Product Marketing Jobs in Florida
Product Marketing jobs in Florida are in strong demand, with active hiring concentrated in technology, healthcare, financial services, and consumer goods sectors and openings at every level from coordinator to director. Miami, Tampa, and Orlando anchor most of the hiring activity, with well-established employers like Chewy, Darden Restaurants, and Ultimate Software (UKG) maintaining consistent product marketing teams in the state. The most sought-after specialties are B2B product marketing, go-to-market strategy, and competitive intelligence. Find a role that fits below and apply directly.
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Showing 5 of 20+ Product Marketing jobs
The Product Marketing Manager will support product launches, create messaging and content, enable sales teams, gather customer insights, and help drive awareness, engagement, and growth across the customer lifecycle. This creative, customer-focused, and results-driven Product Marketing Manager will shape compelling positioning, messaging and go to market materials for our healthcare technology solutions. This role will partner closely with Product, Sales, Customer Experience, and Marketing teams, translating product capabilities into compelling clear value stories for health plans, PBM’s, TPA’s and other healthcare stakeholders.
Position Responsibilities:
Product Positioning & Messaging
- Develop clear and compelling product positioning, messaging frameworks, value propositions, and buyer-facing narratives for all MHK solutions.
- Serve as product marketing SME across healthcare technology, care management, quality, compliance and/or health plan operations.
- Ensure consistency of messaging across marketing, sales, and customer communications.
Go-to-Market Execution
- Support planning and execution of product launches, feature releases, and enhancements.
- Coordinate launch activities across Product, Marketing, Sales, and Customer Experience teams.
- Develop launch assets and communications.
Content Development
- Partner with content and creative teams to produce engaging customer-facing materials.
Sales Enablement
- Create and refine sales enablement assets, pitch decks, solution briefs, web copy, campaign messaging, competitive talking points, and launch materials.
- Translate technical and operational details into concise, audience specific messaging for executives, clinical teams, operations leaders and sales teams.
- Collaborate with demand generation and content teams to ensure campaign messaging is accurate, relevant and commercially effective.
- Equip sales and customer facing teams with practical messaging, objection handling, and proof points
Customer & Market Insights
- Partner with product management to understand roadmap priorities, product functionality, customer needs and market trends.
- Gather and synthesize customer feedback to identify opportunities and challenges.
- Monitor competitors and industry trends to support positioning and product strategy.
Customer Adoption & Engagement
- Support go-to-market planning for product launches, enhancements, and strategic campaigns.
- Collaborate with Customer Experience to support onboarding and feature adoption efforts.
- Help identify opportunities for customer expansion and retention.
Performance Analysis
- Maintain consistency across product marketing materials to ensure alignment with MHK brand voice and business priorities.
- Track product marketing performance and campaign effectiveness.
- Measure launch outcomes, adoption metrics, engagement, and pipeline contribution. Provide recommendations based on data and customer insights.
Position Requirements:
- 5+ years of experience in product marketing, SaaS marketing, healthcare marketing, or related.
- Strong written and verbal communication skills.
- Ability to simplify technical concepts into customer-focused messaging.
- Experience working cross-functionally with multiple stakeholders.
- Strong organizational and project management skills.
- Healthcare technology experience.
- Ability to collaborate Hybrid at least three (3) days per week in our Tampa office.
Preferred
- Experience in healthcare payer, provider, care management, quality, compliance or population health B2B SaaS environments.
- Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
- Experience supporting product launches and sales enablement initiatives.
- Basic knowledge of customer journey mapping and buyer personas.
Education Requirement:
Bachelor's degree in Marketing, Communications, Business, or related field.At MHK we help health plans and pharmacy benefit managers deliver optimal care management across every member’s health journey. We do this through state-of-the-art technology that provides critical insights from member enrollment and maintenance through every stage of care and compliance. We believe that long-term partnerships are built on trust. Our team members are expected to build trusted advisory relationships - with MHK clients and one another - through responsive, transparent communication, while honoring commitments, and tying that trust to outcomes.
Benefits Snapshot:
Medical, vision, and dental plans for full time employees
401(k) offered with a generous match
Benefits begin on first day of the month following employment
Exercise/Health Club reimbursement opportunity
Monthly dependent care reimbursement opportunity
Short Term and Long Term disability
Basic Term Life and AD&D Insurance
Generous Paid Time Off and Holiday Pay
EQUAL OPPORTUNITY EMPLOYER - VETERANS/DISABLED. Always be aware of Recruitment Fraud
Degree Level : Bachelor's Degree
The Product Marketing Manager will support product launches, create messaging and content, enable sales teams, gather customer insights, and help drive awareness, engagement, and growth across the customer lifecycle. This creative, customer-focused, and results-driven Product Marketing Manager will shape compelling positioning, messaging and go to market materials for our healthcare technology solutions. This role will partner closely with Product, Sales, Customer Experience, and Marketing teams, translating product capabilities into compelling clear value stories for health plans, PBM’s, TPA’s and other healthcare stakeholders.
Position Responsibilities:
Product Positioning & Messaging
- Develop clear and compelling product positioning, messaging frameworks, value propositions, and buyer-facing narratives for all MHK solutions.
- Serve as product marketing SME across healthcare technology, care management, quality, compliance and/or health plan operations.
- Ensure consistency of messaging across marketing, sales, and customer communications.
Go-to-Market Execution
- Support planning and execution of product launches, feature releases, and enhancements.
- Coordinate launch activities across Product, Marketing, Sales, and Customer Experience teams.
- Develop launch assets and communications.
Content Development
- Partner with content and creative teams to produce engaging customer-facing materials.
Sales Enablement
- Create and refine sales enablement assets, pitch decks, solution briefs, web copy, campaign messaging, competitive talking points, and launch materials.
- Translate technical and operational details into concise, audience specific messaging for executives, clinical teams, operations leaders and sales teams.
- Collaborate with demand generation and content teams to ensure campaign messaging is accurate, relevant and commercially effective.
- Equip sales and customer facing teams with practical messaging, objection handling, and proof points
Customer & Market Insights
- Partner with product management to understand roadmap priorities, product functionality, customer needs and market trends.
- Gather and synthesize customer feedback to identify opportunities and challenges.
- Monitor competitors and industry trends to support positioning and product strategy.
Customer Adoption & Engagement
- Support go-to-market planning for product launches, enhancements, and strategic campaigns.
- Collaborate with Customer Experience to support onboarding and feature adoption efforts.
- Help identify opportunities for customer expansion and retention.
Performance Analysis
- Maintain consistency across product marketing materials to ensure alignment with MHK brand voice and business priorities.
- Track product marketing performance and campaign effectiveness.
- Measure launch outcomes, adoption metrics, engagement, and pipeline contribution. Provide recommendations based on data and customer insights.
Position Requirements:
- 5+ years of experience in product marketing, SaaS marketing, healthcare marketing, or related.
- Strong written and verbal communication skills.
- Ability to simplify technical concepts into customer-focused messaging.
- Experience working cross-functionally with multiple stakeholders.
- Strong organizational and project management skills.
- Healthcare technology experience.
- Ability to collaborate Hybrid at least three (3) days per week in our Tampa office.
Preferred
- Experience in healthcare payer, provider, care management, quality, compliance or population health B2B SaaS environments.
- Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
- Experience supporting product launches and sales enablement initiatives.
- Basic knowledge of customer journey mapping and buyer personas.
Education Requirement:
Bachelor's degree in Marketing, Communications, Business, or related field.At MHK we help health plans and pharmacy benefit managers deliver optimal care management across every member’s health journey. We do this through state-of-the-art technology that provides critical insights from member enrollment and maintenance through every stage of care and compliance. We believe that long-term partnerships are built on trust. Our team members are expected to build trusted advisory relationships - with MHK clients and one another - through responsive, transparent communication, while honoring commitments, and tying that trust to outcomes.
Benefits Snapshot:
Medical, vision, and dental plans for full time employees
401(k) offered with a generous match
Benefits begin on first day of the month following employment
Exercise/Health Club reimbursement opportunity
Monthly dependent care reimbursement opportunity
Short Term and Long Term disability
Basic Term Life and AD&D Insurance
Generous Paid Time Off and Holiday Pay
EQUAL OPPORTUNITY EMPLOYER - VETERANS/DISABLED. Always be aware of Recruitment Fraud
Degree Level : Bachelor's Degree
See All 20 Product Marketing Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find Product Marketing JobsProduct Marketing Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Product Marketing Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Construction & Real Estate
What Florida Employers Look For
The qualifications that appear most often in product marketing jobs across Florida.
- Bachelor's degree in marketing, business, communications, or a related field required
- Three or more years of product marketing or related B2B or B2C marketing experience
- Demonstrated ability to develop and execute go-to-market strategies and product launch plans
- Proficiency with marketing analytics tools and CRM platforms such as Salesforce or HubSpot
- Strong written and verbal communication skills for cross-functional collaboration and messaging development
- Experience conducting competitive analysis and translating customer insights into positioning and messaging
Product Marketing Jobs in Florida: Frequently Asked Questions
How do you become a product marketing in Florida?
Product marketing in Florida requires no state-issued license or exam, so the path runs through education and experience. Most employers expect a bachelor's degree in marketing, business, or communications. From there, candidates typically move into product marketing from adjacent roles such as marketing coordinator, brand manager, or sales enablement. Building a portfolio of launch plans, positioning documents, or go-to-market strategies strengthens any application significantly.
How much do product marketings make in Florida?
Product marketings in Florida earn a median of about $142,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $78,250 for the lowest 10% to over $261,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketings in Florida?
Employers hiring product marketings in Florida right now include Royal Caribbean, BNY, and Chewy, based on current listings on Migrate Mate as of September 2026. Florida's concentration of technology companies, regional healthcare systems, and large consumer brands means product marketing openings appear across a wide range of industries throughout the state.
Which Florida cities have the most product marketing jobs?
Miami, Tampa, and Fort Lauderdale are the Florida cities with the most product marketing openings. Miami draws heavily from its financial services and tech startup ecosystem, Tampa is home to several large corporate headquarters and growing SaaS companies, and Orlando's mix of hospitality, healthcare, and simulation technology companies creates steady demand for product marketers at multiple levels.
Are there remote product marketing jobs in Florida?
Yes, and more than most fields. Product marketing is a desk-based, strategy-driven role that translates well to remote and hybrid arrangements. About 82% of product marketing openings tied to Florida are remote or hybrid as of September 2026, reflecting how widely distributed the talent pool has become. Roles focused on content development, competitive research, and go-to-market planning tend to be the most consistently offered on a remote basis.
How can I get hired as a product marketing in Florida with little or no experience?
The most realistic entry path is moving into product marketing from a related role such as marketing coordinator, content strategist, or sales enablement associate. Florida-based technology companies in Tampa and Miami, along with large employers like AdventHealth and Darden Restaurants, regularly hire into associate or junior product marketing roles. Building a portfolio with sample positioning briefs, competitive teardowns, or mock launch plans gives candidates without direct experience a clear edge in the hiring process.
Where can I find and apply to product marketing jobs in Florida?
You can find and apply to product marketing jobs in Florida on Migrate Mate, which lists current Florida openings across industries and experience levels. Find roles that fit your background and apply directly to the ones that match.
See All 20 Product Marketing Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
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