Digital Marketing Specialist Jobs in Connecticut
Digital Marketing Specialist jobs in Connecticut concentrate in financial services, insurance, healthcare, and consumer goods, sectors where the state's corporate headquarters generate steady demand for paid search, SEO, and marketing analytics expertise. Hartford, Stamford, and New Haven are the primary hiring hubs, with established employers like Travelers, Synchrony, and Yale New Haven Health consistently recruiting for these roles at coordinator through senior manager levels. Content strategy and performance marketing are the most in-demand specialties across Connecticut listings right now. See the openings below and apply to the ones that match your experience.
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Showing 5 of 6+ Digital Marketing Specialist jobs
- Execute and track results for paid digital marketing campaigns including paid search, display advertising, retargeting, paid social and other campaigns as assigned.
- Monitor and adjust digital campaign settings including, but not limited to, bid strategy, keywords, search terms, and impression share to achieve target cost per lead and cost per converted lead.
- Brainstorm and recommend new campaigns/tests designed to improve overall digital marketing performance.
- Support email marketing efforts, including building, scheduling, and sending email campaigns, updating email content, and monitoring campaign performance.
- Coordinate with internal Creative Media team to develop appropriate ad copy and visual assets.
- Leverage Analytics and BI platforms to update, maintain, and distribute digital marketing KPI reports to Marketing leadership.
- Assist with updating/maintaining website content including website images, copy, and blog posts.
- Remain current in digital marketing, social marketing, ecommerce, SEO, and web usability trends and best practices, as well as potential new channels/platforms.
- Bachelors’ Degree.
- 1-3 years’ experience in digital marketing and analytics is required.
- Demonstrated working knowledge of, and proven success in the execution of digital marketing campaigns via Google Adwords, Microsoft/Bing Ads, and Meta
- Significant experience with web analytics/reporting tools such as Google Analytics required.
- Knowledge of/experience with Kentico CMS (or similar Enterprise CMS platforms) and Net Results/Paminga (or similar email marketing automation platforms) strongly preferred.
- HTML, CSS, JavaScript knowledge a plus.
- Highly proficient in Microsoft Office suite – Excel, PowerPoint, Word.
- Comfortable working in an entrepreneurial, fast-paced environment where strategies or priorities can quickly shift as business needs warrant.
- Must be exceptionally organized, highly detail oriented and have strong project management and communication skills.
- Self-directed and motivated to manage priority workload is a MUST.
- Ability to work in-person at our Guilford, CT home office.
At American Cruise Lines, our people are the driving force behind our success. As the nation’s leader in U.S. river cruising, we’re experiencing rapid growth — and we're investing in top talent to grow with us. When you join our team, you’ll find a dynamic work environment that values innovation, collaboration, and excellence, with real opportunities to build your career and make an impact.
By proceeding to apply for the above position, I acknowledge that I have read and understand the description of the job position for which I am applying, I agree that it accurately reflects the essential functions of the position, and I represent that I can complete the essential functions of the position.
Equal Opportunity Employer
American Cruise Lines is committed to providing equal employment opportunities for all employees and applicants. American Cruise Lines bases all employment decisions on business needs, job requirements, and individual qualifications without regard to protected characteristics, including, but not limited to, race, color, religion, sex (including pregnancy), national origin and citizenship, age (40 and over), disability (including perceived disability), generic information, military service, or any other protected characteristic under applicable federal, state, or local law. This policy applies to all aspects of employment and employment decisions, including, but not limited to, hiring, selection, job assignment, training, compensation, promotion, discipline, termination, and access to benefits.
*This job description is not intended to be a comprehensive list of the duties and responsibilities of the position and such duties and responsibilities may change without notice.
- Execute and track results for paid digital marketing campaigns including paid search, display advertising, retargeting, paid social and other campaigns as assigned.
- Monitor and adjust digital campaign settings including, but not limited to, bid strategy, keywords, search terms, and impression share to achieve target cost per lead and cost per converted lead.
- Brainstorm and recommend new campaigns/tests designed to improve overall digital marketing performance.
- Support email marketing efforts, including building, scheduling, and sending email campaigns, updating email content, and monitoring campaign performance.
- Coordinate with internal Creative Media team to develop appropriate ad copy and visual assets.
- Leverage Analytics and BI platforms to update, maintain, and distribute digital marketing KPI reports to Marketing leadership.
- Assist with updating/maintaining website content including website images, copy, and blog posts.
- Remain current in digital marketing, social marketing, ecommerce, SEO, and web usability trends and best practices, as well as potential new channels/platforms.
- Bachelors’ Degree.
- 1-3 years’ experience in digital marketing and analytics is required.
- Demonstrated working knowledge of, and proven success in the execution of digital marketing campaigns via Google Adwords, Microsoft/Bing Ads, and Meta
- Significant experience with web analytics/reporting tools such as Google Analytics required.
- Knowledge of/experience with Kentico CMS (or similar Enterprise CMS platforms) and Net Results/Paminga (or similar email marketing automation platforms) strongly preferred.
- HTML, CSS, JavaScript knowledge a plus.
- Highly proficient in Microsoft Office suite – Excel, PowerPoint, Word.
- Comfortable working in an entrepreneurial, fast-paced environment where strategies or priorities can quickly shift as business needs warrant.
- Must be exceptionally organized, highly detail oriented and have strong project management and communication skills.
- Self-directed and motivated to manage priority workload is a MUST.
- Ability to work in-person at our Guilford, CT home office.
At American Cruise Lines, our people are the driving force behind our success. As the nation’s leader in U.S. river cruising, we’re experiencing rapid growth — and we're investing in top talent to grow with us. When you join our team, you’ll find a dynamic work environment that values innovation, collaboration, and excellence, with real opportunities to build your career and make an impact.
By proceeding to apply for the above position, I acknowledge that I have read and understand the description of the job position for which I am applying, I agree that it accurately reflects the essential functions of the position, and I represent that I can complete the essential functions of the position.
Equal Opportunity Employer
American Cruise Lines is committed to providing equal employment opportunities for all employees and applicants. American Cruise Lines bases all employment decisions on business needs, job requirements, and individual qualifications without regard to protected characteristics, including, but not limited to, race, color, religion, sex (including pregnancy), national origin and citizenship, age (40 and over), disability (including perceived disability), generic information, military service, or any other protected characteristic under applicable federal, state, or local law. This policy applies to all aspects of employment and employment decisions, including, but not limited to, hiring, selection, job assignment, training, compensation, promotion, discipline, termination, and access to benefits.
*This job description is not intended to be a comprehensive list of the duties and responsibilities of the position and such duties and responsibilities may change without notice.
See All 6 Digital Marketing Specialist Jobs in Connecticut
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Where Connecticut roles are concentrated, by current openings.
Digital Marketing Specialist Job Market in Connecticut
A snapshot from current Connecticut openings, updated as new roles post.
Who's Hiring
What Connecticut Employers Look For
The qualifications that appear most often in digital marketing specialist jobs across Connecticut.
- Bachelor's degree in marketing, communications, or a closely related field required
- Demonstrated proficiency in Google Ads, Meta Ads Manager, and marketing analytics platforms
- Experience managing SEO and SEM campaigns with measurable performance outcomes
- Hands-on use of CRM and marketing automation tools such as HubSpot or Salesforce Marketing Cloud
- Strong written communication skills for content creation and cross-functional collaboration
- Google Analytics certification or equivalent platform credential preferred by most Connecticut employers
Digital Marketing Specialist Jobs in Connecticut: Frequently Asked Questions
How do you become a digital marketing specialist in Connecticut?
Digital marketing specialist roles in Connecticut require no state-issued license, but most employers expect a bachelor's degree in marketing, communications, or a related field alongside a portfolio of campaign results. Connecticut hiring managers place particular weight on platform certifications such as Google Ads or HubSpot because they signal hands-on proficiency. Building experience through agency internships or in-house roles at Connecticut's large insurance and financial services firms is the most direct path into full-time positions.
How much do digital marketing specialists make in Connecticut?
Digital marketing specialists in Connecticut earn a median of about $77,740 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $46,280 for the lowest 10% to over $138,980 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing specialists in Connecticut?
Connecticut digital marketing specialist roles are posted by OTIS, Budderfly, and MATTRESS PLUS and others right now, based on current listings on Migrate Mate as of September 2026. Connecticut's concentration of insurance carriers, financial institutions, and regional healthcare networks means in-house marketing teams here tend to be larger and more specialized than in smaller markets.
Which Connecticut cities have the most digital marketing specialist jobs?
Meriden, Milford, and Shelton lead Connecticut for digital marketing specialist openings. Stamford's density of financial services and media company offices anchors demand in Fairfield County, Hartford's insurance and healthcare headquarters sustain a consistent volume of in-house marketing roles, and New Haven draws openings tied to Yale's affiliated institutions and the surrounding biotech corridor.
Are there remote digital marketing specialist jobs in Connecticut?
Yes, and more than most fields. About 75% of digital marketing specialist openings tied to Connecticut are remote or hybrid as of September 2026, reflecting how naturally the work translates to distributed teams. Strategy, paid media management, SEO, and content roles are the functions most consistently offered on a fully remote or flexible basis by Connecticut employers.
How can I get hired as a digital marketing specialist in Connecticut with little or no experience?
The most realistic entry path is applying for marketing coordinator or digital marketing associate roles at Connecticut's large insurance carriers, healthcare systems, or regional agencies, where structured onboarding exists for early-career candidates. Building a portfolio through freelance projects or pro bono work for local nonprofits strengthens an application considerably. Earning a recognized platform certification, such as Google Ads or HubSpot Marketing, gives Connecticut hiring managers a concrete skills signal when a resume lacks direct employer experience.
Where can I find and apply to digital marketing specialist jobs in Connecticut?
You can find and apply to digital marketing specialist jobs in Connecticut on Migrate Mate, which lists current Connecticut openings updated regularly. Search the listings, identify the roles that match your background and preferred location, and apply directly to the ones that fit.
See All 6 Digital Marketing Specialist Jobs in Connecticut
Find roles in Connecticut that match your experience and apply in just a few clicks.
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