Marketing Specialist Jobs in Wisconsin
Marketing Specialist jobs in Wisconsin are concentrated in Milwaukee, Madison, and Green Bay, where employers across healthcare, financial services, manufacturing, and consumer packaged goods maintain active marketing teams at every level from coordinator to senior strategist. Companies like American Family Insurance, Kohler, and Northwestern Mutual have long-established marketing functions in the state and hire regularly for digital marketing, brand management, and content strategy roles. Demand is strongest for specialists who can manage multi-channel campaigns and interpret analytics. See the openings below and apply to the ones that match your experience.
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Showing 5 of 33+ Marketing Specialist jobs
SUMMARY
The position of Marketing and Communications Specialist is a partner to Line-of-Business leaders to develop and execute compliant, brand-aligned marketing strategies, integrated campaigns, communications, and community initiatives across traditional, digital, and social channels.
In addition, the Marketing and Communications Specialist assures compliance with all SVB policies and procedures, as well as all applicable state and federal banking regulations.
ESSENTIAL DUTIES
1. Partners with Market Presidents, Line-of-Business Leaders and other internal stakeholders to understand business needs and support the development and execution of appropriate marketing strategies and initiatives.
2. Develops messaging, content and communications supporting Bank products, campaigns, organizational initiatives and customer engagement across marketing channels.
3. Develops and coordinates integrated campaign messaging, communication plans, creative needs and supporting materials in alignment with established business and marketing strategies.
4. Supports community partnerships, sponsorships, and market activities. Identifies opportunities to extend their value through communications, promotions, storytelling and brand visibility.
5. Supports consistent brand voice, messaging and visual standards across communications and materials; provides creative/design capability for routine marketing needs.
6. Coordinates assigned projects, stakeholder needs and external resources; support campaign execution across traditional, digital and social channels; and use testing, performance results and customer insights to evaluate effectiveness and improve future marketing efforts.
7. Work closely with compliance teams to ensure that all marketing materials adhere to regulatory requirements.
SECONDARY DUTIES
The position of Marketing and Communications Specialist performs duties specific to the position and other functions as assigned.
SUPERVISORY RESPONSIBILITY
The position of Marketing and Communications Specialist is not responsible for the supervision of any employee(s).
MINIMUM REQUIREMENTS
These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.
- Degree in Marketing or a related field, plus two to five years’ experience, banking experience is a plus but not required.
- Advanced knowledge in all Microsoft products.
- Understanding of multi-channel campaign strategies and content creation.
- Analytical and strategic thinking skills.
- Ability to make data-driven decisions.
- Working knowledge of design suite programs; Photoshop, Illustrator, InDesign.
- Interpersonal skills and ability to work effectively as a member of a fast-paced marketing team.
- Copy writing and proofreading skills.
- Organizational, time management, problem-solving and attention-to-detail skills.
- Current driver’s license and a vehicle with appropriate insurance coverage if required to drive in the course of performing assigned duties and responsibilities.
The incumbent must be able to perform this position safely, without endangering the health or safety to him/herself or others.
Sauk Valley Bank is an Equal Opportunity Employer. SVB is committed to the provision of equal opportunity employment for all qualified persons in all job classifications in recruitment, selection and promotion without regard to race, color, religion, gender, gender identity, sexual orientation, parental status, national origin, age, disability, military status, veteran status or any other protected status. Submission of this information is voluntary and is not considered in employment decisions. This information will be kept separate from the employment files and is considered confidential.
Sauk Valley Bank offers medical, short-term disability, long-term disability, life, vision, dental and 401K benefits to all full-time positions. PTO will vary depending on the level of the position. This position is not eligible for incentive.
Management reserves the right to change this position description at any time according to business needs.
Salary Range: $21.00 - $28.00 an hour depending on experience
September 4, 2026
SUMMARY
The position of Marketing and Communications Specialist is a partner to Line-of-Business leaders to develop and execute compliant, brand-aligned marketing strategies, integrated campaigns, communications, and community initiatives across traditional, digital, and social channels.
In addition, the Marketing and Communications Specialist assures compliance with all SVB policies and procedures, as well as all applicable state and federal banking regulations.
ESSENTIAL DUTIES
1. Partners with Market Presidents, Line-of-Business Leaders and other internal stakeholders to understand business needs and support the development and execution of appropriate marketing strategies and initiatives.
2. Develops messaging, content and communications supporting Bank products, campaigns, organizational initiatives and customer engagement across marketing channels.
3. Develops and coordinates integrated campaign messaging, communication plans, creative needs and supporting materials in alignment with established business and marketing strategies.
4. Supports community partnerships, sponsorships, and market activities. Identifies opportunities to extend their value through communications, promotions, storytelling and brand visibility.
5. Supports consistent brand voice, messaging and visual standards across communications and materials; provides creative/design capability for routine marketing needs.
6. Coordinates assigned projects, stakeholder needs and external resources; support campaign execution across traditional, digital and social channels; and use testing, performance results and customer insights to evaluate effectiveness and improve future marketing efforts.
7. Work closely with compliance teams to ensure that all marketing materials adhere to regulatory requirements.
SECONDARY DUTIES
The position of Marketing and Communications Specialist performs duties specific to the position and other functions as assigned.
SUPERVISORY RESPONSIBILITY
The position of Marketing and Communications Specialist is not responsible for the supervision of any employee(s).
MINIMUM REQUIREMENTS
These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.
- Degree in Marketing or a related field, plus two to five years’ experience, banking experience is a plus but not required.
- Advanced knowledge in all Microsoft products.
- Understanding of multi-channel campaign strategies and content creation.
- Analytical and strategic thinking skills.
- Ability to make data-driven decisions.
- Working knowledge of design suite programs; Photoshop, Illustrator, InDesign.
- Interpersonal skills and ability to work effectively as a member of a fast-paced marketing team.
- Copy writing and proofreading skills.
- Organizational, time management, problem-solving and attention-to-detail skills.
- Current driver’s license and a vehicle with appropriate insurance coverage if required to drive in the course of performing assigned duties and responsibilities.
The incumbent must be able to perform this position safely, without endangering the health or safety to him/herself or others.
Sauk Valley Bank is an Equal Opportunity Employer. SVB is committed to the provision of equal opportunity employment for all qualified persons in all job classifications in recruitment, selection and promotion without regard to race, color, religion, gender, gender identity, sexual orientation, parental status, national origin, age, disability, military status, veteran status or any other protected status. Submission of this information is voluntary and is not considered in employment decisions. This information will be kept separate from the employment files and is considered confidential.
Sauk Valley Bank offers medical, short-term disability, long-term disability, life, vision, dental and 401K benefits to all full-time positions. PTO will vary depending on the level of the position. This position is not eligible for incentive.
Management reserves the right to change this position description at any time according to business needs.
Salary Range: $21.00 - $28.00 an hour depending on experience
September 4, 2026
See All 33 Marketing Specialist Jobs in Wisconsin
Find roles in Wisconsin that match your experience and apply in just a few clicks.
Find Marketing Specialist JobsMarketing Specialist Jobs by City in Wisconsin
Where Wisconsin roles are concentrated, by current openings.
Marketing Specialist Job Market in Wisconsin
A snapshot from current Wisconsin openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Automotive
- Media & Entertainment
- Distribution & Wholesale
What Wisconsin Employers Look For
The qualifications that appear most often in marketing specialist jobs across Wisconsin.
- Bachelor's degree in marketing, communications, business, or a related field required
- Demonstrated experience managing digital campaigns across search, social, and email channels
- Proficiency with marketing analytics platforms such as Google Analytics or HubSpot
- Strong written and verbal communication skills with proven content creation ability
- Ability to coordinate cross-functional projects and meet campaign deadlines independently
- Familiarity with CRM tools and marketing automation software such as Salesforce or Marketo
Marketing Specialist Jobs in Wisconsin: Frequently Asked Questions
How do you become a marketing specialist in Wisconsin?
Most marketing specialist roles in Wisconsin require a bachelor's degree in marketing, communications, advertising, or business. Wisconsin does not issue a state license for marketing specialists, so candidates advance through education and a portfolio of campaign work. Many Wisconsin employers, particularly in financial services and manufacturing, prefer candidates who have completed a marketing concentration and can show measurable results from internships or previous roles.
How much do marketing specialists make in Wisconsin?
Marketing specialists in Wisconsin earn a median of about $64,800 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $42,640 for the lowest 10% to over $117,910 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing specialists in Wisconsin?
Companies currently hiring marketing specialists in Wisconsin include Face Foundrie, Sinclair Broadcast, and Fives, per current listings on Migrate Mate as of September 2026. Wisconsin's deep base of insurance carriers, consumer brands, and regional healthcare systems keeps demand for marketing specialists steady throughout the year.
Which Wisconsin cities have the most marketing specialist jobs?
Janesville, Madison, and Milwaukee have the most marketing specialist openings in Wisconsin. Milwaukee leads because of its dense cluster of corporate headquarters in insurance, finance, and manufacturing, while Madison's mix of technology firms, state government agencies, and the University of Wisconsin system generates consistent demand, and Green Bay's regional employers and healthcare networks round out the opportunities.
Are there remote marketing specialist jobs in Wisconsin?
Yes, and more than most fields. About 57% of marketing specialist openings tied to Wisconsin are remote or hybrid as of September 2026, reflecting how much of the role is computer-based. Digital marketing, content strategy, and marketing analytics functions are the most likely to be offered with remote or hybrid flexibility by Wisconsin employers.
How can I get hired as a marketing specialist in Wisconsin with little or no experience?
The most realistic entry path is a marketing coordinator or marketing assistant role, which large Wisconsin employers in insurance, healthcare, and manufacturing regularly post as starting positions. Companies like American Family Insurance and Froedtert Health run structured internship and new-graduate programs that lead directly to full-time offers. Building a portfolio with freelance or campus project work and earning a Google Analytics or HubSpot certification gives candidates a measurable edge when competing for those first roles.
Where can I find and apply to marketing specialist jobs in Wisconsin?
You can find and apply to marketing specialist jobs in Wisconsin on Migrate Mate, which lists current Wisconsin openings. Search the roles that fit your background and experience level, then apply directly to the ones that match.
See All 33 Marketing Specialist Jobs in Wisconsin
Find roles in Wisconsin that match your experience and apply in just a few clicks.
Find Marketing Specialist Jobs