Product Marketing Jobs in Florida
Product Marketing jobs in Florida are in strong demand, with active hiring concentrated in technology, healthcare, financial services, and consumer goods sectors and openings at every level from coordinator to director. Miami, Tampa, and Orlando anchor most of the hiring activity, with well-established employers like Chewy, Darden Restaurants, and Ultimate Software (UKG) maintaining consistent product marketing teams in the state. The most sought-after specialties are B2B product marketing, go-to-market strategy, and competitive intelligence. Find a role that fits below and apply directly.
Find Product Marketing JobsOverview
Open roles26
Top employerArthrex
Top cityMiami, FL
Cities hiring12
Work type75% Hybrid
Top industryTechnology
Showing 5 of 26+ Product Marketing jobs
Sr. Manager, Product Marketing
We won't show you this job again
Added 5d ago
Boats Group
Sr. Manager, Product Marketing
Miami, Florida
Added 5d ago
Product Marketing Manager
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Added 1w ago
ReliaQuest
Product Marketing Manager
Tampa, Florida
Added 1w ago
V
Product marketing and office clerk
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V
Added 1w ago
Vapedonia
Product marketing and office clerk
Melbourne, Florida
Added 1w ago
Student Worker - Auxiliary Enterprises Product Buyer and Marketing Coordinator
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Added 1w ago
Florida Polytechnic University
Student Worker - Auxiliary Enterprises Product Buyer and Marketing Coordinator
Lakeland, Florida
Added 1w ago
Product Management and Marketing Intern
We won't show you this job again
Added 2w ago
Danfoss
Product Management and Marketing Intern
Tallahassee, Florida
Added 2w ago
Added 5d ago
Sr. Manager, Product Marketing
Boats Group·Miami, Florida
Job functions:
Hybrid
Bachelor's degree in communications
51-200 employees
Job Description
Sr. Manager, Product Marketing
Miami, FL (Hybrid)
About the Role
Boats Group is seeking a Senior Product Marketing Manager to lead product positioning, go-to-market strategy, and marketing initiatives across our portfolio of brands, including Boat Trader, YachtWorld, boats.com, and YachtCloser. Working closely with Product, Sales, Sales Enablement, and Marketing, this role will translate product capabilities into compelling customer benefits, drive product adoption, and support revenue growth. The ideal candidate is a strategic thinker and hands-on marketer who combines creativity, commercial awareness, and a strong understanding of technology and AI.
Miami, FL (Hybrid)
About the Role
Boats Group is seeking a Senior Product Marketing Manager to lead product positioning, go-to-market strategy, and marketing initiatives across our portfolio of brands, including Boat Trader, YachtWorld, boats.com, and YachtCloser. Working closely with Product, Sales, Sales Enablement, and Marketing, this role will translate product capabilities into compelling customer benefits, drive product adoption, and support revenue growth. The ideal candidate is a strategic thinker and hands-on marketer who combines creativity, commercial awareness, and a strong understanding of technology and AI.
What You'll Do:
Product Strategy & Go-to-Market
- Develop product positioning, messaging, and value propositions that communicate customer benefits and competitive differentiation.
- Lead go-to-market strategies and launches for new products, features, and commercial offerings.
- Partner with Product teams to understand roadmaps, customer needs, and opportunities to drive adoption.
- Monitor market trends, competitive offerings, and customer feedback to inform marketing strategies.
Sales Enablement & Commercial Support
- Partner with the Director of Sales Enablement and Sales leadership to ensure customer-facing teams have effective product messaging and materials.
- Create sales presentations, product collateral, competitive comparisons, FAQs, and other tools that support sales conversations.
- Collaborate on product training, launches, and commercial initiatives supporting acquisition, upselling, renewals, and retention.
Marketing Campaigns & Customer Engagement
- Develop and execute integrated product marketing campaigns across digital, email, content, and other channels.
- Plan customer webinars, product demonstrations, and educational programs to drive awareness and adoption.
- Support industry events, trade shows, and customer meetings with product messaging, presentations, and marketing materials.
- Partner with Content, Communications, and Creative teams on product announcements, campaigns, and customer communications.
AI, Innovation & Performance
- Leverage AI and automation to improve marketing efficiency, content development, research, and campaign effectiveness.
- Translate Boats Group's AI-driven product capabilities into clear, compelling customer benefits.
- Track product marketing KPIs, campaign performance, and customer adoption to optimize strategies and support revenue growth.
Who You Are:
- Commercially minded: You understand how product marketing contributes to sales, retention, and revenue growth.
- Strategic and hands-on: You can develop a strategy and roll up your sleeves to execute it.
- A strong communicator: You turn complex product capabilities into clear, persuasive messaging.
- Collaborative: You build strong relationships and work effectively across teams.
- Tech-savvy and curious: You embrace AI, automation, and emerging technologies.
- Proactive and results-oriented: You take ownership, manage priorities, and use data to drive decisions.
What You Should Have:
- 5+ years of experience in product marketing or B2B marketing, preferably in technology, SaaS, digital marketplaces, or advertising.
- Proven experience developing go-to-market strategies, product launches, and integrated marketing campaigns.
- Experience creating sales enablement materials and collaborating with Sales and Product teams.
- Excellent writing, presentation, communication, and project management skills.
- Experience with webinars, customer education, and digital marketing programs.
- Familiarity with AI-powered tools, marketing automation, CRM platforms, and analytics.
- Strong analytical skills and ability to connect marketing performance to business outcomes.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Marine industry knowledge is a plus.
What You'll Receive:
- Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
- Generous Time Off: With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year
- Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.
- Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
- Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
- Commuter Benefits: Park conveniently in our building’s garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
- Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
- Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.
About Our Crew
Boats Group is the fastest-growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers and customer advocates who spend each day pushing the boundaries of technology to make buying and selling boats easy. We spend each day surrounded by 500,000 boats from across the globe.
Our passion and unyielding dedication to getting people on the water influence our culture in ways you won’t find at other companies. We’re the best at what we do because we’re working in an industry we love. When you walk through our doors, you’ll find smart, dedicated people who consider one another family.
If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents and actively shape the future of the company, then you will enjoy working here!
#LI-Hybrid
Our passion and unyielding dedication to getting people on the water influence our culture in ways you won’t find at other companies. We’re the best at what we do because we’re working in an industry we love. When you walk through our doors, you’ll find smart, dedicated people who consider one another family.
If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents and actively shape the future of the company, then you will enjoy working here!
#LI-Hybrid
Boats Group
Sr. Manager, Product Marketing
Miami, Florida
Added 5d ago51-200 employees
Job functions:
Hybrid
Bachelor's degree in communications
Job Description
Sr. Manager, Product Marketing
Miami, FL (Hybrid)
About the Role
Boats Group is seeking a Senior Product Marketing Manager to lead product positioning, go-to-market strategy, and marketing initiatives across our portfolio of brands, including Boat Trader, YachtWorld, boats.com, and YachtCloser. Working closely with Product, Sales, Sales Enablement, and Marketing, this role will translate product capabilities into compelling customer benefits, drive product adoption, and support revenue growth. The ideal candidate is a strategic thinker and hands-on marketer who combines creativity, commercial awareness, and a strong understanding of technology and AI.
Miami, FL (Hybrid)
About the Role
Boats Group is seeking a Senior Product Marketing Manager to lead product positioning, go-to-market strategy, and marketing initiatives across our portfolio of brands, including Boat Trader, YachtWorld, boats.com, and YachtCloser. Working closely with Product, Sales, Sales Enablement, and Marketing, this role will translate product capabilities into compelling customer benefits, drive product adoption, and support revenue growth. The ideal candidate is a strategic thinker and hands-on marketer who combines creativity, commercial awareness, and a strong understanding of technology and AI.
What You'll Do:
Product Strategy & Go-to-Market
- Develop product positioning, messaging, and value propositions that communicate customer benefits and competitive differentiation.
- Lead go-to-market strategies and launches for new products, features, and commercial offerings.
- Partner with Product teams to understand roadmaps, customer needs, and opportunities to drive adoption.
- Monitor market trends, competitive offerings, and customer feedback to inform marketing strategies.
Sales Enablement & Commercial Support
- Partner with the Director of Sales Enablement and Sales leadership to ensure customer-facing teams have effective product messaging and materials.
- Create sales presentations, product collateral, competitive comparisons, FAQs, and other tools that support sales conversations.
- Collaborate on product training, launches, and commercial initiatives supporting acquisition, upselling, renewals, and retention.
Marketing Campaigns & Customer Engagement
- Develop and execute integrated product marketing campaigns across digital, email, content, and other channels.
- Plan customer webinars, product demonstrations, and educational programs to drive awareness and adoption.
- Support industry events, trade shows, and customer meetings with product messaging, presentations, and marketing materials.
- Partner with Content, Communications, and Creative teams on product announcements, campaigns, and customer communications.
AI, Innovation & Performance
- Leverage AI and automation to improve marketing efficiency, content development, research, and campaign effectiveness.
- Translate Boats Group's AI-driven product capabilities into clear, compelling customer benefits.
- Track product marketing KPIs, campaign performance, and customer adoption to optimize strategies and support revenue growth.
Who You Are:
- Commercially minded: You understand how product marketing contributes to sales, retention, and revenue growth.
- Strategic and hands-on: You can develop a strategy and roll up your sleeves to execute it.
- A strong communicator: You turn complex product capabilities into clear, persuasive messaging.
- Collaborative: You build strong relationships and work effectively across teams.
- Tech-savvy and curious: You embrace AI, automation, and emerging technologies.
- Proactive and results-oriented: You take ownership, manage priorities, and use data to drive decisions.
What You Should Have:
- 5+ years of experience in product marketing or B2B marketing, preferably in technology, SaaS, digital marketplaces, or advertising.
- Proven experience developing go-to-market strategies, product launches, and integrated marketing campaigns.
- Experience creating sales enablement materials and collaborating with Sales and Product teams.
- Excellent writing, presentation, communication, and project management skills.
- Experience with webinars, customer education, and digital marketing programs.
- Familiarity with AI-powered tools, marketing automation, CRM platforms, and analytics.
- Strong analytical skills and ability to connect marketing performance to business outcomes.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Marine industry knowledge is a plus.
What You'll Receive:
- Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
- Generous Time Off: With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year
- Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.
- Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
- Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
- Commuter Benefits: Park conveniently in our building’s garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
- Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
- Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.
About Our Crew
Boats Group is the fastest-growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers and customer advocates who spend each day pushing the boundaries of technology to make buying and selling boats easy. We spend each day surrounded by 500,000 boats from across the globe.
Our passion and unyielding dedication to getting people on the water influence our culture in ways you won’t find at other companies. We’re the best at what we do because we’re working in an industry we love. When you walk through our doors, you’ll find smart, dedicated people who consider one another family.
If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents and actively shape the future of the company, then you will enjoy working here!
#LI-Hybrid
Our passion and unyielding dedication to getting people on the water influence our culture in ways you won’t find at other companies. We’re the best at what we do because we’re working in an industry we love. When you walk through our doors, you’ll find smart, dedicated people who consider one another family.
If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents and actively shape the future of the company, then you will enjoy working here!
#LI-Hybrid
See All 26 Product Marketing Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find Product Marketing JobsProduct Marketing Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Miami
9 jobsTampa
4 jobsNaples
3 jobsDavie
1 jobLakeland
1 jobMaitland
1 jobLake Mary
1 jobMelbourne
1 jobPlantation
1 jobGainesville
1 jobTallahassee
1 jobFort Lauderdale
1 jobProduct Marketing Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Distribution & Wholesale
- Construction & Real Estate
What Florida Employers Look For
The qualifications that appear most often in product marketing jobs across Florida.
- Bachelor's degree in marketing, business, communications, or a related field required
- Three or more years of product marketing or related B2B or B2C marketing experience
- Demonstrated ability to develop and execute go-to-market strategies and product launch plans
- Proficiency with marketing analytics tools and CRM platforms such as Salesforce or HubSpot
- Strong written and verbal communication skills for cross-functional collaboration and messaging development
- Experience conducting competitive analysis and translating customer insights into positioning and messaging
Product Marketing Jobs in Florida: Frequently Asked Questions
How do you become a product marketing in Florida?
Product marketing in Florida requires no state-issued license or exam, so the path runs through education and experience. Most employers expect a bachelor's degree in marketing, business, or communications. From there, candidates typically move into product marketing from adjacent roles such as marketing coordinator, brand manager, or sales enablement. Building a portfolio of launch plans, positioning documents, or go-to-market strategies strengthens any application significantly.
How much do product marketings make in Florida?
Product marketings in Florida earn a median of about $142,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $78,250 for the lowest 10% to over $261,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketings in Florida?
Employers hiring product marketings in Florida right now include Arthrex, Boats, and ADP, based on current listings on Migrate Mate as of November 2026. Florida's concentration of technology companies, regional healthcare systems, and large consumer brands means product marketing openings appear across a wide range of industries throughout the state.
Which Florida cities have the most product marketing jobs?
Miami, Tampa, and Naples are the Florida cities with the most product marketing openings. Miami draws heavily from its financial services and tech startup ecosystem, Tampa is home to several large corporate headquarters and growing SaaS companies, and Orlando's mix of hospitality, healthcare, and simulation technology companies creates steady demand for product marketers at multiple levels.
Are there remote product marketing jobs in Florida?
Yes, and more than most fields. Product marketing is a desk-based, strategy-driven role that translates well to remote and hybrid arrangements. About 83% of product marketing openings tied to Florida are remote or hybrid as of November 2026, reflecting how widely distributed the talent pool has become. Roles focused on content development, competitive research, and go-to-market planning tend to be the most consistently offered on a remote basis.
How can I get hired as a product marketing in Florida with little or no experience?
The most realistic entry path is moving into product marketing from a related role such as marketing coordinator, content strategist, or sales enablement associate. Florida-based technology companies in Tampa and Miami, along with large employers like AdventHealth and Darden Restaurants, regularly hire into associate or junior product marketing roles. Building a portfolio with sample positioning briefs, competitive teardowns, or mock launch plans gives candidates without direct experience a clear edge in the hiring process.
Where can I find and apply to product marketing jobs in Florida?
You can find and apply to product marketing jobs in Florida on Migrate Mate, which lists current Florida openings across industries and experience levels. Find roles that fit your background and apply directly to the ones that match.
See All 26 Product Marketing Jobs in Florida
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