Marketing Communications Director Jobs in Texas
Marketing Communications Director jobs in Texas are consistently in demand, with strong hiring concentrated in corporate communications, healthcare marketing, technology, and energy sectors at levels from senior manager to VP. Austin, Dallas, and Houston lead hiring volume, with major employers like AT&T, ExxonMobil, and Dell Technologies maintaining large communications teams in the state. The most sought-after specialties include integrated campaign leadership, executive communications, and digital brand strategy. Find a role that fits below and apply directly.
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Position Summary
Huston-Tillotson University seeks a strategic, creative, and results-driven professional to serve as Director of Marketing and Brand Strategy. This role leads the development and execution of integrated marketing and communications strategies that strengthen brand visibility, drive student enrollment, and deepen engagement with key audiences, including prospective students, alumni, and donors.
The Director will oversee content strategy, digital engagement, and brand management while collaborating across academic and administrative units. This position requires both strategic leadership and hands-on execution in a fast-paced, mission-driven environment.
TASKS & RESPONSIBILITIES
Strategy & Leadership:
- Develop and implement comprehensive marketing strategies to increase enrollment across all academic programs.
- Lead brand positioning and messaging to enhance institutional visibility and reputation.
- Supervise marketing staff and student content creators; provide direction, feedback, and performance management.
- Collaborate with Enrollment Management, Academic Affairs, Institutional Advancement, and Student Affairs to align messaging and campaigns.
- Use data and analytics to inform strategy, assess performance, and refine campaigns.
Content & Digital Engagement:
- Create and manage content that drives engagement, supports recruitment, and builds brand awareness.
- Oversee institutional social media strategy, including content development, posting, and audience interaction.
- Develop compelling storytelling that highlights students, faculty, staff, and campus life.
- Elevate the digital presence of the President and senior leadership through strategic, timely content.
- Manage and maintain the marketing inbox (marketing@htu.edu) and ensure timely responses.
- Internal strategy on communications, constant contact about new news on campus.
- Develop press releases.
Enrollment Marketing:
- Support the enrollment funnel by developing clear, consistent communications for prospective students.
- Design and implement campaigns that guide students from inquiry to enrollment.
- Host and assess virtual recruitment events and digital engagement initiatives.
Brand Management & Communications:
- Ensure consistency across all branded materials and platforms.
- Develop and maintain social media and brand guidelines.
- Support licensing and brand compliance efforts.
- Partner with departments to create program-specific marketing materials and campaigns.
- Coordinate internal communications to keep campus stakeholders informed.
Engagement & Outreach:
- Strengthen alumni engagement in partnership with Institutional Advancement and event teams.
- Increase visibility through strategic partnerships, job postings, and digital platforms.
- Support campus marketing efforts, including digital displays and approved on-campus messaging.
- Represent the University at community engagements.
MINIMUM QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
- Minimum of 7 years of progressive experience in marketing, communications, or enrollment management, preferably in higher education.
KNOWLEDGE, SKILLS, & ABILITIES
- Proven success in developing and executing enrollment marketing campaigns.
- Strong leadership skills with the ability to manage teams and drive results.
- Strategic thinker with data-driven decision-making experience.
- Excellent writing, editing, and presentation skills.
- Proficiency with CRM systems, digital marketing tools, social media platforms, and analytics.
- Knowledge of current marketing trends, technologies, and best practices.
- Strong project management skills with the ability to meet deadlines and manage multiple priorities.
- Ability to collaborate effectively across diverse teams and stakeholders.
- Commitment to working in a diverse, inclusive academic environment.
SUPERVISION
This position reports to the Vice President for Marketing, Strategy, Impact, and Innovation.
SALARY RANGE
- $70,000 Annually, plus benefits!
POSITION STATUS
- Full-time; in-person.
SETTING
Founded in 1875, Huston-Tillotson University is Austin's first institution of higher education. The University is an independent, liberal arts, church-related, historically black institution located on a 23-acre tree-lined campus near downtown Austin, Texas. The University is affiliated with United Methodist Church, the United Church of Christ, and the United Negro College Fund. Undergraduate, four-year degrees in business, education, the humanities, natural sciences, and social sciences are awarded. Huston-Tillotson University is multi-cultural, multi-ethnic, and multi-faith, and welcomes students of all ages, races, and religions. All faculty are engaged in a range of activities, their primary focus is teaching. The student-teacher ratio is 15 to one, which allows an environment of personalized attention to students.
Position Summary
Huston-Tillotson University seeks a strategic, creative, and results-driven professional to serve as Director of Marketing and Brand Strategy. This role leads the development and execution of integrated marketing and communications strategies that strengthen brand visibility, drive student enrollment, and deepen engagement with key audiences, including prospective students, alumni, and donors.
The Director will oversee content strategy, digital engagement, and brand management while collaborating across academic and administrative units. This position requires both strategic leadership and hands-on execution in a fast-paced, mission-driven environment.
TASKS & RESPONSIBILITIES
Strategy & Leadership:
- Develop and implement comprehensive marketing strategies to increase enrollment across all academic programs.
- Lead brand positioning and messaging to enhance institutional visibility and reputation.
- Supervise marketing staff and student content creators; provide direction, feedback, and performance management.
- Collaborate with Enrollment Management, Academic Affairs, Institutional Advancement, and Student Affairs to align messaging and campaigns.
- Use data and analytics to inform strategy, assess performance, and refine campaigns.
Content & Digital Engagement:
- Create and manage content that drives engagement, supports recruitment, and builds brand awareness.
- Oversee institutional social media strategy, including content development, posting, and audience interaction.
- Develop compelling storytelling that highlights students, faculty, staff, and campus life.
- Elevate the digital presence of the President and senior leadership through strategic, timely content.
- Manage and maintain the marketing inbox (marketing@htu.edu) and ensure timely responses.
- Internal strategy on communications, constant contact about new news on campus.
- Develop press releases.
Enrollment Marketing:
- Support the enrollment funnel by developing clear, consistent communications for prospective students.
- Design and implement campaigns that guide students from inquiry to enrollment.
- Host and assess virtual recruitment events and digital engagement initiatives.
Brand Management & Communications:
- Ensure consistency across all branded materials and platforms.
- Develop and maintain social media and brand guidelines.
- Support licensing and brand compliance efforts.
- Partner with departments to create program-specific marketing materials and campaigns.
- Coordinate internal communications to keep campus stakeholders informed.
Engagement & Outreach:
- Strengthen alumni engagement in partnership with Institutional Advancement and event teams.
- Increase visibility through strategic partnerships, job postings, and digital platforms.
- Support campus marketing efforts, including digital displays and approved on-campus messaging.
- Represent the University at community engagements.
MINIMUM QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
- Minimum of 7 years of progressive experience in marketing, communications, or enrollment management, preferably in higher education.
KNOWLEDGE, SKILLS, & ABILITIES
- Proven success in developing and executing enrollment marketing campaigns.
- Strong leadership skills with the ability to manage teams and drive results.
- Strategic thinker with data-driven decision-making experience.
- Excellent writing, editing, and presentation skills.
- Proficiency with CRM systems, digital marketing tools, social media platforms, and analytics.
- Knowledge of current marketing trends, technologies, and best practices.
- Strong project management skills with the ability to meet deadlines and manage multiple priorities.
- Ability to collaborate effectively across diverse teams and stakeholders.
- Commitment to working in a diverse, inclusive academic environment.
SUPERVISION
This position reports to the Vice President for Marketing, Strategy, Impact, and Innovation.
SALARY RANGE
- $70,000 Annually, plus benefits!
POSITION STATUS
- Full-time; in-person.
SETTING
Founded in 1875, Huston-Tillotson University is Austin's first institution of higher education. The University is an independent, liberal arts, church-related, historically black institution located on a 23-acre tree-lined campus near downtown Austin, Texas. The University is affiliated with United Methodist Church, the United Church of Christ, and the United Negro College Fund. Undergraduate, four-year degrees in business, education, the humanities, natural sciences, and social sciences are awarded. Huston-Tillotson University is multi-cultural, multi-ethnic, and multi-faith, and welcomes students of all ages, races, and religions. All faculty are engaged in a range of activities, their primary focus is teaching. The student-teacher ratio is 15 to one, which allows an environment of personalized attention to students.
See All 20 Marketing Communications Director Jobs in Texas
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Find JobsMarketing Communications Director Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Marketing Communications Director Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- Hanger2
- University of North Texas2
- Wayland Baptist University2
- Alcon1
- Fort Worth Independent School District1
Top Industries Hiring
- Education9
- Healthcare & Medical Services2
- Technology & Software2
- Biotechnology & Pharmaceuticals1
- Consulting & Professional Services1
What Texas Employers Look For
The qualifications that appear most often in marketing communications director jobs across Texas.
- Bachelor's degree in communications, marketing, journalism, or a related field required
- Seven or more years of progressive marketing communications experience with leadership responsibility
- Proven ability to develop and execute integrated communications strategies across multiple channels
- Experience managing cross-functional teams, agencies, and external communications vendors
- Strong writing, editing, and presentation skills for executive and public-facing audiences
- Familiarity with marketing technology platforms, analytics tools, and content management systems
Marketing Communications Director Jobs in Texas: Frequently Asked Questions
How do you become a marketing communications director in Texas?
The path to a marketing communications director role in Texas typically starts with a bachelor's degree in communications, marketing, public relations, or journalism, followed by years of progressively senior experience in brand, PR, or content roles. Texas does not require a state-issued license for this position. Earning professional credentials such as the APR from the Public Relations Society of America strengthens candidacy, and many Texas employers, particularly in energy, healthcare, and technology, favor candidates with industry-specific communications backgrounds.
How much do marketing communications directors make in Texas?
Marketing communications directors in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing communications directors in Texas?
Employers hiring marketing communications directors in Texas right now include Hanger, University of North Texas, and Wayland Baptist University, based on current listings on Migrate Mate as of June 2026. Texas's concentration of Fortune 500 headquarters and major healthcare systems means demand is especially active in the Dallas-Fort Worth and Houston metros.
Which Texas cities have the most marketing communications director jobs?
Austin, Houston, and Dallas have the most marketing communications director openings in Texas. Dallas-Fort Worth leads because of its dense cluster of corporate headquarters and professional services firms, Houston's openings are driven by energy, healthcare, and logistics companies, and Austin's growth in technology and consumer brands has created strong demand for senior communications leadership.
Are there remote marketing communications director jobs in Texas?
Yes, and more than most fields, since marketing communications director work is largely strategic, writing-based, and executable from a home office. About 20% of marketing communications director openings tied to Texas are remote or hybrid as of June 2026, reflecting the desk-based nature of the role. Strategy, content oversight, and executive communications functions are most commonly offered remotely, while roles tied to events, on-site branding, or regulated industries tend to require in-office presence.
How can I get hired as a marketing communications director in Texas with little or no experience?
The most realistic entry path is moving up from a communications coordinator, marketing specialist, or PR associate role at a Texas employer that has a defined career ladder. Large Texas healthcare systems, technology companies, and financial institutions often post structured associate communications roles that lead to manager and director tracks. Building a portfolio of campaign work, securing the APR credential, and gaining experience managing a small team or agency relationship are the factors that most often accelerate the transition into a director-level role.
Where can I find and apply to marketing communications director jobs in Texas?
You can find and apply to marketing communications director jobs in Texas on Migrate Mate, which lists current Texas openings across industries and metros. Find the roles that fit your experience and apply directly to each one.
See All 20 Marketing Communications Director Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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