Marketing Communications Director Jobs in Florida
Marketing Communications Director jobs in Florida are active across the state's tourism, healthcare, financial services, and real estate sectors, with openings at every level from communications manager stepping up for the first time to seasoned directors overseeing enterprise campaigns. Miami, Tampa, and Orlando drive the heaviest hiring, where employers like AdventHealth, Carnival Corporation, and Darden Restaurants regularly seek marketing communications directors to lead brand, PR, and integrated media strategy. Demand is strongest for directors with digital content, crisis communications, and multichannel campaign expertise. Find a role that fits below and apply directly.
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Showing 5 of 19+ Marketing Communications Director jobs
If you are an Internal City Employee, Retiree or Dependent/Survivor of a City Employee please apply internally via Career Icon in your Workday account.
Make a difference in the community you live in! As a Community Builder—an employee with the City of Gainesville— you will have a direct hand in building and improving your community and making a visible impact on the lives of your neighbors. Working for local government is more than a job, it’s a chance to contribute to community success and to help enhance the Gainesville way of life.
Department:
GG_Communications and Marketing: Communications and MarketingSalary Range Minimum:
$113,880.00Salary Range Maximum:
$191,936.33Closing Date:
Until FilledJob Details:
This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.The Communications and Marketing Director serves at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
Job Description:
SUMMARY
This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.
The Communications and Marketing Director serves at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
EXAMPLES OF WORK**
**This section of the job description is not intended to be a comprehensive list of duties and responsibilities of the position. The omission of a specific job function does not absolve an employee from being required to perform additional tasks incidental to or inherent in the job. Performance of lower level duties may be required.
ESSENTIAL JOB FUNCTIONS
Develops communications plans to support both short- and long-range city objectives.
Develops communications materials to be used across multiple platforms including, but not limited to, interactive, mass, targeted, and broadcast media, special events, newsletters, web site, email and speeches.
Coordinates all City Government’s media functions, communication platforms and strategies, including those for other Charter Offices and the City Commission.
Develops and maintains the City of Gainesville website and social media platforms.
Coordinates and develops media relations efforts in emergency and non-emergency situations, prepares news releases and responds to news media inquiries for other Charter Offices and the City Commission.
Manages and directs broadcast staff and resources across all communication platforms.
Develops and implements plans to market the City and its services.
Develops and supports community outreach programs.
Develops, facilitates, and delivers presentations, including, but not limited to news conferences, external presentations and/or events, as well as internal presentations.
Monitors progress toward communication and marketing objectives.
Coordinates across all charters to ensure a unified communication program and message.
Maintains detailed tracking of expenses associated with communications and marketing planning for budgeting purposes.
Participates in industry organizations.
Maintains accurate media contact database.
Attends work on a regular and continuous basis.
NON-ESSENTIAL JOB FUNCTIONS
May act in the absence of supervisor.
Performs other related duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. Below are the required education, experience, knowledge, skills and abilities to perform the essential functions.
EDUCATION AND EXPERIENCE
Bachelor degree from an accredited four-year college or university with major course work in communications, journalism, public relations, advertising, marketing or related field with seven (7) years of progressively responsible experience in communications management, journalism, public relations, advertising or marketing, including three (3) years of supervisory experience; or an equivalent combination of education and experience which provide the required knowledge, skills and abilities.
CERTIFICATIONS OR LICENSES
Licenses
Valid Florida Driver license required.
Certifications
None.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of principles, practices, and procedures of communications and marketing.
Ability to plan, organize and control work activities and resources to meet objectives of predetermined plans, programs and standards.
Ability to determine appropriate opportunities to reach target audiences, including but not limited to, interactive, mass, targeted, and broadcast media, special events, trade shows, newsletters, web site, email and speeches.
Ability to analyze problems and exercise sound professional judgment in achieving results.
Ability to plan, assign, coordinate, supervise, and evaluate the work of support staff, interns, and volunteers.
Ability to maintain records and prepare reports.
Ability to organize, track, and detail expenses associated with communications and marketing planning for budgeting purposes.
Ability to work with outside contractors such as public relations firms, advertising agencies, designers, videographers, and printers to develop promotional materials.
Ability to maintain a professional demeanor to communicate and work effectively, both orally and in writing with employees, customers, vendors, the general public, the news media, and elected officials under routine and emergency conditions.
Experience developing and delivering effective presentations.
Experience using desktop publishing software.
PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
To perform this job successfully, an individual must possess certain physical abilities and be able to withstand work related environmental conditions.
PHYSICAL REQUIREMENTS
While performing the duties of this job, the employee is often required to sit for prolonged periods of time.
WORK ENVIRONMENT
Requires working outside normal business hours, including weekends, holidays and being on-call during emergencies and non-emergencies.
May require travel.
Note:
May Require Assessment(s).
May fill multiple positions.
May establish an eligibility list.
Come join our team! The City of Gainesville offers a competitive benefits package and opportunities to grow both professionally and personally.
All ‘regular’ employees are eligible for traditional benefits such as health insurance, life insurance, paid leave, 11 paid a holidays a year, a pension plan and a deferred compensation plan, but we also offer great things like on-site fitness centers, tuition reimbursement, on-site medical staff and a wellness program to keep you healthy and happy. Please note; benefits are not available for temporary employees.
Equal Opportunity
The City of Gainesville is an equal opportunity/affirmative action employer and does not discriminate in hiring. Minorities, women and individuals with disabilities are encouraged to apply. Individuals with a disability, who require special accommodations during the selection process, should notify the Human Resources Department at 352-334-5077 or TDD/TTY at 352-334-2292.
Veterans' Preference
Veterans are encouraged to apply. Veterans’ Preference ensures that veterans and eligible persons are given consideration at each step of the selection process. However, preference does not guarantee that a veteran or other eligible person will be the candidate selected to fill the position. Section 295.07, Florida Statutes (F.S.) specifies who is eligible for Veterans’ Preference. State of Florida residency is not required for Veterans’ Preference.
If you are unable to apply online due to a disability, contact recruiting at HR@cityofgainesville.org or by calling 352-334-5077.
If you are an Internal City Employee, Retiree or Dependent/Survivor of a City Employee please apply internally via Career Icon in your Workday account.
Make a difference in the community you live in! As a Community Builder—an employee with the City of Gainesville— you will have a direct hand in building and improving your community and making a visible impact on the lives of your neighbors. Working for local government is more than a job, it’s a chance to contribute to community success and to help enhance the Gainesville way of life.
Department:
GG_Communications and Marketing: Communications and MarketingSalary Range Minimum:
$113,880.00Salary Range Maximum:
$191,936.33Closing Date:
Until FilledJob Details:
This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.The Communications and Marketing Director serves at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
Job Description:
SUMMARY
This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.
The Communications and Marketing Director serves at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
EXAMPLES OF WORK**
**This section of the job description is not intended to be a comprehensive list of duties and responsibilities of the position. The omission of a specific job function does not absolve an employee from being required to perform additional tasks incidental to or inherent in the job. Performance of lower level duties may be required.
ESSENTIAL JOB FUNCTIONS
Develops communications plans to support both short- and long-range city objectives.
Develops communications materials to be used across multiple platforms including, but not limited to, interactive, mass, targeted, and broadcast media, special events, newsletters, web site, email and speeches.
Coordinates all City Government’s media functions, communication platforms and strategies, including those for other Charter Offices and the City Commission.
Develops and maintains the City of Gainesville website and social media platforms.
Coordinates and develops media relations efforts in emergency and non-emergency situations, prepares news releases and responds to news media inquiries for other Charter Offices and the City Commission.
Manages and directs broadcast staff and resources across all communication platforms.
Develops and implements plans to market the City and its services.
Develops and supports community outreach programs.
Develops, facilitates, and delivers presentations, including, but not limited to news conferences, external presentations and/or events, as well as internal presentations.
Monitors progress toward communication and marketing objectives.
Coordinates across all charters to ensure a unified communication program and message.
Maintains detailed tracking of expenses associated with communications and marketing planning for budgeting purposes.
Participates in industry organizations.
Maintains accurate media contact database.
Attends work on a regular and continuous basis.
NON-ESSENTIAL JOB FUNCTIONS
May act in the absence of supervisor.
Performs other related duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. Below are the required education, experience, knowledge, skills and abilities to perform the essential functions.
EDUCATION AND EXPERIENCE
Bachelor degree from an accredited four-year college or university with major course work in communications, journalism, public relations, advertising, marketing or related field with seven (7) years of progressively responsible experience in communications management, journalism, public relations, advertising or marketing, including three (3) years of supervisory experience; or an equivalent combination of education and experience which provide the required knowledge, skills and abilities.
CERTIFICATIONS OR LICENSES
Licenses
Valid Florida Driver license required.
Certifications
None.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of principles, practices, and procedures of communications and marketing.
Ability to plan, organize and control work activities and resources to meet objectives of predetermined plans, programs and standards.
Ability to determine appropriate opportunities to reach target audiences, including but not limited to, interactive, mass, targeted, and broadcast media, special events, trade shows, newsletters, web site, email and speeches.
Ability to analyze problems and exercise sound professional judgment in achieving results.
Ability to plan, assign, coordinate, supervise, and evaluate the work of support staff, interns, and volunteers.
Ability to maintain records and prepare reports.
Ability to organize, track, and detail expenses associated with communications and marketing planning for budgeting purposes.
Ability to work with outside contractors such as public relations firms, advertising agencies, designers, videographers, and printers to develop promotional materials.
Ability to maintain a professional demeanor to communicate and work effectively, both orally and in writing with employees, customers, vendors, the general public, the news media, and elected officials under routine and emergency conditions.
Experience developing and delivering effective presentations.
Experience using desktop publishing software.
PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
To perform this job successfully, an individual must possess certain physical abilities and be able to withstand work related environmental conditions.
PHYSICAL REQUIREMENTS
While performing the duties of this job, the employee is often required to sit for prolonged periods of time.
WORK ENVIRONMENT
Requires working outside normal business hours, including weekends, holidays and being on-call during emergencies and non-emergencies.
May require travel.
Note:
May Require Assessment(s).
May fill multiple positions.
May establish an eligibility list.
Come join our team! The City of Gainesville offers a competitive benefits package and opportunities to grow both professionally and personally.
All ‘regular’ employees are eligible for traditional benefits such as health insurance, life insurance, paid leave, 11 paid a holidays a year, a pension plan and a deferred compensation plan, but we also offer great things like on-site fitness centers, tuition reimbursement, on-site medical staff and a wellness program to keep you healthy and happy. Please note; benefits are not available for temporary employees.
Equal Opportunity
The City of Gainesville is an equal opportunity/affirmative action employer and does not discriminate in hiring. Minorities, women and individuals with disabilities are encouraged to apply. Individuals with a disability, who require special accommodations during the selection process, should notify the Human Resources Department at 352-334-5077 or TDD/TTY at 352-334-2292.
Veterans' Preference
Veterans are encouraged to apply. Veterans’ Preference ensures that veterans and eligible persons are given consideration at each step of the selection process. However, preference does not guarantee that a veteran or other eligible person will be the candidate selected to fill the position. Section 295.07, Florida Statutes (F.S.) specifies who is eligible for Veterans’ Preference. State of Florida residency is not required for Veterans’ Preference.
If you are unable to apply online due to a disability, contact recruiting at HR@cityofgainesville.org or by calling 352-334-5077.
See All 19 Marketing Communications Director Jobs in Florida
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Find JobsMarketing Communications Director Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Marketing Communications Director Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Agriculture & Farming
- Non-Profit & Social Services
What Florida Employers Look For
The qualifications that appear most often in marketing communications director jobs across Florida.
- Bachelor's degree in marketing, communications, public relations, or a related field required
- Seven or more years of progressive marketing or communications experience, including people management
- Demonstrated ability to lead integrated campaigns across digital, print, and broadcast channels
- Strong command of media relations, brand messaging, and executive communications
- Proficiency with marketing analytics platforms and content management systems
- Experience working within regulated industries such as healthcare, financial services, or hospitality
Marketing Communications Director Jobs in Florida: Frequently Asked Questions
How do you become a marketing communications director in Florida?
Most Florida employers expect a bachelor's degree in marketing, communications, journalism, or public relations, with a master's degree preferred for senior roles at large organizations. There is no state-issued license required to work as a marketing communications director in Florida. Candidates typically progress through communications coordinator, manager, and senior manager roles before reaching director level, building a portfolio of campaigns, media coverage, and team leadership along the way.
How much do marketing communications directors make in Florida?
Marketing communications directors in Florida earn a median of about $142,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $78,250 for the lowest 10% to over $261,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing communications directors in Florida?
Employers hiring marketing communications directors in Florida right now include iPolish, ThinkInk, and WAGA ENERGY, based on current listings on Migrate Mate as of September 2026. Florida's concentration of major healthcare systems, hospitality brands, and financial services firms means director-level communications roles appear consistently across both corporate headquarters and regional offices throughout the state.
Which Florida cities have the most marketing communications director jobs?
Miami, Orlando, and Tampa have the most marketing communications director openings in Florida. Miami leads because of its dense concentration of multinational corporations, financial firms, and Latin American regional headquarters, while Tampa's growing healthcare and insurance sectors and Orlando's tourism and hospitality giants consistently generate director-level communications demand outside the major coastal metros.
Are there remote marketing communications director jobs in Florida?
Yes, and more than many comparable leadership roles, because marketing communications work is largely digital and document-driven. About 71% of marketing communications director openings tied to Florida are remote or hybrid as of September 2026, reflecting the field's strong suitability for distributed work. Strategy, content development, and media relations functions tend to be the most location-flexible, while roles tied to live events or executive visibility often require an on-site presence.
How can I get hired as a marketing communications director in Florida with little or no experience?
The most realistic entry path is securing a communications coordinator or marketing specialist role at a Florida-based hospital system, hospitality group, or financial services firm, then building toward management over several years. Organizations like AdventHealth and Universal Parks and Resorts run structured associate programs that develop early-career communicators. Lateral moves from public relations, content marketing, or brand management are common routes to director consideration, and candidates who add a portfolio of measurable campaign results alongside a professional accreditation gain a genuine edge.
Where can I find and apply to marketing communications director jobs in Florida?
You can find and apply to marketing communications director jobs in Florida on Migrate Mate, which lists current Florida openings updated regularly. Search the listings above to see roles that match your experience and location, then apply directly to the ones that fit.
See All 19 Marketing Communications Director Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
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