Field Marketing Associate Jobs in Georgia
Field Marketing Associate jobs in Georgia are concentrated in Atlanta, Savannah, and Augusta, where brands across consumer packaged goods, technology, and healthcare rely on field teams to drive in-store and experiential campaigns. Companies like Coca-Cola, Home Depot, and NCR Voyix have long-established Georgia operations and regularly hire at associate and coordinator levels. Experiential activation, retail merchandising, and event-based brand promotion are the most in-demand specialties across the state. Scan the live roles below and apply to whichever ones fit.
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The Senior Director, Field Marketing is responsible for leading the enterprise field marketing strategy that connects national brand priorities to effective local market execution across the franchise system. This role oversees the Field Marketing Manager team, strengthens franchisee marketing performance, manages key agency and channel partnerships, and drives measurable growth through disciplined planning, analytics, local playbooks, and close alignment with operations. Serving as a senior advisor to franchise owners, operations leaders, and executive stakeholders, the Senior Director ensures marketing investments translate into qualified demand, booked jobs, stronger market share, and sustainable revenue growth.
Key Responsibilities
Executive Strategy & Franchise Growth Engine
- Trade & Seasonality Strategy: Build scalable, full-funnel field marketing playbooks tailored to home services dynamics—balancing shoulder-season demand generation with peak-season dispatch capacity.
- National-to-Local Playbooks: Translate national brand campaigns into actionable local execution packages (e.g., HVAC shoulder-season tune-up promos, spring plumbing campaigns, emergency storm response protocols).
- Executive Visibility: Report systemwide field marketing health, marketing fund adoption rates, lead volume trends, cost-per-booked-job, and Return on Marketing Investment (ROAS) to the C-suite and Franchise Advisory Council (FAC).
- Franchise Operations & FBC Alignment: Partner closely with Operations leadership to ensure marketing initiatives align with franchisee business goals and is communicated effectively via Franchise Business Consultants (FBCs) and Field Marketing Managers (FMMs).
- Manage & Scale the FMM Team: Lead, mentor, and establish operational rhythms for Field Marketing Managers consulting local franchise territories.
- Franchisee Consulting Standards: Standardize how FMMs guide owners on annual/quarterly budget planning, multi-channel mix, and local market share capture.
- High-Stakes Turnarounds & Multi-Unit Owners: Serve as the senior consulting partner for multi-unit operators, major market expansions, or underperforming territories needing aggressive lead-volume turnarounds.
- Home Services Channel & Agency Management
- Local Digital Ecosystem Management: Direct corporate relationships and SLAs with marketing agencies managing Google Local Services Ads (LSA), Google Business Profiles (GBP), PPC, paid social, local SEO, and lead aggregators (e.g., Angi, Thumbtack).
- Neighborhood & Boots-on-the-Ground Programs: Oversee systemwide frameworks for hyper-local field programs—including yard signs, vehicle wrap standards, technician leave-behinds, and review generation strategies.
- Vendor Accountability: Hold digital partners accountable to strict lead-quality metrics, budget pacing, transparent call-tracking attribution, and cost-per-booked-job benchmarks.
- 10+ years of progressive marketing leadership experience, preferably in franchising, multi-location services, home services, field marketing, or other distributed local-market operating models.
- Demonstrated ability to translate enterprise brand strategy into practical local marketing playbooks, seasonal campaigns, and execution standards that franchise owners and field teams can adopt consistently.
- Proven experience leading, coaching, and scaling high-performing field marketing, local marketing, or franchisee-facing teams, including setting operating rhythms, consulting standards, and performance expectations.
- Strong understanding of local demand generation channels, including paid search, Google Local Services Ads, Google Business Profiles, local SEO, paid social, review generation, lead aggregators, direct mail, neighborhood marketing, and referral programs.
Location and travel expectations: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339 (25-50% travel)
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer
The Senior Director, Field Marketing is responsible for leading the enterprise field marketing strategy that connects national brand priorities to effective local market execution across the franchise system. This role oversees the Field Marketing Manager team, strengthens franchisee marketing performance, manages key agency and channel partnerships, and drives measurable growth through disciplined planning, analytics, local playbooks, and close alignment with operations. Serving as a senior advisor to franchise owners, operations leaders, and executive stakeholders, the Senior Director ensures marketing investments translate into qualified demand, booked jobs, stronger market share, and sustainable revenue growth.
Key Responsibilities
Executive Strategy & Franchise Growth Engine
- Trade & Seasonality Strategy: Build scalable, full-funnel field marketing playbooks tailored to home services dynamics—balancing shoulder-season demand generation with peak-season dispatch capacity.
- National-to-Local Playbooks: Translate national brand campaigns into actionable local execution packages (e.g., HVAC shoulder-season tune-up promos, spring plumbing campaigns, emergency storm response protocols).
- Executive Visibility: Report systemwide field marketing health, marketing fund adoption rates, lead volume trends, cost-per-booked-job, and Return on Marketing Investment (ROAS) to the C-suite and Franchise Advisory Council (FAC).
- Franchise Operations & FBC Alignment: Partner closely with Operations leadership to ensure marketing initiatives align with franchisee business goals and is communicated effectively via Franchise Business Consultants (FBCs) and Field Marketing Managers (FMMs).
- Manage & Scale the FMM Team: Lead, mentor, and establish operational rhythms for Field Marketing Managers consulting local franchise territories.
- Franchisee Consulting Standards: Standardize how FMMs guide owners on annual/quarterly budget planning, multi-channel mix, and local market share capture.
- High-Stakes Turnarounds & Multi-Unit Owners: Serve as the senior consulting partner for multi-unit operators, major market expansions, or underperforming territories needing aggressive lead-volume turnarounds.
- Home Services Channel & Agency Management
- Local Digital Ecosystem Management: Direct corporate relationships and SLAs with marketing agencies managing Google Local Services Ads (LSA), Google Business Profiles (GBP), PPC, paid social, local SEO, and lead aggregators (e.g., Angi, Thumbtack).
- Neighborhood & Boots-on-the-Ground Programs: Oversee systemwide frameworks for hyper-local field programs—including yard signs, vehicle wrap standards, technician leave-behinds, and review generation strategies.
- Vendor Accountability: Hold digital partners accountable to strict lead-quality metrics, budget pacing, transparent call-tracking attribution, and cost-per-booked-job benchmarks.
- 10+ years of progressive marketing leadership experience, preferably in franchising, multi-location services, home services, field marketing, or other distributed local-market operating models.
- Demonstrated ability to translate enterprise brand strategy into practical local marketing playbooks, seasonal campaigns, and execution standards that franchise owners and field teams can adopt consistently.
- Proven experience leading, coaching, and scaling high-performing field marketing, local marketing, or franchisee-facing teams, including setting operating rhythms, consulting standards, and performance expectations.
- Strong understanding of local demand generation channels, including paid search, Google Local Services Ads, Google Business Profiles, local SEO, paid social, review generation, lead aggregators, direct mail, neighborhood marketing, and referral programs.
Location and travel expectations: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339 (25-50% travel)
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer
See All 20 Field Marketing Associate Jobs in Georgia
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Find JobsField Marketing Associate Jobs by City in Georgia
Where Georgia roles are concentrated, by current openings.
Field Marketing Associate Job Market in Georgia
A snapshot from current Georgia openings, updated as new roles post.
Who's Hiring
What Georgia Employers Look For
The qualifications that appear most often in field marketing associate jobs across Georgia.
- Bachelor's degree in marketing, communications, business, or a related field required
- One to two years of field, event, or retail marketing experience preferred
- Reliable personal vehicle and valid Georgia driver's license for territory travel
- Proficiency with CRM tools and field reporting platforms such as Salesforce
- Strong verbal communication skills for brand representation and retail partner engagement
- Ability to lift event materials and stand for extended periods during activations
Field Marketing Associate Jobs in Georgia: Frequently Asked Questions
How do you become a field marketing associate in Georgia?
Most Georgia employers hire field marketing associates with a bachelor's degree in marketing, communications, or business. No state-issued license is required for the role. Candidates build their path through internships with Atlanta-area consumer brands or retail organizations, then move into associate roles handling territory coverage, promotional events, and retailer relationships. Hands-on experience with event coordination or merchandising is valued above coursework alone.
Which companies hire field marketing associates in Georgia?
Georgia field marketing associate roles are posted by FOREVER Exteriors, Angel Companions, and AMDT and others right now, based on current listings on Migrate Mate as of November 2026. Georgia's concentration of Fortune 500 headquarters and major distribution operations in the Atlanta metro makes it one of the more active states for ongoing field marketing headcount.
Which Georgia cities have the most field marketing associate jobs?
Atlanta, Alpharetta, and Marietta have the most field marketing associate openings in Georgia. Atlanta drives the largest share given its density of corporate headquarters, retail corridors, and regional brand offices, while Savannah and Augusta attract openings tied to their growing logistics, healthcare, and consumer retail sectors that depend on in-field brand execution.
Are there remote field marketing associate jobs in Georgia?
Yes, but they're rare. Field marketing associate work is fundamentally on-site, covering retail accounts, events, and territory visits that require a physical presence. About 100% of field marketing associate openings tied to Georgia are remote or hybrid as of November 2026, and those tend to cover administrative, reporting, or campaign planning portions of the role rather than the field execution itself.
How can I get hired as a field marketing associate in Georgia with little or no experience?
The most realistic entry point is a brand ambassador or promotional marketing role, which many Atlanta-based consumer goods and experiential agencies use as a direct pipeline into associate positions. Large Georgia employers like Coca-Cola and Home Depot run structured internship and rotational programs for new graduates. Building a portfolio of event recaps, territory reports, or retail audit samples strengthens a candidacy significantly when formal experience is limited.
Where can I find and apply to field marketing associate jobs in Georgia?
You can find and apply to field marketing associate jobs in Georgia on Migrate Mate, which lists current openings across Atlanta, Savannah, Augusta, and other Georgia markets. Search the roles available, find the ones that match your experience and territory preference, and apply directly through each listing.
See All 20 Field Marketing Associate Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
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