Marketing Specialist Jobs in Indiana
Marketing Specialist jobs in Indiana are consistently active, with demand concentrated in consumer goods, healthcare, financial services, and higher education. Indianapolis is the dominant hiring hub, followed by Fort Wayne and South Bend, and major employers with lasting Indiana roots include Eli Lilly, Salesforce, and Indiana University Health. The most in-demand specialties are digital marketing, content strategy, and marketing analytics, with openings at every level from coordinator to senior brand manager. See the openings below and apply to the ones that match your experience.
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Department
VP COMMUNICATIONS and MARKETING (UA-VPCM-IUBLA)
Job Summary
The Digital Experience Strategist designs, delivers, measures, and continuously improves connected digital experiences that advance Indiana University's strategic goals and improve audience conversion across the constituent lifecycle.
Department Specific Responsibilities
- Brings particular expertise in lifecycle marketing, email and SMS, marketing automation, personalization, journey strategy, and conversion optimization, as part of the Experience Delivery team.
- Collaborates across channels and in close partnership with data strategy, marketing enterprise architecture, web, content, marketing strategy, and paid media functions as well as university partners to translate audience and business needs into effective digital experiences.
- Applies an Experience Engineering mindset, looking beyond individual messages or channels to understand the full audience journey and identify opportunities to connect, personalize, measure, test, and improve experiences over time.
- Serves as an audience advocate, using constituent needs, behaviors, and journey stages to inform digital experience strategy and identify opportunities to improve conversion.
- Leads strategy and execution for lifecycle email, texting, marketing automation, and personalization, including audience segmentation, targeting, journey orchestration, and implementation.
- Helps connect experiences across web, forms, paid media, content, and other touchpoints by partnering with channel experts to develop coordinated strategies and identify opportunities to reduce friction and improve conversion.
- Translates constituent needs and business objectives into clear experience strategies, requirements, and implementation plans.
- Partners with data and technical colleagues to define the data, business rules, integrations, and personalization logic needed to deliver relevant experiences.
- Independently leads assigned initiatives from strategy through implementation, quality assurance, launch, documentation, and ongoing improvement.
- Shares expertise, standards, and best practices that strengthen digital experience delivery across University Communications and Marketing (UCM) and Indiana University.
- Partners with Data Strategy colleagues to establish goals, Key Performance Indicators (KPIs), monitoring approaches, and measurement plans for digital experiences.
- Regularly assess experience and journey performance to identify conversion barriers, opportunities, anomalies, and areas for improvement.
- Develops and executes testing and optimization strategies, including A/B and multivariate testing where appropriate.
- Translates performance data and audience behavior into actionable recommendations.
- Establishes ongoing monitoring and quality control practices for automated experiences.
General Responsibilities
- Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.
- Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determine and implement changes as necessary.
- Consults with staff, faculty, colleagues, departments, and/or other stakeholders to determine high-level strategies for specific programs, goals, audiences, and objectives.
- Collaborate with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.
- Responsible for alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.
- Designs user experience interfaces to ensure consistent and engaging platforms.
- May plan and develops integrated digital advertising schedules.
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
- Bachelor's degree (preferably in English, marketing, digital strategy, user experience, business, information systems, communications, journalism, public relations, or related field.)
Preferred
- Master's degree in related field.
WORK EXPERIENCE
Required
- 3 years in relevant field.
SKILLS
Required
- Proficient written and verbal communication skills.
- Maintains a high degree of professionalism.
- Demonstrated time management and priority setting skills.
- Demonstrates a high commitment to quality.
- Possesses flexibility to work in a fast paced, dynamic environment.
- Seeks to acquire knowledge in area of specialty.
- Demonstrated analytical skills.
- Demonstrated project management skills.
- Strong verbal communication and listening skills.
- Articulate and responsive to colleagues.
Preferred
- Demonstrated ability to independently manage projects, solve problems, and work through ambiguity.
- Strong written, verbal, and cross-functional communication skills.
- Demonstrated professional experience in digital marketing, digital experience, lifecycle marketing, Customer Relationship Management (CRM), marketing automation, or a related discipline.
- Experience developing and implementing email marketing and automated constituent/customer journeys.
- Experience with journey mapping and translating audience or business needs into digital strategies.
- Experience using data and performance metrics to evaluate and optimize digital experiences.
- Experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, audience segmentation, personalization, or related functionality.
- Experience with SMS/text marketing and cross-channel journey orchestration.
- Experience with conversion-rate optimization, and A/B testing.
- Experience developing data-driven personalization strategies.
- Familiarity with web strategy, User Experience (UX), forms, search/discoverability, and other digital channels.
- Experience working with higher education constituent, enrollment, CRM, or student data.
- Experience collaborating with data analysts, engineers, developers, content strategists, and other technical or creative disciplines.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
- Comprehensive medical and dental insurance
- Health savings account with generous IU contributions
- Healthcare and dependent care flexible spending accounts
- Basic group life insurance paid by IU
- Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death and dismemberment insurance
- Base retirement plan with generous IU contributions, subject to vesting
- Voluntary supplemental retirement plan options
- Tuition subsidy for employees and family members taking IU courses
- 10 paid holidays plus a paid winter break each year
- Generous paid time off plans
- Paid leave for new parents and IU-sponsored volunteer events
- Employee assistance program (EAP)
Learn more about our benefits by reviewing the IU Benefit Programs Brochure.
Job Classification
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing and Communications
Job Family: Digital Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request Support
Telephone: 812-856-1234
Department
VP COMMUNICATIONS and MARKETING (UA-VPCM-IUBLA)
Job Summary
The Digital Experience Strategist designs, delivers, measures, and continuously improves connected digital experiences that advance Indiana University's strategic goals and improve audience conversion across the constituent lifecycle.
Department Specific Responsibilities
- Brings particular expertise in lifecycle marketing, email and SMS, marketing automation, personalization, journey strategy, and conversion optimization, as part of the Experience Delivery team.
- Collaborates across channels and in close partnership with data strategy, marketing enterprise architecture, web, content, marketing strategy, and paid media functions as well as university partners to translate audience and business needs into effective digital experiences.
- Applies an Experience Engineering mindset, looking beyond individual messages or channels to understand the full audience journey and identify opportunities to connect, personalize, measure, test, and improve experiences over time.
- Serves as an audience advocate, using constituent needs, behaviors, and journey stages to inform digital experience strategy and identify opportunities to improve conversion.
- Leads strategy and execution for lifecycle email, texting, marketing automation, and personalization, including audience segmentation, targeting, journey orchestration, and implementation.
- Helps connect experiences across web, forms, paid media, content, and other touchpoints by partnering with channel experts to develop coordinated strategies and identify opportunities to reduce friction and improve conversion.
- Translates constituent needs and business objectives into clear experience strategies, requirements, and implementation plans.
- Partners with data and technical colleagues to define the data, business rules, integrations, and personalization logic needed to deliver relevant experiences.
- Independently leads assigned initiatives from strategy through implementation, quality assurance, launch, documentation, and ongoing improvement.
- Shares expertise, standards, and best practices that strengthen digital experience delivery across University Communications and Marketing (UCM) and Indiana University.
- Partners with Data Strategy colleagues to establish goals, Key Performance Indicators (KPIs), monitoring approaches, and measurement plans for digital experiences.
- Regularly assess experience and journey performance to identify conversion barriers, opportunities, anomalies, and areas for improvement.
- Develops and executes testing and optimization strategies, including A/B and multivariate testing where appropriate.
- Translates performance data and audience behavior into actionable recommendations.
- Establishes ongoing monitoring and quality control practices for automated experiences.
General Responsibilities
- Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.
- Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determine and implement changes as necessary.
- Consults with staff, faculty, colleagues, departments, and/or other stakeholders to determine high-level strategies for specific programs, goals, audiences, and objectives.
- Collaborate with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.
- Responsible for alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.
- Designs user experience interfaces to ensure consistent and engaging platforms.
- May plan and develops integrated digital advertising schedules.
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
- Bachelor's degree (preferably in English, marketing, digital strategy, user experience, business, information systems, communications, journalism, public relations, or related field.)
Preferred
- Master's degree in related field.
WORK EXPERIENCE
Required
- 3 years in relevant field.
SKILLS
Required
- Proficient written and verbal communication skills.
- Maintains a high degree of professionalism.
- Demonstrated time management and priority setting skills.
- Demonstrates a high commitment to quality.
- Possesses flexibility to work in a fast paced, dynamic environment.
- Seeks to acquire knowledge in area of specialty.
- Demonstrated analytical skills.
- Demonstrated project management skills.
- Strong verbal communication and listening skills.
- Articulate and responsive to colleagues.
Preferred
- Demonstrated ability to independently manage projects, solve problems, and work through ambiguity.
- Strong written, verbal, and cross-functional communication skills.
- Demonstrated professional experience in digital marketing, digital experience, lifecycle marketing, Customer Relationship Management (CRM), marketing automation, or a related discipline.
- Experience developing and implementing email marketing and automated constituent/customer journeys.
- Experience with journey mapping and translating audience or business needs into digital strategies.
- Experience using data and performance metrics to evaluate and optimize digital experiences.
- Experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, audience segmentation, personalization, or related functionality.
- Experience with SMS/text marketing and cross-channel journey orchestration.
- Experience with conversion-rate optimization, and A/B testing.
- Experience developing data-driven personalization strategies.
- Familiarity with web strategy, User Experience (UX), forms, search/discoverability, and other digital channels.
- Experience working with higher education constituent, enrollment, CRM, or student data.
- Experience collaborating with data analysts, engineers, developers, content strategists, and other technical or creative disciplines.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
- Comprehensive medical and dental insurance
- Health savings account with generous IU contributions
- Healthcare and dependent care flexible spending accounts
- Basic group life insurance paid by IU
- Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death and dismemberment insurance
- Base retirement plan with generous IU contributions, subject to vesting
- Voluntary supplemental retirement plan options
- Tuition subsidy for employees and family members taking IU courses
- 10 paid holidays plus a paid winter break each year
- Generous paid time off plans
- Paid leave for new parents and IU-sponsored volunteer events
- Employee assistance program (EAP)
Learn more about our benefits by reviewing the IU Benefit Programs Brochure.
Job Classification
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing and Communications
Job Family: Digital Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request Support
Telephone: 812-856-1234
See All 43 Marketing Specialist Jobs in Indiana
Find roles in Indiana that match your experience and apply in just a few clicks.
Find Marketing Specialist JobsMarketing Specialist Jobs by City in Indiana
Where Indiana roles are concentrated, by current openings.
Marketing Specialist Job Market in Indiana
A snapshot from current Indiana openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Consulting & Professional Services
- Technology & Software
What Indiana Employers Look For
The qualifications that appear most often in marketing specialist jobs across Indiana.
- Bachelor's degree in marketing, communications, business, or a related field
- Demonstrated experience with digital marketing channels including paid search and social media
- Proficiency in marketing analytics tools such as Google Analytics or similar platforms
- Experience managing email marketing campaigns and marketing automation software
- Strong written communication and content creation skills across multiple formats
- Ability to collaborate cross-functionally with sales, product, and creative teams
Marketing Specialist Jobs in Indiana: Frequently Asked Questions
How do you become a marketing specialist in Indiana?
Marketing specialists in Indiana are not required to hold a state-issued license or registration. Most employers expect a bachelor's degree in marketing, communications, or business, and Indiana universities including Indiana University, Purdue University, and Butler University offer strong programs that feed directly into the state's major employers. Building a portfolio of campaign work and earning platform certifications in areas like Google Ads or HubSpot strengthens candidacy considerably.
How much do marketing specialists make in Indiana?
Marketing specialists in Indiana earn a median of about $63,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $39,740 for the lowest 10% to over $117,640 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing specialists in Indiana?
Employers hiring marketing specialists in Indiana right now include Indiana University, Sweetwater, and PurposeCare, based on current listings on Migrate Mate as of November 2026. Indiana's concentration of pharmaceutical, insurance, and healthcare headquarters in the Indianapolis metro means a significant share of openings come from large, established corporations with ongoing marketing teams rather than startup or agency environments.
Which Indiana cities have the most marketing specialist jobs?
The Indiana cities with the most marketing specialist openings are Indianapolis, Fort Wayne, and Bloomington. Indianapolis dominates because it serves as headquarters for major corporations in healthcare, finance, and consumer goods, while Fort Wayne and South Bend draw openings from regional manufacturers, healthcare systems, and university-affiliated institutions that maintain in-house marketing functions.
Are there remote marketing specialist jobs in Indiana?
Yes, and more than most fields. About 53% of marketing specialist openings tied to Indiana are remote or hybrid as of November 2026, reflecting that the work is fundamentally desk-based and digital. Roles focused on content creation, SEO, email marketing, and paid digital advertising are the most consistently offered as remote or hybrid arrangements.
How can I get hired as a marketing specialist in Indiana with little or no experience?
The most realistic entry path is a marketing coordinator or marketing assistant role, which Indiana employers in healthcare, higher education, and financial services hire regularly at the entry level. Institutions like Indiana University Health, Purdue University, and regional credit unions run rotational or associate marketing programs that are structured for new graduates. Building a portfolio with freelance projects, student campaigns, or volunteer work for Indiana nonprofits, combined with a certification in Google Analytics or HubSpot, gives candidates a measurable edge over applicants with no demonstrable output.
Where can I find and apply to marketing specialist jobs in Indiana?
You can find and apply to marketing specialist jobs in Indiana on Migrate Mate, which lists current Indiana openings in one place. Search the roles that match your background and apply directly to the ones that fit your experience and location preferences.
See All 43 Marketing Specialist Jobs in Indiana
Find roles in Indiana that match your experience and apply in just a few clicks.
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