Marketing Director Jobs in Utah
Marketing Director jobs in Utah concentrate in technology, financial services, outdoor and consumer brands, and healthcare, with strong demand in Salt Lake City, Provo, and St. George. Major employers with a lasting presence in Utah who hire marketing directors include Adobe, Qualtrics, and Intermountain Health. The most in-demand specialties are digital and performance marketing, brand strategy, and product marketing for SaaS and direct-to-consumer companies. Find a role that fits below and apply directly.
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We are seeking a hands-on, strategic, and highly analytical marketing leader to join our Aptive team! This is a full-time Director, Performance Marketing & Customer Acquisition (B2C) position located in Provo, Utah or remotely.
This leader will drive profitable consumer growth through paid media, affiliate partnerships, and new acquisition channels. They will own the acquisition budget, channel mix, forecasting, and performance across the full funnel—from awareness and qualified lead generation to paying customers and long-term value.
The ideal candidate has personally owned substantial B2C paid media budgets and brings recent, hands-on experience building, managing, and optimizing campaigns. They can explain campaign performance in detail, make informed budget decisions, and defend investment recommendations with clear financial reasoning. This role combines direct execution with team and agency leadership, partnering closely with Search, Web, CRM, Brand, Inside Sales, and Operations to improve acquisition results.
What we offer:
- Annual salary + merit bonus
- Group health, dental, and vision plans
- Pet insurance, life insurance, and EAP benefits
- 401(k) with employer match up to 4%
- Paid holidays and paid time off
- Opportunity for advancement
- Upbeat and exciting company culture and much more!
Responsibilities include:
Paid Media, Customer Acquisition & Growth
- Own Aptive’s B2C acquisition strategy across paid media, affiliate, publisher, marketplace, pay-per-call, and partner-sourced demand, with accountability for budget allocation, qualified lead volume, customer acquisition, and profitability.
- Remain directly involved in advertising platforms and campaign performance, evaluating campaign structure, bidding, audiences, creative, placements, and conversion results in coordination with internal channel owners and agencies.
- Establish and manage channel targets for cost per qualified lead, customer acquisition cost, return on ad spend, and payback, connecting media performance to sales conversion and customer value.
- Own annual acquisition budget planning, monthly forecasting, and daily and weekly pacing. Reallocate investment across channels and markets based on performance, incremental returns, seasonality, and operational capacity.
- Improve acquisition efficiency through disciplined testing and optimization of creative, audiences, bidding, offers, partner mix, payout economics, and landing pages.
- Identify, test, and scale new acquisition channels and growth partnerships, with defined test budgets, success measures, and decisions to scale, refine, or discontinue.
- Develop measurable awareness and consideration programs across opportunities such as video, CTV, streaming audio, paid social, creators, and local-market media, evaluating their contribution to customer acquisition.
- Improve digital conversion through systematic testing of landing pages, offers, forms, quote flows, and self-service purchase paths in partnership with Search, Web, Finance, Revenue Strategy, and Legal.
- Establish lead quality, routing, and speed-to-contact standards, partnering with Inside Sales and Operations to improve close rates and the full lead-to-service experience.
Analytics, Budget Accountability & Marketing Technology
- Own the financial case for acquisition investment, including fully loaded customer acquisition cost, payback, revenue, customer value, retention, and incremental growth.
- Present and defend budget recommendations to Finance and executive leadership, explaining channel economics, performance changes, assumptions, risks, and expected returns.
- Measure incrementality beyond platform-reported conversions through appropriate methods such as holdout groups, geographic testing, and lift studies.
- Lead the marketing technology and measurement function, including attribution, online and offline conversion tracking, audience activation, tag management, experimentation tools, call tracking, and consent-compliant data collection.
- Establish source-level reporting that connects marketing spend to qualified leads, sales conversion, acquired customers, first-year value, and retention in partnership with Strategy, Analytics, and Finance.
- Maintain acquisition forecasts by channel, market, and month, identifying performance gaps and taking clear corrective action.
- Lead a disciplined experimentation program with documented hypotheses, success criteria, and actionable findings.
- Apply AI and automation to improve campaign analysis, creative testing, reporting, and execution while maintaining accuracy and accountability.
Cross-Functional Leadership
- Partner across Search, AEO and Web, CRM and Lifecycle, Brand and Creative, Inside Sales, Operations, Finance, Technology, Data, Strategy, and Legal to improve the full customer acquisition funnel.
- Lead and develop two direct reports and a team of three, including the Senior Manager of Marketing Technology, while maintaining direct involvement in campaign analysis, testing, and optimization.
- Manage agencies and external partners through clear scopes, performance targets, testing plans, fee structures, and accountability for measurable business results.
- Evaluate agency recommendations using campaign data and acquisition economics, and provide specific direction on optimization and investment priorities.
- Communicate performance, decisions, and risks clearly to executive leadership, translating detailed marketing data into business implications.
- Build scalable processes and systems through internal capabilities, agencies, contractors, technology, and automation as Aptive’s digital business grows.
Requirements
- Bachelor’s degree in marketing, business, economics, statistics, communications, or a related field.
- 10+ years of relevant marketing experience, including substantial B2C paid media and direct customer acquisition experience, with progressive responsibility for campaign execution, budgets, and team leadership.
- Demonstrated personal ownership of annual paid media budgets of approximately $10–20 million or more, including channel allocation, forecasting, pacing, optimization, and financial accountability.
- Recent, hands-on expertise in Google Ads and Meta Ads Manager, including campaign setup, bidding, audience strategy, creative testing, conversion tracking, and performance troubleshooting.
- Proven results growing consumer lead volume and acquired customers while improving acquisition cost, ROAS, payback, or profitability.
- Ability to discuss specific budgets, channel allocations, performance targets, optimization decisions, and actual results in detail.
- Experience connecting paid media investment to downstream lead quality, sales conversion, revenue, and customer value in a B2C environment.
- A track record of reallocating budget across channels based on performance and incremental returns.
- Experience launching and scaling at least one new acquisition channel or growth partnership into a meaningful source of customers.
- Practical fluency in incrementality, experimentation, attribution limitations, cohort analysis, retention, and marketing measurement.
- Experience leading internal teams and agencies while remaining directly involved in campaign decisions and execution.
- Strong executive communication skills, including the ability to explain and defend investment recommendations to Finance and business leadership.
Preferred Qualifications
- Experience in home services, local services, franchising, or another consumer business operating across multiple markets.
- Experience with pay-per-lead, pay-per-call, affiliate, publisher, marketplace, or recurring-revenue models.
- Experience connecting digital acquisition to inside sales, offline transactions, completed services, or self-service purchasing.
- Demonstrated use of AI and automation to improve marketing productivity, testing, or performance.
- Professional certifications in digital advertising, marketing analytics, or experimentation.
Aptive Intelligent Pest Control™ is redefining the industry with a smarter, more proactive approach to pest control. By analyzing millions of pest data points across neighborhoods, pest activity, and weather patterns, Aptive tailors treatment plans to help homeowners stay one step ahead. We geek out so our customers don’t freak out. You never thought bugs could be this cool.
Our culture is built on accountability, discipline, and high integrity—we work hard and have fun doing it. Aptive has been recognized for both its impact and workplace culture, including Inc. Magazine’s Best in Business and Best of State, Glassdoor’s Top 100 U.S. Workplaces, and Entrepreneur Magazine’s Best Companies in America. And we’re just getting started.
To learn more, visit www.aptivepestcontrol.com or follow Aptive on Facebook (@AptivePestControl), Instagram (@Aptive.PestControl), and LinkedIn (@AptiveEnvironmental).
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter.
Location Zip Code:
Job Family:
We are seeking a hands-on, strategic, and highly analytical marketing leader to join our Aptive team! This is a full-time Director, Performance Marketing & Customer Acquisition (B2C) position located in Provo, Utah or remotely.
This leader will drive profitable consumer growth through paid media, affiliate partnerships, and new acquisition channels. They will own the acquisition budget, channel mix, forecasting, and performance across the full funnel—from awareness and qualified lead generation to paying customers and long-term value.
The ideal candidate has personally owned substantial B2C paid media budgets and brings recent, hands-on experience building, managing, and optimizing campaigns. They can explain campaign performance in detail, make informed budget decisions, and defend investment recommendations with clear financial reasoning. This role combines direct execution with team and agency leadership, partnering closely with Search, Web, CRM, Brand, Inside Sales, and Operations to improve acquisition results.
What we offer:
- Annual salary + merit bonus
- Group health, dental, and vision plans
- Pet insurance, life insurance, and EAP benefits
- 401(k) with employer match up to 4%
- Paid holidays and paid time off
- Opportunity for advancement
- Upbeat and exciting company culture and much more!
Responsibilities include:
Paid Media, Customer Acquisition & Growth
- Own Aptive’s B2C acquisition strategy across paid media, affiliate, publisher, marketplace, pay-per-call, and partner-sourced demand, with accountability for budget allocation, qualified lead volume, customer acquisition, and profitability.
- Remain directly involved in advertising platforms and campaign performance, evaluating campaign structure, bidding, audiences, creative, placements, and conversion results in coordination with internal channel owners and agencies.
- Establish and manage channel targets for cost per qualified lead, customer acquisition cost, return on ad spend, and payback, connecting media performance to sales conversion and customer value.
- Own annual acquisition budget planning, monthly forecasting, and daily and weekly pacing. Reallocate investment across channels and markets based on performance, incremental returns, seasonality, and operational capacity.
- Improve acquisition efficiency through disciplined testing and optimization of creative, audiences, bidding, offers, partner mix, payout economics, and landing pages.
- Identify, test, and scale new acquisition channels and growth partnerships, with defined test budgets, success measures, and decisions to scale, refine, or discontinue.
- Develop measurable awareness and consideration programs across opportunities such as video, CTV, streaming audio, paid social, creators, and local-market media, evaluating their contribution to customer acquisition.
- Improve digital conversion through systematic testing of landing pages, offers, forms, quote flows, and self-service purchase paths in partnership with Search, Web, Finance, Revenue Strategy, and Legal.
- Establish lead quality, routing, and speed-to-contact standards, partnering with Inside Sales and Operations to improve close rates and the full lead-to-service experience.
Analytics, Budget Accountability & Marketing Technology
- Own the financial case for acquisition investment, including fully loaded customer acquisition cost, payback, revenue, customer value, retention, and incremental growth.
- Present and defend budget recommendations to Finance and executive leadership, explaining channel economics, performance changes, assumptions, risks, and expected returns.
- Measure incrementality beyond platform-reported conversions through appropriate methods such as holdout groups, geographic testing, and lift studies.
- Lead the marketing technology and measurement function, including attribution, online and offline conversion tracking, audience activation, tag management, experimentation tools, call tracking, and consent-compliant data collection.
- Establish source-level reporting that connects marketing spend to qualified leads, sales conversion, acquired customers, first-year value, and retention in partnership with Strategy, Analytics, and Finance.
- Maintain acquisition forecasts by channel, market, and month, identifying performance gaps and taking clear corrective action.
- Lead a disciplined experimentation program with documented hypotheses, success criteria, and actionable findings.
- Apply AI and automation to improve campaign analysis, creative testing, reporting, and execution while maintaining accuracy and accountability.
Cross-Functional Leadership
- Partner across Search, AEO and Web, CRM and Lifecycle, Brand and Creative, Inside Sales, Operations, Finance, Technology, Data, Strategy, and Legal to improve the full customer acquisition funnel.
- Lead and develop two direct reports and a team of three, including the Senior Manager of Marketing Technology, while maintaining direct involvement in campaign analysis, testing, and optimization.
- Manage agencies and external partners through clear scopes, performance targets, testing plans, fee structures, and accountability for measurable business results.
- Evaluate agency recommendations using campaign data and acquisition economics, and provide specific direction on optimization and investment priorities.
- Communicate performance, decisions, and risks clearly to executive leadership, translating detailed marketing data into business implications.
- Build scalable processes and systems through internal capabilities, agencies, contractors, technology, and automation as Aptive’s digital business grows.
Requirements
- Bachelor’s degree in marketing, business, economics, statistics, communications, or a related field.
- 10+ years of relevant marketing experience, including substantial B2C paid media and direct customer acquisition experience, with progressive responsibility for campaign execution, budgets, and team leadership.
- Demonstrated personal ownership of annual paid media budgets of approximately $10–20 million or more, including channel allocation, forecasting, pacing, optimization, and financial accountability.
- Recent, hands-on expertise in Google Ads and Meta Ads Manager, including campaign setup, bidding, audience strategy, creative testing, conversion tracking, and performance troubleshooting.
- Proven results growing consumer lead volume and acquired customers while improving acquisition cost, ROAS, payback, or profitability.
- Ability to discuss specific budgets, channel allocations, performance targets, optimization decisions, and actual results in detail.
- Experience connecting paid media investment to downstream lead quality, sales conversion, revenue, and customer value in a B2C environment.
- A track record of reallocating budget across channels based on performance and incremental returns.
- Experience launching and scaling at least one new acquisition channel or growth partnership into a meaningful source of customers.
- Practical fluency in incrementality, experimentation, attribution limitations, cohort analysis, retention, and marketing measurement.
- Experience leading internal teams and agencies while remaining directly involved in campaign decisions and execution.
- Strong executive communication skills, including the ability to explain and defend investment recommendations to Finance and business leadership.
Preferred Qualifications
- Experience in home services, local services, franchising, or another consumer business operating across multiple markets.
- Experience with pay-per-lead, pay-per-call, affiliate, publisher, marketplace, or recurring-revenue models.
- Experience connecting digital acquisition to inside sales, offline transactions, completed services, or self-service purchasing.
- Demonstrated use of AI and automation to improve marketing productivity, testing, or performance.
- Professional certifications in digital advertising, marketing analytics, or experimentation.
Aptive Intelligent Pest Control™ is redefining the industry with a smarter, more proactive approach to pest control. By analyzing millions of pest data points across neighborhoods, pest activity, and weather patterns, Aptive tailors treatment plans to help homeowners stay one step ahead. We geek out so our customers don’t freak out. You never thought bugs could be this cool.
Our culture is built on accountability, discipline, and high integrity—we work hard and have fun doing it. Aptive has been recognized for both its impact and workplace culture, including Inc. Magazine’s Best in Business and Best of State, Glassdoor’s Top 100 U.S. Workplaces, and Entrepreneur Magazine’s Best Companies in America. And we’re just getting started.
To learn more, visit www.aptivepestcontrol.com or follow Aptive on Facebook (@AptivePestControl), Instagram (@Aptive.PestControl), and LinkedIn (@AptiveEnvironmental).
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter.
See All 15 Marketing Director Jobs in Utah
Find roles in Utah that match your experience and apply in just a few clicks.
Find Marketing Director JobsMarketing Director Jobs by City in Utah
Where Utah roles are concentrated, by current openings.
Marketing Director Job Market in Utah
A snapshot from current Utah openings, updated as new roles post.
Who's Hiring
What Utah Employers Look For
The qualifications that appear most often in marketing director jobs across Utah.
- Bachelor's degree in marketing, communications, business, or a related field required
- Seven or more years of progressive marketing experience with leadership responsibilities
- Demonstrated experience managing paid digital, SEO, and content marketing programs
- Proven ability to lead and develop a marketing team of three or more people
- Experience with marketing automation platforms such as HubSpot or Marketo
- Strong analytical skills with proficiency in Google Analytics or similar reporting tools
Marketing Director Jobs in Utah: Frequently Asked Questions
How do you become a marketing director in Utah?
Most marketing directors in Utah reach the role after earning a bachelor's degree in marketing, business, or communications and building several years of experience in progressively senior marketing roles. Utah employers, especially in tech and financial services, value hands-on experience with digital channels, data analytics, and team leadership. An MBA from institutions like the University of Utah or Brigham Young University can accelerate advancement. No state-issued license is required for this role in Utah.
How much do marketing directors make in Utah?
Marketing directors in Utah earn a median of about $139,830 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $79,400 for the lowest 10% to over $229,240 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing directors in Utah?
Companies currently hiring marketing directors in Utah include Five Star Franchising, Ecoshield Pest Solutions, and Podium, per current listings on Migrate Mate as of November 2026. Utah's concentration of technology companies, outdoor consumer brands, and large healthcare systems makes it one of the more active states for senior marketing hiring.
Which Utah cities have the most marketing director jobs?
Salt Lake City, Utah, and Provo have the most marketing director openings in Utah. Salt Lake City anchors the market as the state's main corporate hub, home to large tech employers, financial institutions, and healthcare systems, while Provo benefits from the dense concentration of software and SaaS companies along the Wasatch Front, and St. George has grown as southern Utah's commercial center attracting regional employers.
Are there remote marketing director jobs in Utah?
Yes, and more than most fields. About 75% of marketing director openings tied to Utah are remote or hybrid as of November 2026, reflecting the desk-based and digital nature of the work. Strategy, content, and digital performance functions are the most commonly offered in remote or hybrid arrangements, while roles tied to events, retail, or in-person brand activations typically require on-site presence.
How can I get hired as a marketing director in Utah with little or no experience?
The most realistic entry path is to build a portfolio through a marketing coordinator or specialist role at a Utah tech company or agency, then move into a manager position before pursuing director-level openings. Large Utah employers like Adobe, Qualtrics, and Intermountain Health offer marketing associate programs and structured rotations that develop candidates without senior experience. Strong performance in demand generation, content, or brand roles at any Utah employer builds the cross-functional leadership record directors need.
Where can I find and apply to marketing director jobs in Utah?
You can find and apply to marketing director jobs in Utah on Migrate Mate, which lists current openings from employers hiring in the state. Find roles that fit your experience and apply directly to the ones that match.
See All 15 Marketing Director Jobs in Utah
Find roles in Utah that match your experience and apply in just a few clicks.
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