Marketing Director Jobs in Arizona
Marketing Director jobs in Arizona are active and competitive, with strong demand across technology, real estate, healthcare, and financial services from mid-level managers through VP-adjacent senior leaders. Phoenix, Scottsdale, and Tempe account for the heaviest hiring, anchored by employers such as Banner Health, Intel, and American Express, all of which maintain large Arizona operations and regularly seek marketing leadership. The most in-demand specialties include digital and performance marketing, brand strategy, and B2B demand generation. Find a role that fits below and apply directly.
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Showing 5 of 38+ Marketing Director jobs
General Information
Location:
Position Type:
Virtual Eligible:
Ref #:
Description and Requirements
About the Position
The Senior Director, Marketing Strategy & Insights. identifies and advances the University’s next growth opportunities. Working with executive and functional leaders, this role decides where to play, what to prioritize, and what evidence is needed to win. The role leads strategy for direct channels, Fields of Study (FOS), academic programs and segments, new revenue, and single-course growth. It also builds repeatable research and survey capabilities, leads positioning work, and turns insight into choices for acquisition, retention, brand, customer experience, and portfolio. The Senior Director partners closely with the VP, Brand & GTM bringing market depth, analytical rigor, and execution discipline. Across Marketing, Academic, Product, Finance, Analytics, Communications, and University leadership, this leader turns complex questions into clear priorities, business requirements, and measurable action.
What You'll Do
1. Lead the development of the University’s strategic growth initiatives. Size and prioritize opportunities, set growth hypotheses, and set strategic requirements and success criteria, and oversee translation into executable plans. Recommend where to start, stop, scale, or invest.
2. Stay ahead of changes in consumer behavior, search, AI, and education competition. Turn marketplace signals into strategies to grow direct demand and reduce reliance on traditional search. Define the role of owner, partner, referral, community, and other direct pathways, and partner with Growth Activation and channel leaders on measurable acquisition plans.
3. Set strategy and requirements for Fields of Study (FOS), academic programs and segments, new revenue opportunities, and single-course growth. Combine demand, audience needs, competition, economics, dependencies, and launch needs to guide investment.
4. Lead the Strategic Growth and Research function, setting team priorities, allocating resources, developing talent, and integrating strategy, competitive intelligence, and research around the University’s highest-priority growth opportunities.
5. Lead the development of a scalable market and audience research capability, establishing research priorities, methodologies, and processes to deliver timely, actionable insights that inform strategic business decisions.
6. Establish research and substantiation standards for marketing claims and proof points in partnership with appropriate stakeholders
7. Lead University positioning and differentiation strategies, including Skills to Opportunity, leveraging market, audience, and competitive insights to guide brand, portfolio, customer experience, messaging, and growth priorities.
8. Lead market, audience, category, and competitive research for acquisition, retention, brand, customer experience, and portfolio decisions. Turn changing behavior and competitive dynamics into a focused agenda and concise recommendations.
9. Partner with PR, SEO, Content, Social, and other channel leaders on AI Discovery and EDU Authority. Set topic priorities, proof requirements, research input, and measures that improve visibility and credibility.
10. Develop executive-ready business cases for priority growth opportunities, covering the audience, value proposition, requirements, economics, risks, dependencies, tests, and success measures.
11. Establish performance measures, scorecards, review cadence, and decision criteria Set measurement, operating cadence, scorecards, decision criteria, and governance for the growth and research portfolio. Lead the team and external partners from insight to decision to measurable execution.
12. Select, mentor, coach, and evaluate staff; establish and monitor employee performance objectives; conduct performance discussions and regular check-ins; and provide coaching, development, and corrective action, as appropriate.
13. Perform other duties as required or apparent.
NOTE: The Primary Accountabilities above are intended to describe the general content and requirements of the position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the Primary Accountabilities listed above. Specific goals or responsibilities will be documented in incumbents’ performance objectives as outlined by the incumbents’ immediate manager.
Supervisory Responsibilities
Leads direct reports and may oversee external research, strategy, or partnership resources
Minimum Education and Related Work Experience
- Bachelor’s degree in Marketing, Business, Economics, Strategy, Market Research, Analytics, Communications, or related field
- Ten (10) years of progressive experience in growth, commercial, marketing, research, insights, or a related field including at least five (5) years of leadership experience, including teams and complex cross-functional work.
Additional Qualifications
- Experience in higher education or another competitive, regulated category preferred
- Demonstrated knowledge of market trends, consumer behavior, search, and emerging AI applications
- Can turn market and audience insight into commercial strategy, positioning, business requirements, and clear recommendations for senior leaders.
- Can identify, size, prioritize, and build new growth opportunities, markets, channels, segments, partnerships, or revenue models.
- Strong understanding of consumer behavior and acquisition strategy and quantitative and qualitative research skills; can quantify complex dynamics, run surveys and tests, size markets, assess competition, and synthesize evidence.
- Ability to independently manage priorities, evaluate ambiguous business challenges, and advance initiatives in a changing environment.
- Demonstrated ability to build relationships, influence stakeholders, and lead cross-functional initiatives in a matrixed organization.
- Clear and direct, with sound judgment: quantitatively minded, makes complex analysis simple and balances speed and innovation with legal, privacy, regulatory, compliance, and reputational requirements.
#LI-remote
- Annual Bonus Award
- Annual Equity Award
- Participation in the Deferred Compensation Plan
- Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;
- Competitive 401(k) employer match;
- Substantial tuition discount for you and eligible dependents; and,
- A generous time off package, including paid vacation, sick time and company holidays.*
The University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender. Sexual harassment, sexual assault, dating and domestic violence, and stalking are forms of sex discrimination, which are prohibited under Title IX of the Education Amendments of 1972 and by University policy. Reports of misconduct, questions regarding Title IX, and concerns about noncompliance should be directed to the Title IX Coordinator:
Kelly Hermann, Vice President, Accessibility & Student Affairs
4035 S. Riverpoint Parkway
Phoenix, AZ 85040
TIXC@phoenix.edu
602-387-9936 office / 480-749-5515 mobile
For a complete copy of the University’s Equal Opportunity, Harassment and Nondiscrimination Policy and additional information on Title IX, please click the Title IX Information link at the bottom of the page.
General Information
Location:
Position Type:
Virtual Eligible:
Ref #:
Description and Requirements
About the Position
The Senior Director, Marketing Strategy & Insights. identifies and advances the University’s next growth opportunities. Working with executive and functional leaders, this role decides where to play, what to prioritize, and what evidence is needed to win. The role leads strategy for direct channels, Fields of Study (FOS), academic programs and segments, new revenue, and single-course growth. It also builds repeatable research and survey capabilities, leads positioning work, and turns insight into choices for acquisition, retention, brand, customer experience, and portfolio. The Senior Director partners closely with the VP, Brand & GTM bringing market depth, analytical rigor, and execution discipline. Across Marketing, Academic, Product, Finance, Analytics, Communications, and University leadership, this leader turns complex questions into clear priorities, business requirements, and measurable action.
What You'll Do
1. Lead the development of the University’s strategic growth initiatives. Size and prioritize opportunities, set growth hypotheses, and set strategic requirements and success criteria, and oversee translation into executable plans. Recommend where to start, stop, scale, or invest.
2. Stay ahead of changes in consumer behavior, search, AI, and education competition. Turn marketplace signals into strategies to grow direct demand and reduce reliance on traditional search. Define the role of owner, partner, referral, community, and other direct pathways, and partner with Growth Activation and channel leaders on measurable acquisition plans.
3. Set strategy and requirements for Fields of Study (FOS), academic programs and segments, new revenue opportunities, and single-course growth. Combine demand, audience needs, competition, economics, dependencies, and launch needs to guide investment.
4. Lead the Strategic Growth and Research function, setting team priorities, allocating resources, developing talent, and integrating strategy, competitive intelligence, and research around the University’s highest-priority growth opportunities.
5. Lead the development of a scalable market and audience research capability, establishing research priorities, methodologies, and processes to deliver timely, actionable insights that inform strategic business decisions.
6. Establish research and substantiation standards for marketing claims and proof points in partnership with appropriate stakeholders
7. Lead University positioning and differentiation strategies, including Skills to Opportunity, leveraging market, audience, and competitive insights to guide brand, portfolio, customer experience, messaging, and growth priorities.
8. Lead market, audience, category, and competitive research for acquisition, retention, brand, customer experience, and portfolio decisions. Turn changing behavior and competitive dynamics into a focused agenda and concise recommendations.
9. Partner with PR, SEO, Content, Social, and other channel leaders on AI Discovery and EDU Authority. Set topic priorities, proof requirements, research input, and measures that improve visibility and credibility.
10. Develop executive-ready business cases for priority growth opportunities, covering the audience, value proposition, requirements, economics, risks, dependencies, tests, and success measures.
11. Establish performance measures, scorecards, review cadence, and decision criteria Set measurement, operating cadence, scorecards, decision criteria, and governance for the growth and research portfolio. Lead the team and external partners from insight to decision to measurable execution.
12. Select, mentor, coach, and evaluate staff; establish and monitor employee performance objectives; conduct performance discussions and regular check-ins; and provide coaching, development, and corrective action, as appropriate.
13. Perform other duties as required or apparent.
NOTE: The Primary Accountabilities above are intended to describe the general content and requirements of the position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the Primary Accountabilities listed above. Specific goals or responsibilities will be documented in incumbents’ performance objectives as outlined by the incumbents’ immediate manager.
Supervisory Responsibilities
Leads direct reports and may oversee external research, strategy, or partnership resources
Minimum Education and Related Work Experience
- Bachelor’s degree in Marketing, Business, Economics, Strategy, Market Research, Analytics, Communications, or related field
- Ten (10) years of progressive experience in growth, commercial, marketing, research, insights, or a related field including at least five (5) years of leadership experience, including teams and complex cross-functional work.
Additional Qualifications
- Experience in higher education or another competitive, regulated category preferred
- Demonstrated knowledge of market trends, consumer behavior, search, and emerging AI applications
- Can turn market and audience insight into commercial strategy, positioning, business requirements, and clear recommendations for senior leaders.
- Can identify, size, prioritize, and build new growth opportunities, markets, channels, segments, partnerships, or revenue models.
- Strong understanding of consumer behavior and acquisition strategy and quantitative and qualitative research skills; can quantify complex dynamics, run surveys and tests, size markets, assess competition, and synthesize evidence.
- Ability to independently manage priorities, evaluate ambiguous business challenges, and advance initiatives in a changing environment.
- Demonstrated ability to build relationships, influence stakeholders, and lead cross-functional initiatives in a matrixed organization.
- Clear and direct, with sound judgment: quantitatively minded, makes complex analysis simple and balances speed and innovation with legal, privacy, regulatory, compliance, and reputational requirements.
#LI-remote
- Annual Bonus Award
- Annual Equity Award
- Participation in the Deferred Compensation Plan
- Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;
- Competitive 401(k) employer match;
- Substantial tuition discount for you and eligible dependents; and,
- A generous time off package, including paid vacation, sick time and company holidays.*
The University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender. Sexual harassment, sexual assault, dating and domestic violence, and stalking are forms of sex discrimination, which are prohibited under Title IX of the Education Amendments of 1972 and by University policy. Reports of misconduct, questions regarding Title IX, and concerns about noncompliance should be directed to the Title IX Coordinator:
Kelly Hermann, Vice President, Accessibility & Student Affairs
4035 S. Riverpoint Parkway
Phoenix, AZ 85040
TIXC@phoenix.edu
602-387-9936 office / 480-749-5515 mobile
For a complete copy of the University’s Equal Opportunity, Harassment and Nondiscrimination Policy and additional information on Title IX, please click the Title IX Information link at the bottom of the page.
See All 38 Marketing Director Jobs in Arizona
Find roles in Arizona that match your experience and apply in just a few clicks.
Find Marketing Director JobsMarketing Director Jobs by City in Arizona
Where Arizona roles are concentrated, by current openings.
Marketing Director Job Market in Arizona
A snapshot from current Arizona openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Electronics & Hardware
What Arizona Employers Look For
The qualifications that appear most often in marketing director jobs across Arizona.
- Bachelor's degree in marketing, communications, business, or a related field required
- Seven or more years of progressive marketing experience with demonstrated leadership
- Proven ability to manage integrated campaigns across digital, social, and traditional channels
- Experience building and leading cross-functional marketing teams in a fast-paced environment
- Proficiency with CRM and marketing automation platforms such as Salesforce or HubSpot
- Strong analytical skills with the ability to translate data into actionable marketing strategy
Marketing Director Jobs in Arizona: Frequently Asked Questions
How do you become a marketing director in Arizona?
Most marketing directors in Arizona start with a bachelor's degree in marketing, business, or communications, often supplemented by an MBA for senior roles. Arizona does not require a state-issued license to work as a marketing director. Employers in Phoenix and Scottsdale typically want candidates who have progressed through roles like marketing manager or brand strategist and can show ownership of full-funnel campaigns before stepping into a director-level position.
How much do marketing directors make in Arizona?
Marketing directors in Arizona earn a median of about $132,220 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $86,010 for the lowest 10% to over $225,150 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing directors in Arizona?
Employers hiring marketing directors in Arizona right now include ASM, Cascade Living, and SADD, based on current listings on Migrate Mate as of November 2026. Arizona's concentration of corporate headquarters and regional offices in the Greater Phoenix area means demand is especially steady in technology, healthcare, and financial services.
Which Arizona cities have the most marketing director jobs?
Phoenix, Scottsdale, and Tempe lead Arizona for marketing director openings. Phoenix dominates due to its dense cluster of corporate headquarters and regional offices in industries like financial services and healthcare, while Scottsdale attracts roles in luxury brands, hospitality, and professional services, and Tempe benefits from its proximity to Arizona State University and its growing technology and startup ecosystem.
Are there remote marketing director jobs in Arizona?
Yes, and more than most fields. Marketing is inherently well suited to remote and hybrid arrangements because the work centers on strategy, content, and digital execution rather than on-site presence. About 67% of marketing director openings tied to Arizona are remote or hybrid as of November 2026, reflecting broad employer comfort with distributed marketing leadership. Roles focused on digital marketing, demand generation, and content strategy tend to offer the most location flexibility.
How can I get hired as a marketing director in Arizona with little or no experience?
The most realistic entry path is moving up through a marketing coordinator or marketing manager role at an Arizona employer and building ownership of measurable campaigns. Large organizations like Banner Health, Dignity Health, and major Phoenix-area technology firms regularly hire marketing associates and specialists who grow into leadership over time. A portfolio demonstrating campaign results, combined with a Google or HubSpot certification, gives candidates with limited formal experience a concrete edge when applying for their first director-level opening.
Where can I find and apply to marketing director jobs in Arizona?
You can find and apply to marketing director jobs in Arizona on Migrate Mate, which lists current Arizona openings across industries and hiring locations. Find roles that fit your experience and target market, then apply directly to the employers posting them.
See All 38 Marketing Director Jobs in Arizona
Find roles in Arizona that match your experience and apply in just a few clicks.
Find Marketing Director Jobs