Brand Manager Jobs in Virginia
Brand Manager jobs in Virginia are in steady demand, with hiring concentrated in consumer goods, defense contracting, technology, and financial services at levels from entry-level associate through senior director. The largest hiring metros are the Northern Virginia corridor, Richmond, and Virginia Beach, where established employers like Booz Allen Hamilton, Capital One, and General Dynamics have deep marketing functions that recruit brand managers consistently. In-demand specialties include digital brand strategy, product marketing, and B2B brand management. Find a role that fits below and apply directly.
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Job Posting:
Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.
Brand & Creative Operations Manager
Role Overview
The Brand & Creative Operations Manager leads the technology, systems, and operational capabilities that enable Ferguson's Brand & Creative team to work more efficiently, effectively, and at scale. This role is responsible for developing and optimizing the platforms, workflows, and emerging technologies that support creative production, asset management, and the delivery of consistent brand experiences across the enterprise.
Working closely with the Director of Brand & Creative, this individual drives operational innovation through platform integrations, automation, and identifying and adopting AI-enabled capabilities. The role oversees the enterprise's brand technology ecosystem, ensuring associates have access to intuitive, scalable tools and resources that simplify workflows, strengthen brand consistency, and improve productivity.
The manager also leads day-to-day brand systems operations, technical roadmaps, and the ongoing development of capabilities that support both the Brand & Creative team and the broader organization.
This is a hands-on manager role who balances direct execution with people management.
Location: This is approved to be Remote or will be hybrid if you live near our Headquarters in Newport News, VA or Tampa, FL per Company Policy.
Key Responsibilities
Technology Strategy & Platform Management
- Lead the strategy, development, and optimization of brand and creative technology platforms, including Bynder, Templafy, Brand Connect, Brand on Demand, Adobe Workfront, cross-platform integration tools, and emerging solutions.
- Develop and maintain a technology roadmap that aligns platform capabilities, investments, and enhancements with business priorities and evolving team needs.
- Find opportunities to consolidate, integrate, and streamline systems to improve efficiency, usability, and adoption.
- Oversee enterprise-facing brand tools, templates, portals, and asset libraries to ensure scalable, accessible, and consistent brand resources.
- Manage technology vendor relationships, platform performance, licensing, budgets, and ongoing evaluation of capabilities.
AI Enablement & Operational Innovation
- Lead the identification, evaluation, and implementation of AI-enabled tools and capabilities that improve creative production, content development, asset management, and operational efficiency.
- Partner with internal technology, AI, and cross-functional teams to identify use cases, evaluate solutions, and support responsible adoption of emerging technologies.
- Develop strategies to integrate AI and automation into existing workflows, reducing manual tasks and improving speed, quality, and scalability.
- Champion AI literacy, experimentation, and adoption across the Brand & Creative team through practical applications, training, and knowledge sharing.
- Monitor emerging technologies and industry advancements to find opportunities that strengthen the team's capabilities and ways of working.
- Establish methods for evaluating the effectiveness and business impact of AI and automation initiatives.
Workflow Optimization & Creative Operations
- Lead the development and enhancement of workflow management capabilities within Adobe Workfront and connected platforms.
- Find opportunities to automate repetitive processes, eliminate inefficiencies, and improve collaboration across creative, content, brand, and marketing teams.
- Partner with creative leadership, project management, and cross-functional team members to align operational processes with business needs.
- Establish scalable processes, governance, and standard methodologies that support consistent execution while enabling flexibility and innovation.
- Develop operational reporting and performance metrics to measure platform effectiveness, workflow efficiency, and opportunities for continuous improvement.
Digital Asset Management & Brand Enablement
- Oversee the enterprise digital asset management strategy, including asset organization, taxonomy, metadata, usage rights, integrations, and lifecycle management.
- Establish scalable asset management practices that improve discoverability, accessibility, compliance, and reuse of approved creative assets.
- Lead the evolution of enterprise brand portals, templates, and self-service resources that enable associates to produce compliant, on-brand materials efficiently.
- Partner with Brand Management and creative collaborators to ensure systems and resources support established brand standards and governance requirements.
- Oversee integrations between brand platforms and other enterprise technologies to improve connectivity, data consistency, and user experience.
- Find opportunities to expand self-service capabilities and reduce manual support requirements across the organization.
Team Leadership & Operational Oversight
- Lead and develop the Brand Systems function, providing direction, prioritization, and oversight of day-to-day platform administration and operational support.
- Oversee technical documentation, platform maintenance, asset requests, reporting, and brand resource support.
- Provide operational oversight of branded merchandise, print, and ordering platforms, including vendor coordination and process optimization.
- Establish service standards, operational procedures, and support processes that ensure reliable and responsive service to internal partners.
- Manage platform-related budgets, vendor contracts, renewals, and technology investments to maximize value and operational efficiency.
- Collaborate with Brand Management, Creative, IT, Procurement, and other business partners to ensure technology solutions meet organizational needs.
- Foster a culture of continuous improvement, innovation, and knowledge sharing across the Brand & Creative organization.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.
- 5+ years of experience in creative operations, marketing technology, digital asset management, or a related area.
- Experience with enterprise platforms such as Bynder, Adobe Workfront, Templafy, Tenovus, Make, Fusion or similar solutions.
- Experience in managing templated solutions
- Knowledge of AI-enabled tools, workflow automation, and digital asset management standard methodologies.
- Experience managing technology vendors, budgets, and platform investments.
- Comfortable being a doer and people Manager
- Strong analytical, communication, and cross-functional leadership skills.
- Proven ability to drive operational improvements and technology adoption.
At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!
#LI-REMOTE
Pay Range:
Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.
Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.
This role is Bonus or Incentive Plan eligible.
Ferguson complies with all wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.
The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.
Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.
Equal Employment Opportunity and Reasonable Accommodation Information
Job Posting:
Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.
Brand & Creative Operations Manager
Role Overview
The Brand & Creative Operations Manager leads the technology, systems, and operational capabilities that enable Ferguson's Brand & Creative team to work more efficiently, effectively, and at scale. This role is responsible for developing and optimizing the platforms, workflows, and emerging technologies that support creative production, asset management, and the delivery of consistent brand experiences across the enterprise.
Working closely with the Director of Brand & Creative, this individual drives operational innovation through platform integrations, automation, and identifying and adopting AI-enabled capabilities. The role oversees the enterprise's brand technology ecosystem, ensuring associates have access to intuitive, scalable tools and resources that simplify workflows, strengthen brand consistency, and improve productivity.
The manager also leads day-to-day brand systems operations, technical roadmaps, and the ongoing development of capabilities that support both the Brand & Creative team and the broader organization.
This is a hands-on manager role who balances direct execution with people management.
Location: This is approved to be Remote or will be hybrid if you live near our Headquarters in Newport News, VA or Tampa, FL per Company Policy.
Key Responsibilities
Technology Strategy & Platform Management
- Lead the strategy, development, and optimization of brand and creative technology platforms, including Bynder, Templafy, Brand Connect, Brand on Demand, Adobe Workfront, cross-platform integration tools, and emerging solutions.
- Develop and maintain a technology roadmap that aligns platform capabilities, investments, and enhancements with business priorities and evolving team needs.
- Find opportunities to consolidate, integrate, and streamline systems to improve efficiency, usability, and adoption.
- Oversee enterprise-facing brand tools, templates, portals, and asset libraries to ensure scalable, accessible, and consistent brand resources.
- Manage technology vendor relationships, platform performance, licensing, budgets, and ongoing evaluation of capabilities.
AI Enablement & Operational Innovation
- Lead the identification, evaluation, and implementation of AI-enabled tools and capabilities that improve creative production, content development, asset management, and operational efficiency.
- Partner with internal technology, AI, and cross-functional teams to identify use cases, evaluate solutions, and support responsible adoption of emerging technologies.
- Develop strategies to integrate AI and automation into existing workflows, reducing manual tasks and improving speed, quality, and scalability.
- Champion AI literacy, experimentation, and adoption across the Brand & Creative team through practical applications, training, and knowledge sharing.
- Monitor emerging technologies and industry advancements to find opportunities that strengthen the team's capabilities and ways of working.
- Establish methods for evaluating the effectiveness and business impact of AI and automation initiatives.
Workflow Optimization & Creative Operations
- Lead the development and enhancement of workflow management capabilities within Adobe Workfront and connected platforms.
- Find opportunities to automate repetitive processes, eliminate inefficiencies, and improve collaboration across creative, content, brand, and marketing teams.
- Partner with creative leadership, project management, and cross-functional team members to align operational processes with business needs.
- Establish scalable processes, governance, and standard methodologies that support consistent execution while enabling flexibility and innovation.
- Develop operational reporting and performance metrics to measure platform effectiveness, workflow efficiency, and opportunities for continuous improvement.
Digital Asset Management & Brand Enablement
- Oversee the enterprise digital asset management strategy, including asset organization, taxonomy, metadata, usage rights, integrations, and lifecycle management.
- Establish scalable asset management practices that improve discoverability, accessibility, compliance, and reuse of approved creative assets.
- Lead the evolution of enterprise brand portals, templates, and self-service resources that enable associates to produce compliant, on-brand materials efficiently.
- Partner with Brand Management and creative collaborators to ensure systems and resources support established brand standards and governance requirements.
- Oversee integrations between brand platforms and other enterprise technologies to improve connectivity, data consistency, and user experience.
- Find opportunities to expand self-service capabilities and reduce manual support requirements across the organization.
Team Leadership & Operational Oversight
- Lead and develop the Brand Systems function, providing direction, prioritization, and oversight of day-to-day platform administration and operational support.
- Oversee technical documentation, platform maintenance, asset requests, reporting, and brand resource support.
- Provide operational oversight of branded merchandise, print, and ordering platforms, including vendor coordination and process optimization.
- Establish service standards, operational procedures, and support processes that ensure reliable and responsive service to internal partners.
- Manage platform-related budgets, vendor contracts, renewals, and technology investments to maximize value and operational efficiency.
- Collaborate with Brand Management, Creative, IT, Procurement, and other business partners to ensure technology solutions meet organizational needs.
- Foster a culture of continuous improvement, innovation, and knowledge sharing across the Brand & Creative organization.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.
- 5+ years of experience in creative operations, marketing technology, digital asset management, or a related area.
- Experience with enterprise platforms such as Bynder, Adobe Workfront, Templafy, Tenovus, Make, Fusion or similar solutions.
- Experience in managing templated solutions
- Knowledge of AI-enabled tools, workflow automation, and digital asset management standard methodologies.
- Experience managing technology vendors, budgets, and platform investments.
- Comfortable being a doer and people Manager
- Strong analytical, communication, and cross-functional leadership skills.
- Proven ability to drive operational improvements and technology adoption.
At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!
#LI-REMOTE
Pay Range:
Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.
Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.
This role is Bonus or Incentive Plan eligible.
Ferguson complies with all wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.
The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.
Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.
Equal Employment Opportunity and Reasonable Accommodation Information
See All 10 Brand Manager Jobs in Virginia
Find roles in Virginia that match your experience and apply in just a few clicks.
Find Brand Manager JobsBrand Manager Jobs by City in Virginia
Where Virginia roles are concentrated, by current openings.
Brand Manager Job Market in Virginia
A snapshot from current Virginia openings, updated as new roles post.
Who's Hiring
What Virginia Employers Look For
The qualifications that appear most often in brand manager jobs across Virginia.
- Bachelor's degree in marketing, communications, or a related business field
- Three or more years of brand management or product marketing experience
- Demonstrated ability to develop and execute integrated brand campaigns
- Proficiency with digital marketing platforms and marketing analytics tools
- Experience managing cross-functional teams and external agency relationships
- Strong presentation and written communication skills for stakeholder reporting
Brand Manager Jobs in Virginia: Frequently Asked Questions
How do you become a brand manager in Virginia?
A bachelor's degree in marketing, communications, business, or a related field is the standard entry point for brand manager roles in Virginia. No state-issued license or registration applies to this role. Virginia employers, particularly those in Northern Virginia's technology and defense sectors and Richmond's consumer and financial services industries, typically expect candidates to build experience through marketing coordinator or analyst roles before advancing to brand management.
How much do brand managers make in Virginia?
Brand managers in Virginia earn a median of about $187,820 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $107,710 for the lowest 10% to over $292,430 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire brand managers in Virginia?
Employers hiring brand managers in Virginia right now include Capital One, Nestlé USA, and Smithfield Foods, based on current listings on Migrate Mate as of November 2026. Virginia's mix of federal contractors, financial institutions, and consumer brands means brand managers here often work on both B2B and B2C campaigns, sometimes within the same organization.
Which Virginia cities have the most brand manager jobs?
The cities with the most brand manager openings in Virginia are McLean, Richmond, and Arlington. Northern Virginia's concentration of technology firms, defense contractors, and financial services companies drives most of the volume, while Richmond anchors a strong consumer goods and banking market, and Virginia Beach supports openings tied to hospitality, retail, and regional service brands along the coast.
Are there remote brand manager jobs in Virginia?
Yes, and more than many fields, since brand management is largely a desk-based, strategic role that translates well to remote work. About 67% of brand manager openings tied to Virginia are remote or hybrid as of November 2026, reflecting how widely employers in this state have adopted flexible arrangements post-pandemic. The parts of the role most often done remotely include campaign strategy, content development, and performance reporting.
How can I get hired as a brand manager in Virginia with little or no experience?
The most realistic entry path is a marketing coordinator or marketing associate role, which large Virginia employers like Capital One, Booz Allen Hamilton, and GEICO regularly use to develop early-career talent into brand management. A portfolio of campaign work, even from internships or academic projects, gives candidates a concrete edge. Adjacent roles in social media, content marketing, and market research at Virginia agencies or in-house teams also serve as common stepping stones into brand management.
Where can I find and apply to brand manager jobs in Virginia?
You can find and apply to brand manager jobs in Virginia on Migrate Mate, which lists current Virginia openings across industries and experience levels. Find roles that fit your background and apply directly to the ones that match.
See All 10 Brand Manager Jobs in Virginia
Find roles in Virginia that match your experience and apply in just a few clicks.
Find Brand Manager Jobs