectors drive demand there, and Harrisburg's government agencies and regional associations generate a steady but smaller stream of openings.
Are there remote social media manager jobs in Pennsylvania?
Yes, and more than most fields. About 48% of social media manager openings tied to Pennsylvania are remote or hybrid as of September 2026, reflecting how naturally the work fits distributed teams. Content creation, scheduling, analytics, and community management are the functions most commonly done fully remote, while roles requiring on-site shoots or executive collaboration tend to require at least a hybrid arrangement.
How can I get hired as a social media manager in Pennsylvania with little or no experience?
The most realistic entry path is a marketing coordinator or content coordinator role at a Pennsylvania-based healthcare system, university, or regional consumer brand, where social media is one part of a broader communications function. UPMC, Jefferson Health, and Penn Medicine all run structured marketing associate programs that bring in candidates without dedicated social experience. Building a portfolio through freelance work for local nonprofits or small businesses in Philadelphia or Pittsburgh, combined with a Meta Blueprint or Google Digital Marketing certificate, gives early-career candidates a concrete edge in the Pennsylvania market.
Where can I find and apply to social media manager jobs in Pennsylvania?
You can find and apply to social media manager jobs in Pennsylvania on Migrate Mate, which lists current Pennsylvania openings updated regularly. Search for roles that match your experience level and specialty, then apply directly to the ones that fit. No signup is needed to see the listings.
See All 52 Social Media Manager Jobs in Pennsylvania
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