Event Marketing Manager Jobs in Virginia
Event Marketing Manager jobs in Virginia are in strong and consistent demand, with the highest concentration of openings across government contracting, technology, defense, and association management sectors, and roles available from coordinator-level through senior and director positions. The largest hiring markets are Northern Virginia, Richmond, and the Hampton Roads metro, where well-established organizations like Booz Allen Hamilton, Leidos, and the U.S. Chamber of Commerce maintain significant marketing operations. The most sought-after specialties in the state are B2B event strategy, federal and government-sector conferences, and hybrid and virtual event production. Find a role that fits below and apply directly.
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Showing 5 of 8+ Event Marketing Manager jobs
MARKETING & PRIVATE EVENT SALES MANAGER
Siegel Center | Richmond, VA
Reports To: General Manager – Legends Global
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and execution across feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events.
THE ROLE
The Marketing & Private Events Manager drives revenue growth for VCU's Siegel Center through the organization and execution of multi-channel marketing campaigns and active private-event business development. Serving as the primary on-site marketing and sales representative, this role promotes concerts, family shows, sporting events, and other venue programming while generating, developing, and converting new private-event business to expand facility utilization and create new revenue opportunities.
Working collaboratively with the General Manager, Director of Booking, VCU stakeholders, event promoters, Richmond-area partners, and the Legends Global Marketing Network, the Manager grows venue awareness, increases event attendance, and leverages venue-owned assets to drive sustained revenue growth. This position operates within a collaborative dual reporting structure – reporting directly to the venue General Manager while maintaining a strategic connection upward through the Legends Global Marketing Network.
The ideal candidate combines strong marketing skills with a sales-oriented mindset along with relationship-building skills. As the Siegel Center’s non-athletic event business continues to grow, this position will play an essential role in both promoting current events and actively generating new business for the venue.
KEY RESPONSIBILITIES
MARKETING CAMPAIGN MANGEMENT
- Create, implement, and measure omnichannel marketing campaigns—including email, social, paid media, and events—for concerts, family shows, sporting events, comedy, and other venue programming.
- Develop event-specific marketing plans and collaborate with promoters, booking staff, and the Legends Global Marketing Network to maximize event performance.
- Execute contractual venue marketing obligations for promoters and touring events.
- Place advertising for event marketing and assist with public relations activities and event-day media support.
PRIVATE EVENT SALES & BUSINESS DEVELOPMENT
- Proactively identify and pursue private-event opportunities, including corporate events, conferences, trade shows, meetings, graduations, recitals, cultural and community events, expos, and sporting events.
- Manage the full sales cycle: respond to inquiries, conduct venue tours, deliver sales presentations, prepare proposals, and close bookings.
- Maintain accurate records of leads, client communications, proposals, and sales activity in the CRM.
CONTENT & DIGITAL COMMUNICATIONS
- Oversee development of content for sales materials, venue presentations, website, and digital platforms.
- Manage and create content for venue social-media platforms; maintain venue website content, event listings, and private-event information.
- Support paid digital advertising and audience-targeting campaigns; maintain organized content and asset libraries.
DATABASE, COMMUNITY & PARTNERSHIPS
- Develop strategies to grow the venue’s consumer and private-event databases; implement customer acquisition and retention initiatives.
- Build and maintain relationships with local businesses, tourism organizations, chambers, community organizations, media outlets, and other stakeholders that can generate referrals or venue partnerships.
- Identify grassroots marketing and community engagement opportunities.
ANALYTICS & REPORTING
- Track ticket-sales performance, digital engagement, database growth, private-event leads, proposal activity, conversion rates, and revenue generated.
- Track the source and disposition of private-event opportunities and provide regular marketing and pipeline reports to the General Manager.
- Use measurable results and KPIs to recommend future marketing and business-development strategies.
SUPERVISORY RESPONSIBILITIES
Carries out supervisory responsibilities in accordance with company policies and applicable laws.
QUALIFICATIONS
It is expected that Legends Global leaders fulfill each essential duty with creative energy and focused optimism, bringing an eagerness to embrace rapidly advancing marketing technology and AI to raise the bar for the venue. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
- Bachelor’s Degree or equivalent
- 3-5 years of marketing and/or content creation experience
SKILLS AND ABILITIES
- Experience with live entertainment or sports preferred.
- Knowledge of market preferred.
- Proficiency in Adobe Creative Suite.
- Strong communication and organizational skills.
- Ability to manage multiple projects in a fast-paced environment.
- Collaborative, detail-oriented, and adaptable.
COMPENSATION
Competitive salary between $60,000 - $70,000 commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site - Stuart C. Siegel Center | Richmond, VA
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
NOTE: The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
MARKETING & PRIVATE EVENT SALES MANAGER
Siegel Center | Richmond, VA
Reports To: General Manager – Legends Global
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and execution across feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events.
THE ROLE
The Marketing & Private Events Manager drives revenue growth for VCU's Siegel Center through the organization and execution of multi-channel marketing campaigns and active private-event business development. Serving as the primary on-site marketing and sales representative, this role promotes concerts, family shows, sporting events, and other venue programming while generating, developing, and converting new private-event business to expand facility utilization and create new revenue opportunities.
Working collaboratively with the General Manager, Director of Booking, VCU stakeholders, event promoters, Richmond-area partners, and the Legends Global Marketing Network, the Manager grows venue awareness, increases event attendance, and leverages venue-owned assets to drive sustained revenue growth. This position operates within a collaborative dual reporting structure – reporting directly to the venue General Manager while maintaining a strategic connection upward through the Legends Global Marketing Network.
The ideal candidate combines strong marketing skills with a sales-oriented mindset along with relationship-building skills. As the Siegel Center’s non-athletic event business continues to grow, this position will play an essential role in both promoting current events and actively generating new business for the venue.
KEY RESPONSIBILITIES
MARKETING CAMPAIGN MANGEMENT
- Create, implement, and measure omnichannel marketing campaigns—including email, social, paid media, and events—for concerts, family shows, sporting events, comedy, and other venue programming.
- Develop event-specific marketing plans and collaborate with promoters, booking staff, and the Legends Global Marketing Network to maximize event performance.
- Execute contractual venue marketing obligations for promoters and touring events.
- Place advertising for event marketing and assist with public relations activities and event-day media support.
PRIVATE EVENT SALES & BUSINESS DEVELOPMENT
- Proactively identify and pursue private-event opportunities, including corporate events, conferences, trade shows, meetings, graduations, recitals, cultural and community events, expos, and sporting events.
- Manage the full sales cycle: respond to inquiries, conduct venue tours, deliver sales presentations, prepare proposals, and close bookings.
- Maintain accurate records of leads, client communications, proposals, and sales activity in the CRM.
CONTENT & DIGITAL COMMUNICATIONS
- Oversee development of content for sales materials, venue presentations, website, and digital platforms.
- Manage and create content for venue social-media platforms; maintain venue website content, event listings, and private-event information.
- Support paid digital advertising and audience-targeting campaigns; maintain organized content and asset libraries.
DATABASE, COMMUNITY & PARTNERSHIPS
- Develop strategies to grow the venue’s consumer and private-event databases; implement customer acquisition and retention initiatives.
- Build and maintain relationships with local businesses, tourism organizations, chambers, community organizations, media outlets, and other stakeholders that can generate referrals or venue partnerships.
- Identify grassroots marketing and community engagement opportunities.
ANALYTICS & REPORTING
- Track ticket-sales performance, digital engagement, database growth, private-event leads, proposal activity, conversion rates, and revenue generated.
- Track the source and disposition of private-event opportunities and provide regular marketing and pipeline reports to the General Manager.
- Use measurable results and KPIs to recommend future marketing and business-development strategies.
SUPERVISORY RESPONSIBILITIES
Carries out supervisory responsibilities in accordance with company policies and applicable laws.
QUALIFICATIONS
It is expected that Legends Global leaders fulfill each essential duty with creative energy and focused optimism, bringing an eagerness to embrace rapidly advancing marketing technology and AI to raise the bar for the venue. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
- Bachelor’s Degree or equivalent
- 3-5 years of marketing and/or content creation experience
SKILLS AND ABILITIES
- Experience with live entertainment or sports preferred.
- Knowledge of market preferred.
- Proficiency in Adobe Creative Suite.
- Strong communication and organizational skills.
- Ability to manage multiple projects in a fast-paced environment.
- Collaborative, detail-oriented, and adaptable.
COMPENSATION
Competitive salary between $60,000 - $70,000 commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site - Stuart C. Siegel Center | Richmond, VA
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
NOTE: The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
See All 8 Event Marketing Manager Jobs in Virginia
Find roles in Virginia that match your experience and apply in just a few clicks.
Find Event Marketing Manager JobsEvent Marketing Manager Jobs by City in Virginia
Where Virginia roles are concentrated, by current openings.
Event Marketing Manager Job Market in Virginia
A snapshot from current Virginia openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Consulting & Professional Services
What Virginia Employers Look For
The qualifications that appear most often in event marketing manager jobs across Virginia.
- Bachelor's degree in marketing, communications, event management, or a closely related field
- Three or more years of experience planning and executing corporate or association events
- Demonstrated experience managing vendor relationships, venue negotiations, and event logistics
- Proficiency with event management platforms such as Cvent, Bizzabo, or similar tools
- Experience coordinating cross-functional teams and working with senior stakeholders on event strategy
- Familiarity with government contracting or federal agency event environments is preferred in Northern Virginia roles
Event Marketing Manager Jobs in Virginia: Frequently Asked Questions
How do you become a event marketing manager in Virginia?
Virginia does not require a state-issued license to work as an event marketing manager. Most employers in the state expect a bachelor's degree in marketing, communications, or a related field paired with demonstrable event planning experience. The Certified Meeting Professional credential, offered through the Events Industry Council, is widely recognized by Virginia employers, particularly in the Northern Virginia government contracting and association management markets, and can meaningfully strengthen a candidacy at competitive organizations.
How much do event marketing managers make in Virginia?
Event marketing managers in Virginia earn a median of about $187,820 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $107,710 for the lowest 10% to over $292,430 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire event marketing managers in Virginia?
Employers hiring event marketing managers in Virginia right now include Vacatia, ICF, and Kastle Systems, based on current listings on Migrate Mate as of November 2026. Virginia's dense concentration of government contractors, national associations, and technology firms headquartered in the Northern Virginia corridor means consistent and recurring demand for experienced event marketing professionals.
Which Virginia cities have the most event marketing manager jobs?
Virginia, McLean, and Reston account for the largest share of event marketing manager openings in Virginia. Northern Virginia's dominance reflects the region's concentration of federal agencies, defense contractors, and national associations based near Washington, D.C., while Richmond's presence as the state capital brings corporate headquarters and trade organizations that regularly staff marketing and events functions.
Are there remote event marketing manager jobs in Virginia?
Yes, but they're limited. Event marketing managers frequently handle on-site logistics, vendor coordination, and live production, which limits how much of the role can be done remotely. About 38% of event marketing manager openings tied to Virginia are remote or hybrid as of November 2026. The parts of the role most amenable to remote work include campaign strategy, digital event production, and post-event reporting.
How can I get hired as a event marketing manager in Virginia with little or no experience?
The most realistic entry path is starting as an event coordinator or marketing coordinator at a Virginia-based association, government contractor, or hospitality group, then building toward a manager title. Large Northern Virginia employers like Inova Health System and SAIC, as well as Richmond-area associations and nonprofits, regularly bring on entry-level coordinators. Earning the Certified Meeting Professional credential or completing a certification through the Meeting Professionals International chapter active in Virginia can accelerate a move into a manager-level role.
Where can I find and apply to event marketing manager jobs in Virginia?
You can find and apply to event marketing manager jobs in Virginia on Migrate Mate, which lists current Virginia openings updated regularly. Search the listings, find roles that match your experience and preferred location, and apply directly to the ones that fit.
See All 8 Event Marketing Manager Jobs in Virginia
Find roles in Virginia that match your experience and apply in just a few clicks.
Find Event Marketing Manager Jobs