Marketing Manager Jobs in Virginia

DESCRIPTION

About the Role

As a Senior Talent Marketing Manager, you will set and lead marketing strategy for a portfolio of Talent Acquisition priorities across the Americas. This role requires high-level business judgment, deep marketing expertise, and the ability to operate effectively in significant ambiguity. You will own your area end-to-end: identifying the right problems to solve, designing strategy, directing execution through internal partnerships, and demonstrating impact through data.

You will think strategically and act decisively — setting direction, not just executing it — as a trusted marketing partner to senior Talent Acquisition and business leaders. You will bring broad general marketing capability (social, digital, content, paid, organic, events, employer brand) alongside strong program management, stakeholder influence, and business acumen to navigate complex, multi-stakeholder environments.

Scope is defined by your hiring manager and may span a significant geography, multiple lines of business, or a strategic marketing domain. Senior Talent Marketing Managers work at the intersection of strategy and execution — bridging business needs and marketing outcomes at scale.

Key job responsibilities

• Define and own the talent marketing strategy for your assigned scope, working backwards from business hiring goals to build integrated, multi-channel plans
• Act as a senior marketing thought partner for TA and business leaders, influencing resource prioritization and identifying where marketing drives greatest business impact
• Lead end-to-end campaign delivery through partnerships with internal teams (Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, Paid Marketing Services) — setting direction, maintaining quality, and driving performance
• Operate with a high degree of ambiguity: synthesize incomplete information, identify the right questions, and make sound strategic decisions when the path forward is unclear
• Analyze campaign and funnel performance at a strategic level; identify patterns, extract insights, and translate findings into actionable improvements
• Build scalable, repeatable marketing solutions — templates, frameworks, and processes — adoptable across the team or organization
• Manage complex stakeholder relationships across multiple levels of seniority, communicating strategy, trade-offs, and results with clarity and confidence
• Own a regular cadence of reporting on the performance of your owned space across weekly, monthly, and quarterly business reviews
• Mentor junior team members, contributing to team capability and culture, and participate in the team's hiring process

BASIC QUALIFICATIONS

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience communicating results to senior leadership
• Experience in developing and managing acquisition marketing or channel programs

PREFERRED QUALIFICATIONS

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience with managing and engaging with AI specialized talent

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

LOCATION

USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually