Product Marketing Jobs in Michigan
Product Marketing jobs in Michigan are consistently active, with strong demand from entry-level coordinators through senior directors concentrated in automotive, technology, and healthcare sectors. Detroit, Grand Rapids, and Ann Arbor are the primary hiring metros, where employers like Ford, Stellantis, and Kellogg Company maintain deep product marketing functions. The most in-demand specialties include go-to-market strategy, product launch management, and competitive intelligence. Find a role that fits below and apply directly.
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Showing 5 of 13+ Product Marketing jobs
Requisition ID: 73429
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant
pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen
and laundry appliances, the company is driving meaningful innovation to meet the evolving
needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid,
JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported
approximately $16 billion in annual net sales - close to 90% of which were in the Americas -
41,000 employees, and 35 manufacturing and technology research centers. Additional
information about the company can be found at WhirlpoolCorp.com.
This role in summary
Whirlpool is currently seeking a qualified candidate for the role of a Product Marketing Manager opening to join our Cleaning organization on the Product Strategy & Launch team.
This role will be based in Benton Harbor, MI, onsite.
The Product Marketing Manager will lead a cross functional team composed of consumer insights, brand marketing, engineering, manufacturing, sales, finance, and external stakeholders to define & deliver cleaning products, such as dishwashers, that improve life at home. This person will also translate winning products into compelling stories and go-to-market plans for our portfolio of brands (Whirlpool, KitchenAid, Maytag, and Amana).
Your responsibilities will include
Lead cross functional teams that deliver new Cleaning products to marketHarness consumer insights, shopper research, competitive benchmarks, and brand positioning to make product and product feature decisions that will have compelling value for our customers
Partner with finance to build and present robust business cases, including pro forma financials, capital requirements, and key performance metrics
Launch new products with effective marketing plans: connect product design and aesthetics to shopping behaviors (First Moment of Truth), and connect product functional benefits to consumer needs (Second Moment of Truth)
Minimum requirements
Bachelor’s Degree3+ years of experience in marketing, brand management, product management or engineering
Preferred skills and experiences
Bachelor’s Degree in MarketingGrowth mindset: consumer-centric, insight-led, and naturally curious with a passion for solving complex problems and challenging the status quo
Strong leadership and communication skills, with a proven ability to present complex topics both analytically and creatively
Excellent critical thinking, sound business judgment, and decisive problem-solving abilities
Proven success operating and delivering results in a fast-paced, matrixed global organization
Strong strategic acumen with the ability to turn data and insights into actionable business strategies
Highly collaborative approach with a strong track record of building cross-functional partnerships
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Requisition ID: 73429
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant
pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen
and laundry appliances, the company is driving meaningful innovation to meet the evolving
needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid,
JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported
approximately $16 billion in annual net sales - close to 90% of which were in the Americas -
41,000 employees, and 35 manufacturing and technology research centers. Additional
information about the company can be found at WhirlpoolCorp.com.
This role in summary
Whirlpool is currently seeking a qualified candidate for the role of a Product Marketing Manager opening to join our Cleaning organization on the Product Strategy & Launch team.
This role will be based in Benton Harbor, MI, onsite.
The Product Marketing Manager will lead a cross functional team composed of consumer insights, brand marketing, engineering, manufacturing, sales, finance, and external stakeholders to define & deliver cleaning products, such as dishwashers, that improve life at home. This person will also translate winning products into compelling stories and go-to-market plans for our portfolio of brands (Whirlpool, KitchenAid, Maytag, and Amana).
Your responsibilities will include
Lead cross functional teams that deliver new Cleaning products to marketHarness consumer insights, shopper research, competitive benchmarks, and brand positioning to make product and product feature decisions that will have compelling value for our customers
Partner with finance to build and present robust business cases, including pro forma financials, capital requirements, and key performance metrics
Launch new products with effective marketing plans: connect product design and aesthetics to shopping behaviors (First Moment of Truth), and connect product functional benefits to consumer needs (Second Moment of Truth)
Minimum requirements
Bachelor’s Degree3+ years of experience in marketing, brand management, product management or engineering
Preferred skills and experiences
Bachelor’s Degree in MarketingGrowth mindset: consumer-centric, insight-led, and naturally curious with a passion for solving complex problems and challenging the status quo
Strong leadership and communication skills, with a proven ability to present complex topics both analytically and creatively
Excellent critical thinking, sound business judgment, and decisive problem-solving abilities
Proven success operating and delivering results in a fast-paced, matrixed global organization
Strong strategic acumen with the ability to turn data and insights into actionable business strategies
Highly collaborative approach with a strong track record of building cross-functional partnerships
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
See All 13 Product Marketing Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find Product Marketing JobsProduct Marketing Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Product Marketing Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring
What Michigan Employers Look For
The qualifications that appear most often in product marketing jobs across Michigan.
- Bachelor's degree in marketing, business, or a closely related field required
- Three or more years of product marketing or product management experience preferred
- Demonstrated experience developing go-to-market strategies and launch plans
- Proficiency with CRM platforms, marketing analytics tools, and presentation software
- Strong cross-functional collaboration skills working with sales, product, and engineering teams
- Experience conducting competitive analysis and translating insights into positioning materials
Product Marketing Jobs in Michigan: Frequently Asked Questions
How do you become a product marketing in Michigan?
Most product marketing roles in Michigan require a bachelor's degree in marketing, business communications, or a related field. Michigan does not require a state-issued license for this role. Employers in Detroit and Grand Rapids typically look for candidates with hands-on experience in product positioning or market research, which can be built through internships, agency work, or roles at Michigan's large automotive and consumer goods companies before moving into a dedicated product marketing position.
How much do product marketings make in Michigan?
Product marketings in Michigan earn a median of about $138,510 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $80,260 for the lowest 10% to over $222,910 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketings in Michigan?
Employers hiring product marketings in Michigan right now include ArcSite, CDMA, and Harman, based on current listings on Migrate Mate as of November 2026. Michigan's automotive headquarters and growing tech sector create steady demand for product marketers who understand both consumer and B2B positioning.
Which Michigan cities have the most product marketing jobs?
Novi, Grand Rapids, and Troy have the most product marketing openings in Michigan. Detroit anchors the market through its concentration of automotive OEMs and suppliers, Ann Arbor draws demand from its technology and university-adjacent employers, and Grand Rapids contributes through its strong base of healthcare and consumer goods companies that maintain in-house marketing functions.
Are there remote product marketing jobs in Michigan?
Yes, and more than most fields. Product marketing is largely a desk-based, collaborative role that translates well to remote and hybrid arrangements. About 86% of product marketing openings tied to Michigan are remote or hybrid as of November 2026, reflecting how widely the role has shifted since the pandemic. Strategy, messaging, and competitive analysis work is especially common in fully remote configurations.
How can I get hired as a product marketing in Michigan with little or no experience?
The most realistic entry path is a marketing coordinator or junior brand role at one of Michigan's large consumer or automotive employers, then transitioning into product marketing once you have exposure to launch cycles and customer research. Ford, Stellantis, and Kellogg Company run structured rotational or early-career marketing programs that place candidates without direct product marketing experience. Building a portfolio of competitive analyses, messaging frameworks, or campaign results from adjacent roles in content, demand generation, or market research strengthens a Michigan application considerably.
Where can I find and apply to product marketing jobs in Michigan?
You can find and apply to product marketing jobs in Michigan on Migrate Mate, which lists current Michigan openings updated regularly. Find the roles that fit your experience and apply directly to each one.
See All 13 Product Marketing Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find Product Marketing Jobs