Sales Representative Jobs in New Jersey

Position Overview

We are seeking a motivated, personable, and results-driven Service-to-Sales Representative to join our busy Honda dealership. This position is responsible for identifying sales opportunities among customers visiting our Service Department and creating a seamless transition from service to vehicle sales.

The ideal candidate understands that a service visit is often the perfect opportunity to help customers explore their vehicle ownership options. You will build relationships with service customers, identify potential trade-in and upgrade opportunities, and introduce customers to the Sales Department when the timing is right.

This is an excellent opportunity for someone who enjoys working with people, is comfortable in a fast-paced dealership environment, and is motivated by performance and earning potential.

Key Responsibilities

• Engage with customers waiting for or dropping off their vehicles in the Service Department.
• Build genuine relationships and create a positive, professional customer experience.
• Identify customers who may be good candidates for a new or pre-owned vehicle.
• Ask effective questions to understand customers' current vehicle, needs, payment, mileage, and future plans.
• Identify potential trade-in and upgrade opportunities.
• Coordinate with Service Advisors to identify customers whose vehicles may be approaching major repair needs or replacement cycles.
• Introduce qualified customers to the Sales Team and facilitate a smooth handoff.
• Conduct vehicle appraisals and assist customers in understanding their vehicle's potential trade value.
• Schedule sales appointments and follow up with customers who express interest.
• Maintain accurate customer information and follow-up activity in the dealership CRM.
• Work closely with Sales, Service, and Management to maximize dealership opportunities.
• Follow up with previous service customers regarding vehicle upgrades, lease maturity, trade opportunities, and new Honda products.
• Stay current on Honda models, features, technology, incentives, and available inventory.
• Meet or exceed established appointment, lead, and sales-performance goals.
• Maintain professionalism and a customer-first attitude at all times.

What We're Looking For

• Previous automotive, dealership, sales, service, or customer-service experience preferred.
• Strong communication and interpersonal skills.
• Comfortable approaching customers and starting conversations.
• Ability to recognize buying signals and create sales opportunities without being overly aggressive.
• Highly motivated, energetic, and self-directed.
• Excellent follow-up and organizational skills.
• Ability to work effectively in a high-volume, fast-paced environment.
• Comfortable using CRM systems, computers, phones, and dealership technology.
• Professional appearance and positive attitude.
• Valid driver's license and acceptable driving record.

What Makes This Position Different

This is not a traditional "wait for ups" sales position. You will have access to a steady stream of customers already visiting our dealership and will be responsible for turning those relationships into legitimate sales opportunities.

Successful Service-to-Sales Representatives are excellent communicators who understand that the goal is not to pressure a customer into buying a vehicle. The goal is to recognize the opportunity, provide value, and help the customer determine whether upgrading or replacing their vehicle makes sense.

Compensation & Benefits

• Competitive base salary plus performance-based incentives
• High earning potential
• Opportunities for advancement within the dealership
• Paid training
• Medical, dental, and vision benefits
• 401(k) and other available benefits
• Supportive management team and established dealership processes

Success in This Role

Success will be measured by your ability to:

• Generate qualified sales opportunities from Service Department traffic
• Set and maintain quality sales appointments
• Increase service-customer-to-sales conversions
• Generate vehicle trade-ins and upgrades
• Deliver an exceptional customer experience
• Work effectively with both Service and Sales teams
• Consistently achieve individual and dealership performance goals

Join Our Team

If you are competitive, outgoing, customer-focused, and excited about the automotive business, we want to hear from you. Join our team and help Honda customers discover when the right time is to service their current vehicle — or drive home in their next one.

Pay: $56,199.04 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Paid training
• Vision insurance

Work Location: In person