Waste Management & Environmental Services H-1B Sponsorship Jobs in Minnesota

Brand Strategy & Activation Manager

The Brand Strategy & Activation Manager for Ecolab Pest Elimination drives integrated marketing communications that strengthen the brand and deliver measurable business impact. This role owns the development of brand narrative and messaging frameworks, ensures cross-channel alignment, and leads campaign planning and activation across priority initiatives.

Working in a matrixed environment, the manager partners closely with Marketing, Sales, Operations, HR, Training, and enterprise teams to activate customer-focused strategies, improve effectiveness across channels, and optimize performance through measurement and insights.

Key Responsibilities

• Brand Strategy, Narrative & Governance: Define and evolve brand strategy, including messaging/narrative frameworks, guidelines, and governance to ensure consistent, high-quality storytelling across channels.
• Integrated Campaign Planning & Activation: Build and execute integrated campaigns from strategy through activation—partnering cross-functionally to deliver content development, collaboration, and execution.
• External Channel Strategy & Management: Oversee external channel strategy and execution including web site, social media, tradeshows and customer newsletters, ensuring strong content quality and channel discipline. Guide SEO/SEM strategy as part of an integrated channel approach.
• Measurement, Optimization & Insights: Establish and monitor KPIs; translate results into actionable insights that improve engagement, conversion and ROI.
• Tradeshow & Experience Activation: Oversee enterprise tradeshow strategy and activation for Pest Elimination, partnering with enterprise teams to deliver cohesive experiences and supporting content creation.
• Stakeholder Leadership & Cross-Functional Partnership: Serve as a strategic partner across key stakeholder groups (Marketing/Sales/Ops/HR/Training) to ensure alignment and effective activation across the customer journey.
• People management: Lead and develop the Brand Strategy & Activation team; set priorities, coach performance, and build scalable ways of working.
• Operational Excellence: Own or oversee elements of budget/invoice management and analytics tied to brand activation work.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 8+ years of experience in integrated marketing communications and/or digital marketing communications (B2B and/or enterprise/global experience preferred).
• Demonstrated experience building brand messaging frameworks, ensuring cross-channel consistency, and leading campaign activation.
• Strong understanding of core digital channels and performance drivers (e.g., SEO/SEM, social, content marketing).
• Strong writing, editing, and storytelling skills.
• Proven ability to translate marketing KPIs into business impact and optimization actions.
• Ability to manage multiple priorities and stakeholders in a fast-paced, matrixed environment.

Preferred Qualifications / Skills

• Experience with CMS platforms, marketing automation tools, and analytics dashboards.
• Experience supporting end-to-end digital campaign planning and execution.
• Experience leading integrated tradeshow/experiential activations and enterprise partner coordination.
• Familiarity with value proposition work, VOC inputs, and stakeholder management for commercialization support (noted as part of strategic communications leadership for Pest Intelligence).

Annual or Hourly Compensation Range

The base salary range for this position is $96,700.00 - $145,100.00. This position is eligible for annual bonus pay based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws.

Benefits

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families.

If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.

Potential Customer Requirements Notice

To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to:

• Undergo additional background screens and/or drug/alcohol testing for customer credentialing.
• Be fully vaccinated for COVID-19, including a booster if eligible, unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.

Americans with Disabilities Act (ADA)

Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.

Nuestro compromiso con una cultura de inclusión y pertenencia

Ecolab está comprometido con el trato justo e igualitario de todas las personas colaboradoras y postulantes, y con la promoción de los principios de igualdad de oportunidades en el empleo. Reclutaremos, contrataremos, promoveremos, transferiremos y brindaremos oportunidades de desarrollo con base en las calificaciones individuales y el desempeño laboral, en todos los aspectos relacionados con el empleo, la compensación, los beneficios, las condiciones laborales y las oportunidades de crecimiento. Ecolab no discriminará a ninguna persona colaboradora ni postulante por motivos de raza, religión, color, credo, nacionalidad, estado de ciudadanía, sexo, orientación sexual, identidad y expresión de género, información genética, estado civil, edad o discapacidad.