Marketing Specialist Jobs in Tennessee
Marketing Specialist jobs in Tennessee are active across a broad range of sectors, including healthcare, logistics, financial services, and consumer goods, with openings at every level from entry-level coordinators to senior brand strategists. Nashville, Memphis, and Knoxville are the state's primary hiring centers, where established employers such as HCA Healthcare, FedEx, and Dollar General consistently recruit marketing talent. Digital marketing, content strategy, and healthcare marketing are among the most in-demand specialties across the state. Find a role that fits below and apply directly.
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Showing 5 of 42+ Marketing Specialist jobs
DESCRIPTION
The ideal candidate brings a performance-first mindset and is comfortable steering paid search campaigns. You will execute a multi-million dollar SEM channel and own the KPIs, reporting and analysis.
Key job responsibilities
SEM Strategy & Campaign Management
- Own end-to-end execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads, covering Search, Performance Max, and DSA campaign types.
- Conduct keyword research, match-type strategy, negative keyword governance, and ongoing search term analysis to maximize relevance and minimize wasted spend.
- Test ad copy, extensions, and landing page strategies using a structured A/B testing framework to continuously improve Quality Score, CTR, and conversion rates.
- Maintain rigorous campaign architecture — ad groups, campaign hierarchy, and bidding strategies (tROAS, tCPA, Maximize Conversions) — ensuring scalability as budgets and markets grow.
- Establish weekly, monthly, and quarterly performance reporting cadences with clear variance analysis and forward-looking recommendations.
- Be the hands-on power user of Google Analytics 4 (GA4) — building dashboards, custom reports, funnel analyses, and attribution models to surface actionable SEM insights.
- Leverage Google Auction Insights to monitor competitive positioning, identify share-of-voice shifts, and inform bidding and budget decisions in real time.
- Utilize Google/Bing Ads Search Term Reports, Keyword Planner, and Performance Planner to identify growth opportunities and validate strategy pivots.
About the team
The Relay Acquisition Marketing team owns marketing channels used to deploy targeted campaigns that create Relay brand awareness, acquire new carriers, engage existing carriers, and strengthen brand association and loyalty. Their vision is to market Amazon Relay as an industry-leading product with tech advancements and benefits that enable carriers to sustain and grow their business by hauling with Amazon.
BASIC QUALIFICATIONS
- 1+ years of professional or military experience
- 1+ years of working with computers and Microsoft Office products and applications experience
- Bachelor's degree in marketing, communications, business, or equivalent
- Experience in Search Engine Marketing, Google and Microsoft Ad accounts, Digital Marketing, Data Analysis
PREFERRED QUALIFICATIONS
- Experience with end-to-end project management
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, AZ, Tempe - 23.46 - 34.85 USD hourly
USA, GA, Atlanta - 23.46 - 34.85 USD hourly
USA, TN, Nashville - 21.10 - 31.39 USD hourly
USA, WA, Bellevue - 23.46 - 34.85 USD hourly
DESCRIPTION
The ideal candidate brings a performance-first mindset and is comfortable steering paid search campaigns. You will execute a multi-million dollar SEM channel and own the KPIs, reporting and analysis.
Key job responsibilities
SEM Strategy & Campaign Management
- Own end-to-end execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads, covering Search, Performance Max, and DSA campaign types.
- Conduct keyword research, match-type strategy, negative keyword governance, and ongoing search term analysis to maximize relevance and minimize wasted spend.
- Test ad copy, extensions, and landing page strategies using a structured A/B testing framework to continuously improve Quality Score, CTR, and conversion rates.
- Maintain rigorous campaign architecture — ad groups, campaign hierarchy, and bidding strategies (tROAS, tCPA, Maximize Conversions) — ensuring scalability as budgets and markets grow.
- Establish weekly, monthly, and quarterly performance reporting cadences with clear variance analysis and forward-looking recommendations.
- Be the hands-on power user of Google Analytics 4 (GA4) — building dashboards, custom reports, funnel analyses, and attribution models to surface actionable SEM insights.
- Leverage Google Auction Insights to monitor competitive positioning, identify share-of-voice shifts, and inform bidding and budget decisions in real time.
- Utilize Google/Bing Ads Search Term Reports, Keyword Planner, and Performance Planner to identify growth opportunities and validate strategy pivots.
About the team
The Relay Acquisition Marketing team owns marketing channels used to deploy targeted campaigns that create Relay brand awareness, acquire new carriers, engage existing carriers, and strengthen brand association and loyalty. Their vision is to market Amazon Relay as an industry-leading product with tech advancements and benefits that enable carriers to sustain and grow their business by hauling with Amazon.
BASIC QUALIFICATIONS
- 1+ years of professional or military experience
- 1+ years of working with computers and Microsoft Office products and applications experience
- Bachelor's degree in marketing, communications, business, or equivalent
- Experience in Search Engine Marketing, Google and Microsoft Ad accounts, Digital Marketing, Data Analysis
PREFERRED QUALIFICATIONS
- Experience with end-to-end project management
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, AZ, Tempe - 23.46 - 34.85 USD hourly
USA, GA, Atlanta - 23.46 - 34.85 USD hourly
USA, TN, Nashville - 21.10 - 31.39 USD hourly
USA, WA, Bellevue - 23.46 - 34.85 USD hourly
See All 42 Marketing Specialist Jobs in Tennessee
Find roles in Tennessee that match your experience and apply in just a few clicks.
Find Marketing Specialist JobsMarketing Specialist Jobs by City in Tennessee
Where Tennessee roles are concentrated, by current openings.
Marketing Specialist Job Market in Tennessee
A snapshot from current Tennessee openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Healthcare & Medical Services
- Manufacturing
- Media & Entertainment
- Consulting & Professional Services
What Tennessee Employers Look For
The qualifications that appear most often in marketing specialist jobs across Tennessee.
- Bachelor's degree in marketing, communications, or a closely related field required
- Demonstrated experience managing digital marketing campaigns across multiple channels
- Proficiency with marketing automation platforms such as HubSpot or Marketo
- Strong analytical skills with experience interpreting campaign performance data
- Ability to develop and present marketing strategies to internal stakeholders
- Familiarity with CRM systems and content management platforms preferred
Marketing Specialist Jobs in Tennessee: Frequently Asked Questions
How do you become a marketing specialist in Tennessee?
A bachelor's degree in marketing, communications, business, or a related field is the standard entry point for marketing specialist roles in Tennessee. The field carries no state-issued license or registration requirement, so credentials like Google Analytics certification, HubSpot certifications, or a portfolio of campaign work carry significant weight with Tennessee employers. Many Nashville and Memphis employers also value experience with healthcare or logistics marketing given the industries that anchor those markets.
How much do marketing specialists make in Tennessee?
Marketing specialists in Tennessee earn a median of about $69,790 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $39,480 for the lowest 10% to over $134,740 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing specialists in Tennessee?
Employers hiring marketing specialists in Tennessee right now include Sinclair Broadcast, TransCore, and Erlanger, based on current listings on Migrate Mate as of September 2026. Tennessee's concentration of large healthcare systems, major logistics companies, and regional retail headquarters creates consistent demand for marketing professionals with industry-specific knowledge.
Which Tennessee cities have the most marketing specialist jobs?
Nashville, Chattanooga, and Knoxville have the most marketing specialist openings in Tennessee. Nashville dominates hiring, driven by its dense concentration of healthcare corporations, financial services firms, and a growing technology sector, while Memphis draws demand from logistics and distribution companies headquartered there, and Knoxville reflects steady regional growth in manufacturing, healthcare, and higher education marketing.
Are there remote marketing specialist jobs in Tennessee?
Yes, and more than most fields. About 32% of marketing specialist openings tied to Tennessee are remote or hybrid as of September 2026, reflecting the desk-based and digital nature of the work. Roles focused on content creation, social media management, email marketing, and digital campaign management are the most consistently offered as remote or hybrid positions.
How can I get hired as a marketing specialist in Tennessee with little or no experience?
The most realistic entry path is through a coordinator or marketing assistant role, which large Tennessee employers in healthcare and logistics regularly post as stepping stones into specialist positions. HCA Healthcare and FedEx both run structured marketing and communications rotational programs that welcome new graduates. Building a portfolio through freelance projects, university internships with Tennessee-based brands, or contributing to nonprofit campaigns in Nashville or Memphis demonstrates hands-on capability. Earning an entry-level digital marketing certification strengthens applications considerably.
Where can I find and apply to marketing specialist jobs in Tennessee?
You can find and apply to marketing specialist jobs in Tennessee on Migrate Mate, which lists current openings tied to the state. Search the available roles, find the ones that fit your background and preferences, and apply directly to the employers posting them.
See All 42 Marketing Specialist Jobs in Tennessee
Find roles in Tennessee that match your experience and apply in just a few clicks.
Find Marketing Specialist Jobs