Marketing Specialist Jobs in Missouri
Marketing Specialist jobs in Missouri are concentrated in consumer goods, healthcare, financial services, and higher education, with demand at every level from coordinator to senior strategist. Kansas City and St. Louis anchor most of the hiring activity, with Columbia rounding out the market as a growing university and healthcare hub. Hallmark, Cerner, and Edward Jones are among the established Missouri employers with consistent marketing specialist needs across digital, content, and brand specialties. Scan the live roles below and apply to whichever ones fit.
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Join our dynamic and thriving footwear company as a Specialist, Marketing–Social & Influencer in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.
What will you be doing?
- Create & Engage: Manage Naturalizer's organic social presence across Instagram, TikTok and emerging platforms, including content strategy, planning, creation, publishing and community engagement. Develop compelling, social-first content that reflects brand voice, taps into cultural trends and drives audience growth.
- Lead & Execute: Manage paid creator and influencer partnerships from sourcing and negotiation through briefing, contracts, content development and approvals. Build creator relationships and identify opportunities to leverage content across organic social, paid media and ecommerce.
- Drive Social Commerce: Support the growth of TikTok Shop through creator activations, promotional campaigns, platform management and collaboration with internal teams and agency partners. Execute additional social commerce initiatives, including ShopMy, affiliate programs and creator gifting.
- Collaborate & Optimize: Partner with Brand Marketing, Creative, Sales, PR and external agencies to execute integrated campaigns. Support product gifting, sample fulfillment and content usage-rights management while tracking social, influencer and commerce performance to optimize results.
- Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
- Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
- Get Paid When You Want: Access your money as you earn it and request your earnings before payday
- Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
- Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
- Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO
- Bachelor's degree in Marketing, Communications or a related field preferred
- 3+ years of hands-on experience in social media, influencer/creator marketing or digital marketing
- Demonstrated experience managing brand social channels, particularly Instagram and TikTok
- Experience executing paid creator/influencer partnerships, including briefs, contracts and content approvals
- Strong understanding of social media trends, creator culture, platform best practices and performance metrics
- Experience with TikTok Shop, ShopMy, affiliate marketing or social commerce platforms preferred
- Strong creative instincts, writing skills and experience developing social-first content
- Excellent organizational, project management and communication skills; ability to independently manage multiple priorities
- Experience in fashion, footwear, lifestyle or consumer retail marketing preferred
- Familiarity with social scheduling, analytics and Microsoft Office tools
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud
Join our dynamic and thriving footwear company as a Specialist, Marketing–Social & Influencer in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.
What will you be doing?
- Create & Engage: Manage Naturalizer's organic social presence across Instagram, TikTok and emerging platforms, including content strategy, planning, creation, publishing and community engagement. Develop compelling, social-first content that reflects brand voice, taps into cultural trends and drives audience growth.
- Lead & Execute: Manage paid creator and influencer partnerships from sourcing and negotiation through briefing, contracts, content development and approvals. Build creator relationships and identify opportunities to leverage content across organic social, paid media and ecommerce.
- Drive Social Commerce: Support the growth of TikTok Shop through creator activations, promotional campaigns, platform management and collaboration with internal teams and agency partners. Execute additional social commerce initiatives, including ShopMy, affiliate programs and creator gifting.
- Collaborate & Optimize: Partner with Brand Marketing, Creative, Sales, PR and external agencies to execute integrated campaigns. Support product gifting, sample fulfillment and content usage-rights management while tracking social, influencer and commerce performance to optimize results.
- Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
- Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
- Get Paid When You Want: Access your money as you earn it and request your earnings before payday
- Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
- Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
- Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO
- Bachelor's degree in Marketing, Communications or a related field preferred
- 3+ years of hands-on experience in social media, influencer/creator marketing or digital marketing
- Demonstrated experience managing brand social channels, particularly Instagram and TikTok
- Experience executing paid creator/influencer partnerships, including briefs, contracts and content approvals
- Strong understanding of social media trends, creator culture, platform best practices and performance metrics
- Experience with TikTok Shop, ShopMy, affiliate marketing or social commerce platforms preferred
- Strong creative instincts, writing skills and experience developing social-first content
- Excellent organizational, project management and communication skills; ability to independently manage multiple priorities
- Experience in fashion, footwear, lifestyle or consumer retail marketing preferred
- Familiarity with social scheduling, analytics and Microsoft Office tools
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud
See All 37 Marketing Specialist Jobs in Missouri
Find roles in Missouri that match your experience and apply in just a few clicks.
Find Marketing Specialist JobsMarketing Specialist Jobs by City in Missouri
Where Missouri roles are concentrated, by current openings.
Marketing Specialist Job Market in Missouri
A snapshot from current Missouri openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Construction & Real Estate
- Consulting & Professional Services
What Missouri Employers Look For
The qualifications that appear most often in marketing specialist jobs across Missouri.
- Bachelor's degree in marketing, communications, or a closely related field
- Demonstrated experience managing digital marketing campaigns across multiple channels
- Proficiency with CRM platforms and marketing automation tools such as HubSpot or Salesforce
- Strong written and verbal communication skills for content creation and stakeholder presentations
- Ability to analyze campaign performance data and translate findings into actionable recommendations
- Experience coordinating with cross-functional teams including sales, product, and design
Marketing Specialist Jobs in Missouri: Frequently Asked Questions
How do you become a marketing specialist in Missouri?
Most marketing specialist roles in Missouri require a bachelor's degree in marketing, communications, business, or a related field. Missouri has no state-issued license for marketing professionals, so employers rely on education and demonstrated experience. Building a portfolio of campaign work, earning certifications from recognized platforms like Google or HubSpot, and targeting entry-level coordinator roles at Missouri-based consumer brands, healthcare systems, or financial institutions is the most direct path.
How much do marketing specialists make in Missouri?
Marketing specialists in Missouri earn a median of about $70,140 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $37,970 for the lowest 10% to over $129,140 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing specialists in Missouri?
Companies currently hiring marketing specialists in Missouri include Hubbell, Brightmeds, and Nell Hills, per current listings on Migrate Mate as of November 2026. Missouri's mix of consumer goods headquarters, regional healthcare networks, and financial services firms means demand for marketing specialists stays active across both corporate and agency settings year-round.
Which Missouri cities have the most marketing specialist jobs?
St. Louis, Kansas City, and Springfield are the Missouri cities with the most marketing specialist openings. Kansas City drives the largest share of demand, anchored by its concentration of consumer brands, financial firms, and ad agencies, while St. Louis adds volume through its healthcare systems and corporate headquarters, and Columbia contributes openings tied to the University of Missouri and its growing healthcare and tech sector.
Are there remote marketing specialist jobs in Missouri?
Yes, and more than most fields. About 67% of marketing specialist openings tied to Missouri are remote or hybrid as of November 2026, reflecting how much of the role centers on digital tools and content production that travel well outside an office. Content strategy, digital advertising, and email marketing positions are the specialties most likely to be fully remote.
How can I get hired as a marketing specialist in Missouri with little or no experience?
The most realistic entry path is a coordinator or marketing associate role at a Missouri-based company, which often requires only a degree and a basic portfolio. Large Missouri employers like BJC HealthCare, Commerce Bancshares, and regional ad agencies in Kansas City regularly bring on recent graduates. Building a portfolio through freelance projects, university marketing departments, or volunteer work with Missouri nonprofits, combined with a Google Analytics or HubSpot certification, gives candidates a concrete edge over applicants with no credentials.
Where can I find and apply to marketing specialist jobs in Missouri?
You can find and apply to marketing specialist jobs in Missouri on Migrate Mate, which lists current Missouri openings updated in real time. Search the listings, find the roles that match your background and preferences, and apply directly to the ones that fit.
See All 37 Marketing Specialist Jobs in Missouri
Find roles in Missouri that match your experience and apply in just a few clicks.
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