Marketing Director Jobs in Colorado
Marketing Director jobs in Colorado are consistently active, with demand concentrated in technology, outdoor and consumer goods, healthcare, and financial services across a market that ranks among the most competitive in the Mountain West. Denver, Boulder, and Colorado Springs account for the largest share of openings, with established employers like Lockheed Martin, Dish Network, and UCHealth regularly hiring at the director level. The most sought-after specialties are digital and performance marketing, brand strategy, and B2B demand generation. See the openings below and apply to the ones that match your experience.
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Director of Marketing
Ziggi’s Coffee is a fast-growing specialty drive-thru coffee franchise with more than 120 locations. With a focus on providing our customers with a variety of uniquely handcrafted beverages and on-the-go food options, we are committed to giving them a first-rate experience every time they visit Ziggi’s. Quality is at the heart of everything we stand for, and we will always strive to provide the very best to our communities. Nationally recognized on Entrepreneur’s Franchise 500®, we are a fast-growing company that continues to promote valuable growth and development opportunities. Our team members share a positive attitude, passion, and drive to create a collaborative work environment. Now you have the opportunity to join our team and excel professionally as our Director of Marketing. The Director of Marketing is the senior marketing leader at Ziggi’s, accountable for turning business goals into profitable growth: more guests, visiting more often. You own the marketing strategy, the marketing and product calendar, the brand fund, the Ziggi’s brand, and the earned media that builds our reputation. You report to the CEO and lead two direct reports, the Brand Manager and the Field Marketing Manager, who anchor an in-house team of six today (seven once the Field Marketing Manager joins) across brand and creative, social, and field marketing, along with the agencies and vendors who extend it. You are also the channel lead for digital, loyalty, and PR. Because most Ziggi’s stores are franchisee-owned, you lead through trust, clear results, and tools that make good marketing easy to carry out. Everything runs through one filter: great cup, great care.
PRIMARY DUTIES
- Set the marketing strategy. Translate business goals into an annual strategy with clear priorities, target audiences, investment decisions, and measurable outcomes. Use loyalty data, guest feedback, market research, and store performance to grow transactions and visit frequency through value and connection, not discounting.
- Own the marketing and product calendar end to end. Lead seasonal campaigns, limited-time offers, product launches, and evergreen promotions, with the Brand Manager’s content calendar of storytelling, themes, and brand moments feeding the plan. Plan far enough ahead that Operations, Supply Chain, Training, Finance, and Franchise Development are ready before launch, with clear timelines and decision owners.
- Partner with Operations on product and recipe development. Work collaboratively with the VP of Operations and Training and other operations team members on product and recipe development, so new beverages and food items feed directly into the marketing calendar. Make sure every launch is ready for the stores and baristas who will make it.
- Build and protect the brand. Own Ziggi’s positioning, voice, and guest-facing experience as we grow nationally, and make final brand decisions in partnership with the Brand Manager, who stewards the brand day to day and leads the creative team. Ensure every touchpoint reinforces one distinctive brand.
- Serve as channel lead for loyalty and CRM. Lead Ziggi’s Rewards strategy and performance, including enrollment, activation, repeat visits, and retention, directing loyalty agency or platform partners where they extend the team. Use segmentation and behavioral data to make the program a measurable revenue driver.
- Serve as channel lead for digital. Set strategy and own performance across paid media, search, listings, reviews, third-party delivery, and AI-powered discovery, with clear standards, directing digital agency partners where they extend the team. The Brand Manager sets organicsocial direction within this strategy, and the Field Marketing team carries it out at the store level.
- Serve as channel lead for earned media and PR. Lead earned media strategy, including managing our PR agency and media relations. Set the strategy and budget for influencer and ambassador programs, including the Z-List, and evaluate their performance using insights from the Brand Manager and Social Media & Brand Coordinator, who approve and run the partnerships day to day.
- Own the brand fund and marketing economics. Build and defend the annual fund plan, allocate investment across media, production, agency partners, and local support, and judge every program on incremental sales, margin, and return, not just reach. Report to franchisees on how the fund is invested and what it delivers. A short set of numbers everyone trusts beats a dashboard nobody opens.
- Set the standard for new store openings and local marketing. Set the investment, targets, and performance benchmarks for grand openings and local marketing, and hold the Field Marketing Manager accountable for the playbooks, toolkit, and programs that deliver them.
- Be the senior marketing voice to franchisees. Serve as the strategic marketing partner to franchisee owners and leadership. Explain the rationale and expected return behind initiatives, listen to field feedback, and build alignment across an independently owned system. Day-to-day franchisee support runs through Field Marketing.
- Lead the team and our partners. Set priorities, expectations, and development plans for your direct reports and, through them, the full in-house team. Manage digital, loyalty, and PR agencies directly and own the overall agency and vendor roster and budgets, with clear briefs and measures; the Brand Manager manages creative agencies, production vendors, and freelancers day to day. Decide what we build in-house and what we buy. Use AI tools as a force multiplier across content, research, analysis, and reporting, and teach the team to do the same.
WHAT SUCCESS LOOKS LIKE
- Comparable-store transaction and visit-frequency growth, with healthy average ticket and store profitability
- Ziggi’s Rewards enrollment, activation, and retention
- Marketing fund return, and franchisee confidence in how the fund is invested
- New stores opening at or above opening-period benchmarks
- Earned media reach and quality, and growth in brand awareness and consideration
- Franchisee adoption of marketing programs and satisfaction with marketing support
SKILLS / QUALIFICATIONS
- Demonstrated ability to develop and execute a marketing strategy tied to business growth goals, not simply manage campaigns or a promotional calendar.
- Franchise or multi-unit restaurant, coffee, QSR, or retail marketing experience, with a track record of influencing independent owners rather than directing them.
- Strong financial acumen: marketing budgets, P&L fundamentals, store-level economics, promotional profitability, and return on marketing investment.
- Experience using loyalty and CRM data, customer research, and competitive intelligence to influence customer behavior. Hands-on experience with a loyalty platform such as Paytronix is a plus.
- Strong digital marketing fundamentals across paid media, local search and listings, organic social, online reputation, and third-party delivery, plus experience leading promotional calendar in a fast-moving category.
- Experience directing PR and earned media, including managing a PR agency and evaluating influencer or ambassador programs.
- Strong agency management skills across digital, loyalty, PR, and creative partners: setting strategy and briefs, evaluating performance, managing budgets, and knowing when to bring capabilities in-house.
- Proven ability to build and protect a brand, with the creative judgment to evaluate work against brand standards and business results.
- Credibility with franchisees and executive leadership, and the ability to communicate difficult messages constructively and build alignment.
- An early, confident adopter of AI tools, with real examples of using them to produce more and better work.
REQUIREMENTS
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- 10+ years of progressive marketing experience, including ownership of brand or campaign strategy at a multi-unit organization. Franchise experience strongly preferred; QSR, coffee, or another high-transaction concept preferred.
- Proven experience leading and managing a team of people, including managers, with accountability for hiring, coaching, development, and performance, in addition to marketing expertise.
- Demonstrated success leading a marketing function or significant portfolio, with responsibility for budget allocation and measurable business outcomes.
- Must work full-time, in person, from Ziggi’s headquarters in Mead, CO. This is not a remote or hybrid role. Travel to stores, markets, and franchisee meetings as the work requires.
SALARY & BENEFITS
Salary Range: 
- $125,000 to $160,000 per year, based on experience
- Paid time off, including Colorado paid sick leave
- 401(k) retirement plan
- Health insurance
- Colorado FAMLI paid family and medical leave
PERKS
- Free Ziggi’s coffee and the chance to shape how our brand shows up in every community.
- A high-impact, high-visibility role with a direct line to the CEO, a meaningful budget, and a capable team.
- An open, collaborative culture that values initiative and new ideas.
HOW TO APPLY
- Apply through the job board where this role is posted.
- Application deadline: [date to be confirmed]. If we extend the deadline, we will update this posting.
EQUAL OPPORTUNITY
Ziggi’s Coffee is an equal opportunity employer. We make employment decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, pregnancy, veteran or military status, hairstyle or hair texture, or any other status protected by federal, state, or local law. Applicants who need a reasonable accommodation during the hiring process can request one through the job posting.
Ziggi’s Coffee is a leading specialty coffee shop and drive-thru franchise dedicated to serving only the finest roasted coffee, uniquely handcrafted drinks, and amazing breakfast, lunch and snack options. Founded in 2004, the Colorado-based company is on a mission to elevate the standard of service within the coffee shop industry. From specializing in a variety of great-tasting menu items to providing fast and friendly service, the Ziggi’s Coffee brand is focused on creating a positive experience that is faster, more authentic, and convenient for the demand of consumers seeking higher-quality coffee and food options on the go. In addition to its distinctive menu and superior service, Ziggi’s Coffee is also committed to making a positive difference in the local communities it serves.
With several locations open nationwide, and additional units in development, Ziggi’s Coffee is positioned to quickly grow its presence in a variety of communities across the U.S.
Pay: $125000.00 - $160000.00 / hour
Benefits:
- Paid time off
- Health insurance
- 401(k)
- Employee discount
Job Type: fulltime
Education: No education required
Work location: On-site
Ziggi's Coffee Franchise LLC. 241 Welker Ave, Mead, CO, 80542
Director of Marketing
Ziggi’s Coffee is a fast-growing specialty drive-thru coffee franchise with more than 120 locations. With a focus on providing our customers with a variety of uniquely handcrafted beverages and on-the-go food options, we are committed to giving them a first-rate experience every time they visit Ziggi’s. Quality is at the heart of everything we stand for, and we will always strive to provide the very best to our communities. Nationally recognized on Entrepreneur’s Franchise 500®, we are a fast-growing company that continues to promote valuable growth and development opportunities. Our team members share a positive attitude, passion, and drive to create a collaborative work environment. Now you have the opportunity to join our team and excel professionally as our Director of Marketing. The Director of Marketing is the senior marketing leader at Ziggi’s, accountable for turning business goals into profitable growth: more guests, visiting more often. You own the marketing strategy, the marketing and product calendar, the brand fund, the Ziggi’s brand, and the earned media that builds our reputation. You report to the CEO and lead two direct reports, the Brand Manager and the Field Marketing Manager, who anchor an in-house team of six today (seven once the Field Marketing Manager joins) across brand and creative, social, and field marketing, along with the agencies and vendors who extend it. You are also the channel lead for digital, loyalty, and PR. Because most Ziggi’s stores are franchisee-owned, you lead through trust, clear results, and tools that make good marketing easy to carry out. Everything runs through one filter: great cup, great care.
PRIMARY DUTIES
- Set the marketing strategy. Translate business goals into an annual strategy with clear priorities, target audiences, investment decisions, and measurable outcomes. Use loyalty data, guest feedback, market research, and store performance to grow transactions and visit frequency through value and connection, not discounting.
- Own the marketing and product calendar end to end. Lead seasonal campaigns, limited-time offers, product launches, and evergreen promotions, with the Brand Manager’s content calendar of storytelling, themes, and brand moments feeding the plan. Plan far enough ahead that Operations, Supply Chain, Training, Finance, and Franchise Development are ready before launch, with clear timelines and decision owners.
- Partner with Operations on product and recipe development. Work collaboratively with the VP of Operations and Training and other operations team members on product and recipe development, so new beverages and food items feed directly into the marketing calendar. Make sure every launch is ready for the stores and baristas who will make it.
- Build and protect the brand. Own Ziggi’s positioning, voice, and guest-facing experience as we grow nationally, and make final brand decisions in partnership with the Brand Manager, who stewards the brand day to day and leads the creative team. Ensure every touchpoint reinforces one distinctive brand.
- Serve as channel lead for loyalty and CRM. Lead Ziggi’s Rewards strategy and performance, including enrollment, activation, repeat visits, and retention, directing loyalty agency or platform partners where they extend the team. Use segmentation and behavioral data to make the program a measurable revenue driver.
- Serve as channel lead for digital. Set strategy and own performance across paid media, search, listings, reviews, third-party delivery, and AI-powered discovery, with clear standards, directing digital agency partners where they extend the team. The Brand Manager sets organicsocial direction within this strategy, and the Field Marketing team carries it out at the store level.
- Serve as channel lead for earned media and PR. Lead earned media strategy, including managing our PR agency and media relations. Set the strategy and budget for influencer and ambassador programs, including the Z-List, and evaluate their performance using insights from the Brand Manager and Social Media & Brand Coordinator, who approve and run the partnerships day to day.
- Own the brand fund and marketing economics. Build and defend the annual fund plan, allocate investment across media, production, agency partners, and local support, and judge every program on incremental sales, margin, and return, not just reach. Report to franchisees on how the fund is invested and what it delivers. A short set of numbers everyone trusts beats a dashboard nobody opens.
- Set the standard for new store openings and local marketing. Set the investment, targets, and performance benchmarks for grand openings and local marketing, and hold the Field Marketing Manager accountable for the playbooks, toolkit, and programs that deliver them.
- Be the senior marketing voice to franchisees. Serve as the strategic marketing partner to franchisee owners and leadership. Explain the rationale and expected return behind initiatives, listen to field feedback, and build alignment across an independently owned system. Day-to-day franchisee support runs through Field Marketing.
- Lead the team and our partners. Set priorities, expectations, and development plans for your direct reports and, through them, the full in-house team. Manage digital, loyalty, and PR agencies directly and own the overall agency and vendor roster and budgets, with clear briefs and measures; the Brand Manager manages creative agencies, production vendors, and freelancers day to day. Decide what we build in-house and what we buy. Use AI tools as a force multiplier across content, research, analysis, and reporting, and teach the team to do the same.
WHAT SUCCESS LOOKS LIKE
- Comparable-store transaction and visit-frequency growth, with healthy average ticket and store profitability
- Ziggi’s Rewards enrollment, activation, and retention
- Marketing fund return, and franchisee confidence in how the fund is invested
- New stores opening at or above opening-period benchmarks
- Earned media reach and quality, and growth in brand awareness and consideration
- Franchisee adoption of marketing programs and satisfaction with marketing support
SKILLS / QUALIFICATIONS
- Demonstrated ability to develop and execute a marketing strategy tied to business growth goals, not simply manage campaigns or a promotional calendar.
- Franchise or multi-unit restaurant, coffee, QSR, or retail marketing experience, with a track record of influencing independent owners rather than directing them.
- Strong financial acumen: marketing budgets, P&L fundamentals, store-level economics, promotional profitability, and return on marketing investment.
- Experience using loyalty and CRM data, customer research, and competitive intelligence to influence customer behavior. Hands-on experience with a loyalty platform such as Paytronix is a plus.
- Strong digital marketing fundamentals across paid media, local search and listings, organic social, online reputation, and third-party delivery, plus experience leading promotional calendar in a fast-moving category.
- Experience directing PR and earned media, including managing a PR agency and evaluating influencer or ambassador programs.
- Strong agency management skills across digital, loyalty, PR, and creative partners: setting strategy and briefs, evaluating performance, managing budgets, and knowing when to bring capabilities in-house.
- Proven ability to build and protect a brand, with the creative judgment to evaluate work against brand standards and business results.
- Credibility with franchisees and executive leadership, and the ability to communicate difficult messages constructively and build alignment.
- An early, confident adopter of AI tools, with real examples of using them to produce more and better work.
REQUIREMENTS
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- 10+ years of progressive marketing experience, including ownership of brand or campaign strategy at a multi-unit organization. Franchise experience strongly preferred; QSR, coffee, or another high-transaction concept preferred.
- Proven experience leading and managing a team of people, including managers, with accountability for hiring, coaching, development, and performance, in addition to marketing expertise.
- Demonstrated success leading a marketing function or significant portfolio, with responsibility for budget allocation and measurable business outcomes.
- Must work full-time, in person, from Ziggi’s headquarters in Mead, CO. This is not a remote or hybrid role. Travel to stores, markets, and franchisee meetings as the work requires.
SALARY & BENEFITS
Salary Range: 
- $125,000 to $160,000 per year, based on experience
- Paid time off, including Colorado paid sick leave
- 401(k) retirement plan
- Health insurance
- Colorado FAMLI paid family and medical leave
PERKS
- Free Ziggi’s coffee and the chance to shape how our brand shows up in every community.
- A high-impact, high-visibility role with a direct line to the CEO, a meaningful budget, and a capable team.
- An open, collaborative culture that values initiative and new ideas.
HOW TO APPLY
- Apply through the job board where this role is posted.
- Application deadline: [date to be confirmed]. If we extend the deadline, we will update this posting.
EQUAL OPPORTUNITY
Ziggi’s Coffee is an equal opportunity employer. We make employment decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, pregnancy, veteran or military status, hairstyle or hair texture, or any other status protected by federal, state, or local law. Applicants who need a reasonable accommodation during the hiring process can request one through the job posting.
Ziggi’s Coffee is a leading specialty coffee shop and drive-thru franchise dedicated to serving only the finest roasted coffee, uniquely handcrafted drinks, and amazing breakfast, lunch and snack options. Founded in 2004, the Colorado-based company is on a mission to elevate the standard of service within the coffee shop industry. From specializing in a variety of great-tasting menu items to providing fast and friendly service, the Ziggi’s Coffee brand is focused on creating a positive experience that is faster, more authentic, and convenient for the demand of consumers seeking higher-quality coffee and food options on the go. In addition to its distinctive menu and superior service, Ziggi’s Coffee is also committed to making a positive difference in the local communities it serves.
With several locations open nationwide, and additional units in development, Ziggi’s Coffee is positioned to quickly grow its presence in a variety of communities across the U.S.
Pay: $125000.00 - $160000.00 / hour
Benefits:
- Paid time off
- Health insurance
- 401(k)
- Employee discount
Job Type: fulltime
Education: No education required
Work location: On-site
Ziggi's Coffee Franchise LLC. 241 Welker Ave, Mead, CO, 80542
See All 38 Marketing Director Jobs in Colorado
Find roles in Colorado that match your experience and apply in just a few clicks.
Find Marketing Director JobsMarketing Director Jobs by City in Colorado
Where Colorado roles are concentrated, by current openings.
Marketing Director Job Market in Colorado
A snapshot from current Colorado openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Staffing & Recruiting
- Technology & Software
What Colorado Employers Look For
The qualifications that appear most often in marketing director jobs across Colorado.
- Bachelor's degree in marketing, communications, or a closely related field required
- Seven or more years of progressive marketing experience including team leadership
- Proven ability to build and execute integrated campaigns across digital and traditional channels
- Experience with marketing analytics platforms such as Google Analytics, Salesforce, or HubSpot
- Strong background in brand management, content strategy, or demand generation for Colorado industries
- MBA or advanced degree preferred for director-level roles at enterprise Colorado employers
Marketing Director Jobs in Colorado: Frequently Asked Questions
How do you become a marketing director in Colorado?
Marketing director roles in Colorado do not require a state-issued license or registration, so the path runs through education and experience. Most employers expect a bachelor's degree in marketing, communications, or business as a foundation. From there, candidates typically advance through roles like marketing manager or senior marketing manager, building a portfolio of campaign results and team leadership. Colorado employers in technology and healthcare particularly value demonstrated experience with digital channels and measurable growth.
How much do marketing directors make in Colorado?
Marketing directors in Colorado earn a median of about $182,730 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $121,560 for the lowest 10% to over $289,870 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing directors in Colorado?
Companies currently hiring marketing directors in Colorado include Century Communities, Vail Resorts, and Chick-fil-A Restaurants, per current listings on Migrate Mate as of November 2026. Colorado's mix of technology firms along the Front Range, national consumer brands headquartered in Denver, and large healthcare systems creates steady director-level demand across multiple sectors.
Which Colorado cities have the most marketing director jobs?
Denver, Fort Collins, and Colorado Springs have the most marketing director openings in Colorado. Denver drives the largest share of listings as the headquarters hub for technology, energy, and financial services companies, while Boulder's dense concentration of software and consumer-brand employers sustains strong demand, and Colorado Springs draws openings from defense contractors and regional healthcare systems.
Are there remote marketing director jobs in Colorado?
Yes, and more than most fields. About 58% of marketing director openings tied to Colorado are remote or hybrid as of November 2026, reflecting the largely desk-based and strategic nature of the role. Brand strategy, content leadership, and digital marketing functions tend to be the most remote-compatible, while roles tied to events, agency-of-record relationships, or on-site creative teams more commonly require in-office presence.
How can I get hired as a marketing director in Colorado with little or no experience?
The most realistic entry path is building director-level responsibility incrementally through a marketing manager role at a Colorado employer. Technology companies along Denver's tech corridor and Boulder's startup ecosystem frequently promote internally, making a strong portfolio of campaign results and measurable growth the primary credential. Adjacent roles in product marketing, content strategy, or marketing operations at Colorado employers like regional health systems or outdoor consumer brands are common stepping stones, and earning a Google Analytics or HubSpot certification can strengthen an application at the director level.
Where can I find and apply to marketing director jobs in Colorado?
You can find and apply to marketing director jobs in Colorado on Migrate Mate, which lists current Colorado openings updated regularly. Search the listings to find roles that match your experience, seniority level, and preferred location or remote arrangement, then apply directly to the ones that fit.
See All 38 Marketing Director Jobs in Colorado
Find roles in Colorado that match your experience and apply in just a few clicks.
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