Growth Manager Jobs in Indiana

Job Title: Senior Brand Growth & Innovation Manager Classification: Salary Exempt

Reports to: President and Chief of Operations Job Type: Full-Time

Department: Product Development Effective Date: 07/09/2026

Job Summary:

The Senior Brand Growth & Innovation Manager is responsible for defining and executing brand and product innovation strategies, leading go-to-market initiatives, and partnering with cross-functional teams to drive growth and operational excellence. This role reports to the President/COO and collaborates closely with the Chief Sales & Marketing Officer. This role partners with the CEO to champion innovation and sustainable brand growth for both Malibu C and our contract manufacturing division.

Supervisory Responsibilities: None.

Duties/Responsibilities:

• Collaborate with the CEO to define and execute product innovation strategies that keep Malibu Wellness at the forefront of industry trends, honoring our legacy of scientific excellence.
• Work with the President/COO and Chief Sales & Marketing Officer to align brand and commercial initiatives with overall sales objectives.
• Lead go-to-market strategies for new product launches, collaborating with marketing, sales, and education teams to maximize visibility and adoption across owned brands and contract manufacturing partners.

• Conduct market research and analyze trends to uncover new growth opportunities, inform the future direction of the brand, and identify opportunities for product and brand differentiation.
• Partner with Sales, Marketing, R&D, Purchasing, and Operations teams to ensure efficient product lifecycle management, inventory optimization, and supply chain coordination to move products smoothly from concept to market launch.
• Develop and deliver 6-8 innovative white-label products annually to ensure a strong pipeline of market-ready offerings for owned brands, contract manufacturing clients, and requested projects.
• Cultivate and maintain strong relationships with distributors, partners, and contract manufacturing clients to drive long-term revenue growth, increase consumer engagement, and expand distribution across both Malibu C and contract manufacturing clients.
• Oversee the development and launch of more than 60 new products annually. Manage products from concept to shelf, including, but not limited to: developing timelines, coordinating with R&D on formulas, coordinating with Purchasing on sourcing packaging, and working cross-functionally with all departments to complete the development of new products.
• Provide supporting safety, compliance and environmental regulation compliance as needed.
• Uphold the organization’s positive culture while emphasizing timeliness, professionalism, multitasking, and clear communication.
• Coordinate buyouts of discontinued items with contract manufacturing customers.
• Upon the discontinuation of an item, work with necessary team members to assure the inventory is updated/disposed of and the product is marked in-active in the ERP system.
• Provide the sales team suggested bids for new projects, including fill-only and turnkey products.
• Analyze monthly inventory sales reports from the company’s ERP system to manage product lifecycles and forecasts.
• Monitor margin spreadsheets and suggest price adjustments to the sales department to maintain margin expectations of the company.
• Measure and analyze the success of launches and campaigns, leveraging data to refine strategy and maximize ROI, managing multiple priorities in a fast-paced environment, consistently meeting critical deadlines.
• Conduct in person sales meetings and training with sales consultants to drive engagement, support product launches, and grow sales across owned brands and contract manufacturing.
• Partner with Education team to coordinate and execute sales events, training, and customer lunches, ensuring seamless delivery and strong customer engagement.
• Collaborate with R&D team to ensure products reflect market trends, consumer insights, and innovative ingredient technologies.
• Complete new item set up documents as needed for contract manufacturing partners.
• Work in conjunction with the appropriate team members to complete internal New Item Set-Up forms as needed for any division, choosing item numbers as necessary, and submitting them to the appropriate team members for set-up.
• Initiate and/or update standard operating procedures for the Product Development department in conjunction with other team members, to ensure that all current procedures of the department are documented as fully as possible.
• Participate in R & D activities upon request of President/COO or Executive R&D Manager.
• Participate in yearly budgeting process.
• Attend and participate in scheduled huddle.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Required Skills/Abilities:

Education and Experience:

Physical Requirements:

Work Environment:

Equal Employment Opportunity Policy

Malibu Wellness, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.